PODCAST

Copywriters Podcast

David Garfinkel

Copywriting lessons from David Garfinkel

business management & marketing

All Episodes

Recession-Fighting Secrets for Copywriters and...

Copywriters Podcast ·

2022/08/01

The ‘R’ word is popping up a lot these days. That word is “recession,” and there’s a good reason everyone’s talking about it. Prices are going crazy. It seems like everything’s doubled in the last few months. If unemployment weren’t so low, it would be a slam-dunk and everyone would say we’re in a recession. This is important for copywriters and entrepreneurs, because there are specific strategies you can use to stay afloat and even grow your business in a recession. We’ll talk about them

7 Keys to Believability—Old Masters Series

Copywriters Podcast ·

2022/07/25

After a long pause, we are back with our popular Old Masters Series. Today, a deep dive into an important part of the work of Clyde Bedell. He’s not all that well known these days, but decades ago he was one of the top guys you would turn to if you want to learn how to write copy that works. Besides being a highly successful advertiser, he was a prominent teacher. For example, he built a national sales training program for Ford Motor Company in the 1930s. When he was teaching copywriting at

8 Questions to Supercharge Your Copy

Copywriters Podcast ·

2022/07/18

A big question, maybe THE big question, copywriters ask themselves when they sit down to write, is this: “Where do I start?” Of course you’ve got to already know... your product and its benefits. You’ll need to put together the best offer possible. You may need an origin story for the product. Knowing the price and guarantee are important. But this is all for naught if you don’t have a deep and thorough understanding of your PROSPECT. Because if you’re selling to the wrong person -- or to

Interactive Sales Letters with Dr. Harlan Kilstein

Copywriters Podcast ·

2022/07/11

Our returning champion is Dr. Harlan Kilstein, who has a brilliant innovation in copywriting he’s agreed to share with us. Harlan was a guest here two years ago when he gave us some much-needed information about Facebook compliance. But don’t make the mistake of assuming Facebook is the only thing he knows anything about, because Harlan is a super-successful copywriter and entrepreneur who knows a LOT about a LOT of things. He’s written super-profitable copy for many big names in the

Why Nobody Can Make Facebook Ads Work Anymore, with...

Copywriters Podcast ·

2022/07/04

If you wanted to find out how to make your Facebook ads start working again, who would you turn to? Well, we’ve found someone I think you’ll like. His name is Depesh Mandalia. Besides being a successful online agency owner, with over $100 million in sales for clients to his credit, he is also a gifted speaker, coach and teacher. Depesh left the corporate world when his job kind of evaporated during the 2009 financial meltdown. But he landed on his feet and within 36 months he had his first

TikTok Secrets, with Emmanuelle Daigle

Copywriters Podcast ·

2022/06/27

I’ve been aware that there’s something out there called “TikTok,” but I didn’t pay much attention to it, other than the occasional TikTok video reposed somewhere else. The reason I didn’t pay much attention was I thought it didn’t have much to do with business, and it didn’t have anything to do with advertising. Ummm… I was wrong. TikTok had almost $5 billion in revenue last year, and it had over a billion users. Not only that. 11% of them were over 50 years of age -- old folks, like me. Then I

The 4 Kinds of Proof

Copywriters Podcast ·

2022/06/20

One of my Facebook friends asked a question in a copywriting group about whether there are more kinds of proof than what most people think of – namely, logic and testimonials. This got me to thinking. I realized there are other kinds. These other kinds of proof are just not that obvious to everyone. In fact, the less obvious they are, the more they fly under the radar, and... the more powerful they are likely to be. Proof is one of the most under-used parts of copy, but it’s one of the most

Sales Copy Editing Cheat Codes, with Nathan Fraser

Copywriters Podcast ·

2022/06/13

When you’re all but done with your copy -- especially long-form copy, like a sales letter or a VSL script -- you’ve got to take one final pass to make sure everything is right. Of course you’re looking for the numbers to add up and the words to be spelled right -- you know, if you’re into “spelling,” that is. But there are bigger-picture copy edits to do. I haven’t heard much about them from other people, but our guest today, the Copywriters Podcast’s own Nathan Fraser, has a list that is going to

The Simpsons Approach to Copy, with Sage Polaris

Copywriters Podcast ·

2022/06/06

As copywriters, we draw inspiration and know-how from all kinds of sources: professional salespeople… music… the sports world… fiction… even, the movies! But I have to admit, our guest today is the first copywriter I’ve ever heard of who draws her approach from The Simpsons! Yes, those Simpsons. Marge, Lisa, Bart and of course, the most unforgettable one, Homer. Copywriter Sage Polaris has come up with an ingenious system for seeing the Simpsons as personality archetypes — and using that

Let’s Talk Conversational Copy

Copywriters Podcast ·

2022/05/30

About 30 years ago, I saw my first Gary Halbert newsletter. It was printed, on paper. I was blown away. I didn’t know what I was reading. But I couldn’t stop reading it. In fact, I must have read it 20 times. I had been writing professionally myself for almost 20 years. But I knew I didn’t know how to write like Gary was writing. And for a good long while, I couldn’t figure out what he was doing. Now, I know. What Gary did, the way he wrote, was unique and is still beyond my powers of description

