x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

IndieGameBusiness®

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500

leisure video games

All Episodes

00:56:14

How to Smoothly Run an Influencer-Led Marketing Campaign

IndieGameBusiness® ·

2023/03/26

Learn from my mistakes. Learn how to run a streamlined marketing campaign that integrates your community and content creators. I discuss tips & tricks and current best practices of how to run an integrated marketing campaign that incorporates community, content creators, and how that content should live on all platforms like YouTube, TikTok, and

en

01:02:29

Marketing Isn't Always Evil...Just Sometimes

IndieGameBusiness® ·

2023/03/26

It's entirely possible for a small team to make a big noise. But how do you do it authentically, organically, and free-range? Eric and Steve's work was nominated for Best Indie PR/Marketing Campaign of 2020 and they'll walk you through the thought process, steps, and tools they used to do it on a limited budget...but a bigger budget would have been nice. Hear about asset utilization, multi-channel synergy, brand ambassador activation, and other buzzwords that they won't actually say

en

00:59:38

Modernizing PR Tactics when Promoting Indie Games

IndieGameBusiness® ·

2023/03/24

This roundtable explores the creative approach behind promoting indie games to the intended core audience as well mass market by truly capturing a game's voice. #IndieGamePromotion #GameMarketing #CreativeApproach #CoreAudience #GameVoice #IndieGameDevelopment #GamingCommunity #IndieGameInsights #IndieGameSuccess #IndieGameRoundtable --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

en

01:10:44

Peglin - A Peg Popping Post-Mortem

IndieGameBusiness® ·

2023/03/24

Peglin came out of seemingly nowhere to sell over 100K units in less than 2 weeks in Early Access. How did it happen, what worked, and what didn't? #GamingSuccess #IndieGameDevelopment #GameSales #GamingInsights #GameDevelopmentTips #GamingSalesStrategy #GameMarketing #IndieGameMarketing #PeglinSuccessStory #GameLaunch --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

en

01:02:31

Preserving & Promoting Art through Austerity

IndieGameBusiness® ·

2023/03/24

In a world struck by economic turbulence and austerity, how can the video games industry preserve and promote artistic integrity and originality? How can developers avoid 'selling out', and how can investors and publishers continue to bet on 'risky' projects and encourage ingenuity? This conversation will examine approaches to finding balance between revenue generation and innovation in order to build sustainable studios and

en

00:57:56

Social Media Is Your Game's Best Friend

IndieGameBusiness® ·

2023/03/22

Game discoverability has been the Holy Grail for the indie games community for ages. How do you approach different channels, does more mean better and which channels are worth it long term versus short term gains? Do you need to be everywhere all at once? Best practices from Twitter, Facebook, LinkedIn, Instagram - lessons learned both in the independent and AA ranges of the games

en

01:00:38

Steam Next Fest - Prepping for the Marathon

IndieGameBusiness® ·

2023/03/22

Steam Next Fest is a great opportunity to promote your game to some of the ~120 million people on Steam. We recently participated in a Next Fest…and although we crossed the finish line and came out better for it, we were not as prepared as we could have been. The goal of this session is to give you some idea of what to expect when participating in Steam’s Next Fest and how to best prepare your mind, body, and game for what can be a VERY long week full of awesome opportunities

en

01:00:56

Stop collaborate and listen. How NOT to put your...

IndieGameBusiness® ·

2023/03/21

You’ve heard a lot about the value of community. What you haven’t heard is how your collaboration as a developer can either facilitate a thriving community or ruin your chances for successful marketing. Jenesee walks you through the ideal relationship between communications, production, marketing and QA. Whether you’re running a self-funded project or working with a publisher, this session will help improve your community engagement, show you how to contribute to your success, and most

en

01:22:45

Structured for Success

IndieGameBusiness® ·

2023/03/21

The first few weeks of every indie game's development are critical. That's when the key questions of Who's on the team, What are we building, What do we build first, When do we have to ship, How do we build the game (and even Why we're committed to doing so) get answered. This session will cover a list of key best practices that veteran teams use to set themselves up for success, as seen by a veteran game dev with over 100 games of

en

01:03:48

Top 10 Pitfalls in Publishing Agreements and How Devs...

IndieGameBusiness® ·

2023/03/20

Felix will walkthrough 10 common pitfalls in publishing agreements that developers fall into, how to watch out for them and how to avoid. This will be a practical session focussing on key commercial issues that draws on Felix's rich experience working in-house as a senior lawyer for publishers and developers on both sides of the

en

01:05:25

What's the one word that can help you to hire better?!

