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PODCAST

Stop Wasting Money on Leads | AI Automation for Local Service Businesses | SCVleads.com

Connor T. MacIvor | Connor with Honor

AI Lead Generation with Connor MacIvor is your practical playbook for scaling local service businesses using advanced AI, automation, and proven lead generation tactics.WHAT YOU"LL LEARN:🎯 How to generate qualified leads without overspending🎯 AI automation strategies for 24/7 lead capture🎯 Meta advertising secrets (Pixel vs. CAPI, broad targeting, creative optimization)🎯 Lead scoring and qualification systems🎯 Real case studies: HVAC contractors, plumbers, dentists, real estate agents scaling

business marketing

All Episodes

50:51

The AI Data War: How to Dominate Google My Business...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/24

Are you ready for the AI Data War? In this episode, Connor with Honor breaks down the massive shift occurring in the artificial intelligence landscape—from the recursive self-improvement of models like Gemini and Grok to the "Data War" being fought between tech giants like Google and Apple. The way customers find your business is changing forever. We are moving away from traditional "10 blue links" search results to AI-generated answers. If your business data isn't optimized, fresh, and struc...

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11:48

From SEO to AEO: Why Your Business Needs an AI Growth...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/24

From Thomas Guides to AI: The Shift to Answer Engine Optimization Episode Summary: Just as GPS replaced the Thomas Guide, Artificial Intelligence is replacing traditional Search Engine Optimization. In this episode, Connor with Honor explains why businesses must pivot to "Answer Engine Optimization" (AEO) to stay visible in the age of AI. Full Show Notes: If you were around before 2007, you likely remember the Thomas Guide—that thick, county-organized book of maps sold at office supply stores...

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2:29

SANTA CLARITA MARKET SHOCKWAVE! 74 Price Drops & Your...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/22

🔥 SANTA CLARITA MARKET ALERT! 74 Price Drops This Week! Hey SCV! Connor with Honor here. HUGE news: 74 homes across Santa Clarita, Saugus, Valencia, Stevenson Ranch, Canyon Country, Newhall, & Castaic just dropped their prices in 7 days! 🤯 This is your moment to find a deal & negotiate. Sellers are motivated! Q: Want the full list of these 74 price drops? A: Get exclusive access NOW. Find your next home 👇

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18:33

From SEO to AI: How Real Estate Agents & Local...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/22

TLDR (Too Long; Didn't Read) The search world has fundamentally shifted from traditional SEO (Search Engine Optimization), where you got a list of links, to AEO (Answer Engine Optimization), where AI models like ChatGPT, Gemini, and Claude give a single, direct answer. For real estate agents and local business owners, your online content, from social media to blog posts, must be restructured to be easily scraped and ranked by these Large Language Models (LLMs). The secret? Consistent, daily c...

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10:22

The Shift is Here: Stop Writing for Google, Start...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/15

🚀 The Shift is Here: Stop Writing for Google, Start Writing for AI The Biggest Opportunity Since the iPhone dropped is here, but you're still using an old strategy. By 2028, the majority of "search" traffic is predicted to come from Answer Engines (like Gemini and ChatGPT), not traditional Google search results. AI Overviews are killing your organic clicks. This is the end of SEO. The only way to win is with AEO: Answer Engine Optimization. We've pivoted our entire agency focus—and seen

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14:11

AEO: Why AI Overviews Are Killing Clicks, and How...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/15

Remember the early 2000s, when SEO was about keyword stuffing and getting "above the fold"? That world is dead. Today, AI models like Google's Gemini and Microsoft's Co-Pilot are no longer pointing users to links—they are giving direct answers. This shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) is killing organic clicks for 99% of businesses. In this deep-dive episode, Connor MacIvor (@AIwithHonor), an honorably retired LAPD officer and Santa Clarita Realtor,...

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4:26

Homes for Sale drops to lowest level since January...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/13

📉 LOWEST Inventory Since January 2025! Body: We are officially down to 624 active listings in Santa Clarita and dropping fast—we’ll likely dip below 600 soon. Demand is consistent, but supply is tight! The Good News? Escrows are sticking! We only saw 12 properties come back on the market, which is statistically low. Deals are closing. Buyer Tip of the Day: Can’t find what you want? Don’t just look at active listings. We are seeing Expired and Canceled listings that never sold. I can help you

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9:02

Ever wonder what the actual difference is between AI,...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/12

🪆 It’s like Russian Nesting Dolls… Ever wonder what the actual difference is between AI, Machine Learning, and Deep Learning? 🤔 In Part 2 of my "Top 30 Questions" series, I break it down so it finally makes sense: 1️⃣ The Big Doll (AI): The goal. Simulating human intelligence. 2️⃣ The Middle Doll (Machine Learning): The method. Teaching computers to learn from data instead of strict rules. 3️⃣ The Inner Doll (Deep Learning): The brain. Neural networks that power things like Self-Driving

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7:08

Artificial Intelligence Q&A: Top 30 Questions...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/12

Is AI Bigger Than the Discovery of Fire? (The Top 30 Questions: Part 1) "You have questions? I think I have the answers." I don’t come from a technological background. I was an LAPD officer for 17 years and a Reserve for 5 more. I’ve been a Realtor in Santa Clarita since 1998. But you don't need to be a coder to see when the ground is shifting beneath your feet. We are looking at a shift that makes the Industrial Revolution look small. In this first installment of our new series, we are tackl...

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8:43

Episode Title: Unlock Hidden Homes: The Secret to...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/12

Are you tired of endlessly scrolling through Zillow and seeing the same homes in Santa Clarita? Do you want to find properties that aren't readily available to the average buyer? Then this episode is for you! I'm Connor with Honor, and in this podcast, I'm cutting through the noise to reveal the real strategies top buyer's agents should be using to find you the perfect home. We're diving deep into the secrets of uncovering off-market listings, withdrawn properties, and expired opportunities t...

