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PODCAST

Sharp Strategies Sweet Success

Tifiny Swedensky

Sharp Strategies Sweet Success is a podcast for small law firm owners and their marketers. On the show, we interview legal marketing experts, attorneys growing their business, and law firm marketers. sharpcookiedev.substack.com

business marketing

All Episodes

39:20

Re-think Marketing Strategies for Law Firms with...

Sharp Strategies Sweet Success ·

2025/06/06

In this episode I'm pleased to be joined by Nicole Rego, Marketing Director of Monteforte Law in Boston. Nicole shares her innovative and creative marketing strategies, such as personalized referral projects and leveraging social media for engagement. Learn about Nicole's journey into legal marketing, the importance of creativity in estate planning, and effective tools to enhance client experience. Follow Sharp Strategy Sweet Success for insights on successful legal practice marketing.

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29:00

How One Marketer Manages the Personal Brand of 37...

Sharp Strategies Sweet Success ·

2025/05/30

In this episode, I’m pleased to have Ashley Steinberger, marketing and business development manager at Cuddy & Feder LLP, on the podcast. Ashley shares her experience as a solo marketer handling personal branding strategies for a regional full-service real estate firm with 37 attorneys in White Plains, NY. We discuss rebranding of the firm, building personal brands for attorneys, and leveraging LinkedIn for business development. Ashley also talks about the challenges of managing marketing tasks as a

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27:49

Hiring Your First Marketer: Essential Tips for Law Firms

Sharp Strategies Sweet Success ·

2025/05/23

In this Episode I delve into the critical stage of hiring a marketer for law firms, especially small firms on a growth trajectory. Discover why a dedicated marketer is essential for your firm's growth, what roles and responsibilities they should handle, and the key qualities to look for in an ideal candidate. Learn about the importance of finding someone who can create, not just manage, and why technical aptitude and entrepreneurial spirit are valuable traits. If you're considering hiring a marketer

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43:35

The Future of Digital Marketing with Amy May

Sharp Strategies Sweet Success ·

2025/05/16

In this episode, I'm pleased to be joined by Amy May from May Media. Amy shares her expertise in digital marketing for law firms, focusing on the evolving complexities of SEO, video content, AI in marketing, and project management solutions. Learn about Amy's innovative strategies and tools to enhance your firm's digital presence. Follow Sharp Cookie to get tips on implementing these advancements for a successful legal practice.

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30:44

Streamline your Law Firm Operations with Jim Parrish

Sharp Strategies Sweet Success ·

2025/05/09

In this episode, I'm pleased to be joined by Jim Parrish from the Parrish Law Firm. Jim shares his journey in the legal industry and discusses how implementing Key Performance Indicators (KPIs) has helped streamline operations, improve case management, and grow his business. Learn about Jim's unique approach to balancing work and personal life, the importance of treating a law practice as a business, and the future of nearshore talent in legal marketing. Follow Sharp Cookie to get more insights on

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43:06

Consistency into Growth: Legal Marketing Strategies...

Sharp Strategies Sweet Success ·

2025/05/02

In this episode of Sharp Strategy Sweet Success, I'm delighted to host Ryan McKeen from Best Era. Ryan, an experienced personal injury attorney, shares his insights on the importance of effective marketing for law firms. We dive into the significance of hiring operational and marketing personnel, leveraging data for targeted strategies, and the evolving role of AI in the legal industry. Ryan also highlights the value of community marketing and exceptional client service. Follow Sharp Cookie to stay

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29:04

How to get AI & SEO to work with Your Law Firm, with...

Sharp Strategies Sweet Success ·

2025/04/25

In this episode, I'm pleased to be joined by Steven Galli from Hennessy Digital. Steven shares his insights on how AI is transforming SEO, providing innovative marketing ideas, and optimizing SEO strategies for law firms. Learn about Steven's journey into SEO, the top concerns law firms have about digital marketing, and practical tips to improve your law firm's online presence. Follow Sharp Strategy Sweet Success for expert advice on leveraging AI and SEO for legal marketing.

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28:25

Unlocking Successful Legal Marketing Strategies with...

Sharp Strategies Sweet Success ·

2025/04/18

In this episode, I'm joined by Annette Choti, an attorney and founder of the marketing agency Law Quill. Annette discusses her journey from practicing law to starting her own agency, which focuses on providing ethical and effective marketing solutions for law firms. We dive into important topics such as the pitfalls of predatory legal marketing agencies, the evolution of marketing strategies with AI and search engine changes, and best practices for law firms on social media. Follow Sharp Cookie to

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36:26

Streamlining Law Firm Intakes with AI: "Meet Gabbi"...

Sharp Strategies Sweet Success ·

2025/04/11

In this episode I'm joined by Erik Ovesny to talk about his company; Meet Gabbi. Learn about Erik's background in the legal industry, the challenges of speeding up lead processing, and how Meet Gabbi is bridging communication gaps. We also delve into the importance of competition in the AI space, and how AI is poised to transform legal marketing. Follow Sharp Cookie for more insights into AI's evolving role and its impact on the legal sector.

