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PODCAST

The Tech Marketing Podcast

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You"re in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.

business marketing

All Episodes

23:56

126 | Bridging sales, psychology and martech efficacy

The Tech Marketing Podcast ·

2024/10/09

Have a great point of view to add? Send us a text with your thoughts!Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in marketing, and how her understanding of human behaviour has shaped her marketing strategies. We dive into the alignment of sales and marketi...

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45:12

125 | Scaling the partnership pyramid with ops,...

The Tech Marketing Podcast ·

2024/09/25

Have a great point of view to add? Send us a text with your thoughts!Navigating the complex ecosystem of tech alliances.This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. Listen to the episode below and take away insights on themes including:Why a customer-first mindset is crucial when developing partner integrations.The importance of balancing metrics with rela...

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28:39

124 | Unearthing the gold mine of B2B data

The Tech Marketing Podcast ·

2024/09/11

Have a great point of view to add? Send us a text with your thoughts!How a unique partnership saved rhinos and revolutionised perimeter security. Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take away insights on themes including:The importance of first-party data in B2B marketing and why it's becoming more valuable.Strategies for iden...

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56:56

123 | The tech titans' partnership that saved rhinos

The Tech Marketing Podcast ·

2024/08/28

Have a great point of view to add? Send us a text with your thoughts!This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conservation efforts.Alongside David we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing, listen as they discuss themes such as:...

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39:17

122 | Mastering stakeholder alignment in the channel

The Tech Marketing Podcast ·

2024/08/14

Have a great point of view to add? Send us a text with your thoughts!From resistance to alignment, unifying diverse stakeholders.Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overcoming resistance, and driving innovation that leads to partner ecosystem growth. Take note of highlights such as:The evolution from "channel...

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42:00

Marketing measurement: The framework for board buy-in

The Tech Marketing Podcast ·

2024/07/31

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Jonathan Knowles, Founder of Type 2 Consulting joins us to discuss his recently published research in collaboration with the ANA.Through this research, six fou...

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41:51

Thought leadership & AI power: Harnessing content in B2B

The Tech Marketing Podcast ·

2024/07/31

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.On this episode, Bill Zengel, SVP of the Association of National Advertisers, dives into the wild ride B2B marketing has been on over the past year! From incre...

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52:31

CFO and CCO unite: Driving growth through collaboration

The Tech Marketing Podcast ·

2024/07/31

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Join us for an exciting episode with CCO, Jeff Lowe, and CFO, Roula Nasser, of SMART Technologies. They reveal how they shattered silos across their organisat...

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39:57

Embracing change: AI's impact on business transformation

The Tech Marketing Podcast ·

2024/07/31

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this episode, Linda Brunner, SVP, IT Digital Customer Experience at Siemens Healthineers, shares her expertise on navigating AI in the healthcare industry, ...

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37:54

Reinventing Xerox: Transformation, talent and tech

The Tech Marketing Podcast ·

2024/07/31

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Deena Piquion, Xerox’s Chief Growth and Disruption Officer, reveals the company’s daring transformation from a print-centric titan to a cutting-edge, sof...

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29:56

Evidenza: The future of AI-driven market research

The Tech Marketing Podcast ·

2024/07/31

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this exclusive episode, Peter Weinberg, former LinkedIn B2B institute legend and co-founder of Evidenza, shares insights into the world of synthetic resear...

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37:42

A spin-off success: Brand storytelling that boosts...

The Tech Marketing Podcast ·

2024/07/31

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this inspiring episode, you’ll hear from Kate Rodgers, Global Brand Media Director at GE HealthCare, as she reveals details of GE HealthCare's spin-off from GE, and...

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47:32

121 | Leading the charge: how vendors can equip...

The Tech Marketing Podcast ·

2024/07/17

Have a great point of view to add? Send us a text with your thoughts!How generative AI is redefining partner strategiesThis week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and explore how Generative AI can revolutionise the channel. In addition, we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing as they discuss preparing partners to harness...

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50:00

120 | Customer-centric marketing: Being distinctive...

The Tech Marketing Podcast ·

2024/07/03

Have a great point of view to add? Send us a text with your thoughts!How can being meaningfully different establish a brand’s presence in a competitive industry?This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie Clark joins the discussion to delve into the intricacies of putting the customer at the heart of marketing strategies. They explore the challenges and triumphs that come with building a brand that trul...

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25:06

119 | Navigating the Crossroads of Creativity and...

The Tech Marketing Podcast ·

2024/06/19

Have a great point of view to add? Send us a text with your thoughts!Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ABM strategies, Nickie's career journey and how her background in customer experience (CX) and user experience (UX) informs her approach to ABM. The conversation highlights the balance between pe...

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48:32

118 | Strategic partnering for optimal ROI

The Tech Marketing Podcast ·

2024/06/05

Have a great point of view to add? Send us a text with your thoughts!On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partnerships.The inclusion of partners throughout your programme not only strengthens those partnerships, but it also empowers those marketeers to truly become ambassadors for your brand.Tune in and listen as ...

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36:54

Is it time to incentivise field marketers?

The Tech Marketing Podcast ·

2024/05/21

Have a great point of view to add? Send us a text with your thoughts! Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even more infrequently executed. So, Lisa, Ari - welcome to the podcast!

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64:44

116 | Boost GTM success with partner-integrated...

The Tech Marketing Podcast ·

2024/05/08

Have a great point of view to add? Send us a text with your thoughts!How to get partners to become ambassadors for your product.Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for product marketing. Listen in to hear more about: The importance of engaging product marketers with partners early in a GTM strategyTruly under...

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40:30

115 | Data-driven strategies to maximise your...

The Tech Marketing Podcast ·

2024/04/24

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33:33

114 | Building high growth partnerships

The Tech Marketing Podcast ·

2024/04/10

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