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PODCAST

Listen Loudly

Welcome to the Listen Loudly podcast, where we amplify voices and have thought-provoking conversations to bring a challenger mindset to life! As a brand strategy firm based in Austin, Texas, we arm companies and organizations by activating their unique challenger identity to distinguish them and bring focus to their place in the business world as they rise above the competition. On this podcast, we will share our thoughts and give you insights into the challenges that market and business leaders

business marketing

All Episodes

40:20

Outthink Your Competition: An Interview with Darren...

Listen Loudly ·

2024/06/06

Join us in this riveting episode of Listen Loudly podcast, where we dive deep into the marketing world with industry veteran Darren “Daz” McColl. Discover how to separate good ideas from bad, balance vision with strategy, and navigate the ever-changing marketing landscape. If you're a marketing executive looking for inspiration and actionable insights, this episode is a must-listen! A few key thoughts: "Strategy without vision lacks inspiration, and vision without strategy lacks a path to

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25:58

Leading a Challenger Brand Inside Patagonia: An...

Listen Loudly ·

2024/05/29

Ever wondered how major brands are tackling the environmental crisis? Dive into a revealing discussion with Jen Berliner, head of marketing at Patagonia Provisions, as we explore the transformative world of regenerative agriculture. Unpack the myths, the practices, and the future of sustainable farming with insights that could change the way we think about our food and our planet. Links https://regenorganic.org/ https://youtu.be/U0VyuddRq88 https://www.patagoniaprovisions.com/ Resources Door

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45:23

DEI in Marketing: An Interview with Lily Zheng

Listen Loudly ·

2024/05/22

In this episode, we dive into the critical topics of Diversity, Equity, and Inclusion (DEI) within the marketing leadership landscape, with our guest, Lily Zheng. This episode is packed with valuable insights, practical advice, and thought-provoking discussions that will help you navigate DEI challenges in your organization. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn

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08:08

Your Briefs Aren't Tight Enough

Listen Loudly ·

2024/05/15

Struggling to harness your team's creativity? In this episode, we dive deep into the art of crafting precise creative briefs that can revolutionize your projects! Discover why tightening your briefs isn't just about constraints—it's about clarity and focus. We share real-life examples, industry secrets, and practical steps to keep your creative projects on track and impactful. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast with

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15:03

Unveiling Marketing Secrets: How Top Leaders Outsmart...

Listen Loudly ·

2024/05/03

Step into the world of strategic mastery with our latest Listen Loudly Podcast episode! We're dissecting the invaluable insights from our survey with top marketing leaders to reveal the tactics that truly differentiate successful brands. Join us as we explore the struggles and strategies of today's marketing gurus, providing you with the tools to enhance your own marketing efforts. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram Listen to The Empowered Challenger Podcast

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04:26

A Lesson from Geese

Listen Loudly ·

2024/04/24

On this episode of Listen Loudly, Prentice Howe shares a profound lesson about teamwork and leadership which he learned from his experience at the Hoffman Institute. He discusses how a teacher compares the dynamics of geese in flight in keeping a team unified and motivated. Just as geese fly farther together when they support each other, we discover how viewing team cooperation through this lens can strengthen our own abilities as leaders. Tune in to learn practical insights on how you can

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30:22

All Things Brand Strategy: An Interview with Kathy...

Listen Loudly ·

2024/04/10

Join branding expert Kathy Galloway in this episode as she explores the pivotal role of brand positioning for emerging brands. Kathy presents a simple yet powerful framework to clarify a brand's purpose, mission, and target audience. Diving into the nuances of positioning, she highlights common challenges faced by brands and stresses the significance of understanding consumers and testing positioning statements. This insightful discussion provides tangible tips for CMOs and marketers to evaluate

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23:43

Shift Your Mindset: An Interview with Terry and...

Listen Loudly ·

2024/04/03

On this episode of Listen Loudly, Terry and Ashley Williams discuss how developing a growth mindset, emotional intelligence, and the ability to thoughtfully respond instead of reacting can help you achieve success and overcome challenges. Terry shares how they used mental preparation techniques to push through a high-intensity sports competition, while Ashley explains how she helps entrepreneurs overcome mental blocks through strategic planning and sustainable business growth. Listeners will learn

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17:32

Agency + Brand Matchmaking: An Interview with Daniel...

Listen Loudly ·

2024/03/27

Sit down with Daniel Weiner of YouShouldTalkTo, a matchmaker for marketers and CMOs. Daniel talks about how he transitioned from agency work to helping brands and agencies find the right fit. In this episode, he covers the importance of chemistry checks early in the process, common reasons why partnerships break down, and how agencies can better present themselves. Learn best practices for RFPs, red flags to avoid, and Daniel's perspective on spec work. This entire conversation will surely provide

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22:33

PR That Gets Results: An Interview with Elaine Garza...

