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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

25:49

The True Cost of Free Gym Trials

Built To Grow Fitness Business ·

2024/02/29

Have you ever wondered why so many gyms offer free trials yet struggle to keep their doors open? Or, put simply, do free trials really work?Many people think that offering something for nothing is the golden ticket to a booming business. But that 'free' offer can actually cost you much more than you might think. In fact, outside the fitness world, free services are pretty uncommon. So, why would they be a good choice for gyms?One of the biggest drawbacks is that free trials attract the wrong

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22:26

Simple Business Policies - The Lifesaver Your Gym Needs

Built To Grow Fitness Business ·

2024/02/27

Adding random classes at 8 AM or 9 PM because a couple of clients said they could make it, only for them to drop out later — sounds familiar, right? This is just one example of how gym owners try to please everyone but end up creating a schedule that's hard to follow. Another issue arises when offering sessions that never expire. Picture someone from 2019 showing up for their sessions in 2024. This might sound bizarre, but it's a real issue that leaves gym owners without a steady membership

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27:21

We're Doing Everything Wrong In The Fitness Industry

Built To Grow Fitness Business ·

2024/02/22

Do you know what's really going wrong behind the scenes at your gym? This question goes beyond workouts or diets. Ask yourself: Why do your clients leave? Why isn't your gym making more money? How dependent is your gym on your coaches, and could they potentially steal your clients? If you don't have answers, or if you’re not satisfied with them, this episode is for you.This time, Tim and Randy are tackling some tough truths in the fitness industry. It's not about pointing fingers,

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17:54

Pass Through Fees

Built To Grow Fitness Business ·

2024/02/20

This week, Tim and Randy dive into a hot topic: should gyms pass credit card processing fees onto their clients? With the potential to save gyms tens of thousands of dollars annually, the decision seems financially sound. However, the issue goes beyond just numbers, especially in the fitness industry, which is not just any business. The personal connection between gyms and their clients makes adding extra fees more complicated. Gym owners must think about balancing their finances and building

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44:12

Secret Fitness Business Metrics with Dan Uyemura

Built To Grow Fitness Business ·

2024/02/15

Imagine having access to secret business metrics that could dramatically increase your retention rates, optimize your operations, and enhance your customer service. That’s exactly what Tim and Randy’s guest can offer gym owners.In this episode, Tim and Randy sit down with Dan Uyemura, CEO and founder of PushPress, to discuss how technology is transforming fitness business operations. Dan shares his journey from opening a gym to developing PushPress, a gym management software focusing on solving the

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33:29

Iron Circle Winter 2024 Recap

Built To Grow Fitness Business ·

2024/02/13

This episode recaps the Iron Circle Winter 2024 mastermind experience, a three-day gathering for gym owners held in Orlando. This wasn't a typical business retreat - it was a deep dive into what makes a business truly successful beyond the numbers.One of the guest speakers was Jeff Hoffman, the founder of Priceline.com. This brilliant speaker inspired all participants to reflect on their leadership and the impact they have on their teams and communities.During his 8-hour-long speech (delivered

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26:27

The Point Of No Return

Built To Grow Fitness Business ·

2024/02/08

There's a point in every gym when you just don't grow anymore. Your gym seems stuck, no matter what you do. This phenomenon is something many gym owners face but rarely discuss - the point of no return.In the fitness business, attrition is as certain as gravity: you gain members, you lose some, and when you reach a growth ceiling, adding more members doesn't necessarily increase profit due to fixed attrition rates and marketing costs.This ceiling isn't about lack of effort but about

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27:43

The Systems Of A Successful Gym

Built To Grow Fitness Business ·

2024/02/06

What if there was a way to let your gym run itself for a month or two, allowing you to step back, watch it thrive, and enjoy the fruits of your labor without being caught in the day-to-day grind?Sounds too good to be true?Well, it's not as far-fetched as you might think. The secret lies in going back to the basics, to the very core of operational success: systems. Yes, the magic ingredient to transforming your gym into a self-sustaining entity is simpler than you'd expect.The ultimate goal

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30:28

If I Had to Do It Again

Built To Grow Fitness Business ·

2024/02/01

This week, we're going back to revisit an old episode where Tim and Randy talked about the unique factors that make your gym stand out from the crowd. Understanding these factors is important, as success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.From gym location to training models to programming, we've uncovered a handful of essential elements that hold the power to drive your gym to

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30:44

Reeling In Your Team

Built To Grow Fitness Business ·

2024/01/30

Managing people is tough in any business. Gyms are no exception. You need to deal with different personalities and the fact that life outside the gym affects how your team acts inside it. Also, over time, they may become too comfortable and stop following the gym's rules.Sounds familiar?Most gym owners have likely faced coaches who start to slack off at some point. It begins with them not fully meeting their responsibilities, and before you know it, the whole atmosphere in the gym starts to

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76:25

HOLY $#!T EPISODE 500!

