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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:16:15

Live at HighEdWeb: The Alternative Agency

Higher Ed Pulse ·

2024/09/24

Mallory sits down with Anthony Robinson, founder of The Devoted, a new marketing agency that brings an authentic, bold voice to higher education. Live from HighEdWeb, this conversation dives into the journey of building a Black-owned agency in a space where representation matters, Anthony’s fresh take on marketing, and the real-life impact of using AI tools to enhance client relationships. From groundbreaking projects to the role of generative AI, this episode is packed with insights into both the

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00:12:46

Live at HighEdWeb: Social Media Analytics

Higher Ed Pulse ·

2024/09/23

In this live episode from HighEdWeb, Mallory Willsea speaks with Shuchita Poddar, Communications Coordinator in the Office of Admissions at the University of Iowa. Shuchita shares her first-time experiences at the HighEdWeb conference and dives into her upcoming presentation on social media analytics. She offers valuable insights on how admissions teams can leverage data to optimize content and engagement across platforms like Instagram, Facebook, and X (formerly Twitter).Key TakeawaysSocial media

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00:13:16

Live at HighEdWeb: Analytics, SEO, and Just Moving...

Higher Ed Pulse ·

2024/09/23

In a live episode recorded at HighEdWeb 2024, Mallory sits down with Beth Carron, Director of Higher Education Services at iFactory. Beth, a first-time attendee, shares her excitement about incorporating AI in higher education and delves into her area of expertise: using analytics to drive improvements on higher ed websites. Throughout the conversation, Beth emphasizes the importance of real-time testing and iteration to enhance site performance, user engagement, and SEO efforts.‍Key

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00:22:33

6 Books Every Higher Ed Pro Should Read

Higher Ed Pulse ·

2024/09/23

This episode is packed with must-read books for higher ed marketers and leaders. Mallory and Seth each share their top three book recommendations and explain why these reads are game changers for anyone navigating innovation, strategy, and leadership in the higher ed space. From timeless classics like Crossing the Chasm to inspiring tales like Shoe Dog, this episode is full of insights to help you think differently about marketing, leadership, and innovation. Tune in for their thoughtful book

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00:38:07

Pulse Check: The Future of Student Search — Part 2

Higher Ed Pulse ·

2024/09/19

The Future of Student Search Pulse Check Series is sponsored by Carnegie. In this episode, Trent Gilbert, VP of Student Search Solutions at Carnegie, and Brian Kennedy, Assistant Vice President of Enrollment and Dean of Admission at Samford University, discuss the critical role of data in shaping enrollment search strategies. They delve into:Leveraging data to identify and attract ideal studentsBalancing urgent tasks with long-term strategic thinking in enrollment managementSegmenting communication

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00:24:16

Missed Your Fall Enrollment Targets? Here’s How to...

Higher Ed Pulse ·

2024/09/16

Mallory and Seth discuss what to do if your institution missed its fall enrollment targets. They explore why it's important to identify where the miss occurred and offer practical strategies for re-engaging prospects, enhancing student retention, and adjusting marketing efforts. The conversation emphasizes the need for internal alignment, quick pivots, and ensuring teams are supported in challenging times. Whether your institution fell short or saw growth, this episode offers valuable insights on

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00:38:13

Pulse Check: The Future of Student Search — Part 1

Higher Ed Pulse ·

2024/09/12

The Future of Student Search Pulse Check Series is sponsored by Carnegie. In Part 1 of this new Pulse Check series, Mallory Willseas and Trent Gilbert, VP of Student Search Solutions at Carnegie, dive into the evolution of student search and its critical role in modern enrollment strategies. They discuss the historical context, the impact of AI, the importance of data ownership, and the shift towards a yield-focused approach. Trent shares his insights on how institutions can adapt to changing

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00:12:32

Live at HashtagHigherEd: Navigating Leadership and...

Higher Ed Pulse ·

2024/09/11

In this special episode recorded live at Live at HashtagHigherEd 2024, guest host Carrie Phillips is joined by Dr. Blake Bedsole to discuss the looming enrollment cliff and how institutions can adapt. Together, they explore leadership approaches to build the next generation of leaders to navigate the cliff and how to build campus collaboration to overcome this challenge. Guest Name: Dr. Blake Bedsole, VP of Enrollment Management, Troy University - - - -Connect With Our Co-Hosts:Mallory

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00:22:51

Career Defining Moments

Higher Ed Pulse ·

2024/09/09

Seth and Mallory reflect on the career-defining moments that have shaped their journeys. From Seth’s unexpected leap into TV production to Mallory’s early adoption of social media strategy, they share the pivotal decisions and lucky breaks that have driven their professional growth. Listen in for candid stories and valuable lessons on how to recognize and seize opportunities that could transform your career.Key Takeaways:Hard Work Pays Off: Seth's first career-defining moment highlights the value of

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00:37:26

Pulse Check: Finding Your Why — Part 5

Higher Ed Pulse ·

2024/09/05

In this final part of this Pulse Check series, guest Terry Flannery joins Kin Sejpal to reflect on her 40 years of serving higher education.Key points/takeaways include:Higher education marketing is evolving and offers opportunities for creativity and innovation.Finding joy and meaning in the work helps stay resilient during challenging timesThe post-pandemic landscape has brought professionals from all around the world together to collaborate on higher ed issues like never before.The future of

