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PODCAST

The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)

Welcome to The Deep Dive - Marketing Gone Wild, where curious facts meet powerful marketing insights! Each episode takes you on a journey through quirky, unexpected stories—from the hunting strategies of the shoebill bird to historical oddities—all with marketing lessons you can apply to your digital strategy. Tune in for engaging conversations that reveal how patience, adaptability, and unconventional thinking can help you thrive in the ever-changing world of marketing. Get ready to think outside

business marketing

All Episodes

00:05:41

Love, Names, and Marketing Games: Lessons from a...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/13

In this episode of "The Deep Dive - Marketing Gone Wild," we explore a fascinating story from Japan about a couple who gets divorced every three years just to switch last names.While it may sound bizarre, this unconventional approach offers valuable insights for marketers looking to break free from rigid strategies. Join us as we discuss the importance of flexibility, the power of agile marketing, and how to balance innovation with brand consistency.Discover how thinking outside the box can lead to

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00:06:37

Bold Moves: Lessons from the Netherlands' Stand...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/12

In this episode of "The Deep Dive - Marketing Gone Wild", we dive deep into a groundbreaking decision made by the Netherlands to outlaw the Hells Angels motorcycle club entirely—a move that has never been seen before on such a scale. Join us as we explore the implications of this landmark ruling, the courage it took to challenge an international organization, and what it teaches us about standing firm in our values.We'll draw parallels between this bold governmental action and marketing strategies

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00:06:09

Unearthing Hidden Opportunities: The Chesapeake Bay...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/11

In this episode of "The Deep Dive - Marketing Gone Wild", we dive deep into the fascinating world of hidden impact craters, focusing on the colossal one beneath the Chesapeake Bay.Discovered through oil drilling data, this ancient geological marvel serves as a powerful metaphor for uncovering untapped potential in our marketing strategies. Join us as we explore how digging deeper into customer data, identifying niche segments, and staying ahead of industry shifts can lead to groundbreaking

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00:06:45

Above Grammar: The Power of Confident Communication...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/10

In this episode of "The Deep Dive - Marketing Gone Wild", we dive into the intriguing intersection of grammar and marketing, inspired by a fascinating historical anecdote about Holy Roman Emperor Sigismund. Join us as we explore how the pursuit of perfect grammar can sometimes overshadow the true essence of effective communication.Discover why confidence and clarity often trump grammatical precision, especially in today’s fast-paced digital landscape. We’ll discuss practical strategies for

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00:07:16

Captain Citrus: How Florida's Oranges Became Superheroes

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/09

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the zesty and unexpected marketing campaign that transformed Florida's oranges into a superhero sensation. Join us as we peel back the layers of this unique strategy, where a friendly mascot named Ollie the Orange evolved into Captain Citrus, thanks to a million-dollar collaboration with Marvel Comics. Discover how leveraging the power of beloved superheroes can tap into new audiences and create memorable brand

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00:05:02

From Stingy to Sticky: The Surprising Origins of...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/08

In this episode of "The Deep Dive - Marketing Gone Wild," we unravel the fascinating story behind one of the most iconic products in history: Scotch tape. Ever wondered how a term synonymous with stinginess became a household name? Join us as we explore the clever marketing strategies that turned a potential PR disaster into a triumph. Discover how the inventor embraced criticism, reframed perceptions, and aligned the brand with the values of a Depression-era audience. We’ll dive into key

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00:06:53

Flash Crash: The Bedroom Trader Who Turned Wall...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/07

In this thrilling episode of "The Deep Dive - Marketing Gone Wild," we unravel the jaw-dropping story of Navinder Sarao, the man who orchestrated the infamous 2010 flash crash from his parents' bedroom in London. Discover how he leveraged high-frequency trading and a controversial tactic known as "spoofing" to manipulate the stock market, causing a staggering trillion-dollar dip—if only for a moment. But this isn't just a tale of market chaos; it's a lesson in

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00:06:16

The New Math of Marketing: How AI is Revolutionizing...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/06

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the unexpected connection between warfare and mathematics, revealing how historical advancements in artillery led to a surge in mathematical innovation. But what does this have to do with modern marketing? Join us as we dive into the world of AI and algorithms, the new "math" of marketing. Discover how AI is transforming the way we understand and predict customer behavior, enabling marketers to hit their

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00:07:12

Unlocking Innovation: Marketing Lessons from the U.S....

