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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

05:27

How to Increase the Value of Your Content Business (354)

Content Inc. - The Podcast ·

2022/08/15

Interested to know how much your content creator business is worth? Much of it is actually under your control. Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple and overall valuation through product mix. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com

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06:24

The "Rented Land" Seduction for Content Creators (353)

Content Inc. - The Podcast ·

2022/08/08

There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend. Having no control over content distribution and no direct line to paying customers is a scary and fallable business. And we at The Tilt are doubling down on the other side of this rented land equation. Thanks to Lulu for sponsoring today's podcast. Start your book project today. Create a free account at Lulu here. ------- Like this episode? SUBSCRIBE

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05:12

A Better Podcast Strategy? (352)

Content Inc. - The Podcast ·

2022/08/01

Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new podcast container. Today, Scott is adding a new episode type into a container that is already used by his audience? Brilliant or short sighted? You make the call. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by

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04:49

Content Creators Need This One Thing (351)

Content Inc. - The Podcast ·

2022/07/25

The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a successful content business, our strategy must be about saying no to most everything, so we can say yes to the thing that counts. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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05:26

Selling Sponsorships? Be Sure to Ask this One...

Content Inc. - The Podcast ·

2022/07/18

Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get beyond our fear, we often forget to ask THE most important question when trying to sell a sponsorship package. And the question you need to ask is... ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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04:38

A Simple Plan for Updating Old Content (349)

Content Inc. - The Podcast ·

2022/07/11

The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-trafficked pages need updating? What about your podcasts? Do they need updating too? Here's a simple plan to help you decide which content to update today. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com

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06:45

Why It's Risky Not Working for Yourself (348)

Content Inc. - The Podcast ·

2022/07/04

A very special encore episode of Content Inc. The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc., Joe Pulizzi offers up some hard questions that each of us need to consider when it comes to our professional careers. How much say do you have in the company you work in? Is it really that risky to go out on your own vs. working for someone else? Get Joe's take and then decide for yourself.

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06:54

An Exit Strategy for Content Creators (347)

Content Inc. - The Podcast ·

2022/06/27

Most content creators/content entrepreneurs never plan for an exit...it just happens to them. Exit planning for content creators starts at the very beginning. It includes setting the goal and then identifying the initial buyers. Here's a simple process to get you started with your exit strategy. --------- This episode is sponsored by ConvertKit. ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your

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05:05

Time to Trim the Fat (346)

Content Inc. - The Podcast ·

2022/06/20

Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. The second way is to trim the fat (expenses). Let's get to work. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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06:04

Retreat, Halt or Advance (345)

Content Inc. - The Podcast ·

2022/06/13

As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Should we advance? Two outcomes are certain. One is not. There is only one answer. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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05:52

Creating a "Fans First" Signup Process (344)

Content Inc. - The Podcast ·

2022/06/06

Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experience magical for our community. Here's how. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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06:01

This Recession Not All Bad for Content Creators (343)

Content Inc. - The Podcast ·

2022/05/30

Recessions are generally not good. But, in the case of many small content creators, a recession can be an amazing opportunity. I'll break down three ways to take advantage of this impending recession...specifically for content creators and content entrepreneurs.

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04:39

Execution, Not Ideas (342)

Content Inc. - The Podcast ·

2022/05/23

Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution. Are your ideas getting in the way of your execution? ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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05:26

This Event NFT Is a Home Run (341)

Content Inc. - The Podcast ·

2022/05/16

After six months we were finally able to see a Never-Ending Ticket NFT in action...and it was better than I could have possibly imagined. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

en

07:50

Who Will Buy Your Company? (340)

Content Inc. - The Podcast ·

2022/05/09

Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit? Here is a very simple strategy to make sure, when and if you are ready to sell, you are in the best possible position. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

en

08:47

15 Critical Success Tips for Startups (339)

Content Inc. - The Podcast ·

2022/05/02

A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy! ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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06:15

Your Pivot to Advertising (338)

Content Inc. - The Podcast ·

2022/04/25

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising. Yes...I said it. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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06:08

What If You Stopped Publishing? (337)

Content Inc. - The Podcast ·

2022/04/18

If you stopped publishing your content, would your customers/audience/community miss it? Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true. Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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04:46

Why You Need to Risk More as a Content Entrepreneur...

Content Inc. - The Podcast ·

2022/04/11

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk. Many times content entrepreneurs fail because, when the timing is right, they don't put more chips on the table. Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on

en

08:22

You - The Content Entrepreneur (335)

Content Inc. - The Podcast ·

2022/04/04

I'm recommitting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur. If you're down and broken and don't see the path forward with your content business, this is the episode for you.

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