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PODCAST

The Social Strategist

Michelle Gifford

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

business

All Episodes

14:02

Ep 218 Case Study: How Are People Growing On...

The Social Strategist ·

2022/10/11

Are people really growing on Instagram? Who are these people and what are they doing? In this episode, I'm going to walk you through the people who are actually growing on Instagram. We're going to break down their strategies and see how we can apply these strategies to your business so that you can use Instagram to grow your business and make you more money. Join Business Mom School by texting "BMS" to 951-309-7885 or by going here: iammichellegifford.com/business-mom-school-opt-in Join Money

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15:28

Ep 217 Followers but No Money: What to Do to Make...

The Social Strategist ·

2022/10/06

Do you have followers on social media, but you're frustrated because those followers have not turned into dollar signs? You're not alone. There's a lot of people out there who are good at getting followers, but not necessarily good at making money. In this episode, we're going to walk through what you can do to actually start making money from the followers that you do have. You don't need more followers to make money. You just need to know how to use those followers and to serve those followers in

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16:37

Ep 216 Instagram Hook Formula: How to Stop the Scroll

The Social Strategist ·

2022/10/04

Are you worried that you're creating all this content and people aren't actually watching or listening? If you're feeling like your engagement or your views are down, you probably need to work on your hook. Listen, with social media becoming more and more of a search engine and people looking at social media for valuable content, we need to get better at hooking people into our content so they actually read and get the value that you're creating. In this episode, we are going to walk through

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21:26

Ep 215 The Secret to Consistency: Systems

The Social Strategist ·

2022/09/29

At the beginning of Business Mom School, I sent out a message and asked what you are struggling with the most. There were a few people who talked about marketing and there's a few people that talked about social media, but overwhelmingly, the things that you're struggling with is how to show up consistently. I get this because as a business mom, you always have interruptions. In this episode, we're going to talk about the secret to consistency and spoiler: it's systems. Systems are not boring

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21:43

Ep 214 Is Your Instagram Ready to Go Viral?

The Social Strategist ·

2022/09/26

You want to grow on Instagram. You are waiting and hoping and praying for your Instagram reel or post to go viral. Well, is your Instagram account ready to go viral? In this episode, I'm going to walk you through the steps you need to go through to make sure that your account is ready. I don't want you to just have one post that gets you a bunch of followers. I want you to know how to turn those followers into buyers. Get started with Descript: www.descript.com/?lmref=7e1z9g Join Business Mom School

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40:11

Ep 213 20 Ways to Make Motherhood and Business...

The Social Strategist ·

2022/09/22

Is blogging dead? Can you really make money from a blog? And how are you supposed to really grow this business with little kids around? I cannot wait for you to hear this interview with Camille Whiting from Friday We're in Love because she's a dear friend and she's also just a really brilliant business woman. Camille has been doing this for a long time and in this episode, she is talking all about blogging, how to create a brand that people love, create content, and how to do it as a mom. She is

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18:10

Ep 212 Why Your Email List Isn’t Growing and What to...

The Social Strategist ·

2022/09/19

Email list. You've heard about it. You know you should be using it more. You know you should be using it better, but it feels too exhausting. Or maybe you're wondering why your email list isn't growing. In this episode, I'm going to walk you through the basics of email marketing, why your email list isn't growing, and what you can do about it. Here are 3 email marketing providers I recommend: Flodesk: https://flodesk.com/c/P20NCP (This link gets you 50% off to only $19/month) Mail Chimp :

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33:23

Ep 211 What it takes to be a Pro YouTube Vlogger: Bre...

The Social Strategist ·

2022/09/15

Vlogging. Have you ever heard of it? Vlogging is an amazing way for you to grow a business. It's where you take videos of your day to day life and you can make money doing this on YouTube. So in this episode, we are talking to Bre Miller. She has been doing vlogging for a really long time and she's going to help us know how we can get started. Bre shares YouTube tips, ways to make money on YouTube, how to make videos that don't take all your time, and tools to help you be successful on YouTube. This

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21:06

Ep 210 Save time and make more money: Create a brand...

The Social Strategist ·

2022/09/13

Think of all the places that you show up online, do you have a consistent brand style? Do you have a style guide? If not, you are wasting time and money. In this episode, I'm going to show you how to get a style guide and why you need it right now. Use the promo code "podcast" to get $50 off a designer brand bundle. https://iammichellegifford.com/branding-packages Get trending graphics and templates that work for your business. You can find my ultimate content template pack here:

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33:55

Ep 209 Youtube Power: How to start and accelerate...

The Social Strategist ·

2022/09/08

YouTube. Are you using it? Do you want to use it for your business? In this episode, I'm talking to Kristen Hill, who is one of the Six Sisters. Kristen is over their YouTube Channel and she has grown it by hundreds of thousands in the last little while. Kristen is going to share with you how she did it and how we can get started. I can't wait to have you listen to this episode because it completely changed my view on YouTube and was the kick in the pants I needed to get mine off the ground. Quotes

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33:55

Ep 209 Youtube Power: How to start and accelerate...

