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PODCAST

Small Business Big Visibility

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus

business entrepreneurship

All Episodes

00:04:57

255: Are You Solving the Wrong Problem in Your Business?

Small Business Big Visibility ·

2025/10/10

What if the biggest problem in your business… isn’t the real problem at all?In this episode, we explore why many entrepreneurs and leaders waste time, money, and energy trying to fix surface-level issues while the root cause goes unchecked. You’ll hear a real-world example of a business owner who thought more space would solve everything, only to discover a deeper operational issue at play.You’ll learn practical steps to shift out of reaction mode, reduce the mental noise, and gain clarity so you

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00:04:38

254: Why Treating Customers Right Always Wins

Small Business Big Visibility ·

2025/10/09

What if the real competitive edge in business isn’t pricing or tech, but how you treat people? In this episode, we explore the three "Golden Rules" and why only one of them leads to lasting success.Discover how treating others the way you want to be treated creates stronger customer relationships, builds trust, and fuels long-term growth. Learn how short-term, scarcity-driven strategies can backfire, and why businesses that lead with empathy create loyalty that money can’t buy.If you’re

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00:04:18

253: Why Most Businesses Lose Customers (And How Not To)

Small Business Big Visibility ·

2025/10/08

Why do so many businesses lose customers, and what can you do differently? In this episode, we explore why relying on word of mouth and outdated methods leads to customer churn, and how to fix it.You'll learn how treating business like a battlefield reveals a powerful truth: without the right systems, tools, and strategy, you're leaving your customers vulnerable to the competition. But it doesn't have to be that way.Discover how serving your customers better, from their perspective, can

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00:05:30

252: The Hidden Reason Your Business Is Stuck

Small Business Big Visibility ·

2025/10/07

If your business feels like it’s hit a ceiling, this video will help you uncover why. Many entrepreneurs keep focusing on what’s already working, like sales, fulfillment, or networking, while ignoring the one area that’s truly holding them back.Learn how to identify what stage your business is in, understand what to prioritize at each level, and see why neglecting your brand clarity can stall your growth. Discover how defining who you serve, what you offer, and what your company stands for can align

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00:03:23

251: Are You Replacing Reality with Fantasy?

Small Business Big Visibility ·

2025/10/06

Behind the scenes of our thoughts, many of us are unknowingly running our own mental green screen. We edit out truths we’d rather not face and replace them with comfortable illusions. In this episode, we explore how this subconscious revisioning can distort reality and quietly sabotage your business, relationships, and customer experience.Learn how these mental edits can create disconnects with customers, partners, and even yourself. Recognizing these "green screen moments" is key to realigning with

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00:28:34

250: How to Balance Family & 2 Businesses with...

Small Business Big Visibility ·

2025/10/03

In this episode of Small Business Big Visibility, Danielle McColloch shares her inspiring journey from retail worker to successful entrepreneur managing not one, but two growing businesses—all while raising four kids.Danielle opens up about the real challenges of work-life balance, the power of saying no, and how she and her husband built a trusted window cleaning company from the ground up. She also dives into her passion project: coaching women on GLP-1 nutrition and sustainable wellness.What

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00:06:55

249: Avoid These AI Mistakes in Your Business

Small Business Big Visibility ·

2025/10/02

AI can be a game changer, not a customer repellent. In this episode, we break down two major AI pitfalls that too many businesses are making right now. From impersonal bots that block human connection to chat tools that churn out generic, soulless responses, these mistakes are costing companies trust and credibility.You'll hear real-world examples that highlight what not to do and learn why AI should support, not replace, human-to-human interaction. Discover how to align AI with the heart and

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00:04:33

248: Should You Offer Discounts? Here's When It Makes...

Small Business Big Visibility ·

2025/10/01

Should you offer discounts or hold firm on your pricing? In this episode, we look at real business scenarios that reveal when discounting makes sense and when it can actually hurt your bottom line.You'll hear the story of a home services company that offered a deep discount expecting future work, only to be undercut by a customer shopping for the lowest price. On the other hand, we explore a situation where offering a discount was a smart move because of clear data on customer lifetime

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00:02:52

247: How to Market Services Customers Think You Can’t...

Small Business Big Visibility ·

2025/09/30

What if your customers think you can’t offer a service, but you actually can? In this video, discover how to turn common customer misconceptions into a powerful marketing edge.You’ll learn why unspoken fears and doubts often hold people back from buying, and how addressing those concerns directly can instantly build trust and differentiate your brand. From cold-weather services like roofing and window washing to seasonal myths about what’s possible, this strategy helps you meet your customers where

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00:06:20

246: Aligning Brand Personality with Processes

Small Business Big Visibility ·

2025/09/29

When a company's processes don't reflect its brand personality, the customer experience can fall apart. In this episode, we explore the critical connection between your internal systems and the brand identity your customers expect.You'll learn why inconsistent communication across departments creates confusion, how rigid procedures can block effective problem-solving, and why processes should guide employees without replacing their judgment. We also look at how to design systems that support your

