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PODCAST

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a

business entrepreneurship

All Episodes

106:04

State of the Industry 2025 With Sevan Matossian &...

Run a Profitable Gym ·

2025/11/14

The data every gym owner needs is finally here! Two-Brain's sixth annual “State of the Industry” guide was released on Nov. 10 on "The Sevan Podcast." Check out this rebroadcast as hosts Sevan Matossian and Matt Souza break down key gym business stats with Two-Brain founder Chris Cooper. The free 72-page guide delivers critical benchmarks and insights from thousands of gyms worldwide, giving you the clarity to make confident decisions about pricing, staffing, retention and growth in 2...

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41:00

State of the Industry 2025: The Data Behind Gym Success

Run a Profitable Gym ·

2025/11/13

How many clients should your gym have? What should you charge? When’s the best time to run classes? In this episode of “Run a Profitable Gym,” Chris Cooper shares highlights from Two-Brain’s 2025 “State of the Industry” report—a comprehensive analysis of stats from gyms around the world, including thousands of Wodify clients. Chris is joined by Wodify’s CEO, Brendan Rice, to discuss what the numbers reveal about gym performance as we move into 2026. They discuss trends in retention, attend...

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29:49

50-Lead Bring-a-Friend Events With 25% Conversion Rates!

Run a Profitable Gym ·

2025/11/06

If you want to improve lead flow, add more high-value clients and generate more revenue, these three simple words can work wonders: “Bring a friend.” In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Braeden Cordts shares his secrets for using bring-a-friend events to replicate his very best clients and grow his membership. Braeden walks through his plan to get red-hot leads into a workout at Kôr Fitness & Performance in Minnesota, and then he lays out his air-t...

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23:07

5 Ways to Generate Year-End Revenue at Your Gym

Run a Profitable Gym ·

2025/11/03

The holidays are coming—and for most gyms, that means fewer check-ins, more cancellations and panic about cash flow. But it doesn’t have to be that way. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares five simple tactics gym owners can use to boost year-end revenue without falling into the discount trap. He explains how smart, seasonal offers—such as holiday retail presales, meaningful gift cards and “save your spot” promotions—can generate real income while keeping y...

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37:23

Going Huge: Serving 900+ Clients Across 2 Locations

Run a Profitable Gym ·

2025/10/30

What does it take to run two thriving gyms and serve more than 900 clients? Tyler Quinn has the answers: He operates two Denver fitness studios with nearly 1,000 members combined. But here's the surprising part: He didn’t reach these members with paid ads or gimmicks like discounts. Seventy percent of his new clients come from referrals. In this episode of “Run a Profitable Gym,” Mike Warkentin asks Tyler about the systems and strategies behind building high-volume gyms that actually work...

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12:20

Need More Clients? Here's How Top Gyms Scale to 300+

Run a Profitable Gym ·

2025/10/27

The average big-group gym has 129 members—but some Two-Brain gyms are thriving with 300-700 clients. Today on “Run a Profitable Gym,” Chris Cooper breaks down what the Top 10 gyms for client headcount are doing differently. Coop explains how five critical systems allow these gyms to retain clients for over 24 months, deliver a consistently high-quality experience and attract new members month after month. He also shares real insights from the leaders on how they reactivated former clients...

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19:40

Pop-Up Session Generates $720 and 6 Leads in 1 Hour!

Run a Profitable Gym ·

2025/10/23

In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with gym owner and Two-Brain mentor Tim Caputo about a simple idea that brought in $720 in one hour—and generated six new leads. It all started with a client suggestion that evolved into a “moms and kids” pop-up class. The event sold out quickly, generated profit right away and opened the door to a steady stream of high-quality referrals. Tim explains the strategy behind his pricing and promotion, how he used the class to ...

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15:45

The Discount Death Spiral (And How to Avoid It This...

Run a Profitable Gym ·

2025/10/20

Feeling pressured to run a Black Friday deal at your gym? Don’t do it. Your gym is a premium service provider, and it should compete on results and relationships, not price. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper breaks down the dangers of discounting and explains why most gym owners who offer sales end up trapped in the “discount death spiral.” Black Friday deals attract the wrong clients and weaken your brand, and you have better ways to grow yo...

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36:45

Profitable With 15 to 20 Members: The Small Group...

Run a Profitable Gym ·

2025/10/16

Can a gym be profitable with just 15 to 20 members? The answer is yes—and Oskar Johed is proving it. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Oskar, co-owner of two thriving CrossFit facilities in Sweden, to talk about why he chose a different path for his third gym: a small-group training model. Oskar breaks down the advantages of small-group training, from lower overhead and reduced staff burnout to higher client retention and stronger profitability. ...

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16:53

How to Scale Your Gym Without Going Broke: Moving to...

Run a Profitable Gym ·

2025/10/13

If you try to scale your gym the wrong way, you might kill it. In this episode, Two-Brain founder and gym owner Chris Cooper shares how his first attempt at scaling nearly bankrupted his family. But you don’t have to guess like he did. Today, Coop walks you through safe, profitable scaling using small-group and semi-private training. He explains the difference between the two services and how to transition existing clients into them, whether they’re coming from one-on-one or big-group trai...

