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PODCAST

Home Care Hindsight

Welcome to Home Care Hindsight, where we dive deep into the lessons learned and strategies developed by home care providers to build a resilient and dedicated workforce. Powered by Ava, this podcast is your go-to resource for insights on retaining caregivers, reducing turnover, and optimizing your operations. Join us as we share real stories, expert advice, and practical tips that help you keep your caregivers happy and your business thriving.

health & fitness management

All Episodes

46:32

The Control Trap That Stalled My Growth (and How...

Home Care Hindsight ·

2025/05/27

Aaron Marcum, home care industry titan and founder of Breakaway365, reveals how his obsession with control nearly destroyed two companies—and how Martin Seligman’s positive psychology transformed him into a leader who scaled his business *while taking 8-week sabbaticals*. In this raw conversation, Aaron dismantles toxic myths about turnover and "balance," shares why presence beats perks for loyalty, and delivers a science-backed framework for building self-multiplying teams. In this episode, you’ll

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39:01

Why I Acted Like a One-Talent Leader (and What...

Home Care Hindsight ·

2025/05/20

Todd Allen, CEO of AxisCare, shares how a personal caregiving experience led him into the home care technology space and the transformative mindset shift that changed his leadership approach. In this conversation with David Knack, Todd unpacks what “play to win” means in home care, why AI needs cautious adoption, and how proactive health habits (for you and your caregivers) can transform outcomes. In this episode, you’ll discover: 1. Why AxisCare started as an internal tool—and how it grew into a

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27:29

SEO, Google Ads, and AI in Home Care — Jeremy Fuller

Home Care Hindsight ·

2025/05/13

Jeremy Fuller, a digital marketing expert with 23 years of experience and founder of Grow Senior Care Marketing, shares actionable insights for home care agencies. In this episode, you’ll discover: 1. The ChatGPT Surprise: How a client found their agency through ChatGPT—without it being a marketing goal. 2. The $500 Mistake: Why most home care agencies waste 80% of their Google Ads budget (and how to fix it). 3. Automation Pitfalls: The dangers of over-automating caregiver recruitment and how to

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42:47

Why Your Best Employees Quit (And How to Keep Them) —...

Home Care Hindsight ·

2025/05/06

Krystal Wilkinson, owner of a 4-location home care agency in Arizona, shares hard-won lessons from 13 years in the trenches. In this episode, you’ll discover: 1. The $250,000 Mistake: How holding onto toxic employees cost her top performers (and how to spot the red flags earlier) 2. The "Golf Cart Law" Effect: How advocating for seniors’ safety became a unexpected business growth lever 3. Caregiver Shout-Outs That Stick: The Wednesday ritual that boosted retention (including a 17-year employee) 4

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34:42

This Franchise Training Mistake That Almost Broke Our...

Home Care Hindsight ·

2025/04/29

Christina Chartrand, SVP of Training at Senior Helpers, reveals why companionship is the unspoken "glue" of home care—even if no one pays for it directly. In this episode, she shares: 1. The sugarcoating mistake that backfired with new franchisees (and how brutal honesty builds better owners) 2. Why puppetry skills translate to dementia care (plus her past life as a professional puppeteer) 3. The 3-year rollercoaster rule—why early chaos is normal (and when it stabilizes) 4. Age-Friendly Care

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36:38

Saying ‘No’ Can Save Your Business — John Lariccia

Home Care Hindsight ·

2025/04/22

John Lariccia, CEO of Welcome Home Software, almost derailed his company by chasing growth at all costs—until he hit the brakes. In this episode, he shares: 1. The moment he stopped sales to fix client experience (and why it saved his company) 2. How to dress for referral success (why clinicians need a different pitch than clergy) 3. The "redline" warning sign every home care owner misses before burnout 4. Why his 1956 MG hobby mirrors his business philosophy Lesson Takeaways: 1. Growth ≠ success

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39:10

The $5,000 Training Mistake That Led to a...

Home Care Hindsight ·

2025/04/15

Andrew Dubler thought he'd solved his agency's dementia care problem with a $5,000 training program—until Gary Skole showed him why it was failing. In this raw conversation, they reveal: The shocking gap in most dementia training (and why caregivers forget 80% of it) How a 90-second video fixed an overnight staffing crisis The "dementia coach" role that slashed turnover Andrew's wake-up call when his blood pressure spiked at a county fair Lesson Takeaways: Long trainings = wasted money. TED-style

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46:14

Your Online Reputation is Killing Your Home Care...

Home Care Hindsight ·

2025/04/08

In this episode of Home Care Hindsight, host David Knack sits down with Welton Hong, CEO of Ring Ring Marketing and Senior Care Marketing Max, to tackle two critical pain points home care owners face: 1. Your online reputation is costing you clients—even if your care is exceptional. 2. You’re drowning in tasks because you refuse to delegate (and it’s hurting your growth). Welton shares hard-hitting insights on why families Google you before calling, how to respond to negative reviews (without

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40:25

Don't Let Perfect Be the Enemy of the Good — Betsy Milne

Home Care Hindsight ·

2025/04/01

In this episode of Home Care Hindsight, David Knack sits down with Betsy Milne, owner and CEO of Home Helpers of San Mateo County. Betsy shares her journey from caregiver burnout during her father’s hospice care to taking over her sister’s home care business. She discusses the delicate balance of running a mission-driven business while treating it as a long-term asset, the importance of supporting caregivers, and why customer service is both underrated and overrated in home care. Whether you’re

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46:21

The Work-Life Balance Mistake I Made (and How to...

