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PODCAST

The Impact Podcast: Social Media Marketing for Small Business Owners

Brynn Puzey, The Impact Podcast

Welcome to The Impact Podcast, the show for women-led small business owners ready to thrive online. Each episode is filled with relatable stories, practical tips, and sustainable strategies to help you grow your social media presence with confidence and authenticity. Whether you"re building your brand or refining your strategy, The Impact Podcast is here to help you create meaningful connections and make a lasting impact.

business marketing

All Episodes

00:15:05

#69. Your Business Won’t Burn Down: Taking Time Off...

The Impact Podcast: Social Media Marketing for Small... ·

2025/07/31

Yes, I’m always preaching consistency, but let’s get one thing straight: consistency does not mean hustle and work until you're so fatigued you crash. Not at all! Taking breaks from any task or endeavor is so, so normal, and even necessary. And even though consistency is huge, taking breaks won't set your business on fire. In fact, it might give you & your business some really powerful come-back energy.If you’re feeling burnt out, overwhelmed, or just totally over showing up online, this

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00:30:59

#68. Money Doesn’t Make the Rules - You Do! A...

The Impact Podcast: Social Media Marketing for Small... ·

2025/07/24

In this episode, we're flipping the script on your relationship with money. We’ll explore how to start treating money like the employee it is: here to support your mission, not control your every move. If you’ve ever felt like money calls the shots, this one’s for you.If you loved this episode, leave a review and share it with a friend who needs a money mindset reset!Episode Links:📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private

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00:18:40

#67. Hello Idaho! A fresh start, a new space, and...

The Impact Podcast: Social Media Marketing for Small... ·

2025/07/17

Checking back in from the lovely state of Idaho! Giving you a quick update on the move, the worst part of this whole thing (missing our families!!!), but also how great a fresh start feels, and our intentions with this new space. Episode Links:📲 ⁠⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠⁠ ⭐️❤️‍🔥 ⁠⁠Inquire about Private Coaching!⁠⁠💸 ⁠MONEY MINDSET CLASS! ~Rewritten~⁠

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00:19:20

#66. 5 Ways To Market Outside of Instagram

The Impact Podcast: Social Media Marketing for Small... ·

2025/06/30

Ready to expand your reach beyond Instagram? In this episode, I’m sharing five powerful ways to market your business outside of the app, so you can grow with more ease, more freedom, and more impact. If you’ve been craving more diversity and width in your small business marketing strategy, this one’s for you.If you’re loving the podcast, it would mean the world if you left a quick review! It helps more than you know!Episode Links:📲 ⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠FREE Content Creation

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00:24:40

#65. All the Strategies Work! Talking Visibility,...

The Impact Podcast: Social Media Marketing for Small... ·

2025/06/26

Had such a great conversation with Trish Lynn a few weeks back, and I'm so excited to share it with you all for today's podcast episode! She is a fellow business coach and we talked all things social media visibility, using AI tools like ChatGPT to finesse you digital brand on Instagram, and how all the marketing strategies are strategies for a reason. (Hint: It's because they work!) Follow her online at the links below!Episode Links:📝 ⁠Follow Trish on Threads⁠📲 ⁠Follow Trish on Instagram⁠📲

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00:13:05

#64. Take What You Love, Leave What You Don't

The Impact Podcast: Social Media Marketing for Small... ·

2025/06/23

In today's podcast episode, I'm expounding on the thing I say at the beginning of every Instagram Intensive and Private Coaching program: "Take what you love, leave what you don't."I also chat about input vs output when it comes to learning, implementing, and applying all the goodness you're getting from podcasts, audiobooks, and Instagram educators! Let's dive in!Episode Links:📲 ⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠ ⭐️❤️‍🔥

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00:18:15

#63. Marketing 101: The Psychology of Social Proof &...

The Impact Podcast: Social Media Marketing for Small... ·

2025/06/19

Why do we trust reviews, follower counts, and “as seen in” logos so much? In this episode, we’re diving into the power of social proof. What it is, why it works, and how you can start using it to build trust and drive sales in your business.If you’ve ever felt like you were saying all the right things but people still weren’t buying, social proof might be the missing piece to increase your sales!Episode Links:📲 ⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠ ⭐️❤️‍🔥

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00:19:48

#62. Leaving Utah + Learning More Lessons About...

The Impact Podcast: Social Media Marketing for Small... ·

2025/06/16

It's official: we're moving! After being a Utahn since the day I was born, in just a week from the time of recording, I'll be an Idahoan! And while I never in a million years could have imagined myself moving to Idaho, we can't wait to call a new space home. Sharing all about the move and some big, beautiful lessons about abundance and holding the faith even when things don't feel like they're going to plan. Because mindset as an entrepreneur is a huge part of the game

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00:22:10

#61. You Don't Have to Go Viral

The Impact Podcast: Social Media Marketing for Small... ·

2025/06/12

Look. I know big numbers on social media are fun. It is the biggest dopamine hit EVER when my clients' posts get hundreds of thousands of views and thousands of likes. It just fills this inner need for validation that feels so good because everyone else can see your success. But... where did this success come from? The Instagram gods? Some unknown algorithm hack? After 10 years in the social media marketing space, I'm here to say: "Who knows?" Depending on your industry, niche, messaging, visuals,

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00:38:02

#60. The Money Mindset Tweak I'm Using Right Now

The Impact Podcast: Social Media Marketing for Small... ·

2025/06/09

Sometimes the biggest shifts come from the smallest tweaks. In this episode, I’m sharing a simple tip that I’ve been using lately that’s genuinely sped up the whole "receiving" process for me! It’s not some big, dramatic ritual, either. If you’ve ever found yourself stuck in a state of lack, this is your gentle nudge back into trust, alignment, and receiving energy. Let’s get into it.Episode Links:📲 ⁠⁠⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⁠⁠⭐️ ⁠⁠⁠⁠FREE Content Creation Meditation⁠⁠⁠⁠ ⭐️❤️‍🔥

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00:28:21

#59. What YOU can learn from my "failed" product...

