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PODCAST

LabTalks: The Non-Fungible Podcast

Alkimi Exchange

Welcome to LabTalks: Season 3!LabTalks: The Non-Fungible Podcast dives into the dynamic world of advertising and Web3. Join us as we explore everything from the latest Alkimi tech updates to the broader shifts in digital advertising.Featuring special guests, founders" insights, and educational content, we tackle the industry"s biggest questions and trends.Tune in and be part of the conversation that"s shaping the future of advertising in the digital age.Bads ads broke the internet. Fix it with

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All Episodes

32:47

LabTalks Live 2024: Fireside Chat with Chris Twining,...

LabTalks: The Non-Fungible Podcast ·

2024/06/11

We had the pleasure of hosting Chris Twining, Head of Integrated Media at Stone Island for a fireside chat where he discussed with Raman insights into how brand marketers are approaching new and emerging technologies to combat the changing media landscape, whilst airing on the side of caution what these changes mean.

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47:38

LabTalks Live: Shining the Light on AdTech Transparency

LabTalks: The Non-Fungible Podcast ·

2024/06/10

LabTalks Live had the pleasure of hosting the panel "Shining a Light on Ad Tech Transparency". Our panelists included: James Trott - Senior Director, Global Addressable Media at The Coca-Cola Company Flaminia Sapori - Marketplace Lead, EMEA at MAGNA Global Lanre Agbetayo - Executive Director, Audience Solution OMD EMEA Laurie O'Riordan - Head of Programmatic at Digitas UK Moderated by Adam Chorley, Co-Founder & COO at Alkimi The panel dives into the challenges, opportunities, and emerging

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15:49

LabTalks Live - Ben Putley's Keynote

LabTalks: The Non-Fungible Podcast ·

2024/06/07

Ben's keynote takes us on a journey through the evolution of the ad-funded internet and the transformative role of blockchain technology in the ad tech industry. Ben explores the history of the internet, the rise of blockchain, and its impact on ad tech. From the challenges of outdated infrastructures to the promise of transparency and efficiency with blockchain, this session delves into pivotal moments in ad tech history. Join us as we envision a more accessible and transparent internet for

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45:24

How Alkimi Revolutionises the Legacy Advertising...

LabTalks: The Non-Fungible Podcast ·

2024/06/04

In part 2 of the second episode of LabTech, we delve into the programmatic ecosystem, examining the technology and roles within the legacy AdTech industry and how Alkimi is revolutionizing it. Join Chandru and Chorley as they discuss the programmatic advertising landscape and Alkimi's unique approach. They explore the ethos and purpose behind Alkimi, addressing key concerns in legacy digital advertising, particularly transparency issues. Join us as we shed light on how Alkimi is setting a new

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34:20

Demystifying Programmatic Advertising & the Legacy...

LabTalks: The Non-Fungible Podcast ·

2024/05/31

In the second episode of LabTech, we delve into the fundamentals of programmatic advertising & the legacy AdTech industry. Join Chandru and Chorley as they break down what programmatic advertising is, starting with the role of publishers. They discussed the evolution from traditional ad placements to real-time bidding, detailing how ad units are sold through a complex ecosystem, Supply Side Platforms (SSPs), ad exchanges, and Demand Side Platforms (DSPs), highlighting their significance in the

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61:12

Labtalks x ADZ Strategies: Reclaiming Publisher Power...

LabTalks: The Non-Fungible Podcast ·

2024/05/24

In this episode, we sit down with for an insightful podcast with Alessandro De Zanche, Media Monetisation Consultant at ADZ Strategies, to discuss the evolving landscape of digital advertising. He shares insights from his decades of experience working with publishers like Yahoo and News UK. Topics covered include challenges and innovation in publishing, Apple's privacy changes, the importance of prioritising audiences over advertisers, the role of blockchain and Web3 in fostering community

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35:58

Exploring Alkimi: Innovations, Insights, and Exciting...

LabTalks: The Non-Fungible Podcast ·

2024/05/17

In the very first episode of LabTech, we dive into the world of Alkimi and explore the latest innovations happening behind the scenes. Join Chandru and Chorley as they discuss their recent trip to India, where they connected with our team and partners to refine our product and explore new market opportunities. They discussed the role of blockchain in creating a transparent and efficient advertising ecosystem, the transition from nodes to validators, and the benefits for our community. And that's not

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37:49

LabTalks x THE LAWYER: The sequel

LabTalks: The Non-Fungible Podcast ·

2024/05/10

In this LabTalks podcast episode, we welcomed back Mark Pearce, also known as "THE LAWYER," for an insightful conversation about all things Alkimi.Mark and Ben dove into various topics, including the recent India trip where our founders met the team and developers who have played a significant role in building the exchange we have today. They explored the unique challenges and opportunities in India's crypto landscape, navigating taxation and regulations.Throughout the episode, Mark and Ben also

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58:46

Labtalks X Good-Loop: Navigating AdTech Challenges &...

LabTalks: The Non-Fungible Podcast ·

2024/04/12

Join us for a thought-provoking discussion on the critical challenges facing the AdTech industry and the imperative of sustainability. Explore firsthand experiences from Claire Gleeson-Landry, who brings insights from her tenure at The Guardian and GoodLoop, shedding light on the challenges and inefficiencies within the industry. Discover why sustainability must transition from being a trend to becoming a core consideration in decision-making. Gain valuable perspectives on the impending "cookie

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46:58

LabTalks X Digitas: SPO, Cookies Replacements and...