The Social Strategist ·

2022/09/08

YouTube. Are you using it? Do you want to use it for your business? In this episode, I'm talking to Kristen Hill, who is one of the Six Sisters. Kristen is over their YouTube Channel and she has grown it by hundreds of thousands in the last little while. Kristen is going to share with you how she did it and how we can get started. I can't wait to have you listen to this episode because it completely changed my view on YouTube and was the kick in the pants I needed to get mine off the ground. Quotes

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26:49

Ep 208 The Secret to Creating a Brand Message that Sells

The Social Strategist ·

2022/09/06

Do you wonder how you can start creating content or have the words on your website and your emails really mean something to one specific person? Well, it comes down to your brand messaging. There is a secret to creating a compelling brand message and I can't wait to share it with you because this changes everything in my marketing agency. I start here always. Today is the first day of the Business Mom School and that's why we're starting with brand messaging. In this episode we'll discuss the 5 P's

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26:49

Ep 208 The Secret to Creating a Brand Message that Sells

The Social Strategist ·

2022/09/06

Do you wonder how you can start creating content or have the words on your website and your emails really mean something to one specific person? Well, it comes down to your brand messaging. There is a secret to creating a compelling brand message and I can't wait to share it with you because this changes everything in my marketing agency. I start here always. Today is the first day of the Business Mom School and that's why we're starting with brand messaging. In this episode we'll discuss the 5 P's

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30:03

Ep 207 The Key to Make a Habit Actually Stick: Monica...

The Social Strategist ·

2022/09/01

You have this new habit: you want to work out, you want to drink more water, you want to eat healthier. So why is it not sticking? Why can't you actually make it happen? I'm bringing on Monica Packer from About Progress and today we are diving into the real reason why your habits aren't sticking And guess what? It's not actually your fault. It's because all habits are not geared towards you. So in this episode, Monica is going to walk through her 4-step process to creating a habit that actually

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27:37

Ep 206 Is Instagram Dying?

The Social Strategist ·

2022/08/30

Is Instagram dying? Should I panic? These are the things we're going to be talking about in today's episode. I'm going to give you some practical, tactical next steps on Instagram strategy, tips for posting, reels tips, and stories tips so you can make sure that you are using Instagram to its fullest. If you want to try Metricool, here is the link: https://my.mtr.cool/JSPNET If you have not signed up for Business Mom School, make sure you go to iammichellegifford.com/businessmomschool or text "BMS"

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46:00

Ep 205 How to Get Unstuck in Your Business: Jaime the...

The Social Strategist ·

2022/08/25

Are you feeling stuck in your business? Then this episode is for you. My friend Jaime from The Unstuckologist walks us through how we get unstuck. She teaches us how to come up with better thoughts that can govern our actions so that we can actually grow the business that we want. Jaime is also very practical and that is why I brought her on because I wanted you to have some practical steps so that you could get unstuck today. Quotes from this episode: "One of the biggest missteps that keeps us

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09:26

Ep 204 Business Mom School

The Social Strategist ·

2022/08/23

Class is in session for the Business Mom School! And I am going to be your favorite professor, Michelle Gifford. In the Business Mom School, tuition is free, but you have to do the work. In this episode, I'm walking you to what the Business Mom School is, what it means for you and your business, and how it's going to help you make money. You can sign up for the Business Mom School starting August 30th and school starts on September 6th. We are giving away 100 study boxes during the first week of

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35:27

Ep 203 The Lies We Are Being Told as a Business

The Social Strategist ·

2022/08/23

Welcome to the new Business Mom School Podcast with Michelle Gifford! In this episode, we're gonna be talking about the 10 lies that we are being told as business moms and what you can do about them. The 5 lies other people tell us: 1. "All in" means the same thing to everyone 2. Start with "why" 3. Instagram = business 4. Business motherhood isn't messy 5. All you need is a funnel The 5 lies we're telling ourselves: 1. I am not an expert 2. I'm going to wait for the right time 3. No one wants to

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13:59

Ep 202 Do you have the boss mindset?

The Social Strategist ·

2022/06/28

Are you the boss of your business? Of course you are! But what does that mean? Having a boss mindset has meant different things to me over the years, but I think I understand it more now than ever. With my business growing so quickly, I’ve had to really get a handle on this boss mindset and use it to grow my biz and my team. So in this episode, I'm sharing 6 ways to start thinking like a boss. We need more women just like you who are building big businesses. If your next step in your business is to

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17:38

Ep 201 How to make your first hire

The Social Strategist ·

2022/06/21

Your business is growing and now you get to hire someone. You get to bring some people onto your team because you know that's your dream. So, who do you hire? I've had a lot of advice given about this and I've taken some advice. Some has worked out for me, some hasn't. I want to walk you through all of it. I'm going to give you a very real life view of how hiring people works and what you need to do to make it a success. The links I mentioned in the podcast: Descript:

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