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PODCAST

Smarter Building Materials Marketing

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring

business management

All Episodes

24:44

Uneducated Economist on the Housing Market, Lumber...

Smarter Building Materials Marketing ·

2021/01/25

Understanding economics in the building materials industry can be like chasing a moving target. But our most recent guest takes the complexity out of that analysis with a non-nonsense, street-level approach. Simon Caron, the Uneducated Economist, joined us to talk about the economy plus key issues the building materials industry faces today.

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34:24

What Architects Want From Manufacturers in 2021

Smarter Building Materials Marketing ·

2021/01/18

Selling to architects isn’t the easiest job, but attracting architects is achievable if you have the right strategy. David Weber, CEO of Architizer, shares key insights on the recent changes to architects’ specifying and buying behaviors to help you become their trusted partner

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18:39

How Building Materials Companies Can Build Brand &...

Smarter Building Materials Marketing ·

2021/01/11

Standing out from the competition is getting harder for brands. So our first guest of 2021 was someone who finds creative, impactful ways for building materials manufacturers to promote their products. Linda Weinstein, creator of the popular One Room Challenge, talked with us about how you can tap into influencer marketing to establish your brand, grow your audience and build authority.

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7:26

3 Stats From 2020 That You Need To Know To Plan for 2021

Smarter Building Materials Marketing ·

2021/01/04

Our first episode of 2021 is a little different. Zach has hand-picked three of the most significant statistics from the mountains of 2020 data that he believes will help you — building materials manufacturers — think strategically about your online presence in 2021.

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27:56

Planning for 2021: Data on How Your Building...

Smarter Building Materials Marketing ·

2020/12/07

Over the last several months, we’ve conducted research about the dramatic shifts currently occurring in the building materials market. After surveying over 2,000 DIYers and professionals, we’ve gained essential insights on how your products are being found and why they’re being purchased — and how to fix it if they aren’t. In this episode, we talked with Grant Farnsworth of The Farnsworth Group about what the collected data from our research says: about the building materials industry, your

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26:32

The Most Important Changes to Make to Your Building...

Smarter Building Materials Marketing ·

2020/11/30

People are spending more time than ever online, and key players in the building materials industry are no expectation. Let’s look at some common mistakes and quick fixes that you can make to your website today to continue to drive awareness, leads and sales. In this episode, Zach and Beth talk to Mitch Harris, Venveo’s Design Team Architect, about the most important changes building material manufacturers should be making to their websites in 2021.

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18:00

How to Reach Residential Builders Now and Into 2021

Smarter Building Materials Marketing ·

2020/11/09

Residential construction is hotter than ever thanks to COVID-19 and people’s desire to gain more space to be quarantine in. How can manufacturers reach builders to gain share in this wave of current demand, as well as future market conditions? In this episode, Zach and Beth talk to Jennifer Castenson, VP at Zonda, about residential builders, what they want and need, and how to reach them right now and in the future.

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32:56

An Architect’s Perspective on the Shifts Happening in...

Smarter Building Materials Marketing ·

2020/10/26

In this episode, Zach and Beth talk with Ben Glunz, the CEO of Anguleris Technologies, and directly answer questions about how not only the industry has been impacted by the pandemic, but specifically how architects have been affected.

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25:21

How One Custom Home Builder Focused on Green to Drive...

Smarter Building Materials Marketing ·

2020/10/19

In this episode, Zach and Beth discuss with Casey Grey, founder of Conscious Builder, about how sustainable and green products are in higher demand with COVID, and Casey gives insight on how he deals with meeting customer needs and finding the demanded products.

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26:39

Strengthening Relationships With Channel Partners

Smarter Building Materials Marketing ·

2020/10/12

This week, Zach and Beth talk with Bradley Hartmann from Behind Your Back Sales to discuss strategies on communicating with channel partners during the pandemic and how to build those relationships.

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22:37

How Dealers Are Pivoting Around COVID

Smarter Building Materials Marketing ·

2020/10/05

Zach and Beth are back! This week, they talk with lumber dealers, Ed Metzger and Ryan Scaife, to discuss how the industry has had to adjust with the ongoing pandemic.