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2:31

Missionaries vs. Mercenaries: The Quiet Doctrine That...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/11

Are you watching the performers or the architects? 🤔 In the high-stakes race for AI, it’s easy to get distracted by the spectacle. We see the personalities, the ones who crave the limelight, who are constantly on stage, and who measure their success in headlines and sound bites. But this is a distraction. 🚫 If you want the real insider intel, you don't look at the stage. You look at the foundation. The real intelligence isn't in a secret memo; it’s right there in the public record for anyone

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5:03

50 Year Mortgage versus a 30 year mortgage - Let's...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/11

🚨 A 50-Year Mortgage? Let's Talk About the REAL Cost. You've probably heard the buzz... they're floating the idea of a 50-year mortgage. 🤯 The immediate reaction? "Wow, a lower payment!" But like anything that sounds too good to be true, you must apply critical thinking. I did the math using a real Santa Clarita home example, and the results are shocking. Let's look at the numbers on a $680,000 loan: 30-Year Loan: Your payment is ~$4,298/mo.50-Year Loan: Your payment is ~$3,833/mo.That's a

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40:32

Thumbnails That Sell the Click: An AI Workflow for...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/10

In this episode, Connor with Honor breaks down why your thumbnail is the first sales conversation—and exactly how to fix it. You’ll get a simple, repeatable AI workflow to generate three on-brand thumbnail options (A/B/C) in one session and pick the winner without guessing. We start with a real call many agents get (“you’re not showing up online”) and pivot to what actually moves the needle: clear, phone-readable thumbnails that match the promise of your video. Then we cover the 2–6 word head...

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2:50

Real Estate is just about as exciting as watching...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/04

Santa Clarita 🚨 Critical Market Update for 2025 Inventory just slid into the mid-600s and “Coming Soon” opportunities are popping—quietly. Rates have been easing, and the winners this quarter are the ones who prepare early and move clean. In today’s quick video: • What 645 active listings really means for buyers & sellers • How to use “Coming Soon” like a cheat code • Q4 pricing & prep that actually attracts offers • A clean, no-regret plan whether you’re buyin...

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54:01

Be Different: 17 AI Prompts to Make Your Business...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/04

If your business sounds like everyone else’s, you’re invisible. In this Class 11 episode, Connor with Honor lays out a practical AI Differentiation Playbook for Santa Clarita businesses and REALTORS® who want clearer offers, faster execution, and measurable results in days—not weeks. What’s inside: • Why “you don’t have a traffic problem—you have a clarity problem,” and how AI fixes it. • The 6-Step Differentiation Framework: know your offer, map competitors, find gaps, design the...

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4:51

Honor Advantage sales system for Santa Clarita and...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/11/01

The Honor Advantage Listing System | Why Smart Sellers in Santa Clarita Are Re-Thinking Real Estate Fees Most real estate agents are still selling like it’s the early 2000s. Same sales pitch. Same bloated commission structure. Same “trust me, I’m full-service” line. Meanwhile: Technology evolved. Transparency evolved. Sellers got smarter. I’m Connor with Honor, Connor MacIvor. I have served Santa Clarita and the San Fernando Valley since 1998. Before real estate, I served fa...

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2:57

I’ve been told I should smile more 😄 — but with 664...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/10/30

📊 Santa Clarita Real Estate Is Quietly Tightening Up... 😏 I’ve been told I should smile more 😄 — but with 664 active listings across Santa Clarita, I’m smiling because the numbers are finally getting interesting. Here’s your 7-day snapshot 🏡👇 ➡️ 5 Coming Soon ➡️ 65 New Listings ➡️ 71 Price Changes ➡️ 75 Closed Sales ➡️ 17 Back on Market ➡️ 18 Canceled ➡️ 15 Expired What’s wild? We’re selling more homes than we’re listing. (75 closed vs. 65 new — that’s a tightening market). 💡

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38:26

You’re Not Losing Deals Because of ‘The Market’ —...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/10/28

Let’s be adults about this. If you’re an agent, lender, inspector, roofer, HVAC, contractor, remodel, solar, or any local service business… the reason you’re not getting enough booked conversations is not “the market,” “the algorithm,” or “people are cheap right now.” The reason is simpler: You are not in the first conversation. Here’s exactly what’s happening to you every week: • Lead finds you. • They call. • You’re with a client / driving / at dinner / finally off for the...

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2:57

Holiday Buyers Are Dead Serious (Santa Clarita Market...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/10/28

Santa Clarita is not cooling off. 🔥 As we close out October 2025, we’re watching 60-70 homes a week hit the Santa Clarita Valley market… and about the same number go under contract or close. That means inventory is basically getting absorbed as fast as it appears. Translation: this is still a competitive, high-intent market — even heading straight into Thanksgiving and Christmas. 🦃🎄 In this episode, I’m going to tell you the truth about how to move in this market without getting played. For

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2:55

Santa Clarita real estate update October 2025 by...

Stop Wasting Money on Leads | AI Automation for Local... ·

2025/10/27

Santa Clarita Real Estate Update – 10/27/2025 🏡 Coming Soon: 3 new listings ✅ Last 7 days: 67 NEW listings 🔥 77 price changes 💸 16 fell out of escrow (way lower than normal) ⬇ 669 total active homes/condos/townhomes across Santa Clarita right now. LOW INVENTORY. Sellers: you cannot wing pricing in this market. If you're selling: – You need to know what actually sold in the last 180 days – You need to know what you're competing with TODAY, not last year &nbs...

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