Branding That Increases Sales

Copywriters Podcast ·

2022/05/23

We’re back with Bill Schley, the New York Times Bestselling Author and award-winning Brand Specialist. I’ve gotten to know Bill well over the past few months, working with him on the launch of his new online program, The Brand Titans MasterCourse. I invited Bill to come back because I’ve gotten really intrigued by his approach to branding. Anyone else in direct marketing will find it intriguing, too, because there’s a seamless connection between what we do and what he does. I have to say he’s the

Copywriting for Life, with Rabbi Evan Moffic

Copywriters Podcast ·

2022/05/09

If today’s guest looks familiar to you, that might be because you’ve previously seen Rabbi Evan Moffic on Fox News or CNN, where he is frequently called in for commentary and analysis on events in the news. But here’s something you probably didn’t know: Rabbi Moffic is also a copywriter! He’s a former mentoring client of mine. I’m proud of the work we did together and where he’s taken it, and I’ve gotta tell you: He has found uses for what he learned in copywriting in places I’ve never heard of

Lightning Fast First Draft, with Kevin Rogers

Copywriters Podcast ·

2022/05/02

Let’s welcome back for his third time on Copywriters Podcast, Kevin Rogers. No matter what we do, we can’t seem to scare him away. No, actually, we’re really grateful to have him back. Kevin has been on before to talk about humor, and we greatly appreciated that. But today he’s here to talk about something different -- ten rapid-fire steps to get a first draft of your sales paper down on paper or screen. Besides being a successful and experienced stand-up comedian, Kevin is an A-List copywriter

What You Didn’t Know About Charging Higher Prices,...

Copywriters Podcast ·

2022/04/25

I’m going to tell you three words that can help you charge higher prices than you’re charging now — even higher prices than your competitors. Those words are “emotional risk displacement.” To be honest, I have NO idea of what they mean… but… our guest today does. He’s back! I’m talking about our returning champion, John Williamson. Today, he’s going to talk about Unique Selling Propositions and charging higher prices. And, if we’re lucky, he’ll tell us what “emotional risk displacement” means —

How to Lock-In Your Customer’s Attention, with John...

Copywriters Podcast ·

2022/04/18

By popular demand, we’re back with the always surprising John Williamson today. He’s going to talk about a serious problem every business faces, and some ready-made solutions to this problem. John is coming to us from an undisclosed location on the side of a mountain in Scotland. Over the last 30 years he has generated millions of dollars in sales for himself and his clients with his own special brand of unique selling propositions. The problem, of course, is getting and keeping the attention of

The 5 Lightbulbs of Copy, with Billy Broas

Copywriters Podcast ·

2022/04/11

People start out writing copy all kinds of different ways. But how many times have you heard, “It all started with beer?” I’m not talking about drinking a beer. I’m talking about brewing your own beer! That’s how our guest today, Billy Broas, got started in online marketing: He launched a website for his fellow home beer brewers. That was in 2010. His online course sales from the site got to the point where Billy was able to leave his job and become an entrepreneur. He hired me as a copywriting

Kevin Rogers: Humor In The Era Of 'Woke'

Copywriters Podcast ·

2022/04/04

Just like Tom Hanks knows how to make movies, Kevin Rogers knows how to navigate comedy. Really. He spent years as a professional stand-up comedian, sharing the stage with other great comics like Chris Rock, Billy Gardell, and many others. You may be more familiar with Kevin as a superstar copywriter and copywriting educator, which is how he spends most of his working time now. He has created Copy Chief, a community-based forum and training center for copywriters. This was after he had reached

What You Need To Change To Write Copy

Copywriters Podcast ·

2022/03/28

These days, more and more people from more and more backgrounds are thinking about writing sales copy, or actually doing it. The main reason is the number of online business has exploded. This is due in part to all the people who spent so much time at home during the pandemic. But there are other reasons as well. One important one is, a lot of people who didn’t like to buy online in the past will only buy online now, if they possibly can. So, a much bigger market. Anyone who didn’t start out

USPs, Elevator Pitches, and a Tortoise, with John...

Copywriters Podcast ·

2022/03/21

We are back with the unconventional and immensely creative marketer, John Williamson. Last week he went in-depth on his powerful technique called Emotional Lockpicking™, and we asked him to join us again, which he agreed to do. John lives in an undisclosed location on the side of a mountain in Scotland. Over the last 30 years he has generated millions of dollars in sales for himself and his clients with his own special brand of unique selling propositions. He’s also come up with some very

Emotional Lockpicking and Other Wildly Profitable...

Copywriters Podcast ·

2022/03/14

Here at Copywriters Podcast, we pride ourselves on having unconventional guests with unique marketing ideas, but our guest today, John Williamson, really takes “unconventional” to a whole new level. John lives in an undisclosed location on the side of a mountain in Scotland. Over the last 30 years he has generated millions of dollars in sales for himself and his clients with his own special brand of unique selling propositions. He’s also come up with an innovative copywriting concept he calls

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Copywriters Podcast

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