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32:51

Marketing 101 With Zach & Beth

Smarter Building Materials Marketing ·

2020/09/28

The podcast has been hijacked — again — by Steve and Deanna! This week, Steve and Deanna talk with podcast hosts Zach and Beth on how the company got started and their best advice for manufacturers.

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42:15

Highlights and Takeaways from Our First 100 Episodes

Smarter Building Materials Marketing ·

2020/09/21

It’s finally here … Our 100th episode! We started this podcast in April of 2018, and two years later, we are still going strong. We’ve learned a lot about podcasting, our industry and marketing in those two years, and we’re so proud to have shared those learnings with all of you. On this week’s episode, SBMM has been taken over. Steve and Deanna, two Venveo team members, are hosting this week to talk about their favorite episodes, their biggest takeaways and the best strategies that they’ve

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28:56

Your Building Materials Promise Is More Important...

Smarter Building Materials Marketing ·

2020/09/01

In building products, the best promise wins, not the best product. Most manufacturers are incredibly focused on having the best product in the industry. And while your product should perform, at the end of the day, if your promise to your customer does not resonate, it doesn't matter. In this episode, Zach talks to Andrew Legge, Founder and Managing Partner at Havelock Wool, about the unique promise he makes with his commodity product, and how that is turning into incredible sales and brand

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21:46

Building Materials E-commerce Strategies that Improve...

Smarter Building Materials Marketing ·

2020/08/24

In this episode, Zach talks to Gus Houghtaling, Director of Sales at Renin, whose e-commerce strategy is largely tied to learning what new products perform well that they can then bring to actual brick and mortar stores E-commerce is typically seen as a way to grow sales and get closer to the customer. But there's actually a key benefit to selling online that most people don't think about and it applies to in-store sales as well.

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17:21

How to Market to Interior Designers

Smarter Building Materials Marketing ·

2020/08/17

In this episode, Zach talks to Nicole Panko, Director of Marketing & Design at Vetter Stone Company, who has undergone a massive digital revamp to help improve their presence so they can be front and center with interior designers to help them grow their sales. Interior designers are constantly changing in their design techniques and methods. As a building material manufacturer, you've got to stay ahead and stay alongside of those shifts to make sure that you can help and be a part of the

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24:45

Surging Demand for Building Materials

Smarter Building Materials Marketing ·

2020/08/10

In this episode, Zach and Beth talk to guest TJ Shaheen, Executive Vice President at Builders’ General Supply, who shares some hard truths about the frustrations and pain points he and his customers are feeling as we all struggle to deal with COVID, and how manufacturers can make business run more easily. We’ve talked a lot about how manufacturers and dealers have successfully pivoted their business during COVID, but the truth is that not everyone is achieving success. If your business is feeling

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23:34

How to Sell Heavy Building Products Online

Smarter Building Materials Marketing ·

2020/08/03

COVID has changed everything, from the way we live, socialize, and shop, the way building materials manufacturers and distributors are reaching their customers. Whereas e-commerce used to be a “nice to have” feature, now it’s expected. But does it work for every part of the building materials sector? On this week’s episode, Zach talks to Carson Combs, Founder at Zenbuild, about how, if he can incorporate e-commerce into selling some of the heaviest building products out there, you can work it into

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24:05

How to Sell Building Materials Directly to the End...

Smarter Building Materials Marketing ·

2020/07/27

On this week’s episode, Zach talks to Jennifer Williams, Director National Strategic Accounts at Royal Manufacturing about how they’re growing direct sales while remaining a trusted partner in the channel. For building materials manufacturers, growth often means getting closer to the customer. But selling direct can create conflict with your channel partners. Today we’re talking to one manufacturer about how they’re managing their channel and growing customer relationships at the same time.

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23:48

Making the Change from Print to Digital in Building...

Smarter Building Materials Marketing ·

2020/07/20

In this episode, Zach talks to Amy Post, who is the National Marketing Manager for the Pro Division at ODL about digital transformation and how to make that leap to build an incredible online experience. Undertaking a digital transformation can be a daunting task. Maybe you've been in print, with a lot of traditional marketing materials in place, but you want to make that shift to online and bring the business into the 21st century. It can feel overwhelming, but it’s the way more and more companies

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