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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:11:39

Live at HighEdWeb: Interview with the Best in...

Higher Ed Pulse ·

2024/10/01

In this bonus episode of The Higher Ed Pulse recorded live at HighEdWeb 2024, Mallory Willsea sits down with Melanie Lindahl, Senior UX/Web Designer, Developer, and Project Manager at the University of Texas at Austin School of Law. Together, they dive into Melanie’s career journey, the challenges of working in male-dominated spaces, and the importance of advocating for oneself in the workplace. They also reflect on the significance of creating inclusive environments, particularly within the higher

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00:25:59

The Consumer Confidence Crisis

Higher Ed Pulse ·

2024/09/30

Seth and Mallory explore the rising consumer confidence crisis in higher education. As more students and families question the value of a traditional college degree, higher ed institutions are faced with the challenge of proving their worth in an evolving marketplace. Key Takeaways:The consumer confidence crisis in higher ed is growing, with fewer Americans believing in the value of a college degree.Marketers must focus on program-level success stories to combat negative perceptions of the overall

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00:12:01

Live at NACAC: Supporting Student Access in Michigan

Higher Ed Pulse ·

2024/09/27

In this bonus episode of Higher Ed Pulse live from NACAC, Mallory Willsea sits down with Adanna Smith, University Counselor at Wayne State University, to discuss pivotal legislative initiatives in Michigan aimed at increasing student access to education. They explore bills that address testing mandates, FAFSA requirements, and support for middle schoolers, all designed to break down barriers and enhance student opportunities in the state.Key TakeawaysHouse Bills 4810 and 4811: These bills aim to

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00:14:50

Live at NACAC: AI for Brand Building

Higher Ed Pulse ·

2024/09/27

Recorded live at NACAC in Los Angeles, this episode features Allison Lanier, Director of Client Engagement, discussing how AI is transforming brand building and content creation for institutions with lean resources. Allison shares insights on using AI tools like ChatGPT to support brand consistency, improve digital experiences, and optimize program pages. The conversation highlights AI's role in alleviating pressure on small teams and enhancing collaboration between marketing and admissions.Key

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00:10:16

Live at NACAC: Advice for Aspiring Leaders

Higher Ed Pulse ·

2024/09/27

In this special episode recorded live at NACAC, we chat with Derek Faasse, Director of Undergraduate Admissions at Capital University, about the evolving pathways to leadership in higher education. As a presenter and planning committee member for next year's NACAC conference in Columbus, Derek shares insights on how aspiring leaders can navigate their careers, the challenges facing admissions professionals today, and the opportunities that come with leadership in higher education.Key

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00:36:38

Pulse Check: The Future of Student Search — Part 3

Higher Ed Pulse ·

2024/09/26

The Future of Student Search Pulse Check Series is sponsored by Carnegie. When talking about the future of Student Search, you can’t go a day without talking about the impact of technology and AI. In this episode, Trent Gilbert, VP of Student Search Solutions at Carnegie, and Paul LeBlanc, Former President of Southern New Hampshire University, discuss how technology can be used to amplify and improve human connections and the impact of AI on the workforce. They discuss the ethical considerations of

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00:11:27

Live at HighEdWeb: The Future of the Viewbook

Higher Ed Pulse ·

2024/09/25

In this episode of The Higher Ed Pulse, the podcast goes live at the conference with Nathan Monk, co-founder of Prospectus Plus. Nathan discusses the evolution and future of the traditional university view book, touching on how institutions can better personalize and digitize their marketing materials. His insights offer a fresh perspective on how digital innovation can transform the student recruitment process and enhance the student experience.Key Takeaways:The future of the view book is digital,

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00:09:27

Live at HighEdWeb: Communicating in Polarized Landscapes

Higher Ed Pulse ·

2024/09/25

In this insightful episode, live from the HighEdWeb 2024 conference, Mallory sat down with Jessica Pontarelli, Assistant Director of Communications at Brown University. Jessica shares her expertise on how universities can navigate the challenges of communicating civic engagement in a polarized landscape. With a focus on the power of storytelling, hope, and positive messaging, Jessica offers actionable advice for higher ed professionals tackling these issues on their campuses.Key

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00:16:24

Live at HighEdWeb: Interviewing Tips for Marketing...

Higher Ed Pulse ·

2024/09/25

Back live from HighEdWeb 2024, Mallory interviews Margaret Hair, Director of Marketing and Communications at the School of Social Welfare, University of Kansas. Margaret shares invaluable insights into how to conduct effective interviews for marketing stories. From setting clear goals to crafting compelling questions, Margaret provides a step-by-step guide to ensure your interviews yield authentic and engaging content. This conversation is packed with practical tips that any higher ed marketer can

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00:14:14

Live at HighEdWeb: A President’s Perspective on AI...