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/05

In this episode of "The Deep Dive - Marketing Gone Wild," we take an unexpected journey into the world of military innovation to uncover powerful marketing insights. Join us as we explore how the U.S. Air Force transformed 1,760 PlayStation 3 consoles into a groundbreaking supercomputer, proving that creativity knows no bounds. Discover how this unconventional approach can inspire marketers to think outside the box and identify hidden opportunities in their own campaigns. We'll

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00:06:12

Digital Scarcity: The Hidden Value of Online Engagement

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/04

In this eye-opening episode of "The Deep Dive - Marketing Gone Wild," we explore the surprising realities of digital marketing in a world where nearly three billion people have never used the Internet. Join us as we dissect the concept of digital scarcity and its profound implications for marketers. Discover why every online interaction is a precious opportunity to connect with your target audience and how focusing on genuine engagement can lead to more meaningful relationships. We’ll

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00:08:42

Unraveling the Maple Leaf: Marketing Lessons from the...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/03

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the fascinating story behind the Canadian flag and the powerful marketing lessons it holds. From its controversial inception to its eventual embrace by the nation, the journey of the Maple Leaf is a masterclass in branding and resilience. Join us as we dissect the importance of understanding your audience, the challenges of change, and the art of storytelling in marketing. Discover how even small businesses can apply

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00:07:18

Snakes on a Plane: The Art of the Perfect Hook in...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/02

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the unexpected marketing genius behind the cult classic film, *Snakes on a Plane*. Join us as we dissect how a simple, outrageous title became a cultural phenomenon and a masterclass in grabbing attention.Discover the power of a strong hook, the importance of clarity in messaging, and how to create buzz that resonates with your audience. Whether you're launching a new product or crafting a catchy headline, learn how

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00:07:18

Plastic Brains and Ethical Marketing: The Hidden...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/02/01

In this thought-provoking episode of "The Deep Dive - Marketing Gone Wild," we explore the startling revelation that our brains contain plastic—yes, you heard that right! Join us as we unpack a recent study revealing that 0.5% of our brains may be made up of plastic, drawing fascinating parallels to the world of marketing. How do the messages we consume shape our thoughts and behaviors, much like the plastic in our brains? We dive deep into the ethical responsibilities of marketers,

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00:06:54

The Marketing Magna Carta: Establishing Order in the...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/31

In this episode of "The Deep Dive - Marketing Gone Wild," we explore an unexpected source of inspiration for modern marketing: the Magna Carta. Join us as we uncover how this historic document, which limited the power of the king and established fundamental rights for the people, can inform your marketing strategy today. Discover the importance of creating a "Marketing Magna Carta"—a set of guiding principles that fosters trust, consistency, and integrity in your brand. We’ll

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00:08:51

The Martha Mitchell Effect: Listening to Your...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/30

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the intriguing concept of the Martha Mitchell effect and its implications for marketers. Join us as we discuss how misdiagnosing your audience's needs can lead to disastrous marketing outcomes. We'll delve into the importance of truly listening to your customers, validating their perceptions, and building empathy within your marketing team. Discover practical strategies to avoid the pitfalls of preconceived notions and learn how

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00:08:44

Navigating Marketing Gravity Holes: Adapting to...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/29

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the intriguing concept of "gravity holes" and how they serve as a powerful metaphor for the unexpected challenges marketers face. Join us as we discuss the importance of flexibility and adaptability in marketing strategies, drawing parallels between gravitational anomalies and the unpredictable nature of consumer behavior and market dynamics. We'll share personal experiences, practical advice, and key takeaways to help you

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00:07:39

Newton: The Crime-Fighting Marketer

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/28

In this intriguing episode of "The Deep Dive - Marketing Gone Wild," we explore the lesser-known side of Isaac Newton as a crime fighter in the late 17th century. Discover how Newton's role as the warden of the Royal Mint led him to tackle the rampant issue of counterfeiting, using his analytical mind and investigative skills to secure 28 convictions. But that's not all—join us as we draw fascinating parallels between Newton's crime-fighting tactics and modern marketing strategies. Learn how

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00:05:43

Peanuts and Paradoxes: The Branding Dilemma of...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/27

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the intriguing relationship between iconic branding and creator sentiment through the lens of Charles Schulz, the mastermind behind the beloved comic strip, Peanuts. Did you know that Schulz had a complicated relationship with the very name that defined his legacy? Join us as we unravel the story behind Schulz's ambivalence towards the Peanuts label, discuss the emotional depth of his characters, and examine how powerful branding

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00:07:02

Unearthing Hidden Marketing Gems: A Paleontologist's...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/25

In this exciting episode of "The Deep Dive - Marketing Gone Wild," we explore the fascinating parallels between paleontology and marketing. Just as paleontologists uncover hidden dinosaur species, marketers can discover untapped customer segments by venturing into unexplored territories. Join us as we discuss the importance of experimentation, creativity, and adaptability in marketing strategies. We'll share inspiring stories, like the coffee company that stumbled upon a new customer base through

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00:07:41

Messages in Bottles: Love, Marketing, and...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2025/01/25

In this episode of "The Deep Dive - Marketing Gone Wild," we explore a unique and unconventional love story that began with a widower's bold attempt to find romance through 2,000 messages in bottles. While his heartfelt letters captured the attention of many, they also sparked significant backlash over environmental concerns. Join us as we dissect the marketing lessons hidden within this tale of creativity and responsibility. Discover how to strike the perfect balance between audacity and ethics in

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126 results

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