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PODCAST

Connecting with Conservation

Do you enjoy angling, boating, hunting, recreational shooting or just getting outdoors and into the backcountry? Connecting with Conservation is the only podcast that delves into the business of conservation. We talk with state wildlife agency and industry experts about how conservation is achieved in the United States along with the tremendous impacts to local economies that driven by the recreational user. Join our hosts as they explore this often unknown or misunderstood aspect of how fish and

sports wilderness

All Episodes

29:05

Season 2: Episode 33: Selling the Outdoors: Matt...

Connecting with Conservation ·

2025/08/05

In this episode of Connecting with Conservation, we sit down with Matt Whitman, Vice President of Marketing for American Outdoor Products, to explore how outdoor brands connect with today’s consumers—and what that means for the future of conservation. Matt shares insight from years of experience leading marketing strategy for well-known outdoor gear and apparel companies, and how those brands position themselves in a crowded marketplace.We discuss the importance of authenticity in outdoor

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36:35

Season 2: Episode 32: Rethinking Conservation: Tony...

Connecting with Conservation ·

2025/07/29

In this episode of Connecting with Conservation, hosts Jon Gassett and Jim Cucaruto sit down with Tony Wasley—former Director of the Nevada Department of Wildlife and current President and CEO of the Wildlife Management Institute (WMI). The conversation dives deep into the roots and evolution of North American conservation, the challenges of outdated funding models, the need for broader public engagement, and the launch of a new initiative to define conservation’s next 50 years. Tony shares

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34:14

Season 2: Episode 31: How Hunters Are Fighting Hunger...

Connecting with Conservation ·

2025/07/22

In this episode of Connecting with Conservation, hosts Jon Gassett and Jim Cucaruto welcome Josh Wilson, Executive Director of Farmers and Hunters Feeding the Hungry (FHFH). Josh shares the powerful story behind this national ministry—founded by his father in 1997—and its mission to connect hunters with families in need through donated wild game. From humble beginnings in Maryland to impacting over 30 states, FHFH has provided nearly 24 million meals and counting.We explore the origins of the

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34:51

Season 2: Episode 30: Fair Chase & Fighting Poaching:...

Connecting with Conservation ·

2025/07/15

In this episode of Connecting with Conservation, hosts Jon Gassett and Jim Cucaruto sit down with Tony Schoonen, CEO of the Boone and Crockett Club, America’s oldest wildlife conservation organization founded by Theodore Roosevelt. Tony takes us on a journey through the club’s storied history — from pioneering the National Forest Service and National Wildlife Refuge System to their renowned records program that showcases the success of North American conservation. We dive into critical topics like

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35:16

Season 2: Episode 29: Ruger: How America’s Largest...

Connecting with Conservation ·

2025/07/08

Join us for this episode of Connecting with Conservation as we sit down with Todd Seyfert, President & CEO of Ruger and Marlin, to discuss how the largest firearms manufacturer in the U.S. contributes to state-based fish and wildlife conservation through excise taxes. Todd shares his personal journey from growing up hunting in Wisconsin to leading iconic American outdoor brands. We explore Ruger’s investments in youth shooting sports, environmental health, and product innovation — all of which

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33:51

Season 2: Episode 28: How Social Media is Changing...

Connecting with Conservation ·

2025/07/01

In this episode of Connecting with Conservation, we sit down with Chuck R, founder of Open Source Defense and a longtime tech industry leader from Google and Facebook. We explore how technology and cultural perspectives around firearms shape modern wildlife conservation funding. Chuck shares fascinating stories from taking over a thousand Silicon Valley colleagues to the range for their first experience, discusses how Open Source Defense works to demystify responsible gun ownership, and explains why

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01:51

Season 2: Special Alert: Public Lands Sell Off!

Connecting with Conservation ·

2025/06/25

Your public lands under management of the U.S. Forest Service and Bureau of Land Management are in the crosshairs of congress. Give a listen to what several conservation community leaders think about this misguided approach.

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34:39

Season 2: Episode 27: Dustin Wallace talks about...

Connecting with Conservation ·

2025/06/24

In this episode of Connecting with Conservation, hosts Jon Gassett and Jim Curcuruto sit down with Dustin Wallace, Director of Sales & Marketing at Faxon to explore the fascinating intersection between American manufacturing, innovation, and wildlife conservation funding. Dustin shares Faxon’s journey from a machining operation to one of the most respected barrel manufacturers in the country. He discusses their commitment to quality, agility in a shifting market, and how the excise taxes on

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28:28

Season 2: Episode 26: Talking High Performance...

