PODCAST

Marketing Espresso

Bec Chappell

Your easily digestible, quality shot of helpful marketing advice.

business marketing

All Episodes

13:35

Why is LinkedIn so shit right now?

Marketing Espresso ·

2025/06/25

Send us a text In this episode of Marketing Espresso, I am digging into a question I’ve been hearing a lot lately: why does LinkedIn feel so shit right now? With engagement dropping and content starting to look and sound the same, it's easy to feel like you're doing everything right but getting nowhere. I talk through the real reasons behind LinkedIn's current state, the myths we're still buying into, and the overused “formulas” that are making everything blend into one big boring feed. I als...

en-au

25:26

Why you can't stay consistent with your marketing...

Marketing Espresso ·

2025/06/23

Send us a text In this episode of Marketing Espresso, I sit down with the Andrea Levinson to unpack one of the most common challenges business owners face - maintaining consistency with their marketing efforts. Andrea is a Business Psychologist who works closely with entrepreneurs to uncover the deeper blocks holding them back, from a scientific, brain point of view. Together, we explore the very real reasons why so many of us struggle to show up regularly, even when we know how important it ...

en-au

10:54

Is influencer marketing changing and what to do with...

Marketing Espresso ·

2025/06/18

Send us a text In this episode of Marketing Espresso, I reflect on a clever influencer campaign that caught my attention - and why it’s an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything from how micro-influencers are changing the conversion game to using tools like ManyChat for smarter tracking and lead gen. Whether you're in eComm or services, you’ll take away practical ideas for measuring the ROI of social media engagement, why tr...

en-au

14:55

The real cost of running ads on LinkedIn with Stewart...

Marketing Espresso ·

2025/06/16

Send us a text In this episode of Marketing Espresso, I sit down with Stewart Webb, a seasoned digital marketing expert. Stuart brings deep experience across search, social, and display ads – and in this conversation, we focus on the platform many are curious about right now: LinkedIn Ads. With Meta becoming increasingly saturated and expensive, many businesses are looking for alternative advertising options. Naturally, LinkedIn – with its B2B reputation and targeting capabilities – is high o...

en-au

10:21

Digital Marketing Expectations (Instagram Vs Reality.)

Marketing Espresso ·

2025/06/11

Send us a text In this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success. I dive into why instant wins and shiny funnel templates aren’t sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on. Whether you're feeling overwhelmed, disillusioned, or just...

en-au

20:48

Human First Approach to AI with Leanne Shelton

Marketing Espresso ·

2025/06/09

Send us a text In this episode of Marketing Espresso, I’m joined by Leanne Shelton, founder of Human Edge AI Training and author of AI Human Fusion. We dive into what it means to adopt a human-first approach to AI and why embracing AI isn’t about replacing people, but empowering them. Leanne shares how she pivoted her SEO copywriting business by embracing AI instead of fearing it, and how she's helping non-techie business leaders integrate AI without sacrificing brand authenticity or human co...

en-au

13:24

How the **** do I market, I have no time

Marketing Espresso ·

2025/06/04

Send us a text In this episode of Marketing Espresso, I tackle one of the most common frustrations I hear from business owners: “I don’t have time to market!” Whether you’re juggling client work, running a team, or just trying to survive the daily grind, marketing often gets pushed to the bottom of the list. But here's the thing - if you’re not intentionally marketing your business, you're leaving growth (and money) on the table. I break down how to carve out time in your week, how to avoid t...

en-au

18:37

Data is delicious with Katrina Collins

Marketing Espresso ·

2025/06/02

Send us a text In this episode of Marketing Espresso, I sit down once again with Katrina Collins - founder of a global digital media marketing agency and champion of data-led strategy. If you missed our previous conversation, make sure to catch up, because this follow-up dives even deeper into the power of analytics. We’re breaking down what makes data not just important, but delicious. Katrina explains how metrics like impressions, engagement rates, and video views are more than vanity numbe...

en-au

16:47

Below the line marketing

Marketing Espresso ·

2025/05/28

Send us a text In this episode of Marketing Espresso, I take a deep dive into the concept of below the line marketing and explain how it can be a game-changer for businesses that are tired of chasing likes and views. I also share a few personal anecdotes from my time at a recent networking event and explain how strategic marketing can be simplified and energised, just like your morning espresso. If you’re ready to embrace more intentional, strategic marketing that builds real relationships an...

en-au

27:11

Need more enquiries? with Tahnée Sanders

Marketing Espresso ·

2025/05/26

Send us a text In this episode, I sit down with the brilliant Tahnée Sanders to dive deep into one of the most asked questions in business: how do I get more enquiries? We cut through the noise and call out the BS advice that's often thrown around online about low-ticket offers, funnels, and quick wins. If you’ve ever felt pressure to launch a $27 product or been told to "just run some ads," this conversation will be a refreshing reality check. Tanhee and I talk about the long game of busines...