LabTalks: The Non-Fungible Podcast ·

2024/04/05

This week we were thrilled to be joined by Laurie, Head Of Programmatic at Digitas. Ben and Laurie discussed all things adtech, delving into topics like supply path optimisation (SPO), blockchains influence on the industry and looking to the future where cookies will no longer exist. Join Laurie and Ben for their practical insights and thought provoking discussions around the need for innovation within the space!

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43:29

LabTalks x THE LAWYER: Trust us he knows EVERYTHING...

LabTalks: The Non-Fungible Podcast ·

2024/03/22

In this insightful discussion, Mark delves into the dynamic world of tech clients, decentralisation, and the future of digital space. From highlighting the challenges and opportunities within the tech industry to offering valuable advice for legal professionals venturing into the web3 space, this episode is packed with actionable insights for anyone interested in the evolving landscape of law and technology.

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45:58

LabTalks x Flight3: Trends Shaping Web3, Project...

LabTalks: The Non-Fungible Podcast ·

2024/03/08

Join us for a deep dive into the world of blockchain/web3 innovation with CFO of Flight3 & Zebu Live, Jolyon Layard Horsfall, a leading expert in the field.In this episode of LabTalks, we explore the latest trends and developments shaping the blockchain/web3 landscape, from project models to community building strategies. Gain valuable insights from industry leaders as they share their perspectives on navigating the blockchain market, selecting promising projects, and driving innovation in

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51:29

LabTalks x Initiative: The Evolving World of Audience...

LabTalks: The Non-Fungible Podcast ·

2024/02/14

Join us for an insightful discussion with Sherrick Chavda, Group Director Audience & Data Strategy, EMEA at Initiative, around the modern data landscape and its implications for brands' audience understanding. We delve into fresh strategies for consumer measurement in an evolving marketplace, preparing for the challenges and opportunities of the near future. An engaging mix of big-picture dynamics and tactical takeaways, centered on data-driven audience intelligence.

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54:52

LabTalks: Coca Cola’s Advertising Strategy for 2024

LabTalks: The Non-Fungible Podcast ·

2024/02/02

In this episode of LabTalks Live, we delve into the revolutionary impact of blockchain technology on advertising and the arts, featuring insights from an industry leader at Coca-Cola, James Trott and our CEO, Ben Putley. Explore how blockchain is transforming digital advertising through enhanced transparency, efficiency and the future of consumer engagement in a decentralised digital ecosystem. Join us for a thought-provoking discussion on the convergence of technology, creativity, and innovation

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17:51

LabTalks: Alkimi is B Corp Certified!

LabTalks: The Non-Fungible Podcast ·

2023/10/31

Welcome to the newest season of LabTalks - Season 3!For our first episode of this season, we have a huge announcement: Alkimi is now officially B Corp certified!Take a listen to this podcast to learn more about what this is, and what it means for Alkimi!$ADS

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23:32

LabTalks: Advertising and The Environment,...

LabTalks: The Non-Fungible Podcast ·

2023/08/17

LabTalks OG's Ben & Chorley were joined with Georges, Co-Founder & GM at EIDGENSI to discuss the impact of advertising on the environment and what exactly can be done to tackle it. Check out EIDGENSI here > https://www.eidgensi.com/For everything else Alkimi > https://linktr.ee/AlkimiExchange

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41:29

LabTalks: Q2 & Beyond Founders Update

LabTalks: The Non-Fungible Podcast ·

2023/06/29

Hi Alkimists, we have a much-awaited update for you! Focusing on a reflection of Q2 and what we have achieved, new hires, Cannes 2023, staking pool update, NFT viewer, the much awaited Node Management roll out and much much more! Head over to Labs to check out the new Node Management page & NFT viewer: https://labs.alkimi.org/ Updates to follow on how to get involved in the node management raffle!

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23:59

LabTalks: Founders Update

LabTalks: The Non-Fungible Podcast ·

2023/05/12

Hi Alkimists! Say hello to an exciting new episode of Labtalks! We have a special filmed episode with our founders. Ben, Chorley and Chandru caught up with everything new at Alkimi! We are thrilled to announce our new enhanced reporting dashboard, video ad formats and much more! Check them out on Alkimi Labs: https://labs.alkimi.org/ads-explorer Check out all other things Alkimi here: https://linktr.ee/AlkimiExchange

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31:34

LabTalks: Web3 Insights & Attitudes Report, ExchangeWire

LabTalks: The Non-Fungible Podcast ·

2023/04/27

For this week's podcast we are back with the Alkimi OG's: Ben, Chorley & Chandru, to discuss the recent industry report by ExchangeWire, hosted on the Alkimi-sponsored Web3 Hub. The trio digest the key findings, discuss the current attitudes towards Web3 in the media, and finally, how they see the future of industry adoption.Check out the ExchangeWire Attitudes & Insights Report around Web3 & Media: https://www.exchangewire.com/insights-and-attitudes/web3-in-media/

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38:26

EIDGENSI x Alkimi x Great Big Story

LabTalks: The Non-Fungible Podcast ·

2023/04/12

It's a EIDGENSI x Alkimi x Great Big Story lineup! A great big episode this week, with Alkimi & Eidgensi powerhouses and co-founders Ben Putley and Georges Tertois joined by Albertine Rae, an executive producer at whynow media. She has been at the business for three years, during which time she established their digital video production company, and developed The Sunday Times Culture Show, a weekly arts magazine programme for Britain's most prestigious news title. She now heads up the Great Big

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61 results

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