The Impact Podcast: Social Media Marketing for Small... ·

2025/05/29

RIP to the crystal + jewelry shop I ran for a few years.... because it has been put on temporary (or maybe not so temporary) pause. Why? It wasn't contributing to my income OR my energy. And I also got pregnant.😂 So baby, it had to go! And it's been really nice to just focus on my two other income streams with Social Media Management and Business Coaching. Go where the money is, and go where the FUN is. Because if those 2 things aren't happening, then what's the point??Thank you so much for

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00:25:18

#58. Marketing 101: The Halo Effect

The Impact Podcast: Social Media Marketing for Small... ·

2025/05/26

Ready to start a new series all about timeless marketing principles that will apply to every social media platform and every marketing strategy? I thought so! Think of this new series called Marketing 101 as your podcast 'degree' in marketing. These concepts I'll be teaching about in this series will support you as you learn marketing at its core - using human psychology to sell.The first marketing concept we'll learn about in today's episode is the 'Halo Effect.' The

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00:39:43

#57. Finding Your Signature Style: Uplevel Your...

The Impact Podcast: Social Media Marketing for Small... ·

2025/05/22

In this episode, we’re diving into how to reconnect with or create your signature style by investing in elevated, high-quality wardrobe staples that feel like you. Because postpartum has me looking for a glow up!!So, if you also feel like you've been stuck in a cycle of fast fashion, impulse buys, or just throwing on whatever is comfortable for that day, this is your invitation to get a little more intentional. Episode Links:📲 ⁠⁠Follow Brynn on Instagram⁠⁠⁠⁠⭐️ ⁠⁠FREE Content Creation

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00:21:22

#56. That's Motherhood.

The Impact Podcast: Social Media Marketing for Small... ·

2025/05/19

In this episode, I’m reflecting on my first year of motherhood and answering a listener question: What’s one thing you didn’t expect, good or bad? To all the mom's and mom's-to-be out there, you're stronger and more resilient than you realize. Sending all the love.Episode Links:⁠Follow Brynn on Instagram⁠⁠⁠⭐️ ⁠FREE Content Creation Meditation⁠ ⭐️Check out my website for offerings!

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00:34:40

#55. Messaging + Motherhood with Copywriter Riley Hooven

The Impact Podcast: Social Media Marketing for Small... ·

2025/05/15

In this episode, I’m joined by copywriter and messaging expert Riley Hooven for a candid convo on finding your voice in your copy, keeping it real as a mom in business, and how her faith is woven into her content! Whether you're reworking your website copy or trying to post something meaningful in the limited time you've got to work with a little one, this episode is for you.Episode Links:Follow Riley on Instagram @studioipsum.coBrand Designer Mentioned: @nuancecoChristian + Business

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00:19:20

#54. No Clients? No Problem. 4 Strategies to Shift...

The Impact Podcast: Social Media Marketing for Small... ·

2025/05/12

If you’ve ever felt that uncomfortable lull between bookings or heard crickets after launching an offer, this episode is for you. I’m sharing 4 super practical, organic ways to fill your books without feeling salesy, spammy, or desperate. These are strategies I’ve used myself and with clients, and they work.If you’re in a dry season, I just want to remind you that you’re not doing anything wrong. It’s part of business. But you can shift the energy and momentum with some smart, simple moves. If

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00:30:59

#53. Simple But Smart: Instagram Growth Hacks for...

The Impact Podcast: Social Media Marketing for Small... ·

2025/05/08

Wondering how to grow your social media without spending hours online? In this episode, I’m answering a question from an anonymous Q&A and sharing 8 of my favorite organic growth hacks that are actually doable for busy women in business. From batching content and boosting engagement to using Stories with strategy, these simple tips will help you create with confidence and connect with your audience in a meaningful way. If you’re ready to grow without burning out, this one’s for you. Episode

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00:27:53

#52. Boost Follower Engagement and Get Clear on Your...

The Impact Podcast: Social Media Marketing for Small... ·

2025/05/05

We allll want more likes, right? Let's talk about it. How can you get more interaction on your Instagram account? Hacks out there like hashtags, engaging with your audience before and after you post, posting in the morning, and other tips might help. But overall, I'd suggest an account audit. Do some market research and compare! How does your content look compared to other successful people in your industry? What can you learn from them? How can you make your content more engaging and interesting so

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00:27:13

#51. Wellness-Rooted Influencer Marketing + Content...

The Impact Podcast: Social Media Marketing for Small... ·

2025/04/28

In this episode, I’m joined by Miami-based content creator and wellness muse, Anaïs from Anaïs in Balance, for a real, inspiring conversation on what it actually looks like to create content for brands, pitch yourself with confidence, and grow as an influencer while staying rooted in self-love and balance.We dive into:The behind-the-scenes of influencer marketing from the business and the creators' perspectivesHow to pitch yourself and start collaborating with intentionWhy balance isn’t a rigid

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00:24:54

#50. Celebrating 50 Episodes! The Magic of Milestones...

The Impact Podcast: Social Media Marketing for Small... ·

2025/04/24

Talking about the importance of celebrating our wins (big and small) and what it looks like to keep going as a one-woman show in the online business world, as I celebrate the big 5-0! That's right, we've hit 50 episodes of the Impact Podcast! Whether you're launching a new offer, showing up consistently on social, or just surviving a season that feels heavy in life or business, your progress matters. Because let’s be honest: showing up every day, taking inspired action, and building

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