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PODCAST

Small Press, Big Ideas

Small Press, Big Ideas is a podcast about the business of local news and community journalism in the US. Host Paul Gewuerz interviews entrepreneurs and journalists in the field to get their take on what"s working, what isn"t, and how local publishers can thrive in today"s rapidly changing media landscape.

business business news

All Episodes

47:33

How Local Publishers Can Compete with Google and Meta

Small Press, Big Ideas ·

2025/03/03

This week Paul is joined by Kenny Katzgrau, Founder and CEO of Broadstreet and Publisher of Red Bank Green.Kenny tells the story of his journey from software development to digital advertising and local publishing. They explore the challenges faced by local publishers and how Broadstreet aims to support them by providing effective advertising solutions. The conversation also touches on the importance of understanding local businesses' needs and fostering community engagement. Links: Broadstreet Red

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35:42

Bridging the Gaps in Local News

Small Press, Big Ideas ·

2025/02/24

Today Paul is joined by Ron Fields, Director of Publisher Partnerships at EmpowerLocal, to talk about the concept of news deserts, the challenges faced by local publications, and the innovative solutions being implemented to provide news coverage in underserved areas. Ron also shares insights from his experiences with various publishers and highlights the significance of understanding the unique stories of each publication.Links: EmpowerLocal.com Ron Fields - LinkedIn --- This podcast is sponsored

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48:08

A Fresh Look at Reader Revenue

Small Press, Big Ideas ·

2025/02/17

This week Paul interviews Ned Berke, Chief Strategy Officer of BlueLena, who shares his unconventional journey from journalism to the business side of media. He discusses the challenges local news faces, the importance of reader revenue, and how BlueLena supports publishers in navigating these challenges through consulting, technology, and community engagement. Links: BlueLena.io Ned Berke - LinkedIn Ned Berke - Bluesky --- This podcast is sponsored by LocalPod.co, helping local news publishers

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44:50

Smarter Digital Ad Sales for SMBs

Small Press, Big Ideas ·

2025/02/10

Today Paul is joined by Christian Scherbel, co-founder of Smartico, a display and video ad platform for SMBs who advertise with local publishers.Christian shares his journey from being an aviation engineer to becoming an entrepreneur in the local advertising space. He touches on the challenges faced by local publishers and small businesses in the digital advertising landscape and how Smartico aims to bridge the gap by providing effective advertising solutions. Links: Smartico.one Christian

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36:28

An Innovative Journalism Model in Far West Texas

Small Press, Big Ideas ·

2025/02/03

Today Paul speaks with Max Kabat, co-owner of the Big Bend Sentinel in Marfa, Texas.They discuss the innovative changes that Max and his co-owner wife have made to The Sentinel since taking it over from long time publishers who were retiring from the legacy print outlet. They talk about the power of community engagement, the evolution of local journalism, and the need for innovative strategies to sustain and grow local news outlets. Max also shares insights on the significance of print media, the

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44:22

Navigating HR for Local Publishers

Small Press, Big Ideas ·

2025/01/27

Today Paul speaks with Sean Cullen Carroll, co-founder and CRO of HR Kickstart.They discuss the world of human resources and how it relates to news publishers of all shapes and sizes. Sean explains essential HR support needed for one-person news outlets up to much larger organizations, emphasizing the importance of compliance and strategic planning. The conversation also highlights the significance of understanding the needs of clients and the value of building trust in business

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31:17

Why Colorado is a Hotbed for Local Journalism

Small Press, Big Ideas ·

2025/01/20

Today Paul speaks with Tim Regan-Porter, CEO of the Colorado Press Association and host of the Local News Matters podcast.They discuss Tim's diverse career path, the role of the Press Association in supporting local journalism, and the unique ecosystem that has emerged in Colorado. The conversation also touches on the challenges facing local newsrooms, the importance of community engagement, and the potential for government support in funding journalism. Connect with

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59:57

How to Build Durable News Products

Small Press, Big Ideas ·

2025/01/13

On the first episode of season three Paul is joined by Cory Brown, founder of Impact TK and the 99 Newsletter Project.They discuss the evolving landscape of journalism, focusing on the importance of sustainability, audience engagement, and the relationship between editorial and business sides of news organizations. Cory shares his journey from loading newspapers to becoming a consultant for newsrooms, emphasizing the need for durable news products that resonate with local

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1:58

Season Two Has Wrapped!

