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PODCAST

#5Things: This Week in Social

Each week Grey brings you five important things happening in the world of social and digital media. This round table panel covers platform updates, creative inspiration, stories in the news, and more. Powered by Grey, Famously effective since 1917

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All Episodes

37:46

A Podcast About Podcast Movement

#5Things: This Week in Social ·

2023/09/11

On this episode the team gets podcast nerdy! Last month, #5Things host and executive producer Joey Scarillo spoke on a panel at Podcast Movement, the world's largest podcast conference about his experiences producing this show, he was joined by Eric Johnson, founder of LightningPod. Today, #5Things contributor Daniel Avon hosts a conversation about the the 5 biggest takeaways from the conference with Eric Johnson and flips the script on Joey, putting him in the panelist seat. The

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23:59

The Summer I Turned Social

#5Things: This Week in Social ·

2023/08/28

What a summer it's been! This week we're doing our summer recap discussing the biggest stories that happen on social media and IRL!This week's #5Things are: Bringing Text Back: From Twitter / X uncertainty to Threads, TikTok Text, and more – is text back?Social Concert Series: How Taylor and Beyoncé's concerts lived on social as much as IRLAI: All Grown Up (Sort of)BarbenheimerMusk vs. Zuck: The cage match that didn't happen... but still mightSources: AdAge, Mashable, IBM, GatesNotes,

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30:07

You Can’t Escape Your X

#5Things: This Week in Social ·

2023/08/21

This week on the pod the team looks closer at updates from X and Instagram, and explore what one fitness app is doing to create a social experience. The Things: X Slows Down Link Speeds to Websites Elon Doesn’t LikeBird Logo is Out X Logo is In, it’s Time to Update Those Assets Social Fitness App, Strava Offers New Ways to Connect and Calculates Carbon Footprint Users Can Now Add Music to their Instagram Posts Instagram Tests A New Post Metric Format Sources: TechCrunch, Social Media Today,

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23:50

You Tell Me That It's Evolution

#5Things: This Week in Social ·

2023/08/14

This week we get a glimpse into X's evolving feed, a new music competition, the way brands engage with creators and more! The Things: Evolving the Feed, What's Next for XTik Tok Launches an In-App Music CompetitionThreats of Deactivation Force Reddit Users to End the Oliver Stalemate Pinterest & Amazon Work Towards Monetization via Third-Party Ads PartnershipHow Brands are Using Their Creators to Take Over Summer's Biggest ConcertsSources: Social Media Today, The Verge, Axios, My

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34:49

It’s Called X Now

#5Things: This Week in Social ·

2023/08/07

This week the 5Things digs into the Twitter X drama, the TikTok's text posts, Reel revenue and so much more! This episode will hopefully leave you feeling full! The Things: Twitter officially transitions to X With all the Twitter, err… X News, TikTok unveils Text-Only posts Reels revenue rivals TikTok With ½ of users leaving, Meta tries to retain Threads users Reddit vies for verified accounts Sources: NYT, WSJ, CNN, Reuters, NPR, Morningstar, Seeking Alpha, BBC, Social Media Today, CNet,

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30:08

Artificial Insanity: The Intersection of Creativity,...

#5Things: This Week in Social ·

2023/07/31

This week on the #5Things we chat through where we've been so far, and where we think we're going within the AI and Web3/Metaverse culture as it continues to impact storytelling and brands in advertising. The Things: The journey of Web3/NFTs/Metaverse to AI – how are they similar, how are they different. Storytelling to new audiences – as advertisers, how do we find the people for our message. Brands in Culture – how brands can push the boundaries. The impact of new tech – how do we use

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27:01

Thread it, Pin it, Reddit & Emoji it

#5Things: This Week in Social ·

2023/07/24

This week on the #5Things we ask all the burning questions like “What’s next for Threads?” “What does a TikTok music deal look like?” and most importantly “What are the most popular emojis of 2023?”The Things: Threads is the New Cool Hangout for Brand… anyone else? Pinterest Adds Mobile Deeplinking to Drive More Purchase ActivityReddit and Mods taking steps to ease tensions Emojipedia Shares Most Used Emojis of 2023 for World Emoji Day TikTok Announces New Music Licensing Agreement with

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25:35

Follow the Threads

#5Things: This Week in Social ·

2023/07/17

This week we are following the Threads! It's 5 Things dedicated to the the latest app from Meta. The team breaks down what Threads is, what it means for users and brands, and what Threads could mean for Twitter. It's a breakdown of everything you need to know to navigate this new platform! The Things: What is Threads, why did it come about First week - reactions, brand posts, record hitWhat's coming - new features and how they stack upEffect on Twitter Different ways agencies can approach

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33:38

5Things with Bridget Todd

#5Things: This Week in Social ·

2023/07/10

On this episode of 5Things, we sit down for 5 things with Bridget Todd. Bridget is the host of There Are No Girls on the Internet. Host Joey Scarillo chats with Bridget about Twitter, Apple Vision Pro, TikTok bans in Montana, the history of podcasting and the future of the internet. Check out There Are No Girls on the Internet HERE. To subscribe to our newsletter, click HERE

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24:59

Juneteenth Edition 2023

#5Things: This Week in Social ·

2023/06/12

On this episode, hosts Kofi Roberts & Jess Womack will walk listeners through 5 Reasons You Shouldn’t Quit. Yep, you read that right. In a season bound to be full of reminders that the advertising industry was not made for Black professionals - there are a million reasons why you’d want to leave. However, on a holiday that was meant to be celebratory - we’re going to do just that. With a mix of personal stories and fun findings, the duo will talk about the rest we all need, the people