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33:35

AI and Liability for Gym Owners: What You Need to Know

Run a Profitable Gym ·

2025/10/09

Today on “Run a Profitable Gym,” host Mike Warkentin talks with attorney and former gym owner Matthew Becker of Gym Lawyers PLLC about how to use AI safely in your business without creating massive liability. Matthew breaks down the legal risks gym owners face when using AI tools, including operating outside their scope of practice, violating privacy laws and infringing on copyright. Improper AI use can even increase exposure to lawsuits and eliminate liability protection. So how can gym o...

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17:15

Beyond CrossFit: The Gym Model That Wins Every Time

Run a Profitable Gym ·

2025/10/06

CrossFit changed the fitness industry forever—but with affiliate numbers declining, gym owners are asking, “What’s next?” In this episode of “Run a Profitable Gym,” Chris Cooper digs into why affiliate numbers keep shrinking, where former CrossFit gyms are going and what gym owners can do right now to stay competitive. He explains how novelty-driven methods such as Hyrox are pulling attention and why the lack of clarity from CrossFit HQ has created uncertainty for affiliate owners. Coop la...

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26:28

Affinity Marketing: How to Clone Your Best Clients...

Run a Profitable Gym ·

2025/10/02

The key to steady gym growth and stronger retention? Turning your best members into your best recruiters. In this episode of “Run a Profitable Gym,” Chris Cooper explains how to use affinity marketing to strengthen your community, keep members longer and bring in more people just like your favorite clients. Passive referral programs rarely work, so Chris shows you how to actively connect your clients’ families, coworkers and friends to your gym. He even provides an inside look at Two-Brai...

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24:57

Stop Bleeding Members: Why 3% vs. 5% Churn Makes or...

Run a Profitable Gym ·

2025/09/29

In this episode of “Run a Profitable Gym,” Chris Cooper presents hard numbers and explains why the gap between 3% and 5% churn can be the difference between stability and collapse. He shares lessons from two decades of studying the science of retention, showing how most gyms don’t fail because they need more leads but because they can’t keep the people they already have. Coop explains why contracts aren’t the answer, why chasing Facebook leads and six-week challenges can actually erode your...

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28:23

He Gives His Training Plans Away for Free—and Still...

Run a Profitable Gym ·

2025/09/25

Kevin Munoz gives his training plans away for free—and still closes 80% of sales! Find out how he does it in this episode of “Run a Profitable Gym.” Today, host Mike Warkentin talks with Munoz about how he built $500+ average revenue per member (ARM) at his gym, Peak PT. Kevin shares the exact strategies that helped him land on Two-Brain's Top 10 ARM leaderboard, which runs from $502 to $854. At Peak PT, Kevin uses Two-Brain's Prescriptive Model to sell, and he'll give prospective clients ...

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9:53

10 Proven Tactics to Earn More Per Member at Your Gym

Run a Profitable Gym ·

2025/09/22

Ready to find out how the top gyms in the world earn between $500 and $850 per member each month? Today on “Run a Profitable Gym,” Chris Cooper reveals the latest leaderboard for average revenue per member per month (ARM) and explains exactly how the Top 10 gym owners earned their spots. You’ll hear about 10 proven tactics used by the leaders, including bundling services, offering semi-private training, selling with the Prescriptive Model and using simple billing changes to boost revenue. ...

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65:48

Is Your Gym Business Healthy? Use This 6-Metric...

Run a Profitable Gym ·

2025/09/15

Gym growth is simple when you understand the only six metrics that really matter in fitness businesses. In this episode of “Run a Profitable Gym,” Chris Cooper breaks them down so you can improve your gym: Average revenue per member (ARM)Length of engagement (LEG)Return on investment (ROI)Effective hourly rate (EHR)Net owner benefit (NOB)Client headcountUsing data from over 15,000 gym owners who contributed to Two-Brain’s 2024 “State of the Industry” guide, Coop presents the industry average...

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20:03

Fix the Owner, Fix the Business: Leadership Skills...

Run a Profitable Gym ·

2025/09/11

What’s stopping your gym from growing? In this episode of "Run a Profitable Gym," Chris Cooper explains how gym owners accidentally limit their business growth and presents a four-level framework for leadership mastery. The progression moves from self-leadership (controlling your focus and energy) to team leadership (getting staff aligned without micromanaging), peer leadership (influencing equals without authority) and community leadership (expanding impact beyond your gym). The key insig...

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25:42

From Broke to Wealthy: The 4-Phase Gym Owner Blueprint

Run a Profitable Gym ·

2025/09/08

Overwhelmed by conflicting business advice? Cut through the noise with Chris Cooper’s proven system for building wealth as a gym owner. In this episode of “Run a Profitable Gym,” Chris explains how to move beyond the passion-first mentality that keeps most fitness entrepreneurs stuck and broke. He breaks down his four-phase roadmap for gym-owner wealth: Founder, Farmer, Tinker and Chief. These phases show you what to focus on right now, what to ignore and how to move toward financial freed...

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25:17

How He Leveraged Free Tools and Mentorship to Become...

Run a Profitable Gym ·

2025/09/04

After consuming free Two-Brain content for three years, gym owner Tyler Ouwendyk signed up for mentorship. Less than a year later, he earned a spot on the Top 10 leaderboard for net owner benefit (take-home pay), which ranges from US$17,000 to $45,000 per month. Tyler runs three facilities in a town of 30,000 people: two 24/7 access gyms with memberships capped at 400-500, plus a group training studio that launched with 52 members on Day 1 and hit 130 clients in eight months. In this ...

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209 results

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