Listen Loudly ·

2024/03/20

Have you ever wondered how the PR world works? Join Elaine Garza of Giant Noise as she dives into the dynamic world of PR and influencer marketing, offering valuable insights on crafting comprehensive strategies that blend traditional and new media approaches. She emphasizes the significance of measuring ROI using sales data and influencer metrics to validate marketing efforts. From best practices for influencer programs to the challenges of collaborating with influencers, Elaine shares expert tips

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07:29

Leading With Empathy

Listen Loudly ·

2024/03/13

In this episode, we amplify the voices of leaders who have harnessed the power of empathy to create positive and impactful change in their organizations. Join us as we dive into real-world stories, practical insights, and strategies that showcase the profound impact of empathetic leadership. From fostering inclusive cultures to enhancing team dynamics, the Listen Loudly Podcast aims to help us understand how empathy can redefine and elevate leadership style. Tune in as we uncover the

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34:07

The ROI of Purpose: An Interview with Haley Rushing...

Listen Loudly ·

2024/03/06

Are you looking for ways to bring your company's purpose to life and drive business performance? Join us with Haley Rushing, Chief Purposologist of The Purpose Institute, as she shares her experience on activating an organization's purpose through action and tools like key PURPOSE indicators. Get insights as Haley shares case studies from purpose pioneers such as First United Bank. Learn strategies for measuring impact, overcoming common roadblocks, and building purpose as a muscle across your

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29:58

Embracing a Challenger Spirit to Ignite Change: An...

Listen Loudly ·

2024/02/28

Join Nicole Rex, VP of Global Marketing Campaigns at Dell Technologies, as she shares her inspiring journey of self-discovery during the pandemic, uncovering a new sense of authentic leadership in a corporate environment. Through personal reflections and experiences at Dell, she explores the power of personal branding, transforming corporate culture, and igniting inspiration in the workplace. Dive into practical tips on time management, empowering others, and driving change within any

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28:04

Creating Magic in Your Team: An Interview with Lee...

Listen Loudly ·

2024/02/21

Join us as Lee Cockerell, former executive at Disney, Marriott, and Hilton, shares a lifetime of leadership lessons from the world of hospitality. From the significance of fostering a positive culture and hiring the right team to the transformative power of treating employees well, Lee draws from his childhood on an Oklahoma dairy farm to his ascent through corporate ranks without a college degree. Emphasizing the values of reliability, personal growth, and overcoming insecurities through

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27:55

Your AI Roadmap: An Interview with Anders Erlandsson,...

Listen Loudly ·

2024/02/14

Join hosts Prentice Howe and Bethany Cranfield as they explore a captivating conversation with Anders Erlandsson from Volvo to unravel the innovative strategies and sustainable initiatives that define Volvo's future in the automotive industry. Whether you're a car enthusiast or intrigued by the fusion of technology and sustainability, this episode promises unique insights into the visionary leadership propelling Volvo's evolution. Buckle up for a journey through the future of transportation

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38:12

Unlock Your Brand’s Sound: An Interview with Shez...

Listen Loudly ·

2024/02/07

Do you know what your brand sounds like? Our guest on today's episode, Shez Mehra, helps marketing leaders answer this question to help their brand win. Defining a brand’s sound is a crucial, but commonly overlooked aspect of building a brand. Shez is Vice President of Growth at Songtradr and MassiveMusic, the largest music licensing platform in the world. His love affair with sound began early on as a kid and grew into a passion that fueled his eclectic career as a successful DJ then on to an

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11:58

6 Mantras of a Tenacious Marketer

Listen Loudly ·

2024/01/31

Step into the world of resilient marketing with hosts Bethany Cranfield and Prentice Hall, where they lead you through a dynamic exploration of strategies and wisdom gleaned from interviews with founders and CMOs of challenger brands. This episode is going to be all about you––the tenacious marketer! Listen in and allow us to be your go-to resource for staying motivated and determined as a marketing leader as we are focused on offering inspiring case studies and practical advice to fuel your

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13:52

How to Get Unstuck

Listen Loudly ·

2024/01/24

Have you ever been stuck in a decision-making process, not knowing how to move forward? It is not uncommon in today's fast-paced business world to feel the weight of choices that can make or break your success. Whether you're at the helm of a young, rapidly growing business or managing a well-established enterprise, there is always going to be pressure to make clear and intentional decisions. Join us in this episode of the Listen Loudly Podcast with Prentice Howe and Bethany Cranfield as they talk

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26:37

Innovation is Not a Luxury: An Interview with...

Listen Loudly ·

2024/01/16

Join us in this episode as we sit down with the remarkable Clifford Hudson, former Chairman and CEO of Sonic Corp (franchisor of the Sonic drive-in concept), and capture the grit of his incredible story of going through pivotal challenges, mistakes, hurdles, and decisions in growing his business to what it is today. Tune in as we uncover the secrets of success with Clifford Hudson, a true luminary in the world of business and leadership, talking about his new career chapter as a leading voice on

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27:26

A People-First Approach to Scaling: An Interview with...

Listen Loudly ·

2024/01/10

In this episode, we are privileged to interview Sam Frankfort, a distinguished partner of the Benvolio Group. Join us as we delve into Sam's rich experiences and insights, uncovering the pivotal moments that have shaped his illustrious career and driving success as a challenger brand running Benvolio Group. In this episode, Sam candidly shares his journey towards investing in challenger brands, what he is looking for with partnerships, and how he is leading his family office. Catch all of these as

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46 results

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