IndieGameBusiness® ·

2023/03/20

Companies don’t think their current recruiting process is a problem as there seems to be an endless lineup of talent. But employee turnover costs are a real and an expensive problem. Replacement costs are 1.5 – 2 x an annual salary and these costs come off your bottom line. And times have changed; people are demanding more from their employers. Kaaren, founder of happy hive, will share a new way to fast track your hiring process, create happier employees, decrease turnover, increase diversity and

en

01:02:30

Navigating Layoffs - A Fireside Chat

IndieGameBusiness® ·

2023/03/19

<div id="textbox" slot="input" class="style-scope ytcp-social-suggestions-textbox" aria-required="false" aria-label="Tell viewers more about your stream (type @ to mention a channel)" aria-invalid="false" contenteditable="true">Join Tina Merry and Heather Chandler as they explore some of the best practices for navigating layoffs, no matter which side of the fence you are on. We need to support each other through these

en

00:58:18

Gaming for Growth: Driving Economic Development in...

IndieGameBusiness® ·

2023/03/19

By leveraging the power of gaming and emerging technologies, we can unlock new opportunities for growth and innovation in the Global South. We will discuss how gaming can create jobs, promote entrepreneurship, and drive investment in infrastructure and education. We will also examine case studies from the region that highlight successful gaming-based economic development initiatives. Join us for an engaging conversation on how gaming can be a powerful tool for economic progress in the Global

en

01:02:02

Automate Your Way to Audience Happiness

IndieGameBusiness® ·

2023/03/19

This talk is for the indies! Hello you wonderful tiny teams! You've found yourself with an audience, but now what? How can you keep them happy? This is how to cut down on customer response so you can get back to development. This talk should leave self-publishing devs with the knowledge of how to maintain and grow a player base throughout development (and not end up hating your fans)

en

01:10:07

Prepping for GDC

IndieGameBusiness® ·

2023/03/18

Welcome to IndieGameBusiness, where we help indie game developers succeed in the gaming industry. In this episode, Jay talks with Yug Blomberg about prepping for the Game Developers Conference (GDC) Yug shares his insights and tips on how to make the most out of GDC, from networking strategies to planning your schedule and making a great impression. Whether you're a first-time attendee or a seasoned veteran, you'll find valuable advice in this episode. Don't miss this opportunity

en

01:05:46

Why Having a Strong UX Strategy is Important for Your...

IndieGameBusiness® ·

2023/02/24

Welcome to Indie Game Business, where we bring you insights and knowledge from the world of game development. In this episode, we are excited to have Celia Hodent, a Game UX Strategist, as our special guest. Join us as we dive into the importance of having a strong UX strategy in the development of your game, the significance of inclusion in gaming, and the ethics behind creating games that are not only fun but also ethical. Be sure to follow Celia Hodent on Twitter

en

01:10:31

Preparing For A Conference When Looking For A Publisher

IndieGameBusiness® ·

2023/02/17

In this episode of Indie Game Business, we have Klaas van der Stroom, a Business Developer & Publishing Scout from Representing Games, as our special guest. Join us as we discuss everything you need to know about Preparing For A Conference When Looking For A Publisher. From deciding which conference to attend and selecting publishers to reaching out to them and preparing for the meeting, we cover all the essential aspects to help you make the most out of your conference. We also discuss the dos

en

01:45:19

What Publishers are Looking for in Your Game.

IndieGameBusiness® ·

2023/02/09

On this episode of Indie Game Business, we are joined by Joshua Garrity, head game scout from Secret Mode. Joshua shares his expertise and insight on the game development and publishing process, including what publishers look for when considering a game for publication. He discusses the ideal pitch, common pitfalls to avoid, the importance of business development, and what information can set you apart from the rest. Whether you're an experienced developer or just starting out, this video is a

en

00:58:29

Global Game Jam and it's Impact on the Video Game...

IndieGameBusiness® ·

2023/01/30

Join us as we sit down with Tim Cullings, Executive Director of Global Game Jam, to discuss the organization, the event, and the impact it has had on the game industry in its 15th year of operation. Global Game Jam (GGJ) is a worldwide event taking place from January 30th - February 5th in over 700 locations and 100 countries, fostering community, collaboration, and creativity among game enthusiasts. It's not a competition, it's a chance for you to get a taste of how game production works in the

en

01:27:55

What it Really Takes for Commercial Game Success

IndieGameBusiness® ·

2023/01/24

Today's Indie Game Business is all about making your game a success! We are talking with Michael Brown, founder of Vicarious PR and he knows his stuff. The topics we will be covering are marketing, marketing budgets, game design, game discovery, and much, much more. Check out Vicarious at https://www.vicariouspr.com/ https://twitter.com/vicariouspr https://twitter.com/videogameprguy To learn more about the show or our online business matchmaking events for indie developers visit:

en

472 results

Similar Podcasts

Expres Ráno

Expres FM

詭哭郎嚎

郎祖筠 & FMTaiwan製作團隊

Ron en Erik Podcast

Ron en Erik

Poor Man"s Pinball Podcast

Poor Men Ian and Drew

WeAreChange on Odysee

WeAreChange