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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

0:00

One Last Hype Event Before the Main Event

The Content Cocktail Hour ·

2022/11/14

Jonathan and Brett prepare for the virtual event this Thursday and announce Chris Vannoy, the newest member of The Juice team who will serve as their VP of Product and Engineering. "How to Run Laps Around Your Competition with Content Distribution" will take place this Thursday, November 17, at 1pm EST. You do not want to miss this! Over 350 participants have signed up so far. Register for free here. 0:00 Introduction 0:56 Conversation with JG 2:20 Chris, VP of Product and Engineering 5:45

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How to Scale Up Writing and Support the Right Way...

The Content Cocktail Hour ·

2022/11/11

Hiring freelance writers and outsourcing tasks is a game-changer for busy marketers at growing companies. Nicole MacLean is the Head of Growth Marketing at Compose.ly, a network of freelance writers who are experts at writing SEO optimized content. Given the current state of the economy, it's essential to understand how your company's cash flow is operating and determine whether hiring independent contractors might be helpful. 0:00 Intro 0:56 Conversation with Nicole 3:07 Who is Compose.ly

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Doing More with Less with Content Distribution as B2B...

The Content Cocktail Hour ·

2022/11/07

Right now, marketers are being asked to do more with less. Under pressure, marketers are at risk of slipping into old habits to get as many leads as quickly as possible. Brett is hosting a virtual event about content distribution to help marketers stay on the right track. 0:00 Intro 1:25 In-person meeting 4:25 Pressures from leaders 5:40 Conversion and content distribution 8:00 Back to The Juice 10:40 Closing words How to Run Laps Around Your Competition with Content Distribution Register

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How Content Can Support Your PLG Go-to-Market Motion...

The Content Cocktail Hour ·

2022/11/04

In this episode, Brett and Ramli John discuss how content can support PLG (product led growth) go-tomarket motions. Ramli is the Content Programing Director at Appcues, a company that makes it easy to measure and improve product adoption without a developer. After seeing freemium models fail, he wrote Product-Led Onboarding: How to Turn New Users Into Lifelong Customers. Full of tips to power up your marketing efforts, Ramli is a wealth of knowledge for the modern day marketer. 0:00 Intro

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How to Run Laps Around Your Competition with Content...

The Content Cocktail Hour ·

2022/10/31

Brett is excited to host an upcoming digital event, “How to Run Laps Around Your Competition with Content Distribution,” with four of his favorite marketers to speak about content culture and the art of launching. Companies are publishing content left and right; but without a distribution plan, they’re not reaching their ideal audience. Distribution is just as important as creating content. The event takes place November 17, 1 pm EST. 0:00 Intro 2:47 Announcing digital event 5:38 Importance

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How to Manage a Digital First Buying Journey with Ray...

The Content Cocktail Hour ·

2022/10/28

Managing a digital-first buying journey is the topic Ray Hartjen and Brett address today. Ray is the Head of Content at LeanData, a native Salesforce application for growth leaders. Prospective and future customers hold the power during the B2B buying process, because they have an abundance of options. Data, intent signals, and content should be used to simplify and streamline the buying journey, so that it’s just as easy as a B2C purchase. 0:00 Intro 0:45 Conversation with Ray 2:46

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The Side Effects of Asking for Feedback from Your...

The Content Cocktail Hour ·

2022/10/24

Before launching The Juice, Jonathan spoke with over 100 marketers about their marketing pain points over the course of 100 days. Brett quizzes Jonathan on the art of asking for feedback, the format of the calls, and how he was able to find and persuade 100 people to jump on a call. Making a sale right now is challenging, because both the recession and end of year are looming. However, it’s a good time to initiate dialogues and be proactive. Jonathan aims to speak to another 50 marketers

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Using Insights to Fuel Your Content Distribution...

The Content Cocktail Hour ·

2022/10/21

Since 2017, John Bonini has been the Director of Marketing at Databox, a dashboard performance tool. He’s also the creator of “Some Good Content,” offering content marketing consulting, updating a content job board, and fostering a community of content professionals. Today, John differentiates “link distribution” and “content distribution.” Rather than tirelessly running on the content hamster wheel and publishing as many new pieces as possible, he encourages marketers to distribute quality

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The Role and Opportunity with Product Data in Content...

The Content Cocktail Hour ·

2022/10/17

What role does data play in content marketing? In today's episode, Jonathan (a numbers guy) and Brett (the creative) tackle that question. Since creativity and relationships are hard to quantify, trying to measure everything at a company can be detrimental. However, producing content that is supported by solid analytics, data, and statistics adds a lot of value and builds affinity and trust with your customers. 0:00 Introduction 0:46 Conversation with JG 2:40 When to measure 3:50 Using data

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The Power of the Newsletter and the Opportunity for...

