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PODCAST

So This Is My Why

A podcast featuring inspiring people about their journey to discovering and living their "WHY" or purpose in life. With your host & producer, Ling Yah, we deep dive into everything from finances to dealing with doubts and setbacks, and how to forge an unconventional career from ground zero! Expect to hear from entrepreneurs, artists, journalists, musicians, Hollywood actresses, VC founders and more. Visit www.sothisismywhy.com for more details!

business careers

All Episodes

20:01

Ep 139: Sneak Peek - Singapore Subseries!

So This Is My Why ·

2024/02/25

It’s finally happening!The launch of STIMY’s special Singapore subseries.Where you’ll be hearing from a range of fascinating Singaporeans/Singapore-based tech leaders, entrepreneurs, and daredevil adventurers on how they’ve built their careers, their journey in finding their why and the legacy that they want to leave behind (if any!).We ran the whole gamut: the media broadcasting space, F&B (what it takes to build an empire of nine 1 - 3 Michelin Starred restaurants + inheriting a 100+ year

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59:15

Ep 138: I Don't Believe in Prince & Princess...

So This Is My Why ·

2024/02/18

Steve Chao was just a kid from Toronto who loved reading encyclopaedias. Who later chose a career that would lead him to the middle of opium fields during harvest time surrounded by hundreds of Taliban fighters in Afghanistan.Just another “day in the life” of his career as a x2 Emmy-nominated and multiple award-winning investigative journalist and filmmaker who’s led programming for the likes of CNN, Al Jazeera, VICE, CTV (Canadian Television), CBC, ABC News, Tencent & Channel 4.Steve has also

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71:17

Ep 137: Stupid to call myself a coach! | Simon...

So This Is My Why ·

2024/02/10

Simon Alexander Ong grew up often feeling like he didn’t fit in.Which is weird when you look at his CV: He graduated from LSE before going to work at Lehman Brothers (until it fell into administration) then a hedge fund as a junior trader.Along the way, he attended a 2-day coaching seminar that transformed the way he saw coaching and kickstarted his journey into becoming a bestselling author, international keynote speaker and business strategist. His work has seen him invited onto Sky News and BBC

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66:56

Ep 136: I don't want to hang out with famous...

So This Is My Why ·

2024/01/14

Prestine Davekhaw knows how much you earn.Thanks to a viral IG platform she launched called MalaysianPAYGAP, where she has Malaysians anonymously submit [payslip verified] details about their job, including:Their salary + benefits (if any)How they landed that jobThe realities of doing their jobAdvice for those wanting to do the sameSo you can see why people are obsessed with MPG. 😉But what about the person behind MPG?Well, Prestine grew up in a drug-infested home with her grandmother, who was her

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24:45

Ep 135: Final day of 2023?!

So This Is My Why ·

2023/12/31

It's the final day of 2023!So I'm doing a solo episode where I answer questions that you've sent in.I hope you enjoy this episode and find it helpful.Also, if you've been following STIMY and would like to support what's happening here, please do leave a rating and review.It truly makes a difference in spreading the word about this podcast!💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes):

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53:55

Ep 134: Build Your Why - STIMY Updates, Highlights &...

So This Is My Why ·

2023/11/26

Welcome to STIMY Ep 134!Today, you have the pleasure of hanging out with me. 😉What we'll cover today:What I've been up to in October (8 STIMY in-person interviews in Singapore), November (first conference panel & personal branding client wins) and December (6 STIMY interviews)I'm also in the midst of prepping for a new course!Tentatively titled "Build Your Why".It's based off my learnings from working with my existing 1:1 personal branding clients, where I noticed that

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86:38

Ep 133: If It’s Easy, It Must Be A Scam + Hunting for...

