x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

27:36

Podcasting Goes Private: An Interview with Nora...

Audio Branding ·

2022/10/26

“When you hear that person on the other end, you can put yourself, as a prospective client, you put yourself in their shoes. You hear what their thought process was and you feel connected to that person, you understand exactly what their struggles are because I have the same concerns, I have the same hesitations, and that's very impactful.”-- Nora SudduthThis episode continues my interview with marketing and conversion strategist and Hello Audio co-founder Nora Sudduth as we talk about sound-based

en

30:35

Podcasting Goes Private: An Interview with Nora...

Audio Branding ·

2022/10/19

“There are so many benefits to using audio that will ultimately help people consume the content you want them to consume. You're spending all this time creating it, you're putting all this love and energy into creating it – why not put it in a format that makes it easy for them to consume?” -- Nora SudduthThis episode's guest is the co-founder of Hello Audio and is a leading marketing and conversion strategist who's helped businesses sell over $500 million worth of products and services online, and

en

30:19

A Ph.D. in Podcasting: An Interview with Todd...

Audio Branding ·

2022/10/12

“My goal from the very very beginning was some are going to make take their spouse or partner to dinner money some people are going to make car payment money some people may make house payment money and some people may make life-changing money if I can get podcasters to the point of making enough money that gives them enough incentive to say yes this is possible to go bigger and grow bigger and to have the resources to pay for an editor and some of those things so I think the average podcasters now

en

30:13

A Ph.D. in Podcasting: An Interview with Todd...

Audio Branding ·

2022/10/05

“And what really struck me from that was that not only was this audience a fan of the show, they were more like family, and it really changed my appreciation for the listener, so I really took a lot of care following that to understand their value. So, even though we’re creating great audio, great content, we’re putting out consistently, I didn’t realize how tight [that connection] was until that particular episode. So I think, from my perspective, that one stands out in a big way, not only in the

en

07:56

The Sound of Movies - Why Hollywood’s Becoming Harder...

Audio Branding ·

2022/09/28

When was the last time you turned on the subtitles while watching a movie? Does it ever seem like the music and sound effects, especially the explosions, are as loud as ever, but the dialogue’s barely above a whisper? Does it seem like older movies, movies like Jaws and Star Wars, were easier to understand? Are we just getting older and losing our hearing? That’s one possibility, but if the sound quality of your last moviegoing experience resembles the “Empire Strikes Back meets Christopher Nolan”

en

30:55

In the Clubhouse: The Alarms in Hospitals are Killing...

Audio Branding ·

2022/09/21

“We go through all these things and talk about all these problems with annoying sounds and how important it is for the bellows sounds to be informative. And all this just hearkens back to the point where the essential goal here of these so-called auditory ‘alarms’ isn't to alarm, it's to notify. And I think if we can use better sounds like that, whether it's those bellow sounds or some of the ones Judy came up with, for the new standards, we can accomplish the same goal, which is communication and

en

34:19

In the Clubhouse: The Alarms in Hospitals are Killing...

Audio Branding ·

2022/09/14

“Persuading hospitals and manufacturers to adopt better alarms aside from the standard is to persuade them that this is important and that it’s cool to do so, and that this is what everybody is doing and it’s a selling point for you if you’re using better alarms or more safe alarms or your false alarm rates are lower. Because that's a key problem with the whole alarm problem, it’s this very high false alarm rate, so there are a number of ways in which you can persuade people to change their

en

06:56

Sounding Your Best as a Podcast Guest

Audio Branding ·

2022/09/07

🎤Download my Sounding Your Best as a Podcast Guest worksheet here!🎤After fifteen years in the voiceover industry, almost three years of hosting the Audio Branding podcast where I talk about the power of sound, and having been a guest on a number of podcasts myself, I've learned a thing or two about creating quality audio. I hope some of the lessons I've learned can help you find just the right sound for your own setup. I'm going to talk mostly about being a guest on podcasts, but this will give

en

31:05

A Sixth Sense for Sound: An Interview with Colleen...

Audio Branding ·

2022/08/31

“They often have a suite of sounds. Now you still have to follow all regulations that have to do with safety and that kind of thing, but now the sound inside the car can be reflected in the marketing communications around it, so that’s a very big use of sound.” -- Colleen FaheyThis episode’s the second half of my interview with author, creative executive, and sonic branding expert Colleen Fahey as we talk about her role in creating innovative sound strategies, the signs of a well-managed audio

en

36:29

A Sixth Sense for Sound: An Interview with Colleen...

Audio Branding ·

2022/08/24

“All news music doesn't have to have trumpets and trombones, and all trains don't have to just ring, you know, or honk. And all appliances shouldn't always sound like ‘beep beep beep,’ you know, chip sounds instead of having a tune that would make people remember them better and maybe like them better.” -- Colleen FaheyThis week’s guest is a creative executive with deep experience in branding and marketing at multiple touchpoints. When she learned of Sixième Son, a sonic branding agency that had

en

33:21

Sines and Sounds: An Interview with Nicolae Bogdan...