Higher Ed Pulse ·

2024/09/24

In this episode of The Higher Pulse, host Mallory Willsea sits down with Thom Chesney, President of Southwestern College in Santa Fe, during the HighEdWeb Conference. They discuss the critical role of the institution's website in shaping student engagement, how small teams can maximize their impact, and the importance of embracing AI in marketing and operations. Thom also shares insights from his career as a college president and how Southwestern College is refining its digital presence to meet the

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00:18:18

Live at HighEdWeb: Become an INTRApreneur

Higher Ed Pulse ·

2024/09/24

In this episode of the Higher Ed Pulse Podcast, Mallory chats with Andy Shearouse, Assistant Director of the EDGE Center at Augustana College, during the 2024 HighEdWeb conference. Andy dives into the concept of "intrapreneurship" and how individuals within institutions can foster innovation and drive meaningful change from the inside. Through personal experiences and insightful examples, Andy explains how anyone can become a difference-maker on campus by adopting an entrepreneurial mindset and

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00:16:15

Live at HighEdWeb: The Alternative Agency

Higher Ed Pulse ·

2024/09/24

Mallory sits down with Anthony Robinson, founder of The Devoted, a new marketing agency that brings an authentic, bold voice to higher education. Live from HighEdWeb, this conversation dives into the journey of building a Black-owned agency in a space where representation matters, Anthony’s fresh take on marketing, and the real-life impact of using AI tools to enhance client relationships. From groundbreaking projects to the role of generative AI, this episode is packed with insights into both the

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00:12:46

Live at HighEdWeb: Social Media Analytics

Higher Ed Pulse ·

2024/09/23

In this live episode from HighEdWeb, Mallory Willsea speaks with Shuchita Poddar, Communications Coordinator in the Office of Admissions at the University of Iowa. Shuchita shares her first-time experiences at the HighEdWeb conference and dives into her upcoming presentation on social media analytics. She offers valuable insights on how admissions teams can leverage data to optimize content and engagement across platforms like Instagram, Facebook, and X (formerly Twitter).Key TakeawaysSocial media

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00:13:16

Live at HighEdWeb: Analytics, SEO, and Just Moving...

Higher Ed Pulse ·

2024/09/23

In a live episode recorded at HighEdWeb 2024, Mallory sits down with Beth Carron, Director of Higher Education Services at iFactory. Beth, a first-time attendee, shares her excitement about incorporating AI in higher education and delves into her area of expertise: using analytics to drive improvements on higher ed websites. Throughout the conversation, Beth emphasizes the importance of real-time testing and iteration to enhance site performance, user engagement, and SEO efforts.‍Key

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00:22:33

6 Books Every Higher Ed Pro Should Read

Higher Ed Pulse ·

2024/09/23

This episode is packed with must-read books for higher ed marketers and leaders. Mallory and Seth each share their top three book recommendations and explain why these reads are game changers for anyone navigating innovation, strategy, and leadership in the higher ed space. From timeless classics like Crossing the Chasm to inspiring tales like Shoe Dog, this episode is full of insights to help you think differently about marketing, leadership, and innovation. Tune in for their thoughtful book

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00:38:07

Pulse Check: The Future of Student Search — Part 2

Higher Ed Pulse ·

2024/09/19

The Future of Student Search Pulse Check Series is sponsored by Carnegie. In this episode, Trent Gilbert, VP of Student Search Solutions at Carnegie, and Brian Kennedy, Assistant Vice President of Enrollment and Dean of Admission at Samford University, discuss the critical role of data in shaping enrollment search strategies. They delve into:Leveraging data to identify and attract ideal studentsBalancing urgent tasks with long-term strategic thinking in enrollment managementSegmenting communication

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00:24:16

Missed Your Fall Enrollment Targets? Here’s How to...

Higher Ed Pulse ·

2024/09/16

Mallory and Seth discuss what to do if your institution missed its fall enrollment targets. They explore why it's important to identify where the miss occurred and offer practical strategies for re-engaging prospects, enhancing student retention, and adjusting marketing efforts. The conversation emphasizes the need for internal alignment, quick pivots, and ensuring teams are supported in challenging times. Whether your institution fell short or saw growth, this episode offers valuable insights on

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00:38:13

Pulse Check: The Future of Student Search — Part 1

Higher Ed Pulse ·

2024/09/12

The Future of Student Search Pulse Check Series is sponsored by Carnegie. In Part 1 of this new Pulse Check series, Mallory Willseas and Trent Gilbert, VP of Student Search Solutions at Carnegie, dive into the evolution of student search and its critical role in modern enrollment strategies. They discuss the historical context, the impact of AI, the importance of data ownership, and the shift towards a yield-focused approach. Trent shares his insights on how institutions can adapt to changing

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00:12:32

Live at HashtagHigherEd: Navigating Leadership and...

Higher Ed Pulse ·

2024/09/11

In this special episode recorded live at Live at HashtagHigherEd 2024, guest host Carrie Phillips is joined by Dr. Blake Bedsole to discuss the looming enrollment cliff and how institutions can adapt. Together, they explore leadership approaches to build the next generation of leaders to navigate the cliff and how to build campus collaboration to overcome this challenge. Guest Name: Dr. Blake Bedsole, VP of Enrollment Management, Troy University - - - -Connect With Our Co-Hosts:Mallory

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00:22:51

Career Defining Moments

Higher Ed Pulse ·

2024/09/09

Seth and Mallory reflect on the career-defining moments that have shaped their journeys. From Seth’s unexpected leap into TV production to Mallory’s early adoption of social media strategy, they share the pivotal decisions and lucky breaks that have driven their professional growth. Listen in for candid stories and valuable lessons on how to recognize and seize opportunities that could transform your career.Key Takeaways:Hard Work Pays Off: Seth's first career-defining moment highlights the value of

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