So This Is My Why ·

2023/11/19

Adlin Yusman, Managing Director of Endeavor Malaysia, will work for anyone he’s hired.A huge contrast to when he began his entrepreneurial journey with the mentality of, “I pay you a salary, you work for me and you do as I say.”Which, as you can imagine, created quite a lot of issues.That said, Adlin has had an eventful life. One that’s sprinkled with a generous serving of failures and spooky occurrences (e.g. receiving a 3am call from a female ghost?!).He’s founded several startups that failed, but

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45:15

Ep 132: The Inside Scoop on Asia's $30 Million Media...

So This Is My Why ·

2023/11/13

Who's got the juiciest gossip on startups these days?Well.The journalists, of course!And today, we have Terence Lee - Editor-in-Chief at Tech in Asia - to share the inside scoop on their organisation (TIA just sold for a reported $30 Million to Singapore Press Holdings!).Fun Fact: Terence Lee really didn't want his position. He's an introvert & does not consider himself a natural leader.❓So what changed?❓How has he adapted to his leadership role & navigated through 2 brutal

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70:30

Ep 131. Becoming The Greatest Professional Prankster...

So This Is My Why ·

2023/10/30

Meet Charlie Todd - a professional prankster & also the founder of Improv Everywhere (a New York City-based prank collective with a twist!).Rather than pranks that embarrass people, Improv Everywhere organises large-scale pranks that create chaos & lots of joy in public.The kind of thing that’d make you go, “You’ll never believe what just happened!”E.g. ✨ A bunch of strangers ride the subway - without pants! ✨ 200 people freezing in place for 5 minutes in NYC’s Grand Central Terminal - with

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60:54

Ep 130: Breaking into Hollywood - coz Asians Take...

So This Is My Why ·

2023/10/15

Meet Alvin Wee: Grammy, CAS & Golden Horse Award winning music mixer from Kuching (now based in LA)!You might've heard some of his work:🔸 Disney's Encanto - it won the Grammy!🔸 "Loyal, Brave & True" - sung by Christina Aguilera in Mulan🔸 Top Gun: Maverick - with Hans Zimmer🔸 Kung Fu Panda 3🔸 Kingsman Series🔸 "Arena Cahaya" - sung by Zee Avi🔸 Video games like Final Fantasy XIII, Kingdom Hearts 2.5, Resident Evil XII, PUBG Mobile x Arcane Collaboration &

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70:39

Ep 129: Bringing Moulin Rouge & Abandoned Warehouses...

So This Is My Why ·

2023/09/30

What does it take to bring a movie to life & have the general public participant as actual characters in said movie?!You need only ask Fabien Riggall - founder of Future Shots and Secret Cinema.Fabien has always loved films and began his career working as a runner before becoming an assistant producer of short films.In 2003, he set up Future Shorts: A series of mini pop-up film festivals that took off in 2003.That eventually evolved into the creation of a skate park under London Bridge, where

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75:22

Ep 128: The Bamboo SWAT Team | Ewe Jin Low (Founder,...

So This Is My Why ·

2023/09/25

Imagine spending 30 years working as an architect.Then deciding to uproot your entire life from the UK to move to Bali to work in a new field of architecture - bamboo!Because that's exactly what Ewe Jin Low.When he made the big move to Bali, he worked as Lead architect at IBUKU covering buildings like the Green School and in 2018, began his own bamboo journey by founding his own bamboo architecture firm TENTEN and Better Bamboo Buildings in 2020 - a platform that shares information and insights

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7:43

Hey STIMIES! Here's a special September check-in

So This Is My Why ·

2023/09/10

Whoops. We've been gone for the past few weeks.It's been hectic here at STIMY - securing new guests in Singapore while prepping for 2 exciting guests that we'll be recording in person this week.So rather than a new episode, I'm experimenting with this new, short solo episode where you'll get updates from me on what it's like running STIMY the podcast & STIMY the personal branding company, as well as takeaways from some conversations that take place off air.In today's

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50:19

Ep 127: Pain Makes Us Grow | Alejandro Navia...