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00:28:46

Pulse Check: Finding Your Why — Part 4

Higher Ed Pulse ·

2024/08/29

In this episode, Jaime Hunt emphasizes the need for those in higher ed adjacent roles to stay connected to the mission of higher education and offers advice on finding fulfillment and making a broader impact.Key points/takeaways include:Higher ed marketing is essential to conveying the value of education to students and society.Higher education needs to be saved, and each of us - internal and external - can play an important roleExternal partners can help solve institutional problems, freeing campus

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00:20:32

How to Leverage AI in Non-Student Facing Roles

Higher Ed Pulse ·

2024/08/26

Mallory and Seth dive into the growing influence of AI in non-student facing roles within higher education. They explore practical applications, such as AI-powered website searches, content management tools, and the rise of AI assistants. Highlighting real-world examples, including the use of AI in web management and data analytics, they discuss how these technologies are streamlining operations, enhancing efficiency, and reshaping the workforce. Whether you’re an enrollment marketer or a higher ed

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00:42:33

Pulse Check: Finding Your Why — Part 3

Higher Ed Pulse ·

2024/08/22

In Part 3 of this Pulse Check Series, guest Dr. Thom Chesney, President of Southwest College, talks about taking a step back to recenter his why and embarking on a year-long journey of discernment.Key points/takeaways include:Check in with yourself regularly to ensure you are still aligned with your whyHave open conversations with your circle of trust within your network Know what it is you do NOT want to do, not just what you doTake stock of your strengths and be true to yourselfGuest Name: Thom

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00:34:35

Bonus: Mailed It! Book Launch

Higher Ed Pulse ·

2024/08/20

In this bonus edition of the Higher Ed Pulse, Mallory is joined by Dayana Kibilds, host of Talking Tactics and VP at Ologie, and Ashley Budd, Senior Marketing Director at Cornell University, to discuss their new book, "Mailed It!" They explore the vital role of email marketing in higher education, share practical insights on building trust and empathy with subscribers, and provide actionable tips for creating engaging email content that gets results.Key Takeaways:The Importance of Email: Despite

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00:21:39

Untraditional Strategies for Traditional Recruitment

Higher Ed Pulse ·

2024/08/19

Hosts Seth and Mallory discuss untraditional strategies to enhance traditional undergraduate recruitment and enrollment marketing. As the new recruitment cycle kicks off, they explore innovative approaches that go beyond the basics of list buying and email marketing. From using paid social media to drive campus visit RSVPs to creating shareable milestones in the admissions process, Seth and Mallory provide actionable insights for enrollment professionals looking to stay ahead of the curve. They also

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00:30:07

Pulse Check: Finding Your Why — Part 2

Higher Ed Pulse ·

2024/08/15

In Part 2 of this Pulse Check series, Kin is joined by W. Kent Barnds, who has 33 years of experience in higher ed and shares his why and the importance of working at a college campus.Key points/takeaways include:The need for leaders to stay at institutions to fight the good fight.The comfort level of employees with a delayed sense of gratification that often is part and parcel of working in higher ed.The importance of giving space to break out of the mundane, repetitive workThe difference between

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00:22:42

Career Advice for Rising Leaders

Higher Ed Pulse ·

2024/08/12

Join hosts Seth and Mallory as they share invaluable career advice for rising leaders in higher education. From building a strong network to developing financial savvy, this episode is packed with practical tips and personal anecdotes to help you advance in your career. Whether you're aiming for a director title or aspiring to join the C-suite, this conversation will provide you with the tools and inspiration you need to succeed.Key TakeawaysThink of Your Career in Chapters: Focus on creating a

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00:28:16

Pulse Check: Finding Your Why — Part 1

Higher Ed Pulse ·

2024/08/08

In this debut episode of our new Pulse Check on seeking purpose in the world of Higher Ed, guest Carrie Phillips joins guest host Kin Sejpal to discuss her purpose as higher ed leader, and what keeps her - and her team - going. Insightful takeaways include:Personal and professional experiences can shape one’s purpose.Making space in the day-to-day grind to soak in the environment can be invigorating. Regularly centering conversations around institutional mission can help teams stay focused and

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00:19:36

Rebranding Higher Ed

Higher Ed Pulse ·

2024/08/05

Mallory and Seth dive into the pressing issue of higher education's reputation for lagging behind other industries. They discuss why higher ed institutions often struggle with innovation and explore practical strategies for overcoming these challenges. Drawing insights from their experiences and industry trends, they highlight the importance of embracing technology, fostering a culture of change, and rethinking traditional structures to drive progress and ensure the sector's future relevance.Key

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00:41:22

Pulse Check: After Further Consideration — Part 5

Higher Ed Pulse ·

2024/08/01

Welcome to the 5th and final part of this Pulse Check series hosted by Dr. Cody Nielsen and Dr. Tomika Ferguson. In this episode, key takeaways include:To serve as an authentic and talented leader, self-love is essential.Involving practitioners in more search can benefit the field of higher education, particularly the impact of the work to prepare future and current educational leaders.In higher education, we must integrate both theory and practice, ensuring our work is grounded in real-world

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