The Content Cocktail Hour ·

2022/10/14

Akshaya oversees brand and social at Paperflite, a content management software for marketing and sales collaterals. She hosts The Newsletter Nerd Show, a podcast to celebrate independent newsletter creators. Newsletters have been on the rise for a couple years and are an excellent way to build brand affinity. According to Akshaya, marketers should strive to become a person's "favorite" by writing stellar content with personality. 0:00 Intro 1:00 Conversation with Akshaya 3:55 Newsletter

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Partnering with Creators Who Throw Big Digital Events

The Content Cocktail Hour ·

2022/10/10

A free one-day virtual SaaS marketing summit is being held this Wednesday, October 12 by Corey Haines of Swipe Files. The summit will feature five discussions with popular marketers, and The Juice is one of the sponsors. In anticipation for the day, Jonathan and Brett discuss customer acquisition, the founder track, and influencer marketing. To sign up for the free summit, visit https:// www.swipefiles.com/summit. 0:00 Introduction 1:23 Conversation with JG 4:50 Working with influencers

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How to Think About Content Marketing for Customer...

The Content Cocktail Hour ·

2022/10/07

Nicole Kahansky is the Senior Content Marketing Manager at Hypercontext, a tool helping managers manage better. Today, Brett and Nicole discuss how content marketing could be the key to customer retention. Rather than trying to reach as many people as possible, Hypercontext wants to reach the right people. To do this, Nicole and her team produce and distribute specific, high-quality, and value-packed content.0:00 Intro0:52 Conversation with Nicole1:40 Who is Hypercontext3:10 Content and

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Grappling with Growth at an Early Stage Company with...

The Content Cocktail Hour ·

2022/10/03

Alaina Thompson, Head of Growth, has been at The Juice since its beginning with Brett. Today, they discuss all things growth marketing and what is and isn’t working. Alaina’s role has evolved with the company and she's focused not only on acquiring members, but also retention and monetization. A true modern-day marketer, Alaina isn’t afraid of a little experimentation to get the ball rolling. 0:00 Intro 0:51 Conversation with Alaina 1:50 Sponsorships/partnerships 5:57 Alaina’s role 8:46

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How Marketers in B2B Should Be Thinking About User...

The Content Cocktail Hour ·

2022/09/30

After reading an article titled User Generated Content: What It Is and How to Use It on The Juice, Brett invited the author on the podcast to learn more. Tamilore is a content writer at Buffer, an affordable and intuitive social media marketing software. She describes UGC and what it means for B2C and B2B brands. It all comes down to developing trust and genuine engagement, she explains. 0:00 Introduction 0:53 Conversation with Tamilore 5:15 Story-telling/narrative-based content 9:30

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Selling at an Early Stage Company with Kate VanLue

The Content Cocktail Hour ·

2022/09/26

Brett is joined by Kate VanLue, Director of Sales at The Juice. She shares some of the challenges and advantages of selling at The Juice and how her sales process has evolved. Some marketers understand the value of The Juice right away and are easy to onboard, while other marketers need more time or have constraints in budget or from leadership. 0:00 Intro 1:09 Conversation with Kate 2:30 Selling a new product 4:53 Sales process at The Juice 7:00 Communicating value 10:30 Quality over

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How to Research Your Audience on Social and What to...

The Content Cocktail Hour ·

2022/09/23

Christina Garnett is in charge of community and advocacy at HubSpot, a CRM platform that’s designed to help companies grow better. As a community builder and advocacy strategist, Christina is an expert at audience research on social, native searching, social listening, and being receptive to feedback both good and bad. By truly listening to users on a variety of channels, HubSpot continues to improve and grow a stronger community. 0:00 Intro 1:20 Conversation with Christina 5:38 Role at

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Bringing More Attention and Focus to Content...

The Content Cocktail Hour ·

2022/09/19

Jonathan and Brett take some time to discuss content distribution. Most marketers are thinking more critically about content distribution these days, as they try to get their message to the right audience. They discuss various distribution channels, The Juice’s solutions, outbound marketing, inbound marketing, SEO and narrative-drive content, and the evolving role of the content marketer. 0:00 Introduction 0:58 Conversation with JG 4:30 Measuring impact of marketing 6:14 SEO VS

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Getting Down in the Weeds on Pricing & Packaging with...

The Content Cocktail Hour ·

2022/09/16

Dan Balcauski is the Founder and Chief Pricing Officer at Product Tranquility, a consulting firm that helps B2B SaaS CEOs define pricing and packaging for new products. On the podcast today, he outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value. He shares why freemium models almost never work and why he hates the term “product market fit.” 0:00 Intro 1:02 Dan’s background 5:55 Value and pricing 7:15 3 core value drivers 8:00 Value

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The Process for Finding Amazing Guests and What We've...

The Content Cocktail Hour ·

2022/09/12

Brett has met some truly amazing marketers while hosting this podcast, sparking connections and collaborations at The Juice. Today, he takes a moment to reflect and share his personal approach to seeking out and "hunting down" exceptional guests. His chats with Janet Granger, Darryl Praill, and Benyamin Elias are a few recent highlights that have resonated with him. 0:00 Intro 2:00 Curating and collaborating 3:25 Finding podcast guests 8:50 Hunting for killer content 11:40 Episode

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The Role of Content in Professional Development with...

The Content Cocktail Hour ·

2022/09/09

Janet Granger is the CEO of Marketing Career Mentor, providing online mentoring and community to early career marketers. She gives young professionals the knowledge she wishes she had earlier on in her marketing career. Brett and Janet define professional development, discuss the role of content in professional development, and identify common qualities of young professionals. Her new book, OK Boomer! Revelations of a Baby Boomer Working With Millennials, explores age gaps and digital

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