x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Sub Club by RevenueCat

David Barnard, Jacob Eiting

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the "trillion-dollar App Store opportunity".

technology entrepreneurship

All Episodes

49:11

The 2025 State of Subscription Apps Report

Sub Club by RevenueCat ·

2025/03/17

On the podcast we discuss how AI is changing both what apps do and how they’re built, the relationship between price and retention, and why React Native apps monetize better than native.Check out RevenueCat’s State of Subscription Apps 2025 report here: https://revenuecat.com/reportTop Takeaways:📊 AI apps: Higher revenue per user, but differentiation is keyAI-powered apps don’t convert users at a higher rate, but they earn more per subscriber. People are willing to pay for AI-enhanced

en

15:33

How to Build More Successful Paywalls — Sylvain Gauchet

Sub Club by RevenueCat ·

2025/03/14

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: top strategies for paywall optimization, how storytelling during onboarding impacts conversions, and why framing the user journey leading to the paywall is more critical than the paywall itself.Top Takeaways:🔐 Your paywall is only as good as the story leading up to itA well-placed paywall won’t convert if users aren’t primed to see value. Guide users with a clear

en

19:38

How to Optimize User Acquisition Across Major Ad...

Sub Club by RevenueCat ·

2025/03/13

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: The state of major acquisition channels in 2025, how improved measurement is boosting confidence in ad spend, and why Reddit might be your next top-performing user acquisition channel.Top Takeaways:📡 Signal recovery is improving ad efficiencyiOS signal loss made UA harder, but advanced self-attributing networks (SRNs) on TikTok, Meta, and Snapchat are restoring key data

en

20:44

How to Maximize Web Subscriptions for Sustainable...

Sub Club by RevenueCat ·

2025/03/12

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: maximizing success with web subscriptions, how payment flexibility creates better user experiences, and why making cancellations difficult can do more harm than good.Top Takeaways:💳Web subscriptions aren’t just a cost-saving play - they’re a growth opportunityMany apps start exploring web payments to avoid platform fees, but the real advantage is flexibility. The web

en

16:20

How to Unlock Revenue Growth on Google Play — Tammy...

Sub Club by RevenueCat ·

2025/03/11

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: diversifying revenue beyond subscriptions, what Google Play’s data reveals about buyer behavior, and why lower price points can actually increase total revenue. 📈Expand beyond subscriptions to capture new buyersMany users in emerging markets prefer one-time purchases over subscriptions, especially in categories like social, dating, and entertainment. Introducing

en

15:23

How to Succeed on iOS vs. Android — Matt Rouif,...

Sub Club by RevenueCat ·

2025/03/10

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why some apps see 30 times higher revenue on iOS versus Android, the challenges of running a business on multiple platforms, and why you should consider offering a free Android device to employees.📱 Android expands global reach, but iOS drives early tractioniOS dominates in U.S. and premium markets, making it the best platform for an initial launch. Android, however, is

en

17:47

How to Use Segmentation to Maximize LTV — Greg...

Sub Club by RevenueCat ·

2025/03/09

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why optimizing for user success drives more revenue than conversion hacks, how to maximize the impact of annual plans, and why relying too heavily on discounts is a trap.Top Takeaways - Peter🏋️‍♂️Segment early to acquire the right usersLong-term retention starts before users even download your app. Ladder segments potential users through quiz-based onboarding, tailoring

en

17:32

How to Re-Engage Churned Users — Caroline Walthall,...

Sub Club by RevenueCat ·

2025/03/08

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: the power of cancellation surveys, how social proof can re-engage churned users, and why making it easier to cancel might actually boost retention.Top Takeaways:📦Deliver personalized value through lifecycle marketingReconnect with churned users by personalizing content and recommendations based on their past interactions. Use dynamic segmentation to tailor messages that

en

16:12

How to Increase Monetization with Targeted Upsells —...

Sub Club by RevenueCat ·

2025/03/07

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: how onX Maps tailors freemium and trial strategies to different user needs, the role of user education in driving upgrades, and why experimenting with features and tiers is essential for subscription growth.Top Takeaways:🔎Educate users about paid featuresDon’t assume users know they’re on the free tier or understand the value behind premium features. Clearly communicate

en

15:53

How to Time Reactivation Campaigns for Maximum Impact...

Sub Club by RevenueCat ·

2025/03/06

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: Keeping users engaged through habit-forming experiences, Duolingo’s approach to reactivating churned users, and why building daily habits is the foundation for long-term retention success.Top Takeaways:🏎️ Act fast - most users don’t come back after a weekThe best time to re-engage a churned user is within the first three to four days. Duolingo found that users who stay

en

51:09

How to Turn Gamification Into a Retention Powerhouse...

Sub Club by RevenueCat ·

2025/03/05

On the podcast, I talk with Anton about building sustainable viral growth loops at scale, how to effectively gamify user incentives, and why emotional connections drive more value than economic ones.Top Takeaways: 🚀 Building sustainable virality through strategic growth loopsSweatcoin’s explosive growth didn’t happen by chance. Anton detailed how they engineered a viral engine through a combination of influencer-driven groundswell, controlled user-to-user invites, and strategic use of

en

15:56

How to Maximize Revenue with Regional Pricing —...

