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PODCAST

DTC POD: How The Best Brands Are Built

Ramon Berrios, Blaine Bolus

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you"re interested in the stories behind your favorite consumer brands, this podcast is for

business marketing

All Episodes

00:51:26

#344 - David Protein’s $1,000,000 Week Launch with...

DTC POD: How The Best Brands Are Built ·

2024/10/30

Zach Ranen is the co-founder of David, a protein bar brand which disrupted the market with 50% more calories from protein than any other bar and a groundbreaking dollar-to-protein ratio. In this episode of the DTC POD, Zach shares David's pre-launch and launch strategies, leading to 1M+ dollars in sales in the first week. This includes engaging with influencers like Peter Attia and Andrew Huberman and giving away 20,000 product samples. Zach also gives insights into their R&D process, how they built

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00:34:56

#343 - The ‘Clean Caffeine’ Revolution: How Plant...

DTC POD: How The Best Brands Are Built ·

2024/10/10

Ariana Farahani is the founder and CEO of Plant Press, a fast-growing functional beverage brand offering a healthier alternative to traditional energy drinks. In this episode of DTC Pod, Ariana shares her journey of developing Plant Press from a homemade recipe to a nationally distributed product. She discusses the importance of gathering consumer feedback and iterating on the product based on data, which led to pivotal changes like focusing solely on clean caffeine and adjusting flavors.Ariana also

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00:38:07

#342 - Google Ads for Growth: How to Build, Test, and...

DTC POD: How The Best Brands Are Built ·

2024/10/03

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-growing blogs in the e-commerce and PPC space.In this episode of DTC Pod, Shri shares his insights on developing effective Google Ads strategies for

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00:31:19

#341 - Amazon DSP Advertising: What Every Brand Needs...

DTC POD: How The Best Brands Are Built ·

2024/09/19

Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands.In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its functionality, and its potential for driving brand growth. He shares practical insights on topics such as when brands should consider investing in DSP, what

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00:37:47

#340 - AI Meets Skincare: Unicorn Beauty Powerhouse...

DTC POD: How The Best Brands Are Built ·

2024/09/12

Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. With a background in atomic physics, laser optics, and extensive experience in the cosmetics industry, Aurelian has led Dermalogica to significant growth and innovation since taking the helm post-acquisition by Unilever.In this episode of DTC Pod, Aurelian discusses the strategies that have driven Dermalogica's success, including delegating authority to the right people, empowering employees to

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00:36:19

#339 - The Zen of Branding and Growth: How Recess...

DTC POD: How The Best Brands Are Built ·

2024/09/05

Benjamin Witte is the founder and CEO of Recess, a beverage brand focused on creating products that promote relaxation and mental wellness. Inspired by the rise of functional ingredients like CBD, nootropics, and adaptogenic herbs, Benjamin saw an opportunity to pioneer a category of beverages that could help people unwind in a healthy way.In this episode of DTC POD, Benjamin shares his journey of launching Recess and the key strategies that have contributed to its success, including a focus on

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00:50:37

#338 Growth Strategies from Co-founder of Unicorn Ro

DTC POD: How The Best Brands Are Built ·

2024/08/29

Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. Currently, at Snagged.com, he is focused on helping businesses acquire premium domain names and digital assets.In this episode of the DTC POD, Rob shares

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00:34:05

#337 - From Amazon to TikTok: Navigating the Next...

DTC POD: How The Best Brands Are Built ·

2024/08/22

Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the evolving e-commerce landscape.In this episode of DTC Pod, Mina explores the potential of TikTok Shop as a powerful platform for reaching younger audiences

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00:34:23

#336 - Crowdsource Everything: How GORGIE Built a...

DTC POD: How The Best Brands Are Built ·

2024/08/15

Michelle Cordeiro Grant is an accomplished entrepreneur with a passion for creating innovative, community-based businesses. In 2016, she founded the intimates brand LIVELY and sold it three years later for $105 million. Following this successful exit, she pivoted to her next venture: GORGIE, a wellness energy drink.In this episode of DTC Pod, Michelle shares valuable insights on building a successful DTC brand from the ground up. She discusses the importance of building a community around the brand,

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00:35:11

#335 - Affiliate Marketing 2.0: Trends, Tools, and...

DTC POD: How The Best Brands Are Built ·

2024/08/08

Noah Tucker is the founder of Social Snowball, an automated affiliate and referral marketing platform for e-commerce that drives significant revenue for over 2,000 brands, including Solawave, Obvi, and Javy Coffee.In this episode of the DTC POD, Noah shares powerful strategies for brands to supercharge their affiliate programs and drive significant revenue growth. He covers how to find and choose the right influencers, why it’s important to keep the activation process as smooth as possible, what

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00:37:29

#334 - The Fabric of a Brand: Hedley & Bennett’s...

