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PODCAST

The Online Course Show

Jacques Hopkins

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My

business entrepreneurship

All Episodes

37:53

095: How Interactive Should You Be With Your Students?

The Online Course Show ·

2019/07/30

After a bit of a break, I’m back with another online course creator interview! Jason Resnick of Rezzz.com and I had a great conversation about the topic of today’s episode: interaction. It’s one simple word – but how do you handle interaction with the people who are on your email list, let alone enrolled in your course? "Be open to [your audience’s] ideas… Hear how these people want to learn, and then apply that to whatever you’re building." –Jason Resnick It was

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33:57

094: Should you focus on MARKETING or STUDENT...

The Online Course Show ·

2019/05/21

This is a first for this podcast: my guest today is not only a successful course creator – she’s an online course coach and consultant! Though Janelle Allen and I work in the same online space, we really aren’t competitors. That’s because we have different approaches and different niches we are reaching. "At the end of the day, I think [your online course] has to be something beyond making the sale. It’s about having an impact and helping someone." - Janelle Allen It

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15:25

093: What having an online course means to my family

The Online Course Show ·

2019/05/09

It’s me, myself, and I on today’s episode! But there’s a good reason why. Though I haven’t covered this topic much up until now, that’s about to change thanks to a great suggestion from one of my listeners. (Hi David!) So without further ado, today I want to take some time to share with you about how having my online course business impacts my family. "This is all by design… It took a lot of hard work and a lot of failures throughout the years, but now I’m at the point where

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30:06

092: Text-based vs. Video-based Courses

The Online Course Show ·

2019/04/09

Does the idea of making videos for your online course scare you? Believe it or not, you don’t have to have videos to teach a course. Course creator Tanner Guzy has the proof in the pudding – he’s reached 6-figures with primarily text-based lessons! "See what works and what doesn’t, then you can adapt… you can plan yourself into oblivion, whereas if you’re out and actually doing stuff that’s where you’ll start to see results." - Tanner Guzy I really enjoyed my

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25:47

091: Refunds, Live vs. Pre-recorded, & More

The Online Course Show ·

2019/04/02

Today’s guest has helped create a huge number of courses and has 9 years of experience in the online course world. It was a pleasure to speak with Randi Buckley on all sorts of interesting topics from refunds and customer satisfaction to outsourcing and more "Just go for it. You might have to test out what works for you… take what works and see what sticks." - Randi Buckley Randi’s passionate about what she does and had plenty of great advice for aspiring course

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22:47

090: Just starting out? Try actually talking to...

The Online Course Show ·

2019/03/26

Welcome back to my latest episode! I’m getting into the swing of things with more interviews with real online course creators – people who’ve actually managed to take their passion or hobby and turn it into a tangible learning program for others. My guest this time was Trevor Dimoff of EpicSongWriting.com. He’s relatively new to the online course world, but he’s hit on a really cool method of identifying what his market needs and how to create relationships with potential students.

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80:39

089: START HERE – Online Courses 101

The Online Course Show ·

2019/03/06

At long last, I’m back with an all-new episode of The Online Course Show! Lately I’ve been seeing some awesome growth in newcomers to the show, which has been really exciting. In fact, some of you have told me that you went all the way back to episode 1 and have been binge listening ever since!That got me thinking, and I realized that I need a new starting point for those who have only just discovered my podcast. I’ve learned a lot since my first episode, and I’m summarizing it all right

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27:28

088: Online Courses vs. Running an Agency

The Online Course Show ·

2019/01/14

Ever feel like you’re darned if you do, darned if you don’t? That’s what so many fellow course creators have expressed to me on the topic of Facebook ads. But not to worry – on today’s episode, Monica Louie shared her top tips for Facebook ads, and talk about how she’s developed both a course and an agency on this challenging topic. "Give them some value. Build that relationship before you make the offer." - Monica Louie It was great to chat with Monica and glean some

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32:08

087: How to Build an Online Course in 7 Days

The Online Course Show ·

2019/01/07

Well folks, we are on the other side of the new year and I’m back with another podcast episode for you! This time around, Matt Giovanisci of Money Lab joined me to share his course creation process and more. His take on certain topics is a bit out of the box, and it was really cool to have the chance to chat with him. "Find your wheelhouse and know the material inside and out. Don’t script everything to a T, use bullet points, and be authentic." - Matt Giovanisci Not

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30:57

086: How to Market Your Course on LinkedIn

The Online Course Show ·

2018/12/31

It’s New Year’s Eve! I don’t know about you, but I’m super-excited about what’s ahead in the coming year. Chatting with Daria V (successful course creator, speaker, and expert on using LinkedIn in sales funnels) on today’s episode has given me some great ideas that I think will resonate with many other course creators, too. "Create the community… Many times we want to jump right into sales, but it can’t be done if people don’t trust you yet." - Daria V. Daria shared a

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28:49

085: Why You Need a Funnel

The Online Course Show ·

2018/12/24

2018 is almost at an end, but I’m here with another episode of The Online Course Guy! This time around I had the pleasure of speaking with Karen Campbell, an online course enthusiast who’s taken what she’s learned over the years to create her own successful art courses. Karen’s entering a new phase of her business strategy, so it was really neat to catch a glimpse of what that looks like and what she’s planning. "Record everything and figure out how to edit it later." - Karen

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38:42

084: “Launching” 4 Times a Year vs. Evergreen Launches

The Online Course Show ·

2018/12/17

I’m back with another episode of The Online Course Guy podcast! It was such a pleasure to chat with Kate Bee of The Sober School, and we got to cover some of my favorite topics on building an online course business. "Just doing it is probably the best thing, because you aren’t going to figure anything out just by thinking about it." – Kate Bee I really enjoyed speaking with Kate about what course creation and running an online business looks like for her. I hope you

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43:06

083: Helena Lui on Quitting Your Job and 10x’ing Your...

The Online Course Show ·

2018/11/19

All the way back on episode 29, I interviewed Helena Lui about how she had quit her job after developing her online course. Since then, she’s multiplied her income many, many times over with her course business. I had to have her back on to hear how her business has grown and what has or hasn’t changed for her over this past year. "Scale with ads. Keep at it. Be persistent with your goal. Every day try something new." -Helena Lui Helena and I delved into some very

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51:41

082: Gina Horkey On Why the Customer Isn’t Always Right

The Online Course Show ·

2018/11/12

Buckle up for another episode of The Online Course Guy – this time covering some topics that I’ve never discussed on my podcast before. Gina Horkey joined me recently for a fascinating discussion on the ups and downs of running an online course business. As a successful course creator, Gina has a wealth of ideas and perspective that is super-relevant to this industry "It’s not all about being the seller [or] all about being the buyer. It’s a relationship." -Gina Horkey

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28:39

081: Selling Your Course with Instagram

The Online Course Show ·

2018/11/05

I’m back with another interview episode, this time with Heather Jones, a.k.a. The Brain Trainer. Heather’s built quite a following on Instagram and is teaching her students how to lose weight and much more. Like all the best teachers, she’s teaching topics she cares about and is enjoying sharing knowledge that she’s already applied in her own life. "We get stuck in “It’s not going be good enough, who am I to do this, I don’t have all the certificates, I’m not an expert.”… But

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26:46

080: How Paul Lipsky Found Course Success FAST (First...

The Online Course Show ·

2018/10/29

I’m back with a brand new episode of The Online Course Guy! Paul Lipsky has had a whirlwind of a year with his course on drop-shipping: with no formal launch strategy, he’s still managed to enroll 1,000+ students since January! It was so cool to hear what he has learned along the way and about the new era he’s entering into as a business owner. "Create a way to connect with people… and do that before you ever try to sell them anything." - Paul Lipsky We covered a lot of

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34:55

079: How to Transition from $10 Udemy Courses to $500...

The Online Course Show ·

2018/10/03

Welcome to another episode of The Online Course Guy! Today’s episode is the first of its kind, because I’m not only speaking with course creator – I’m letting you in on a coaching call.Now, that doesn’t mean my guest is an online course newbie. Quite the opposite: Jason Dion has already done over 6 figures in course sales so far. But he’s been looking to transition from Udemy to his own domain, and that’s what our conversation centered around. In This Episode, We Talked

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35:20

078: Julie Cabezas is Helping Entrepreneurs Actually...

The Online Course Show ·

2018/10/01

Today’s guest is one-half of Social Brand School and an expert on building traffic and sales through Instagram. It was great to speak with Julie Cabezas and learn how she and her business partner have been able to create a successful online course in their niche of expertise. "You want to make the course simple and actionable, to drive a specific result… A course that delivers on its promise is going to be successful." - Julie Cabezas Julie shared some awesome tips not

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10:09

077: How to Mastermind about Online Courses

The Online Course Show ·

2018/09/28

On this short and sweet solo episode, I’m here to tell you about mastermind groups and why I am such a big fan of these types of groups. Not only that, I’ll tell you how to join a mastermind if you haven’t already (something which I used to be quite confused about myself). Enjoy! In This Episode, We Talked About: (1:54) What is a mastermind, anyway? (3:29) How to get involved in masterminds if you’ve never been in one before (4:53) The different masterminds I’m in today and how

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16:41

076: How to Outsource Entire Courses

The Online Course Show ·

2018/09/26

Welcome to the box! (Once you play the audio you’ll know what I mean.) Today’s episode is one of two that I’m recording as I do a whole bunch of online course brainstorming with some other awesome course creators. Lots of cool stuff is in the works, and for now I’m excited to share how I outsource course creation on today’s solo episode. Enjoy! In This Episode, We Talked About: (2:10) My experience with outsourcing entire courses so far (4:13) How a poll of my existing students

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