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39:42

Mastering Legal Marketing & AI with Brad Scott

Sharp Strategies Sweet Success ·

2025/04/04

In this episode, I'm thrilled to chat with Brad Scott from Scott Vicknair Law. We dive into effective legal marketing strategies and the importance of establishing a strong local presence. Brad also shares his firm's innovative use of AI for intake, marketing, and process efficiencies. Learn from Brad's 20+ years of experience and discover how to blend technology with traditional marketing for a successful legal practice. Follow Sharp Cookie if you want more insights!

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32:23

Exclusive Interview with John Grisham!

Sharp Strategies Sweet Success ·

2025/04/01

This episode is very special, because we invited John Grisham onto the podcast and he accepted! Tune in for our super special April 1st episode.

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16:36

How to Tackle Lead Slowdowns in Law Firms

Sharp Strategies Sweet Success ·

2025/03/28

In this special bonus episode I'll discuss effective strategies to address lead slowdowns in law firms. Learn about analyzing marketing data, identifying trends, and implementing lead generation tactics such as SEO, PPC, and referral marketing. Tune in to learn how to navigate and remedy lead slowdowns to keep your law firm's pipeline robust and active.

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32:49

Maximizing Your Legal Practice with AI: Intaker...

Sharp Strategies Sweet Success ·

2025/03/21

In this episode I'm pleased to be joined by Joe Ruotulo from Intaker. Joe shares his innovative strategies for law firms to increase conversions through AI, chat, and automated outreach. Learn about Joe's journey, Intaker's growth, and new AI tools that can transform lead management in the legal industry. Follow Sharp Cookie to get tips on how to implement these advancements for a successful legal practice. If you are interested in joining the Intaker Product Lab Day click here:

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57:23

Legal Marketing & SEO Mastery with Nalini Prasad

Sharp Strategies Sweet Success ·

2025/03/14

In this episode I chat with legal marketing and SEO authority Nalini Prasad from BluShark Digital. We Deep Dive into strategies for optimizing Google business profiles, understanding Google's search quality evaluator guidelines, trends in website content, the impact of reviews, and the importance of video content.

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33:40

Fusing Organic Marketing with Powerful AI Tools -...

Sharp Strategies Sweet Success ·

2025/02/28

In this episode, I am pleased to welcome my old boss and mentor Ben Glass. Ben is a renowned expert in legal marketing, and on the show he talked about how he leverages unpaid organic marketing to increase leads for his law firm, BenGlassLaw. Ben is also a pioneer of using AI tools in a modern law firm, and he's building some very interesting things at his practice. Learn more about Ben Glass at BenGlassLaw.com and Greatlegalmarketing.com

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40:49

Mock Trial and Error: How Tim Semelroth captures the...

Sharp Strategies Sweet Success ·

2025/02/21

In this episode, I talk to Tim Semelroth from RSH Legal in Iowa. Tim is an amazing person and an amazing attorney, and if you are trying to build a personal injury practice, you should pay attention to what he's doing! We discuss his journey in marketing his firm, the importance of having an in-house marketing team, and how to leverage various marketing channels including social media, print, and community programs. Tim shares some OUTSTANDING tips on how to create more content when you have a busy

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28:47

From Social Media to TV: How Scott Vicknair Dominates...

Sharp Strategies Sweet Success ·

2025/02/14

In this episode, I talk to David Vicknair of the nearly-famous Scott Vicknair in New Orleans. David discusses how he's leveraged television, social media, and community engagement to build a dominant presence in South Louisiana. If you are like so many firms watching Scott Vicknair on social media, tune in to learn how David makes it happen! Subscribe to the podcast for more insights from legal industry leaders

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29:15

Modernizing Legal Marketing ft. Kyle Hebenstreit

Sharp Strategies Sweet Success ·

2025/02/07

In this episode, I interview Kyle Hebenstriet from Practice Made Perfect. We discuss the evolution of digital marketing in the legal field, the importance of community engagement, and the innovative strategies driving PMP's success.

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43:42

PPC for Law Firms ft. Ghulam Nabi

Sharp Strategies Sweet Success ·

2025/01/31

In this episode, I talk with Ghulam Nabi from Hennessy Digital about the nuances of managing PPC campaigns for law firms. We discuss differences in costs, common mistakes, the importance of keyword research, and strategies for achieving better results with Google Ads.

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37:49

Throwing Out The Rulebook ft. Jason Epstein

Sharp Strategies Sweet Success ·

2025/01/24

Ths week, I interview Jason Epstein from Premier Law Group. We discuss breaking traditional legal practices, the importance of personal authenticity in marketing, and the unique approach of having attorneys handle all intake calls at Jason's firm.

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64 results

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