Built To Grow Fitness Business ·

2024/01/25

A milestone is reached for Tim and Randy - the Built to Grow podcast hits the 500th episode! Over four and a half years, they've consistently delivered twice-weekly episodes packed with insights to inspire and educate their audience.But this one is a bit different. Over the last month, gym owners have been calling in with their questions, and Tim and Randy are going to answer them in this special edition.The questions range from client onboarding to memorable episodes, gym stability, the ideal

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31:56

Is This Keeping You From Scaling?

Built To Grow Fitness Business ·

2024/01/23

There are two mistakes gym owners often make.Some of them get really into making their programs and become so involved that they can't step back and see the bigger picture. It’s a kind of paradox - although deep involvement in programming can be a gym's unique strength, it can also be its Achilles' heel. The personal touch in programming is often what's actually holding back the gym's growth.On the other hand, there are gym owners who only think about the business side and let

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20:54

Pain Is a Funny Thing

Built To Grow Fitness Business ·

2024/01/18

Pain is often seen negatively but can be a key ally for entrepreneurs, especially gym owners. Although this might sound counterintuitive, the truth is that it's pain, not pleasure, that really pushes you to succeed. Take your gym clients, for instance. Many start their fitness journey motivated by a desire to get fit, lose weight, address back pain, you name it... Initially, they're disciplined and regularly attend the gym. But after they see the first results and start enjoying their new

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16:37

Work-Life Balance

Built To Grow Fitness Business ·

2024/01/16

Work-life balance is something ordinary people aim for. But for those who want to be among the top 5% of their industry, it's a different story.If you run a gym and want to be really successful, it's not just about working hard. You need to be literally obsessed with your goals. This means your work will often take over your personal life.Entrepreneurs face huge pressures in balancing these aspects, and it's a tough path that not everyone can stay on. The support and understanding of

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17:43

Addition by Subtraction

Built To Grow Fitness Business ·

2024/01/11

As 2024 unfolds, it's time to decide what we want for our gyms this year.In the past, the focus might have been on increasing gross revenue or boosting member count. But now, your focus probably should be shifted towards simplifying operations. Simplifying doesn't just make things easier; it also brings better results. You become more efficient, save time, and even see a rise in your profits because you're doing fewer things but doing them well.When we look at gyms, we often see

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15:58

The January Issue

Built To Grow Fitness Business ·

2024/01/09

January is here, and for gym owners, it's not what many think. It's a common myth that gyms are overflowing with new clients turning their New Year's resolutions into practice. But the truth is, things are quite different.On January 1st, you won't see a crowd rushing to the gym, all feeling guilty after the holidays. In fact, expect few new faces in the early days of the month.Even though many people put health and fitness at the top of their New Year's resolutions, they

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21:31

What’s in Store for '24

Built To Grow Fitness Business ·

2024/01/04

Tired of the same old gym strategies that produce the same old average results? Can you imagine yourself scaling your business with new approaches that go far beyond gym-related stuff and traditional marketing?No?Yes?You don’t know?Easier said than done? Well, Tim and Randy have a solution for you! They know exactly where you can learn how to diversify your income, build a strong personal brand, manage finances, scale up, develop investment strategies, lead effectively, understand tax benefits and

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19:41

The $30k Ceiling

Built To Grow Fitness Business ·

2024/01/02

There's a common financial roadblock that many gym owners face - the $30,000-a-month revenue mark.It's like hitting a ceiling that's hard to break through. In fact, many of them remain stuck just below that magic number for years, and it’s a pattern more common than you might think. This might be connected to the Dunbar number, which is about 150. This number represents the amount of personal relationships you can realistically manage in a business setting. If you consider an average gym

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23:42

This Is Holding You Back From Scaling

Built To Grow Fitness Business ·

2023/12/28

The story that follows is a situation all gym owners hate, but most of them have faced it at least once. One of the Iron Circle members, enjoying a rare break from his daily responsibilities at the gym, was visiting his daughter who was studying in another state. However, he got an unexpected email: one of his main coaches had decided to resign. With no backup plan in place, the gym owner had to cut his vacation short and rush back. Upon his return, he found himself back in the trenches, covering

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16:00

How to Find Enough Time for Your Gym's Growth

Built To Grow Fitness Business ·

2023/12/26

You wouldn't attempt to repair a car while driving it, right?Similarly, when it comes to a gym business, you need to set aside intentional time to work on business growth. Because planning and strategizing (like developing growth strategies, marketing plans, and retention tactics) cannot be done amidst day-to-day operations.The rule is simple – business is all about intentionality. If you want your business to grow, you need to spend time actively working on it. Yet, many gym owners, even

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