Connecting with Conservation ·

2025/06/17

Enjoy plinking or are you more of a competition type? This week on Connecting with Conservation we talk with Scott Volquartsen, the owner and innovator of high-end accessories and upgrades for your favorite rimfire calibers. Give it a listen!

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31:10

Season 2: Episode 25: Hornady's Commitment to...

Connecting with Conservation ·

2025/06/10

Did you know that Hornady is one of the largest U.S. based manufacturer of hunting products? Today on Connecting with Conservation we talk with Hornady's Marketing Communications Manager Seth Swerczek about their commitment to wildlife conservation funded thru the federal excise tax.

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32:48

Season 2: Episode 24: Beth Shimanski, Vice President...

Connecting with Conservation ·

2025/06/03

Today on Connecting with Conservation, we talk with a major excise tax payer in the conservation arena. Beth Shimanski of Savage Arms, Inc. talks about some of the unique aspects of their business model. Give it a listen!

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36:52

Season 2: Episode 23: Executive Director Ryan Brown...

Connecting with Conservation ·

2025/05/28

Today on Connecting with Conservation we discuss all that Virginia has to offer in the form of wildlife-associated outdoor recreation. Ryan Brown, Executive Director of the Virginia Department of Wildlife Resources joins us to talk bears, elk, and other iconic Virginia species. Give it a listen!

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29:40

Season 2: Episode 22: World and National Champion...

Connecting with Conservation ·

2025/05/20

Today we speak with a USPCA National and World Champion competitor, veteran, coach, author, chef, and mom. Julie Golob is all of these and more. Hear her talk about her favorite outdoor pursuits that also help support wildlife conservation. Give it a listen!

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36:25

Season 2: Episode 21: Buying and Selling Outdoor...

Connecting with Conservation ·

2025/05/13

On this episode of Connecting with Conservation we talked about with Josh Perrone and Allen Forkner about buying and selling outdoor products essential to your favorite recreational pursuits. Josh is the Advocacy Relations Manager and Allen is the Brand Public Relations Manager for one of the largest online brokers of essential outdoor products. Give it a listen!

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32:57

Season 2: Episode 20: Effects of Tariffs on Angling...

Connecting with Conservation ·

2025/05/06

Today on Connecting with Conservation we talk with Glenn Hughes, President and CEO of American Sportfishing Association. Glenn updates us on the potential impacts of tariffs on imported fishing gear, the upcoming ICAST trade show, and the value of partnerships.

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33:14

Season 2: Episode 19: Becoming a conservationist with...

Connecting with Conservation ·

2025/04/29

Today on Connecting with Conservation, we talk with Joshua Crumpton. After becoming an adult-onset conservationist, Joshua founded Spoke Hollow Outfitters near Austin, Texas. On his ranch, he teaches newcomers about locally sourced protein and how that ties in with conservation. Give it a listen!

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33:01

Season 2: Episode 18: A conservation icon sports...

Connecting with Conservation ·

2025/04/22

Did you know that the conservation movement in the late 1800s was largely driven by print magazines featuring outdoor-related activities? Today on Connecting with Conservation, we speak with Diana Rupp who is the Editor-in-Chief for Sports Afield magazine which was founded in 1887. Not only one of the oldest sporting magazines in the U.S., Sports Afield was instrumental in kickstarting the early conservation movement. Give it a listen!

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33:00

Season 2: Episode 17: How The Kinetic Group TKG...

Connecting with Conservation ·

2025/04/15

Today we discuss conservation funding with Jon Zinnel of The Kinetic Group. TKG is one of the largest payers of federal excise tax in the U.S., all of which goes directly to funding wildlife restoration, management, hunting land acquisition, public ranges, and other wildlife-associated projects. Give it a listen!

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29:53

Season 2: Episode 16: Traditions Muzzleloaders with...

Connecting with Conservation ·

2025/04/08

On this episode, we speak with Alison Hall, who is the marketing director for Traditions Muzzleloaders about some of the newer ignition systems that they have pioneered and brought to market. Give us a listen!

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33:04

Season 2: Episode 15: Chasing turkeys with...

Connecting with Conservation ·

2025/04/01

On this episode, we talk hunting with Christian Hogg, the Director of Marketing for Fiocchi USA, one of the larger partners in conservation funding through the federal excise tax program. Today we discuss new techniques and equipment used in the pursuit of wild turkeys. Give it a listen!

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