So This Is My Why ·

2023/08/19

Alejandro Navia is the co-founder and President of nft now, the premier source of NFT content and analysis. As an advisor, coach, and early supporter of web3 and the creator economy, Alejandro has helped numerous founders and creators scale their communities and raise over $92MM in funding.Prior to NFT Now, he held leadership positions at startups and enterprises in AI, aerospace, and media, including Verizon, where I led Strategy and Acquisitions, and Elite Daily, which I helped lead to a $50MM

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61:47

Ep 126: Rejecting $200k for the Pathless Path?! |...

So This Is My Why ·

2023/08/05

How do you: 😳 Reject a $200k/year paycheck?😳 Blow your life up in a systematic way?😳 And build a pathless path for yourself?Paul Millerd - former McKinsey consultant (aka the Lean Guy) turned solopreneur, author and podcaster - would know, because he did just that. And along the way, wrote a book called the Pathless Path, which has since sold over 20k!At the time of our recording, I was just about to embark on my own Great Leap from the world of corporate law so as you can imagine, I slipped in a

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66:11

Ep 125: From Building NASA Launch Pads to 1.9 Million...

So This Is My Why ·

2023/07/31

It takes guts to quit your job.But what if it was NASA? BOEING? Or Elon Musk’s Hyperloop One?!Because that’s exactly what Tanya Zakowich did.Tanya grew up with a fascination for space & like most kids, she wanted to be an astronaut.But unlike many, that fascination held even when she grew up, which is why she ended up studying mechanical engineering at Columbia.An internship in India helped her land a job at NASA, but she soon left for BOEING! Only to realise that at BOEING, she was just a cog

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51:21

Ep 124: More Than One Way to Live | Jacqueline...

So This Is My Why ·

2023/07/25

Jacqueline Novogratz is the founder & CEO of Acumen - a non-profit global venture capital fund that aims to use entrepreneurial approaches to address global poverty. She was also born for crisis.As the OG of impact investing, her impressive list of accolades include:One of the World’s 100 Greatest Living Business Minds 2017 by ForbesForbes 400 Lifetime Achievement Award for Social Entrepreneurship, 2016The Resolution Project Champions Circle Award, 2016Bloomberg Markets 50 Most Influential in

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61:18

Ep 123: Regret What You Tried, Not What You Gave Up...

So This Is My Why ·

2023/07/15

Dr. Giovanna Graziosi Casimiro has had a unique career. She is the current Head of Production at Phygicode and former Metaverse Producer at Decentraland Foundation and Head of Metaverse Fashion Week. She has more than a decade of experience in digital design and the XR industry and also serves as a mentor at MIT during their Hacking Arts 2016-2018, and as a Senior Professor at SENAC University Centre, a renowned public federal University in Brazil.For Giovanna, she believes that life is a short

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133:05

Tribute: The King of Singapore | Adrian Tan...

So This Is My Why ·

2023/07/09

Yesterday, we lost the King of Singapore.I never had the privilege of meeting him, but a year ago, I sent a cheeky email to Adrian Tan asking if he’d share his life story on the So This Is My Why podcast.In a true spirit of generosity, he said yes.And we spoke for over 2 hours! 🤯Podcast hosts shouldn’t have favourites but… Adrian was one of my favourites. It is true.Today, Adrian’s episode has been rereleased as a tribute to him. It is the almost 💯 unedited version (minus the umm & ahhs), so

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11:20

Help! I Wanna Quit My Job ASAP! | Peter Yong aka Mr...

So This Is My Why ·

2023/07/05

Welcome to a special Questions from the Audience episode with Peter Yong aka Mr Money TV - one of the top personal finance YouTubers in the region.In this episode, we feature questions that came from you! Which include Peter's own co-founders & staff.If you haven't done so already, do check out Episode 122 Parts 1 & 2 to learn more about Peter's journey from being a replacement child to abandoning his lucrative career (+ selling his BMW!) to go in to his YouTube business and all

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