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35:03

Pride Edition 2023

#5Things: This Week in Social ·

2023/06/05

This episode, hosts Alix & Daniel and panelists Alba & Jasmine tell listeners 5 Stories of unsung (and not sung enough) LGBTQIA+ heroes:Marsha P. Johnson & Sylvia RiveraBayard RustinBarbara GittingsMagnus Hirschfeld & Dora RichterJustin Vivian BondWhile Pride Month tends to be treated as an all-out celebration, it is important to remember the roots of Pride (as a riot) and the LGBTQIA+ movement over the years. From the people who started our modern movement, to the

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24:28

5 Takeaways for SMW 2023

#5Things: This Week in Social ·

2023/05/30

This week, we breakdown the top five key takeaways from Social Media Week 2023. There as much to say about influencers, creators, and more!The Things: 1. How brands should involve creators.2. Being ready to shift social strategies quickly.3. Brands and creators creating genuine authenticity4. The difference between Influencers versus creators5. Understanding that creators and influencers are growing their versatilityHosts: Joey Scarillo, Kylie MacDonald, Shylene RadinskyTo subscribe to our

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26:23

Call Your AI Girlfriend

#5Things: This Week in Social ·

2023/05/22

This week we introduce you to your AI girlfriend, examine the vaping trend on TikTok, talk Twitter and more! The Things: Big Steps for Twitter: Announcing CEO successor and making first acquisition under Musk ntroducing an AI girlfriend you can pay for $1 a minuteNew study shows majority of TikTok videos featuring vaping do so positively Pinterest merges Pins & Idea Pins into one LinkedIn adds new Topics Prompt for creatorsSources: Axios, Gizmodo, The Hollywood Reporter, WSJ, Fortune,

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21:00

Meta expands their Horizon…

#5Things: This Week in Social ·

2023/05/15

The platforms are worlds apart! This week on the pod the team takes a look at Meta's Horizon World and TikTok World... plus Twitter takes on the grid, and more! The Things: Meta allows Horizon World post to IG and expands AR Filters: Horizon World, AR FiltersTikTok introduces ‘TikTok World’ for brands Instagram expands Partnership Ad capabilities so paid ads aren’t just for brand handlesReddit resurrects Chat ChannelsTwitter Tests Taking on the Grid Sources: The Verge, TechCrunch, Social

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22:20

Meta Can’t Monetize from Kids

#5Things: This Week in Social ·

2023/05/08

This week on the pod, we break down the FTC cracking down on Meta, a look at AI and Bluesky, plus an interesting exploration of the importance of social connections in our lives.The Things: FTC Cracks Down on Meta Monetizing from Children How AI is influencing Health Care?Meta Doubles Down on AI Recommendations in Feeds The Importance of Social Connection in Fighting the Epidemic of Loneness Are Blue Skies Ahead for Bluesky? Sources: TechCrunch, VentureBeat, Time, Free Think, Social Media

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30:02

TikTok’s TEDTalk

#5Things: This Week in Social ·

2023/05/02

This week we unpack TikTok CEO's Shou Zi Chew's conversation on the TED stage, we discuss our experience with Snap's My AI, we deep dive into sludge content, and so much more! The Things: TikTok's CEO speaks to a TED Audience, the First Interview since Testifying to Congress. Snapchat’s New “My AI” Feature is “Rewarded” by a Spike in 1-star Reviews. Up-and-Coming Social Platforms Attempt to Capitalize Amid Ongoing Twitter Controversies BeReal: How the Next Big thing in Social Media Lost

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21:46

#5Links in Bio

#5Things: This Week in Social ·

2023/04/25

This week on the #5things we get excited about Instagram's adoption of 5 Links! And we talk about the very serious topic of Twitter's controversial decision to remove transgender protections from their platform, and what the Facebook settlement means for you. The Things: Some Facebook users can submit to claim a share of a settlement over Facebook's relationship with Cambridge AnalyticaTwitter removes transgender protections from platformLinkedIn introduces a tool to allow job seekers to

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26:33

When Life Hands You TikTok, Make Lemon8

#5Things: This Week in Social ·

2023/04/17

This week #5Things celebrates it's 150th episode! The team discusses ByteDance's new app called Lemon8, Twitter's "Flop Era", TikTok allowing you to reset your FYP and more! The Things: 1. Skepticism rises for ByteDance's new Lemon8: Aimed at a Gen Z-type audience, Lemon8 is an emerging social app that takes fan-favorite elements from other platforms to build what could become a Frankenstein contender under ByteDance leadership. 2. Twitter in General is in its Flop Era: Twitter Circles

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1:04

Special Announcement from #5Things

#5Things: This Week in Social ·

2023/04/10

The #5Things: This Week in Social is nominated for a Webby Award for Best Creativity & Marketing Podcast!We would appreciate if you could take the time to vote for us! LINK TO VOTEVoting ends April 20th, 2023!

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19:24

The Eggs in Twitter’s Basket

#5Things: This Week in Social ·

2023/04/03

This week on the pod we welcome our friends from Tank Worldwide to discuss what could be next for TikTok, a new direction for Twitter, and updates from Meta, Instagram, and LinkedIn. The Things:1. Updates on the TikTok Hearing2. Twitter Is Putting All Their Eggs In Paid’s Basket 3. Meta Launches New Reels Ad Options as it Leans into Evolving Consumption Shifts4. LinkedIn Is Using AI + ChatGPT – Where could this lead? 5. Instagram introduces ‘reminder ads’ and promoted results Sources: NYT,

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