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PODCAST

Beyond The Billboard

Kirsty Carlson & Livia Brown

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

business marketing

All Episodes

33:51

Consumer Insights to Elevate OOH Strategies with...

Beyond The Billboard ·

2025/02/13

In this episode, we sit down with Brandon de Kock, Director of Storytelling at BrandMapp, to explore the vital role of consumer insights in shaping a media strategy. We discuss how BrandMapp’s rich consumer data can enhance Out-of-Home (OOH) planning, helping marketers take their strategies to the next level. By intertwining consumer insights with OOH, we uncover how brands can drive more effective, data-led decision-making for impactful campaigns.

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27:35

Evolving Role of OOH in the Media Mix with Kate Kitz

Beyond The Billboard ·

2025/02/06

In this episode, we’re joined by Kate Kitz, Chief Operating Officer at GroupM South Africa, for an insightful conversation about the evolving landscape of Out-of-Home (OOH) advertising. Kate dives into how client conversations have shifted over time, shedding light on what today’s clients are really looking for when it comes to OOH. While measurement remains a crucial element, it’s also become increasingly complex due to varying market dynamics and system nuances. We also explore how OOH prof...

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30:28

OOH 2025 Kick Off with Tom Goddard and Jacques Du Preez

Beyond The Billboard ·

2025/01/30

In this episode, we’re thrilled to welcome Tom Goddard, President of the World Out of Home Organization (WOO), and Jacques du Preez, Founder and CEO of Provantage Group and Director for Africa on the World Out of Home Organization (WOO) board, to the podcast. Together, we delve into the major drivers shaping the OOH industry and explore what the South African market must prioritize to thrive.We discuss lessons from established global markets, pinpoint the critical changes needed to stay compe...

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37:21

Going Beyond: OOH Fundamentals with Kirsty & Liv

Beyond The Billboard ·

2025/01/23

This is the third episode in the Going Beyond series with hosts Kirsty Carlson and Livia Brown. In this session, we dive into the critical importance of mastering the OOH basics and fundamentals—and the significant impact of falling short. We unpack essential topics like rate cards, proposals, reporting, and the vital role of after-sales service. Plus, we get real about gaps in the market and highlight where some fundamentals are lacking. Whether you're new to OOH or a seasoned pro, thi...

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21:51

Mall Media: Unpacking Maponya Mall with Nalesa Media

Beyond The Billboard ·

2025/01/16

In this episode, we welcome back Nalesa Media to delve into mall media with a special focus on the iconic Maponya Mall in Soweto. Together, we explore the rich and diverse media landscape of Soweto, uncovering the unique needs and behaviors of its audiences and how Maponya Mall serves as a pivotal hub in their daily lives.We discuss the strategic role malls play in Out of Home (OOH) campaigns and gain valuable insights into how brands can maximize their investment in the mall environment. Fro...

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25:55

Going Beyond: A Strategic Approach to OOH with Kirsty...

Beyond The Billboard ·

2025/01/12

In this episode hosts Kirsty Carlson and Livia Brown dive deep into the art and science of Out-of-Home (OOH) strategy. From foundational principles to the intricate steps of the strategic process, they break down what it takes to craft a compelling and effective OOH strategy. Listeners will get an exclusive behind-the-scenes look at the strategic considerations that drive impactful campaigns, as well as essential tips for building strategies that resonate. Whether you're new to OOH or a seaso...

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28:13

OOH in Africa with Greg Benatar

Beyond The Billboard ·

2024/12/12

In this episode we welcome Greg Benatar, Joint Managing Director & Group Sales Director at Alliance Media. With 27 years of expertise in the Out of Home (OOH) industry, Greg shares his insights on how global trends are playing out in African markets and what it takes for brands to succeed across the continent.We explore the unique nuances and complexities of operating in Africa, uncovering the strategies that are delivering results in this diverse and dynamic region. From emerging trends ...

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38:04

MTN OOH: A Client's Point of View with Imraan Rajab

Beyond The Billboard ·

2024/12/05

In this episode, we sit down with Imraan Rajab, General Manager Media at MTN Group, to explore the critical factors behind the consideration and motivation for allocating budgets to Out-of-Home (OOH) advertising. Imraan shares insights into how MTN is maximizing its investment in OOH, leveraging innovative strategies, and aligning campaigns for impactful results. We also discuss the nuances of OOH advertising in South Africa and across the rest of Africa, highlighting challenges, opportunitie...

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28:04

Going Beyond: Getting to know your hosts Kirsty and Liv

Beyond The Billboard ·

2024/11/28

Welcome to the first episode of our "Going Beyond" series! We take you behind the scenes to meet your hosts, Kirsty Carlson and Livia Brown. Discover their journeys into the world of Out of Home (OOH), their passion for the industry, and what drives them to explore the stories on Beyond the Billboard. Get ready to connect with the voices behind the mic and gain fresh insights into the dynamic personalities shaping this podcast.