en-au

13:24

Above the line marketing

Marketing Espresso ·

2025/05/21

Send us a text Let's chat marketing Jargon! In this solo episode of Marketing Espresso, I unpack the marketing jargon we don’t talk about enough anymore - "Above the Line" marketing. As someone with deep experience across both corporate and SME environments, I’m here to help you understand what this term means, why it still matters, and how it fits into a broader marketing strategy that includes both digital and traditional elements. What You’ll Learn: What "Above the Line" marketing re...

en-au

31:18

Fast Content with Bec Hughes

Marketing Espresso ·

2025/05/19

Send us a text Have you ever found yourself following some online trend for your brand, because everyone else is doing it, and you're worried that if you don't, you'll miss out on some new followers or engagement or whatever everyone else is getting from doing it? In this episode, I’m joined again by brand strategist and friend Bec Hughes, and we're chatting all things Fast Content (as she has coined these trends), including the pitfalls, plus the performative nature of trend-driven marketing...

en-au

9:05

Guerilla Marketing

Marketing Espresso ·

2025/05/14

Send us a text Have you guerrilla marketing? Probably not because all we hear about these days are digital marketing channels! Well, I am taking it back to a time when creativity and marketing went hand in hand. How do you stand out in a crowded channel? Create a new channel! In this episode of Marketing Espresso, I am exploring the concept of guerrilla marketing and why it still holds power in today's crowded marketing landscape. Drawing on the early days in my career I am revisi...

en-au

24:58

Marketing and sales can be mates with Karen Chalmers

Marketing Espresso ·

2025/05/12

Send us a text It's one of my favourite topics to discuss because so often it is a business's missing link in their marketing - a siloed marketing team that is disconnected from the sales team, and more often than not, the other teams that are customer-facing also. So you know, when I am passionate about something, I'll bring in an expert to chat about the topic with me. In this episode of Marketing Espresso, I am joined by Karen, VP of Marketing at Val and a seasoned marketing leader with ov...

en-au

8:42

Will AI take over marketing?

Marketing Espresso ·

2025/05/07

Send us a text Is AI Going to Take Over Marketing? Let’s Talk About It Lately, I’ve been having a lot of conversations with business owners and marketers who are wondering the same thing - is AI going to take over marketing? And more importantly, should we be worried about our jobs? In this episode of Marketing Espresso, I’m sharing my honest thoughts on the rise of AI in marketing. Yes, it’s a powerful tool. It can speed things up, help us brainstorm content ideas, and even write a first dra...

en-au

21:34

Why brand marketing matters with Stephanie Brown

Marketing Espresso ·

2025/05/05

Send us a text Why Brand Marketing Isn’t Dead (And Might Just Be Making a Comeback) You know that feeling when you know you’re onto something, but the whole industry seems to be sprinting in the opposite direction? That’s been me with brand marketing lately. I’ve been shouting into the LinkedIn void about how we’ve lost touch with the art (and power) of building a brand. So I called in back-up - Stephanie Brown. She's a career coach for marketers and creatives, ex-Nike and Apple, and she know...

en-au

14:08

Brand Marketing Case Studies

Marketing Espresso ·

2025/04/30

Brand marketing - yep, despite being inundated for years with digital marketing trends, brand marketing is coming back! (And so it should!) Today I am discussing the resurgence of influencer marketing and how it's being influenced by current digital trends. I am going to chat through some recent specific campaigns that have been launched, which use brand marketing and influencer marketing incredibly well together - bonds anyone? So what matters when you're finding the intersection of brand ma...

en-au

24:45

Why human connection beats AI perfection with Leah...

Marketing Espresso ·

2025/04/28

AI can do it all... So why, when we can use it to produce our next LinkedIn headshot, or our next blog post or our next stock image, would we ever need to invest in photography, content writing or anything creative again? It's a great question and one I think is going to come up more and more. The temptation to get AI to do it quickly and make us look perfect is hard to resist, but why and how can it damage our brand long term? I have my good mate, all-round legend and podcast producer Leah S...

en-au

21:03

Birthday Episode

Marketing Espresso ·

2025/04/16

This episode, I’m hijacking our usual marketing talk to dive deep into a more personal journey as I hit my 37th birthday on the 20th April. Join me as I reflect on what it's like to be in your late thirties, navigating life as a business owner, and the evolving definitions of success and creativity. We’ll explore how societal expectations have shifted, the importance of reconnecting with our creative selves in an age dominated by AI and technology, and the wisdom we gain as we grow olde...

en-au

15:29

Social Media isn't a complete strategy with Tania...

Marketing Espresso ·

2025/04/14

You hear me say it all the time, I even wrote a white paper about it - now I have a fellow Marketier to send you the message! In this episode of Marketing Espresso, I had the pleasure of chatting with Tania Fielding, an award-winning marketing strategist with over 20 years of experience. We dive deep into the role of social media within a broader marketing strategy, emphasising that social media is just one piece of the puzzle. Tania shares valuable insights on creating a coherent and c...

en-au

393 results

Marketing Espresso

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF