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PODCAST

Under the Influence with Terry O"Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

society & culture marketing

All Episodes

27:11

S10E12 - Air Quotes: Creative Radio 2021

Under the Influence with Terry O"Reilly ·

2021/03/25

This week, we listen to the most creative radio advertising from around the world. It’s the toughest medium to write for - but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product, a fast-food series created for these confusing times and a student audio idea that attracted Taylor Swift. Hosted on Acast. See acast.com/privacy for more information.

en

26:20

S10E11 - Brands Are People, Too: Products Named After...

Under the Influence with Terry O"Reilly ·

2021/03/18

This week,we explore famous products named after their inventors. Some products are socementedin our minds we forget those namesoncebelonged topeople. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anaya and the leotard was invented by a Jules Leotard.We’ll even look at some inventors who wish their names had been forgotten… Hosted on Acast. See acast.com/privacy for more information.

en

27:29

S10E10 - Brand Envy 2021

Under the Influence with Terry O"Reilly ·

2021/03/11

This week, it’s our annual Brand Envy episode. This season, we look at four unique companies.One completely changed a sport forever. One became the best-selling toy of all time. Another has influenced the music business since 1894. And one had a heavenly idea.All achieved something that had never been done before. Hosted on Acast. See acast.com/privacy for more information.

en

27:17

S10E09 - The Future Is Furry: Animals In Advertising

Under the Influence with Terry O"Reilly ·

2021/03/04

This week, we look at famous animals in advertising. The ad industry has a long history of using animals in commercials. From Spuds MacKenzie the original party animal to the majestic Budweiser Clydesdales to Morris the finicky cat, they all have fascinating stories to tell. Hosted on Acast. See acast.com/privacy for more information.

en

27:40

S10E08 - Celestial Advertising: The Art of Skywriting

Under the Influence with Terry O"Reilly ·

2021/02/25

This week, we look at one of the oldest advertising mediums - skywriting. From its beginning back in the early 1920s, skywriting was once the most sensational advertising medium in the country. We’ll look at the most famous skywriting campaigns, the most recent billboards in the sky and some of the most amusing spelling errors. Hosted on Acast. See acast.com/privacy for more information.

en

27:34

S10E07 - It’s Finger Lickin’ Bad: Marketing in the...

Under the Influence with Terry O"Reilly ·

2021/02/18

This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll tell the story of how one airline has started selling airplane food in grocery stores. And why lipstick sales have tanked but plastic surgery is booming. Who wins and who loses is very surprising. Hosted on Acast. See acast.com/privacy for more information.

en

27:30

S10E05 - It’s a bird, it’s a plane, it’s Superheroes...

Under the Influence with Terry O"Reilly ·

2021/02/04

This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Supe promoting Kellogg’s commercials in the 1950s to Batman hawking savings bonds to Batgirl advocating equal pay for equal work, stoic superheroes became the ultimate spokes-characters. Hosted on Acast. See acast.com/privacy for more information.

en

27:26

S10E04 - Escape Or Die Frying: The Art Of The Movie...

Under the Influence with Terry O"Reilly ·

2021/01/28

This week, we look at the most famous movie posters of all time.The movie poster is the beginning of the story - often the first piece of marketing created for a new film.We’ll look at how posters are designed and we’ll analyze how the best posters of all time influenced ticket buyers. Hosted on Acast. See acast.com/privacy for more information.

en

27:37

S10E03 - You're Soaking In It: Female Brand Icons

Under the Influence with Terry O"Reilly ·

2021/01/21

This week, we learn about famousfemalebrand icons. In a marketing world full of Mr. Cleans, Ronald McDonalds and Mr. Whipples, there are female brand characters that were just as successful - and some even lasted longer. Join us as we draw a direct line from Josephine the Plumber and Madge the Manicurist to Flo from Progressive. Hosted on Acast. See acast.com/privacy for more information.

en

27:40

S10E02 - Switch-Pitchers: When Spokespeople Change...

Under the Influence with Terry O"Reilly ·

2021/01/14

This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most Interesting Man in the World” went from Dos Equis to tequila and how a spokesperson for a hamburger chain got fired when she pitched spaghetti sauce. Hosted on Acast. See acast.com/privacy for more information.

en

27:31

S10E01 - The Times They Are A-Changin': Brands...

Under the Influence with Terry O"Reilly ·

2021/01/07

This week, we explore how this new era of racial reckoning is affecting the world of marketing.Several of the leading brands have their roots in racial stereotypes,like Aunt Jemima - which took its imagery from the slave era.Some brands, like Eskimo Pies, have announced they are now re-naming their products and acknowledging their old names were offensive to indigenous people. We’ll also look at sports teams and their long history of controversy with team names. Hosted on Acast. See

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1:20

We're back January 7th

Under the Influence with Terry O"Reilly ·

2021/01/06

We’ve got a fun 2021 season planned for you. Here’s a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.

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27:16

S9E26 - Ask Terry 2020

Under the Influence with Terry O"Reilly ·

2020/06/25

Well, this week it’s our annual show where we answer listener questions. Like - why the most popular Super Bowl commercial chose to replace their lead actor, why Gatorade’s famousBe Like Mikecampaign called Michael Jordan “Mike” when no one ever called him that before and we’ll answer the age-old question - why are there so many bad ads? Hosted on Acast. See acast.com/privacy for more information.

en

26:43

S9E25 - You Must Remember This: The Mandela Effect

Under the Influence with Terry O"Reilly ·

2020/06/18

This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That means many of us remember things incorrectly and we all remember them incorrectly the same way. From famous movie lines to song lyrics to details of traumatic events and even to famous commercials, weall think our memories are time-stamped videos of our lives.But they are not. Hosted on Acast. See acast.com/privacy for more information.

en

27:23

S9E24 - Branding A Disease

Under the Influence with Terry O"Reilly ·

2020/06/10

This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effects. Names have stigmatized entire regions, decimated industries and have even caused diplomatic crises. And countries have weaponized diseases for political purposes. As with all branding, words matter. Hosted on Acast. See acast.com/privacy for more information.

en

27:05

S9E23 - Bookmarks 2020

Under the Influence with Terry O"Reilly ·

2020/06/04

This week, it’s our annual Bookmarks episode- where we tell fascinating stories from our research that didn't make it into the regular season.We’ll talk about a book that maintains if you build a better mousetrap, the world will NOT beat a path to your door. Andwe’ll tell a story from a biography of Bruce Lee thatprovessometimes the only way to sell a product is toincreaseits price.Throw on your reading glasses and join us for Bookmarks 2020. Hosted on Acast. See acast.com/privacy for more

en

27:35

S9E21 - Fix It Again, Tony: Brand Nicknames

Under the Influence with Terry O"Reilly ·

2020/05/21

Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of brand nicknames. Hosted on Acast. See acast.com/privacy for more information.

en

27:29

S9E20 - Setting The Table: Best Opening Stories

Under the Influence with Terry O"Reilly ·

2020/05/14

Every episode of Under The Influence begins with an opening story. And after more than 300 episodes, we’ve told over 300 opening stories. This week, we look back at the ones that generated the most listener feedback - from a story about a one-armed martial artist to the unorthodox ways lovers communicated in the Victorian era to the story of the greatest racehorse of all time. Hosted on Acast. See acast.com/privacy for more information.

en

27:31

S9E19 - Flip, Flop or Fly: The World of Test Markets

Under the Influence with Terry O"Reilly ·

2020/05/07

80 to 90% of new product launches fail.Soto lower the risk, companies do trial runs.This week,we exploreTest Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell the stories of successful product launches as well as a few notable product disasters. Hosted on Acast. See acast.com/privacy for more information.

en

27:25

S9E18 - Talk Ain’t Cheap: How Conversations Impact...

Under the Influence with Terry O"Reilly ·

2020/04/30

This week, we explore how business can be won or lost with spontaneous off-hand remarks. Not all advertising business is conducted in a boardroom or in commercials. Sometimes somebody says something in an elevator, or in a speech or in a doorway that leads to winning an account - or losing it.Talk ain’t cheap. Hosted on Acast. See acast.com/privacy for more information.

en

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