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33:02

Nando's OOH: A Client's Point of view Jessica Wheeler

Beyond The Billboard ·

2024/11/21

We're joined by Jessica Wheeler, Marketing Director for Nando’s South Africa, as she shares how Out-of-Home (OOH) forms an integral part of Nando's bold and innovative marketing strategy. Jessica dives into the art of creativity in OOH, emphasizing the power of nailing the copy to capture attention and spark conversation. From crafting witty, on-point messaging to staying culturally relevant, she shares an insight into making a memorable impact through OOH.

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24:55

3D, Anamorphic & Faux OOH with Tania Quinn

Beyond The Billboard ·

2024/11/07

In this episode, we’re joined by Tania Quinn, Founder of Immersive Media, for a fascinating dive into the technology that powers digital Out-of-Home (OOH) creative. From Fake OOH (FOOH) to 3D and anamorphic design techniques, Tania breaks down the cutting-edge methods that bring OOH campaigns to life and captivate audiences. She shares expert insights, behind-the-scenes stories, and her thoughts on how these game-changing innovations are reshaping the world of advertising.

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31:44

Attention and Intention in OOH with Darren McKinon

Beyond The Billboard ·

2024/10/31

In this episode, we are re-joined by Darren McKinon, the Commercial Director at Epic Outdoor, to dive into the intricate world of Attention and Intention advertising in Out-of-Home (OOH) media. We explore how critical elements like creative execution, strategic placement, and environmental context all play a role in driving effective OOH campaigns. Darren also sheds light on attribution modelling, showing how the integration of geo-targeted mobile can significantly enhance ROI measurement in ...

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30:52

OOH & Digital Working Together with Jared Pillai

Beyond The Billboard ·

2024/10/24

In this episode, we're joined by Jared Pillai, CEO of Robust Marketing, to explore the powerful synergies between digital and Out-of-Home (OOH) channels. Together, we dive into how integrating these platforms can unlock tremendous value for clients in an omnichannel media strategy. From real-world examples of successful campaigns to practical tips on thriving in this evolving space, we cover what it takes to stand out when combining digital and OOH.

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31:41

Creative Best Practice in OOH with Roanna Williams

Beyond The Billboard ·

2024/10/10

In this episode, we sit down with Roanna Williams, Chief Creative Officer and Co-Founder at Boundless, to dive into the creative side of Out-of-Home (OOH) advertising. Roanna shares valuable insights from a creative agency perspective, offering expert tips on maximizing OOH creative. We also explore the unique challenges the industry faces in producing impactful OOH campaigns.

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31:39

OOH Innovation and Media Awards with Eve Pennington

Beyond The Billboard ·

2024/09/26

In this episode we’re joined by Eve Pennington to discuss OOH Innovation & Media Awards. We explore what defines innovation in Out of Home advertising and highlight different types of OOH innovations. Eve also shares impactful campaign examples and provides valuable tips for crafting award-winning entries. Don’t miss these insights into OOH Innovation!

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25:49

Let's go Big: Iconic Formats in OOH with Lerumo Maisela

Beyond The Billboard ·

2024/09/12

In this episode, we’re joined by Lerumo Maisela, CEO of Kena Outdoor, as he shares his journey into the media industry and the unique challenges of managing large-format OOH inventory, especially iconic and landmark sites. Lerumo offers an insider’s perspective on what it takes to operate as an OOH media owner and the critical role that local communities play in maintaining these landmark locations. From navigating the complexities of site management to the responsibilities that come with sho...

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28:49

OOH: A Client's Point of View with Shazia Rajah

Beyond The Billboard ·

2024/08/29

In this episode, we are joined by Shazia Rajah, Consumer Experience Lead SSA at Mondelez. We delve into the intricacies of media selection for global brands and gain an exclusive look at some of the Out-of-Home (OOH) campaigns Mondelez has executed in the South African market. Shazia shares valuable insights into a client's take on the challenges of market clutter and fragmentation, and highlights some of the exciting innovations that are transforming the advertising landscape. Tune in for an...

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37:54

Complexities of OOH with Sally Stewart

Beyond The Billboard ·

2024/08/15

In this episode, we sit down with Sally Stewart, Head of Out-of-Home (OOH) at GroupM SSA, to explore the multiple complexities of OOH advertising. Sally shares her expert perspective on strategically approaching OOH in the South African landscape, addressing challenges such as measurement, market fragmentation, and other critical factors. In addition, we delve into Sally's journey into the OOH industry and discover what excites her most about the current OOH landscape.

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29:12

OOH: A Client's Point of View with Wandisile Nkabinde

Beyond The Billboard ·

2024/08/01

Join us for an insightful episode featuring Wandisile Nkabinde, Media Manager at KFC SA. We explore KFC's innovative and groundbreaking campaigns. Get a behind-the-scenes look at how this powerhouse brand excels in the OOH space.

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32:00

Planning for OOH with Christo van den Bergh

Beyond The Billboard ·

2024/07/18

In this episode, we are joined by Christo van den Bergh, Head of OOH at Mediology World. Christo shares his deep expertise and passion for Out of Home (OOH), taking us through the critical processes involved in OOH planning. We discuss the fundamentals every marketer should be aware of when approaching OOH, and Christo offers invaluable insights drawn from his extensive experience in the field.

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50 results

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