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PODCAST

Chris Malta"s EBiz Insider Podcast

Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.

All Episodes

05:34

The 'Someone Else Will Fix It' Brain | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/03/16

There’s this weird idea floating around in online business land that success just shows up if you hire the right people, buy the right tools, and throw enough money at the screen.

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06:26

Writing Like You Speak Sells Online | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/03/09

Nobody’s clicking “Buy Now” because your product blurb sounds like a robot spat it out after a long night at the office. Truth is, if you want to sling stuff online, write like you’re chatting with your buddy over a beer, not like you’re pitching to a room full of suits. People vibe with real talk, and that’s what gets wallets open.

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05:50

Do AI Panels Steal Your Clicks? | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/03/07

Google’s AI Overviews, those shiny little summaries perched atop search results, are swooping in like overeager librarians, answering questions before anyone clicks. Ecommerce owners are nervously eyeing their click-through rates (CTRs) as they dip, while “SEO gurus” predict doom (again). But here’s the twist. You could be sipping coffee, watching your traffic hold strong or even climb. Sound good? Let’s make it happen.

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06:24

Stop Looking for the Perfect Product | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/21

If you’re selling online, stop stressing over finding the perfect product. I mean it. Quit scrolling through endless supplier lists, watching those YouTube gurus who swear they’ve got the “winning” item, and chasing trends like some desperate treasure hunter. There is no holy grail product. It doesn’t exist. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:34

Why Zero Dollar Keywords Are Valuable | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/16

What if I told you there’s an entire category of keywords that nobody’s paying attention to, and they could bring you tons of traffic for free? Enter zero-dollar keywords. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:19

Where Your Blog Should Be | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/16

ECommerce platforms love to sell you on so-called “convenience.” They package everything up real nice, slap a big “all-in-one” label on it, and tell you it’s exactly what you need. But when something is labeled as convenient, there’s usually a catch. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:51

What's Subitization? | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/16

We all know what it's like to walk into a store and immediately feel like turning around and leaving. Too many options, too much noise, and your brain just shuts down. That same thing happens online, only way faster. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:49

What's a Crawl Budget? | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/16

If you’ve got a website and you’re trying to get more traffic, this is one of those things you need to understand unless you enjoy screaming into the void while Google completely ignores you. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:01

What to Sell Online - Ignore the Boring | Chris...

Chris Malta"s EBiz Insider Podcast ·

2025/02/15

You walk around a department store, you’re gonna see an entire aisle dedicated to toasters at some point in your journey. Like, how many different ways do we need to heat bread? That’s exactly what happens online too. People selling the same old boring stuff, thinking they’re gonna make it big. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:10

What Shoppers Want From Your Copy | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/15

Alright, picture this. You’re scrolling online, looking for something, maybe a new coffee maker, maybe a pair of shoes, maybe just wasting time while pretending to be productive. And boom, you see a product. But do you stop and read every word of the description? No. You skim, you scan, you make split-second decisions based on a few key words and some flashy images. That’s how online shoppers operate, and if your sales copy isn’t keeping up, it’s getting left in the dust. Be sure to Subscribe to the

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04:28

What Sells, What Doesn’t and Why? | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/15

We’ve all seen a product online and wondered, “Who on earth is buying that?” Some of these things make no sense. But then, somehow, they sell. Meanwhile, someone else is out here trying to push a totally reasonable, useful product, and it’s just sitting there collecting digital dust. Why? Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:15

What is the Shopify Collective? | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/15

Let me guess, you’ve seen Shopify Collective and thought, "Hey, that sounds like an easy way to make money." Shopify sure makes it sound that way. Just add products from other Shopify stores to your site, let them handle fulfillment, and boom, you’re raking in sales. Except, yeah, that’s not the whole story. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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08:05

Want vs Need - Where the Money Is | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/15

Where does the most money actually come from when you’re selling stuff online? People always assume they just need to find something people need, slap it on a website, and boom, sales roll in. But it doesn’t work that way. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:48

Visual Storytelling in Marketing | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/15

You ever scroll through a website, see a product photo, and suddenly feel like you need it? Even when you don’t actually need it, something about the image makes you want to pull out your wallet anyway. That’s not an accident. That’s the power of a great product image. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:39

Using Transparent Image Backgrounds | Chris Malta's...

Chris Malta"s EBiz Insider Podcast ·

2025/02/15

We’ve all been on websites and seen a product image that looks like someone just slapped it onto the page with a glue stick. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:11

Understanding Google PageRank | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/15

Some websites just seem to pop up first on Google like they’ve got VIP passes, while others are buried so deep you’d need a search party to find them. That’s all thanks to Google PageRank. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:41

Turning Challenges into Sales | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/15

People don’t buy things just because they exist. Nobody wakes up thinking, “Wow, I hope I see a random ad for a new mop today.” No, people buy stuff because they have problems. Big ones, small ones, mildly irritating ones. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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05:36

Trademarks - Do You Need One? | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/02/14

Ever watch people set themselves up for failure right out of the gate? I see it all the time. It’s like watching someone put together Ikea furniture without reading the instructions. You just know disaster’s coming. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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07:31

Top 20 Wholesale Tips | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/14

Let’s have a conversation about wholesale, because honestly, most people screw this up before they even get started. They think they can just email a supplier, grab some cheap products, and boom, instant profits. That dog won't hunt here. This rodeo's a different breed. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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06:33

The Problem With POD | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/02/14

Print on Demand, or POD, has so many people thinking it’s gonna make them rich when it’s really just setting them up for frustration. If you’ve ever thought, “Hey, I’ll slap some designs on T-shirts and coffee mugs, throw them on a website, and boom, passive income,” I hate to break it to you, but that’s not how this works. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.

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288 results