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PODCAST

The Recipe For SEO Success Show

Kate Toon SEO Educator

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

business marketing

All Episodes

30:35

ASK GOOGLE: Q&A with John Mueller (NEWBIE)

The Recipe For SEO Success Show ·

2017/01/24

What does Google have planned for 2017? We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human! So I was delighted to get the opportunity to chat with John Mueller, Webmaster Trends Analyst at Google. Yes a real live Google human! John is someone I’ve been following for a long time, he provides excellent advice and answers to people all around the worlds so I’m super happy to have him here on the show. Today John is going to be answer questions

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33:27

Google Penalties: The facts from an insider with...

The Recipe For SEO Success Show ·

2017/01/17

Andre Weyher shares his advice and tips on how to avoid and deal with penalties Google Penalties, two words that strike fear into the hearts of Small business owners everywhere. There are so many myths and so much misinformation about Google Penalties that I wanted to clear it up - and so I’m speaking today with Andre Weyher, a long time internet buddy and an ex Google person!We’re going to take you through the ABCs of Google Penalties, why they happen and how to deal with them. According to Matt

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37:17

Backlinks: What to do when good links go bad with Sha...

The Recipe For SEO Success Show ·

2017/01/10

A chat with SEO expert Sha Menz In this week’s podcast we’re talking about links, but not just any old links. BAD LINKS and we’re going to explain – what to do when good links go bad. There are lots of reasons that you can find bad links pointing to your website, perhaps you paid for some cheap links on Fiverr, perhaps you used a dodgy SEO company or maybe they just showed up and you have no idea how. Today with the help of Sha Menz I’m going to tell you how links can negatively affect your ability

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50:36

Google My Business: tips and strategies to boost your...

The Recipe For SEO Success Show ·

2016/12/06

Tim Capper shares his Google My Business wisdom Google My Business, we all know it’s an awesome way to promote your business locally, but why does it have to be so dang complicated? In this week’s pod we to tackle all the basics of Google My business as well as some top advanced tips. It’s the perfect pod for newbies wanting to set up a Google My Business page, and established businesses who want to make sure they’ve ticked all the boxes. Tune in to learn: The latest SEO news What Google

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33:39

SEO TOOLS: The good, the bad and the crappy! With...

The Recipe For SEO Success Show ·

2016/11/22

Which is the best tool for small business DIY SEOers? In today’s episode taking a look at some of the popular SEO tools on the market. Not with our SEO Consultant hats on but with our small business hats on. Good SEO tools don’t come cheap and as a small business owner, trying to either manage their own SEO or at least take an interest in what their SEO agency is up to, it can be hard to decide which tool is best. Today we’re going to look at the pros and cons of each tool and the cost involved, to

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37:20

Usability and SEO: Optimising your website to nurture...

The Recipe For SEO Success Show ·

2016/10/31

How to improve user experiences and convert more customers In today’s episode we’re talking all about optimising your website to make it a better experience for your customers. We know it’s important to rank number one, but what if when you hit the top spot, and the traffic starts coming it’s still not converting? This could be to do with having a confusing website that the users struggles to understand. According to Marketo 96% of customers who come to our website are not ready to buy? So in this

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32:35

eCommerce SEO: 6 silly mistakes you should avoid with...

The Recipe For SEO Success Show ·

2016/10/25

Tips and tactics to improve your online store SEO On today’s podcast, we’re talking about some of the mistakes the ecommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors. Tune in to learn: Exactly how long your product descriptions should be Why you’re probably choosing the wrong keywords to target Why product reviews are super important How to deal with duplicate content issues The one area of eCommerce websites that most

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28:27

My SEO Story: How I succeeded in SEO and how you can...

The Recipe For SEO Success Show ·

2016/10/18

A true story of my SEO failures and successes I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me. Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts. Tune in to learn: How I got started with SEO The tactics I used to boost my SEO know-how The challenges and negativity I

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24:35

Dodgy SEO: 6 tricks that might put you in Google's...

The Recipe For SEO Success Show ·

2016/09/27

Why these old blackhat SEO tactics are not a good idea Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time. Tune in to learn: Why buying backlinks isn’t a great idea Whether commenting on blog posts adds value Why buying lots of domain extensions is kind of pointless The pros and cons of article submissions What text you should use when

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27:01

Google AMP for Small Business with Dawn Anderson...

The Recipe For SEO Success Show ·

2016/09/14

Why Google AMP should be at the top of your SEO to do list Kate chats with Dawn Anderson about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites. Tune in to learn: What Google AMP is How Google AMP works What Google AMPed pages will look like How Google AMP impacts your ability to rank? Is Google AMP something we should tackle now or can it wait until later? How to implement Google AMP on WordPress sites The best Google AMP

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24:51

Schema explained with Tony McCreath (TECHIE)

The Recipe For SEO Success Show ·

2016/09/07

How structured data can help your website rank In this episode, Kate chats with Tony McCreath about Schema or Structured data and how it can make your website easier for Google to understand and index. Tune in to learn: What Schema is How Schema works Examples of Schema in action What impact Schema has on your ability to rank? Different types of schema The impact Schema has on shopping and ecommerce sites How Schema links into Google shopping How Schema helps with Google local How to test your

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35:08

WordPress SEO with Peter Mead (NEWBIE)

The Recipe For SEO Success Show ·

2016/08/24

Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes. Tune to learn: What WordPress is and why it’s awesome The pros and cons of Yoast What Yoast does and how to use it Other great WP plugins How often should you update WordPress The best way to handle Google AMP The importance of resetting your permalinks Common WordPress mistakes Take the next step Ready to get started with SEO? Here are a few things you can try…

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39:15

Rand Fishkin: SEO for small business (NEWBIE)

The Recipe For SEO Success Show ·

2016/08/10

Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com. I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb! Is it possible for small businesses to DIY their SEO? Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? Resources? What are you top five tools that every search marketing or digital marketing business type

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29:51

Barry Schwartz: Getting to grips with Google (TECHIE)

The Recipe For SEO Success Show ·

2016/08/10

Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick. He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing. Tune in to learn: Your articles on Search Engine Land are the source of truth for my SEO experts and beginners. But whose articles do you regularly read and who are your sources of truth? What are your

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14:38

Neil Patel: Content marketing made easy (NEWBIE)

The Recipe For SEO Success Show ·

2016/08/10

Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout. Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it. How do you produce so much content? I know that longer posts and regular posts work better, but how is a small business person meant to write a 3,000 word blog post every

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195 results

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