Sub Club by RevenueCat ·

2025/03/04

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why the Big Mac Index falls short for app pricing, how Flo Health’s regional pricing strategy drives profitable user acquisition in emerging markets, and the importance of aligning pricing with long-term user retention for sustainable growth.Top Takeaways:💭 Know your audience - not just the economyDon’t rely on basic indexes like the Big Mac Index. Instead, understand

en

18:10

How to Optimize Trial-to-Paid Conversions — Rachel...

Sub Club by RevenueCat ·

2025/03/03

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: balancing freemium and premium experiences, how The Weather Company uses AI to predict subscriber behavior, and why focusing on user value rather than monetization is the key to subscription success.Top Takeaways🎯Target high-value users with personalized experiencesIdentify your most valuable cohorts through deep segmentation and user research. Tailor paywalls and

en

63:01

The Right (and Wrong) Way to Grow with Google App...

Sub Club by RevenueCat ·

2025/02/19

On the podcast I talk with Ashley about what makes Google App Campaigns so effective for growth, proven optimization strategies, and why lower CPMs can sometimes be a warning sign rather than a win.Top Takeaways:📈 Google App Campaigns: Big reach, but fewer levers to pullGoogle’s ad platform delivers massive scale - search, YouTube, the Play Store - but hands much of the control to machine learning. That tradeoff can work in your favor, but only if you guide the system with structured

en

47:57

Level Up Your App Marketing: Measurement,...

Sub Club by RevenueCat ·

2025/02/05

On the podcast I talk with Sherina about why performance marketing eventually hits a ceiling, how to think about measure brand marketing, and why sometimes ignoring A/B test results leads to better outcomes.Top Takeaways:📈Freemium can’t feel cheapDeezer once took a hardline approach to converting free users – limiting features to push them toward paid plans. The result? Users didn’t upgrade; they just left. The best freemium models strike a balance: give users real value, build habit and

en

63:09

Bootstrapping a Subscription App to 5M MAU and 2X+...

Sub Club by RevenueCat ·

2025/01/22

On the podcast we talk with Bruno about putting customers ahead of metrics, why there’s still massive opportunity to build successful apps today, and how a server crash turned into an accidentally successful A/B test.Top Takeaways:📈 The app ecosystem still holds massive opportunitiesDevelopers often assume the app market is saturated, but it continues to evolve with new possibilities. Technologies like AI, AR, and better hardware create untapped opportunities for developers who are willing

en

71:05

Making Web2App Work: From Basic Landing Pages to...

Sub Club by RevenueCat ·

2025/01/08

On the podcast we talk with Nathan about the strategic opportunity of web2app, how and when to use web2app, and why one app found success using webinars in their web2app funnel.Top Takeaways:🔑 Web-to-app opens up opportunities for small appsSmaller apps can use web-to-app strategies to improve cash flow, gain better attribution data, and test acquisition campaigns with smaller budgets. It’s an effective way to experiment with paid growth without relying solely on app store mechanics.🎯

en

57:35

Using Subscription App Benchmarks to Make Better...

Sub Club by RevenueCat ·

2024/12/23

On the podcast we talk with Phil about how to effectively use benchmarks to aid decision making, the limitations of benchmarks, and why even the best companies aren’t top quartile in every single metric.Top Takeaways:📏 Benchmarks are a starting point, not a roadmapTreat benchmarks as directional indicators to uncover growth opportunities and prioritize actions, but don’t chase them blindly. They work best as tools for identifying areas to explore rather than metrics to perfect.🏆 Focus on

en

73:13

Why Most Apps Hit a Revenue Ceiling (and How to Plan...

Sub Club by RevenueCat ·

2024/12/11

On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.Top Takeaways:🎯 Finding the right market fit – Not all apps have billion-dollar potential, and chasing massive markets often means competing with big players. Instead, focus on markets where your app has room to stand out. By positioning yourself in a "Goldilocks zone"—big enough to scale but niche enough to avoid overcrowding—you’ll lay the groundwork for

en

60:49

How V1 Sports Doubled Revenue with Bold Bets

Sub Club by RevenueCat ·

2024/11/27

On the podcast I talk with Alex about the power of user segmentation, executing bold strategic shifts, and why imaginary customer conversations are sometimes better than real ones.Key Takeaways:💡 Simplification drives growth - Alex shares how transitioning from a freemium to a free trial model simplified V1 Sports' monetization strategy, aligning better with their users and discovering new revenue opportunities.🤔 Rethink assumptions to uncover opportunities - Alex emphasizes the

en

144 results

Similar Podcasts

Lead With AI

Tamara Nall

Linux in the Ham Shack

Black Sparrow Media

Data Engineering Podcast

Tobias Macey

Eye On A.I.

Craig S. Smith

Reflections

Livewire Labs