Audio Branding ·

2022/08/17

“What’s great about podcasting is there's that intimacy there. It’s just audio. It’s really fun when I listen to a podcast or I edit a podcast and I don’t know what the guest looks like, I don’t know anything about a guest, and I’m trying to imagine what type of personality that guest has. And through voice you get personality, but it’s kind of like shaped in a different way.” -- Nicolae Bogdan BratisThis episode continues my interview with musician, composer, and podcast producer Nicolae Bogdan

en

28:29

Sines and Sounds: An Interview with Nicolae Bogdan...

Audio Branding ·

2022/08/10

“First things first, to get a podcast to sound good is not hard. Many people think that it’s so hard to make it sound great: it’s not. The first thing they have to remember is that, if you have a good recording, I would say that you don’t even need an editor to get it done for you at the end.” -- Nicolae Bogdan BratisThis episode’s guest comes from a musical background and has had quite a lot of success as a musician in Romania, having been in the finale of X-Factor 2013. He sings, plays several

en

24:54

The Voice of Tomorrow: An Interview with Ron Jaworski...

Audio Branding ·

2022/08/03

“When we are listening to an audio file created by AI, we try to find where the machine got it from, but when we are listening because we just want to listen, we don't really care.” -- Ron JaworskiThis episode’s the second half of my interview with Trinity Audio CEO and ad tech veteran Ron Jaworski as we talk about the future of proprietary AI voices, Ron’s vision for Trinity Audio, and some surprising statistics on just how effective sound can be when it comes to engagement.As always, if you have

en

25:03

The Voice of Tomorrow: An Interview with Ron Jaworski...

Audio Branding ·

2022/07/27

“In similar ways to when the first iPhone came out and then five years later, ten years later, we looked back and said to ourselves ‘oh my god, that completely changed my life,’ that's the same thing that's going to happen with audio and voice.” -- Ron JaworskiMy next guest is the CEO of Trinity Audio, a unified platform that allows content owners to strategically evolve and deliver audio experiences. Some of Trinity Audio's top publishing clients and brands include Forbes, Lenovo, McClatchy, and

en

32:37

Audio Logos: An Interview with Dr. David Allan - Part 2

Audio Branding ·

2022/07/20

“I can't imagine – and again, I always have to preface this by saying I know it's not just about the audio logo – but I just can't imagine that when you're designing a print logo why you don't also sit there and go ‘I wonder what that thing would sound like if it could make sound,’ and then develop that too, and then present both of them at the same time, in combination, and give yourself one more, you know, one more sense to have. A lot of brands have a smell: McDonald's has french fries. A lot of

en

39:45

Audio Logos: An Interview with Dr. David Allan - Part 1

Audio Branding ·

2022/07/13

“It certainly adds another sense to sight, you know, and most of the people that I talk to, you can see a logo, but sound really helps you to feel a logo.” -- Dr. David AllanMy next guest is a professor of marketing at Saint Joseph's University in Philadelphia, Pennsylvania. He has a BA in communications from American University, an MBA in marketing from St Joseph's, and a Ph.D. in Mass Media & Communication from Temple University, and is currently pursuing a master's degree in Legal Studies in

en

06:21

Directional Audio: Hearing is Believing

Audio Branding ·

2022/07/06

Advertising’s come a long way from the television jingles and old-fashioned radio spots of decades past. In the age of social media and targeted algorithms, the ads you see and hear online are very often tailored to your particular user profile. Of course, that’s just when you’re online. But what if it wasn’t? What if, while you’re out shopping or walking down a crowded street, you heard an ad aimed specifically at you, an ad that nobody around you could hear?It might sound like something out of a

en

30:26

Finding the Fix: An Interview with Aaron Matthews -...

Audio Branding ·

2022/06/29

“It's about doing something that's relevant to that brand that makes people, you know, have intrigue and then go either search for it or find out more information.” -- Aaron MatthewsThis episode's the second half of my interview with audio branding expert and creative director Aaron Matthews as we talk about how Creative Fix goes about crafting the perfect brand sound, the secret to hosting a successful branded podcast, and the surprisingly retro future of audio branding.As always, if you have any

en

28:45

Finding the Fix: An Interview with Aaron Matthews -...

Audio Branding ·

2022/06/22

“Production companies make these amazing videos and then go ‘oh, we need to think about some music and stuff,’ and it sort of like becomes a bit of a rush. But actually, when you think about it at the same time as pre-production and you start planning out how the sound's going to work with the visuals, it elevates the video so much. And you'll know this if you've ever watched some of the latest prints, like the new James Bond trailer, and if you listen to the actual sound design on that and what's

en

32:48

Making Music Fun: An Interview with Nick Morrison -...

Audio Branding ·

2022/06/15

“People don't forget that stuff. They remember people that blow their minds. They won't necessarily remember the music, people won't remember the thing that you did, but they'll remember the way that you made them feel, whether that's by your actions or by the actual emotion that you've imparted to them via your music, or your sound, or whatever it happens to be.” --Nick MorrisonThis episode's the second half of my interview with bestselling author, professional musician, teacher, session artist,

en

335 results

Similar Podcasts

Science Talk

Albert Einstein College of Medicine

五分钟心理学

柠檬心理

Daily Facts

Amalia Dupray and Montgomery Jones.

Les dents et dodo

BFMTV

Veterinary Clinical Podcasts

The Royal Veterinary College