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00:05:34

245: Break Mental Chains and Expand Your Capacity

Small Business Big Visibility ·

2025/09/26

What if your limitations aren't real, just accepted? In this episode, we explore the difference between potential and capacity, and how mental barriers often keep us from reaching what’s truly possible.You’ll learn four practical ways to expand your capacity:Reframe limiting beliefsPersist through repetitionLearn from those ahead of youLeverage outside expertiseWhether you're a business owner, leader, or someone striving for more, this conversation will challenge how you think about growth and

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00:04:48

244: How to Stand Out by Truly Fitting In

Small Business Big Visibility ·

2025/09/25

Can you really stand out in business by fitting in? Absolutely. When you fit in with your customers, you naturally set yourself apart from your competition.In this episode, we break down why understanding your customers on a deep level is the key to differentiation. You'll hear real-world insights, including how contractors can build trust and avoid common industry pitfalls by aligning with client concerns and expectations.Whether you're competing at a trade show or trying to win market share, learn

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00:05:56

243: Want Change? Stop Going Where You’ve Always Gone

Small Business Big Visibility ·

2025/09/24

In this episode, we explore how real change begins with shifting your environment and breaking old patterns. A powerful story about quitting drinking becomes a metaphor for transforming your habits in life and business.You’ll learn how small decisions like where you spend your time and who you surround yourself with shape your outcomes. Discover why success often means not doing what you’ve always done and how to start thinking differently by spending time where growth happens.If you're stuck in

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00:05:30

242: Break Free from Limiting Beliefs

Small Business Big Visibility ·

2025/09/23

Are you unknowingly walking through life on mental crutches? In this inspiring story, discover how a youth with a physical injury chose to play full out, reminding us that many of the limits we face are ones we’ve placed on ourselves.Learn how limiting beliefs, past failures, and internal fears can quietly hold us back. You’ll hear simple mindset shifts and powerful questions that can help you recognize and release the mental “crutches” you’ve been leaning on.If you're ready to challenge old stories

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00:03:55

241: Stop Wandering. Start Exploring Your Purpose

Small Business Big Visibility ·

2025/09/22

Are you drifting through life without clear direction? In this video, filmed in the rugged beauty of Arizona, we challenge the popular phrase "Not all who wander are lost" and offer a fresh perspective.Discover why wandering may actually hold you back, while exploration and discovery can move you toward meaningful growth. Whether in life, business, or relationships, learning to pursue purposeful goals is what sets explorers apart from wanderers.If you’ve been stuck in a cycle of scrolling,

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00:06:07

240: Are You Fixing the Wrong Problems in Your Business?

Small Business Big Visibility ·

2025/09/19

Are you spending time and money polishing the wrong parts of your business? In this episode, we dive into the concept of constraints, the hidden bottlenecks that quietly limit your growth.Using a powerful bicycle analogy, you'll learn why surface-level fixes don’t lead to real progress and how identifying the real constraint can unlock massive momentum. Whether it's marketing, operations, or sales, there's usually one key issue holding you back.✔ Discover how to spot the constraint that's slowing

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00:04:38

239: Innovation, Logistics, and the Power of Small Steps

Small Business Big Visibility ·

2025/09/18

Ever thought about what it takes to get a perfectly fresh apple into your local store, any time of year? In this episode, we explore the hidden innovation behind everyday conveniences, using apples as a symbol of global progress, agricultural breakthroughs, and cutting-edge logistics.You’ll hear why apples represent more than just food, they’re a reminder of how far society has come through innovation. From global supply chains to new fruit varieties, and from business transformation to personal

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00:04:39

238: Business Lessons from the Arizona Desert: How to...

Small Business Big Visibility ·

2025/09/17

What can a starry night in the Arizona desert teach you about running your business In this episode we explore the powerful metaphor of navigating by the stars and how it mirrors the journey of modern entrepreneurs seeking clarity in uncertain timesYou will learn why many small business owners feel lost and how that foggy feeling is often a sign of unclear goals or a lack of measurable direction Using a vivid story of ancient navigation and todays GPS we break down how to set specific actionable

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00:06:26

237: Why AI and Trains Are Limited and You're Not

Small Business Big Visibility ·

2025/09/16

What do trains and AI have in common? They are both powerful, efficient, and limited to operating within predefined paths. In this episode, we explore how those limitations contrast with the unique creative freedom that humans possess.Through a story of a self-taught railroad worker and personal reflections on subconscious behavior, you'll discover how easy it is to fall into "track-based" thinking—and how to break free from it. Unlike AI or trains, we have the ability to reprogram ourselves, think

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00:06:42

236: How I Beat Sales Anxiety and Started Growing My...

Small Business Big Visibility ·

2025/09/15

If sales is your bottleneck, you're not alone. In this episode, we dive into the real mental blocks that keep entrepreneurs from making progress — especially when it comes to leads and sales.You'll hear a personal story of overcoming imposter syndrome, fear of rejection, and the hesitation that holds so many back from simply picking up the phone. More importantly, you’ll walk away with practical, low-pressure strategies for building momentum — like making connection calls, helping others in your

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275 results

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