DTC POD: How The Best Brands Are Built ·

2024/08/01

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started as a B2B company, offering high-quality aprons to professional chefs, and later expanded both its product line (to include other kitchen items) and customer base (now largely DTC).In this episode of DTC Pod, Ellen shares her journey of starting the company while working as a line cook. She emphasizes the importance of a slow and steady approach to building a business, focusing on

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00:38:17

#333 - Investing in Organic Growth: Why, When & How...

DTC POD: How The Best Brands Are Built ·

2024/07/25

Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth. Josh’s SEO approach has successfully gone head-to-head with giants like Amazon, Tiffany’s, and Macy's for competitive purchase-intent keywords. His expertise has transformed businesses struggling to gain traction into

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00:55:30

#332 - Amazon Growth Tips from a Multi 7-Figure...

DTC POD: How The Best Brands Are Built ·

2024/07/18

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace.In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: traffic, click-through rate, and conversion rate. He covers the factors affecting each of these metrics and how to drive growth at every stage of the Amazon

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00:30:10

#331 - Reimagining Creator Commerce with Fourthwall's...

DTC POD: How The Best Brands Are Built ·

2024/07/11

Will Baumann is the co-founder and CEO of Fourthwall, a company that empowers creators to sell products online without needing to be e-commerce experts.At Fourthwall, they handle sales tax, supply chain, customer support, and more so creators can focus on making content and growing their community.In this episode of DTC Pod, Will shares his insights on the complexities of building a business out of one’s personal brand and how Fourthwall has been aiding this process for over 50,000 creators.Will

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00:38:53

The Ultimate Marketing Mix: An Omnichannel Approach...

DTC POD: How The Best Brands Are Built ·

2024/07/04

Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into major retailers like Costco, Target, and Walmart. In this episode of DTC Pod, Colin Flood discusses the ups and downs of their marketing initiatives at

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00:50:26

#329 - The Crystal Ball of Commerce: Predicting...

DTC POD: How The Best Brands Are Built ·

2024/06/27

David Hoffman and Samir Rayani co-founded Next Big Shop, where they leverage their expertise to analyze and interpret publicly available but hard-to-access e-commerce data for insights into retail success and product trends. As partners, they collaborate on developing data products that inform and guide direct-to-consumer strategies for various brands and industries.In this episode of DTC Pod, David and Samir explore e-commerce trends, the significance of retail presence for certain product

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00:39:24

#328 - The Mastermind Behind Seed’s Supply Chain &...

DTC POD: How The Best Brands Are Built ·

2024/06/20

John Morgan is the founder of Pelagic, a unique agency of top tier operators that helps brands tackle supply chain, logistics & operations. Prior to starting Pelagic, he served as VP of Ops at Seed Health where he built the infrastructure behind one of the fastest growing modern health brands. Before getting into DTC he worked on the Falcon 9 rocket team at SpaceX. His expertise spans across optimizing supply chains for efficiency, sustainability, and growth, especially for early-stage companies.In

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00:51:12

#327 - How Good Girl Snacks Captured Gen Z’s Heart...

DTC POD: How The Best Brands Are Built ·

2024/06/13

Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, a company that has made a name for itself in the snack industry with a focus on creating modern, female-oriented branding, particularly with their product "Hot Girl Pickles." Leah and Yasaman launched their brand by leveraging social media, especially TikTok, identifying a gap in the pickle market for their niche audience. Despite their lack of experience in the food and beverage industry, they were able to carve out a unique

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00:36:52

#326 - Disruptive Sips: Building Iconic Beverage...

DTC POD: How The Best Brands Are Built ·

2024/06/06

Christopher Hunter is a seasoned entrepreneur best known for creating Four Loko, a caffeinated alcoholic beverage that caused a stir across college campuses and beyond. Currently, he serves as the CEO of Koia, a leading plant-based protein drink company that has achieved over $100 million in annual retail sales nationwide. In this episode of DTC Pod, we uncover tactics for rapid growth in the CPG space. Christopher highlights the importance of adapting to market shifts and consumer demands, which

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00:55:42

#325 - The Art of Modern Retail: Kellen Roland on...

DTC POD: How The Best Brands Are Built ·

2024/05/30

Kellen Roland, with 18+ years of expertise in the luxury and consumer sectors, has a triple role as a founder, investor, and strategic advisor. He fosters business growth through insightful leadership and AI integration, invests in promising businesses like TRUFF, and offers strategic advice to brands such as Slowtide. With an acute sense of cultural trends and storytelling skills, he establishes authentic links between brands and audiences. Notably, he worked at Agenda Trade Show, Herschel Supply

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53 results

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