x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Near Memo

Greg Sterling, Mike Blumenthal & David Mihm

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

news tech news

All Episodes

39:01

Clicks Are Dead, Reviews Are King: Surviving Google’s...

The Near Memo ·

2025/05/30

Send us a text In this jam-packed episode of The Near Memo, hosts Greg Sterling and Mike Blumenthal welcome back Adam Dorfman, VP of Product at BirdEye, for a timely deep dive into the ever-shifting world of local SEO, AI Overviews, and Google’s evolving search ecosystem. The trio unpacks the seismic shifts happening in local search, AI-generated results, and the new metrics that matter when “clicks” no longer rule. From how Google is leveraging its own ecosystem to dominate AI outputs, to wh...

en-us

24:00

SEO Tactics from the Frontline: Real User Behavior in...

The Near Memo ·

2025/05/21

Send us a text Welcome to Part 2 of our deep dive into the most revealing SEO and UX research of 2025. In this episode of the Near Memo podcast, Greg Sterling, Kevin Indig, and Eric Van Buskirk break down how users actually interact with AI Overviews on Google—and what that means for your SEO strategy moving forward. 00:55 – “Trust over Traffic: The SEO Paradigm Shift” 02:10 – “SEO as Traffic Cop, Not Traffic Driver” 03:33 – “Reddit, YouTube & Beyond: Tactical SEO Musts” 07:20 – “Google K...

en-us

32:37

Trust Before Clicks: What Google’s AIO UX Study...

The Near Memo ·

2025/05/15

Send us a text 🎙️ Trust Before Clicks: What Real Users Do With Google’s AI Overviews We’ve all seen the headlines: Google’s AI Overviews (AIOs) are changing search forever. But how do real people actually use them? In this episode of The Near Memo, we dive into the first behavioral UX study of Google’s AIOs, conducted by Kevin Indig and Eric Van Buskirk. The results? Totally eye-opening—and a little humbling for SEOs. This wasn’t another clickstream analysis. This was watching users scroll,

en-us

45:44

Google's Power Grab: AI Journeys, Monetized Moments,...

The Near Memo ·

2025/05/08

Send us a text In this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user’s intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want...

en-us

33:03

AmpUp Webinar, Yelp’s Antitrust V Google, Google AIO...

The Near Memo ·

2025/05/01

Send us a text 00:00 GatherUp's AmpUp Webinar Overview 05:56 Yelp Antitrust Case Insights 13:32 Google Local Review's AI Overviews and Their Impact 26:45 ChatGPT's Shopping Capabilities and Future Directions In this episode, Greg and Mike discuss the upcoming AmpUp 2025 virtual conference with Mel Atia of GatherUp, focusing on local SEO, reputation management, and the impact of AI on digital strategies. They delve into Yelp's antitrust case against Google, exploring the implications for loca...

en-us

30:16

Know Before You Go: New on GBP Profiles, G Under...

The Near Memo ·

2025/04/24

Send us a text We discuss the latest developments in Google's antitrust trial and the introduction of new AI features in Google Business Profiles. They explore the implications of these changes for local SEO and user experience, as well as the potential future of search in an AI-driven world. The conversation highlights the challenges Google faces in maintaining its market dominance amidst evolving technologies and user expectations. 00:00 Exploring Google's New AI Features 11:17 Antitrust Tr...

en-us

30:40

The Future of Reviews: What Businesses Need to Know

The Near Memo ·

2025/04/18

Send us a textGreg Sterling, Mike Blumenthal, and Sammy Paget of BrightLocal discuss the evolving landscape of consumer reviews, focusing on how consumer behavior has changed over the years, the importance of businesses responding to reviews, and the impact of AI on review management. They explore the future of reviews, the decline in trust, and Google's policies regarding review authenticity, emphasizing the need for businesses to prioritize customer service and engagement.00:00 Consumer

en-us

29:48

From Stars to Skepticism: How Reviews Evolved & Why...

The Near Memo ·

2025/04/10

Send us a text 01:59 Evolution of Consumer Review Behavior 05:03 Trust in Reviews: A Declining Trend 08:14 The Impact of Fake Reviews and AI 14:18 Alternative Review Platforms and Their Trustworthiness 19:30 Key Findings from the 15-Year Review Study 22:07 Best Practices for Review Solicitation 29:22 Consumer Expectations and Business Responses In this episode, Greg Sterling, Mike Blumenthal, and guest Sammy Paget from BrightLocal dive deep into 15 years of consumer review research trends. S...

en-us

35:39

Google’s Euro DMA Headaches, GBP Local Chaos AND...

The Near Memo ·

2025/04/03

Send us a text In this milestone 200th episode, the NearMemo crew unpacks Google’s mounting regulatory woes in Europe, including fresh scrutiny under the Digital Markets Act. Mike breaks down a storm of GBP bugs and business suspensions and ponders the fact that Google is actually admitting to them.. Greg steers the convo into the evolving future of search—where AI, chat interfaces, and user expectations are reshaping everything. From legal battles to UI battles, it’s clear: the search landsc...

en-us

23:51

Surviving the New Google: Suspensions & Appeal...

The Near Memo ·

2025/03/27

Send us a text Greg Sterling and Mike Blumenthal discuss the current state of Google suspensions, the impact of AI overviews on local search traffic, and the evolving landscape of digital marketing strategies. They emphasize the importance of businesses becoming less reliant on Google and exploring alternative marketing channels while navigating the challenges posed by AI and changing search dynamics. Takeaways •Google's traffic dynamics are shifting, impacting everyone. •Suspension isues ha...

en-us

32:27

EU Targets Google, Listings Get Suspended, and AI...

