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PODCAST

How They Scaled It

Right Left Agency

Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space,

business entrepreneurship

All Episodes

00:51:23

Scaling Niche Markets w. Chris Doyle

How They Scaled It ·

2025/01/02

Welcome back to How They Scaled It, the podcast where scaling businesses meets innovation, strategy, and a little bit of grit. Today, I sit down with Chris Doyle, the President and CEO of Billd —a financial solutions company that empowers subcontractors across the U.S.Chris shared his journey from identifying inefficiencies in the construction industry to launching Billd as a game-changing solution for financial growth. If you’re curious about what it takes to innovate in a niche market like

en

00:54:22

Building A Brand With Heart w. Betsy Neptune

How They Scaled It ·

2024/12/19

On this episode of How They Scaled It, we take a unique turn and explore scaling in the nonprofit world with Betsy Neptune, the Executive Director of BUILD Boston. BUILD empowers high school students from under-resourced communities to become CEOs of their own lives through entrepreneurship.Betsy shares how BUILD equips Gen Alpha with essential entrepreneurial skills like collaboration, problem-solving, and grit. We uncover BUILD’s unique approach of integrating its programs into schools, scaling

en

00:41:12

The Power of Email Marketing w. Alex Persson

How They Scaled It ·

2024/12/05

This week on How They Scaled It, I had the pleasure of sitting down with Alex Persson, the CEO of Privy. Alex is one of those leaders who just gets it—how to build brands that thrive by focusing on what matters most: their customers.We dive deep into: Retention marketing: Why it’s the key to scaling, and how Privy is helping brands succeed. Balancing automation and authenticity: A smarter way to use email and SMS. Lessons from acquisitions: How Alex identifies winners and scales them.

en

00:43:42

Scaling Influencer Marketing w. Jake Hay

How They Scaled It ·

2024/11/21

Ever wondered what sets successful influencer marketing apart from just another viral post? In this episode, I sit down with Jake Hay, partner at PopShorts, a top influencer marketing agency, to unpack the real journey behind building a lasting brand through authentic influence. From the inception of PopShorts to the complexities of financing and scaling, Jake shares invaluable insights on blending strategy with creativity in a fast-paced industry. Learn about the pivotal moments, key strategies,

en

00:33:34

Franchise Marketing Secrets w. Alex Pujji

How They Scaled It ·

2024/11/14

Welcome to How They Scaled It! I’m Courtney, and today, we’re going deep into the world of franchise marketing with someone who’s truly mastered the game. Meet Alex Pujji – founder of Right Left Agency and former head of growth of the franchise Pinspiration. Alex has been on an incredible journey, turning Pinspiration from a small two-location startup into a thriving franchise with over 45 locations! She’s here to break down what it takes to market and grow a franchise, sharing the strategies, grit,

en

00:01:23

Trailer: How They Scaled It

How They Scaled It ·

2024/11/06

This is why we created this podcast.Subscribe and follow for featured interviews with successful founders from the eComm and SaaS space.

en

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