Home Care Hindsight ·

2025/03/25

In this episode of the Home Care Hindsight, David Knack interviews Steve "The Hurricane" Weiss, founder of Hurricane Marketing Enterprises. Steve shares his journey from burnout to building a multi-million dollar home care empire, emphasizing the importance of work-life balance, prioritizing high-need patients, and avoiding common mistakes like expanding too soon. He also offers practical advice on building trust with referral sources and standing out in a competitive market. Whether you're new to

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31:06

Staying the Course for 90 Days, Not 90 Seconds — Adam...

Home Care Hindsight ·

2025/03/18

In this episode of Home Care Hindsight, David Knack interviews Adam Berry, CEO of As Close As Family, a home care agency based in Alabama. Adam shares insights on leadership, the importance of consistency in business, and how to effectively manage and grow a home care agency. He discusses the challenges of employee management, the need for regulation in the home care industry, and the strategies that have driven his company's success. Adam also opens up about his personal leadership style, mistakes

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38:30

Don't Make Your People Do Jobs for Robots — Mike Doughty

Home Care Hindsight ·

2025/03/11

Mike Doughty, owner of Home Care Agency Zeabe, and former sales and marketing automation expert, shares his journey from New Zealand to the U.S. and how he transitioned into the home care industry. He discusses the importance of automating 90% of tasks to humanize the remaining 10%, building a remote team in the Philippines, and the value of psychometric tests in understanding team dynamics. Mike also reflects on the lessons he's learned from his mistakes and how he applies them to his business

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35:31

Don’t Get Distracted. Keep Pushing the Two Main...

Home Care Hindsight ·

2025/03/04

In this episode of Home Care Hindsight, host David Knack sits down with Matt Thompson, franchise owner of Visiting Angels, to discuss the biggest challenge business owners face—distractions. Matt shares how he keeps his team focused on what truly matters: caregiver and client acquisition. From implementing daily huddles to leveraging caregiver incentives through Zingage, Matt offers practical insights into leadership, culture-building, and staying on track in the home care industry. Lesson

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38:40

The F-Word That Will Ruin Your Senior Living...

Home Care Hindsight ·

2025/02/25

Tim and Gina Murray, former home care agency owners and creators of CINCH, join host David Knack to discuss the challenges and rewards of community-based home care. They share insights on the concept of fractional care, how it supports independent living communities, and the lessons they learned transitioning from agency owners to tech entrepreneurs. They also highlight how proper scheduling, caregiver teamwork, and sustainable revenue models can transform home care businesses. Lesson Takeaways:

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29:57

The Hiring Mistake That Cost Me Time & Money — Dana...

Home Care Hindsight ·

2025/02/18

In this episode of Home Care Hindsight, host David Knack talks with Dana Charumbira, CPA and financial strategist for home care agencies. Dana shares the biggest hiring mistake she made—bringing someone on board based on an impressive resume instead of proven skills—and how it impacted her business. She also dives into financial strategies, cash flow management, and key metrics that help home care owners scale profitably while avoiding common pitfalls. Lesson Takeaways: A great resume doesn’t

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36:31

Don’t Only Focus On Gross Profit. What To Do Instead...

Home Care Hindsight ·

2025/02/11

In this episode of Home Care Hindsight, host David Knack sits down with Gregory Bean, Vice President of Paradigm Senior Services. With 30 years in home care, Gregory shares invaluable insights on the industry's evolution, the importance of third-party payers, and why treating caregivers as your most valuable asset leads to better retention and client outcomes. They discuss the shift from private pay to Medicaid and VA-funded services, the benefits of Medicare Advantage, and how home care agencies

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36:45

Hire Slow, Fire Fast To Avoid Costly Hiring Mistakes...

Home Care Hindsight ·

2025/02/04

Dustin DiStefano, CEO and Co-founder of A Place at Home, joins host David Knack to discuss his journey from launching a single home care agency to scaling a national franchise network. Dustin shares his biggest mistake—hiring too quickly out of desperation—and the costly impact it had on his business. He recounts a pivotal experience with an early scheduler hire, emphasizing the importance of aligning employees with company values and firing fast when necessary. Dustin also discusses the underrated

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41:07

Why Delegation Is The Key To Growth (What I Wish I...

Home Care Hindsight ·

2025/01/28

Jeff Salter, Founder and CEO of Caring Senior Service, joins host David Knack for an unforgettable conversation about leadership, growth, and a cross-country adventure. Jeff shares how a 9,500-mile electric bike journey to celebrate his company’s 30th anniversary transformed his perspective on delegation and leadership. Along the way, he raised $170,000 to install grab bars in senior homes, creating a lasting impact. This episode dives deep into Jeff’s mindset shift from “doing it all” to empowering

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34:18

The Mindset Difference Between Owners And Worker Bees...

Home Care Hindsight ·

2025/01/21

Chris Trempe, President and Chief Learning Officer of SwyftOps, joins host David Knack to discuss his journey from being the first employee of SwyftOps to leading a thriving company in the home care industry. Chris shares valuable lessons from his leadership experiences, including his biggest mistakes, such as assuming universal passion among team members, and how he learned to connect with people by understanding their "why." Chris emphasizes the importance of clear communication, accountability,

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39:34

How To Build Trust With Caregivers Without Just...

Home Care Hindsight ·

2025/01/14

Lance A. Slatton, senior case manager, influencer, and the mind behind "All Home Care Matters," joins David Knack to discuss his journey from aspiring medical professional to building Michigan’s top-rated home care provider. Lance shares how personal caregiving experiences led him to start his own home care agency and podcast, creating a platform to educate and empower families navigating care challenges. In this episode, Lance dives into lessons learned from his biggest mistakes, the importance of

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