The Near Memo ·

2025/03/21

Send us a text In this episode, Greg and Mike discuss the recent EU findings regarding Google's non-compliance with the Digital Markets Act (DMA), the implications of algorithm changes leading to increased suspensions and verifications, and the evolving landscape of AI competition, particularly focusing on Google's strategies to retain users amidst rising AI technologies. They also explore the future of local SEO and its unique position in the market. takeaways Google's violation of the DMA...

en-us

38:53

Google GBP Suspensions Update, AI in Local Search,...

The Near Memo ·

2025/03/13

Send us a text Buckle up for another Near Memo packed with search drama, AI experiments, and a high-speed Tesla takedown. Mike and Greg dive into Google’s ongoing Business Profile suspensions, unpack the latest AI-driven search changes, and speculate on whether Elon Musk has permanently tanked Tesla’s brand. Plus, a peek at Google’s antitrust battle and what losing Chrome could mean for search dominance. 00:00 The State of Google Business Profile Suspensions 09:39 Trump's DOJ to Force Google ...

en-us

31:23

The Rise of GBP Suspensions, Is Google's 5 trillion...

The Near Memo ·

2025/03/07

Send us a text 00:00 Overview of Topics 01:07 Increase in Business Suspensions - Resinstatements very slow 06:27 Google's Search Query Insights - Is Google Cooking the Books? 21:03 Google's AI Mode as the Future of Search We discuss the recent increase in suspensions and the delay of reinstatements on Google, the implications of Google's five trillion search queries, and the impact of AI on search. They explore the new AI mode being introduced by Google and how it is the shape the future of ...

en-us

48:16

The Evolution of Local Inventory Solutions with...

The Near Memo ·

2025/02/27

Send us a text 00:00 Introduction to Last Mile Retail 06:04 Evolution of the Business Model 11:35 Market Changes and Competition 17:03 Understanding Good Local SEO 23:03 Microsite Strategy and Implementation 29:47 The Role of AI in Marketing Strategies 37:30 Navigating Paid Campaigns and Google Optimization 45:55 Enhancing Customer Journey and Content Strategy - Last Mile Retail started by addressing the challenge of local inventory visibility online. - The company has evolved to serve enter...

en-us

64:53

Unlocking Google Business Profile Secrets with Brad...

The Near Memo ·

2025/02/20

Send us a text The Near Media team + several Google Product Experts and Brad Wetherall discuss various aspects of Google Business Profiles, including internal mobility at Google, the challenges of maintaining institutional knowledge, and the complexities of review management. They delve into the recent discrepancies in review counts, the importance of communication from Google, and the impact of trust scores on local guides. The discussion also covers creative strategies for enhancing review ...

en-us

36:31

Missing Google Reviews, Ask for me - SMB Timesuck,...

The Near Memo ·

2025/02/13

Send us a text Greg and Mike discuss various topics related to Google's recent changes and features, including issues with review counts on Google Business Profiles, the introduction of the Ask for Me automated calling feature, and the implications for small businesses. They also explore the new Gemini reasoning model and its potential impact on local search and consumer behavior. The conversation highlights the challenges and opportunities presented by these developments in the context of sm...

en-us

43:26

Google Maps: New Features, The Importance of Brand...

The Near Memo ·

2025/02/07

Send us a text In this episode, Greg and Mike discuss the 20th anniversary of Google Maps, highlighting its evolution and new features. They delve into the newest Map Top Lists feature, the implications of recent messaging features for businesses and the ongoing decline in consumer trust in online reviews. The conversation also introduces Google's new 'Ask for Me' AI feature, exploring its potential impact on local businesses and consumer interactions. Takeaways - Google Maps revolutionized ...

en-us

22:23

Google Review Fraud, FTC & Business concerns:...

The Near Memo ·

2025/01/30

Send us a textIn this episode, Mike Blumenthal and Greg Sterling continue their discussion with Curtis Boyd, CEO of the Transparency Company, focusing on the pervasive issue of review fraud. They explore the current landscape of consumer trust in online reviews, the implications of new FTC regulations, and the challenges businesses face in maintaining review integrity. Curtis shares his optimistic outlook on potential solutions and emphasizes the importance of transparency in the review proce...

en-us

32:37

Google Review Fraud & Its Economic Impact: Interview...

The Near Memo ·

2025/01/23

Send us a textIn this episode, Greg Sterling and Mike Blumenthal discuss the state of review fraud with Curtis Boyd, CEO of the Transparency Company. They explore the complexities of fake reviews, including the different types and metrics used to identify them. The conversation delves into the role of AI in generating fake reviews and the economic impact of review fraud on consumers and businesses. Curtis shares insights from a recent report estimating the financial damage caused by fake revi...

en-us

39:42

Navigating Google Reviews - Part 2 of Brad Wetherall,...

The Near Memo ·

2025/01/16

Send us a textIn this episode, Greg and Mike welcome Brad Wetherall, former Director of Operations for Google Business Profile and now CEO of Bitwise Consulting. They discuss the challenges of fake reviews, Google's approach to detecting and managing them, and best practices for businesses to enhance their online reputation. Brad shares insights on the importance of engagement, the role of AI in review management, and the need for businesses to understand Google's policies regarding reviews. ...

en-us

234 results

Similar Podcasts

DW Noticias

DW

JIJI English News-時事通信英語ニュース-

時事通信社

Legal AF by MeidasTouch

MeidasTouch Network

Mark Levin Podcast

Cumulus Podcast Network

朝日新聞AJW 英語ニュース（The Asahi Shimbun Asia & Japan Watch）

朝日新聞ポッドキャスト