Small Press, Big Ideas ·

2024/12/02

Paul shares a quick message about the end of season two of the podcast and when to expect new episodes.--- This podcast is sponsored by LocalPod.co, helping local news publishers produce revenue generating podcasts. Learn more at https://localpod.co --- Subscribe to my newsletter: https://localnewsindustrypulse.beehiiv.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

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44:48

Integrating Legacy Print into the Digital Age

Small Press, Big Ideas ·

2024/11/25

Today Paul is joined by Keith Pepper, publisher of Rough Draft Atlanta.Keith shares his journey from a media-obsessed childhood to transforming a legacy newspaper into a modern digital-first media company. He discusses navigating technology changes, building a cohesive brand amongst different community papers, and the importance of neighborhood coverage. Keith also emphasizes the power of newsletters as a new form of local journalism and the strategic shift towards high value, low volume

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48:29

Transforming Local Media with Fractional Services

Small Press, Big Ideas ·

2024/11/18

This week Paul is joined by Kyle Rickhoff and Bob Rose of AlignSimple, a fractional service and strategy company focused on enhancing the success of local media publishers. They discuss the concept of fractional services and the unique offerings that AlignSimple provides for publishers backed by their years in the industry. They also talk about the evolving landscape of media, focusing on the importance of engagement through podcasting and newsletters, the challenges and strategies surrounding

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33:42

Local News Goes Viral

Small Press, Big Ideas ·

2024/11/11

Today Paul is joined by Graham Colligan, founder of Towns Of: a social media app for local news and events.They talk about the importance of social media and how Towns Of aims to centralize local news and events for communities. Graham shares insights on the business model and competition in the local news aggregator space, emphasizing the need for innovation and community engagement, and a lot

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33:39

Boosting Revenue with Solutions Journalism

Small Press, Big Ideas ·

2024/11/04

Today Paul speaks with Alec Saelens, Impact Manager at Solutions Journalism Network. Alec and Paul discuss Alec's path into journalism, the establishment of the Bristol Cable, and his current role at the Solutions Journalism Network. He emphasizes the importance of cooperative models in local journalism, the potential of solutions journalism to generate revenue, and the need for impact tracking to ensure sustainability in the industry. Alec also shares insights on the future of local news,

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40:33

The Value of Data and The Role of Super Connectors in...

Small Press, Big Ideas ·

2024/10/28

Today Paul is joined by Johnny Levy, CEO of DataJoe and founder of the Media Data Collaborative.They discuss the significance of data in local media, the challenges of monetizing that data, and the importance of networking. Johnny shares his view on the role of connection in the media space, sharing insights on how he leverages his strengths as a connector to foster relationships and collaboration. They also talk about the Media Data Collaborative group and Johnny's People of Media

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45:09

Advertiser Alignment and The Power of Storytelling

Small Press, Big Ideas ·

2024/10/21

Today Paul is joined by Chief Growth & Innovation Officer for Wisconsin Watch Richard E. Brown. Richard shares insights on the evolving landscape of local journalism, the importance of storytelling, and the need for news organizations to align with advertisers that share their mission. He discusses his career journey, the significance of building relationships within the community, and strategies for improving retention and reducing churn for local

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32:07

How Ticketing Can Unlock New Revenue for Local Media...

Small Press, Big Ideas ·

2024/10/14

Today Paul is joined by Sara McNamara, Director of Business Development for white label ticketing software company Ticketsauce. They discuss the mechanics of how the platform works, the revenue opportunities it creates, and success stories from local media companies that have effectively utilized the platform. Sara also provides insights into what local publishers should consider when expanding their event strategies, including potential red and green

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43:21

How LION Publishers Helps Create Sustainable Local...

Small Press, Big Ideas ·

2024/10/07

Today Paul is joined by Chris Krewson, Executive Director of LION Publishers. LION (Local Independent Online News) is a nonprofit that strengthens the local news industry by helping independent news publishers build more sustainable businesses. On the podcast they discuss the origins of LION, the importance of diverse revenue streams for local media companies, AI and its effects on the industry, how LION's sustainability audits benefit local publishers, the organization's new Sustainability 360

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42:45

Empowering Rural Communities with Video News

Small Press, Big Ideas ·

2024/09/30

Today Paul welcomes Laurie Sigillito to the podcast. Laurie is the founder of Local News Network, a local media startup based out of Durango, Colorado.Paul and Laurie discuss how Local News Network combines video content with digital out of home networks, social media, newsletters, and more. They discuss how Laurie's background in the tech and signage industries led to the formation of the company, how it operates, her long term vision, and

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37:35

Publisher Revenue Innovation: How GoList Empowers...

Small Press, Big Ideas ·

2024/09/23

Daniel Olson is the founder of GoList, a national advertising platform that is curated by local news with the goal of keeping ad dollars in the pockets of local publishers. On this episode, Paul and Dan discuss the origins of GoList and how the platform operates. They also cover Dan's plans for scaling the platform, the user experience, and how GoList aims to facilitate direct communication between businesses and consumers. Links: DanO@golistnews.com golistnews.com --- This podcast is sponsored by

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29:49

The Power of Partnerships: How Local Media Consortium...

Small Press, Big Ideas ·

2024/08/26

In this episode, Paul interviews Fran Wills, CEO of the Local Media Consortium (LMC). Fran discusses how LMC supports over 150 local media companies across the US, Canada, and Puerto Rico by negotiating partnerships with digital technology providers. She shares insights on the rapidly evolving local news landscape, highlighting trends like the shift to video content, the rise of newsletters, and the importance of diversifying revenue

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59 results

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