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PODCAST

Hit Record Podcast - FI GROW Solutions

FI GROW Solutions

FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what"s working for our partners, to share with other bank and credit union marketers and executives. If you"re looking for best practices for your bank or credit union, join us while we talk all things sales, marketing and strategy for financial institutions!

business marketing

All Episodes

11:42

Episode 86 - SMART Ways to Personalized Your Bank or...

Hit Record Podcast - FI GROW Solutions ·

2025/01/29

In this episode of our podcast, Meredith Olmstead, CEO of FI GROW Solutions, and Kristin Mock, Senior Inbound Strategist, delve into the world of digital branches for banks and credit unions. They discuss the power of customizing digital experiences right from the homepage based on user behavior and characteristics, a strategy that not only enhances user engagement but also significantly boosts conversion rates.Key Takeaways:Personalized User Experience: Implementing smart content on homepage...

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17:58

Episode 85 - It is 2025: How are Banks and Credit...

Hit Record Podcast - FI GROW Solutions ·

2025/01/14

Join Meredith Olmstead, CEO of FI GROW Solutions, and Danielle Fancher, Sales Director, as they delve into the critical topic of budget allocation for credit union and bank websites. In this episode, they address the persistent issue of underfunding digital assets and advocate for recognizing websites as essential operational tools, not just marketing expenses. They share insights on the real value of investing in a robust digital presence to enhance user experience and meet the demands of to...

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11:54

Episode 84 - Unconventional Ways for a Bank or Credit...

Hit Record Podcast - FI GROW Solutions ·

2025/01/02

In this enlightening podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, teams up with Kristin Mock, the firm's inbound marketing manager, to delve into the integration of AI in website development for financial institutions. They unpack the challenges and pitfalls of relying on AI and automated tools for creating or migrating websites for banks and credit unions, emphasizing the value of a tailored, strategic approach over quick fixes.Key Takeaways:Challenges with Auto-Migration: T...

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16:27

Episode 83 - Can a Fast Website Solution be a Good...

Hit Record Podcast - FI GROW Solutions ·

2024/12/10

In this enlightening podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, teams up with Kristin Mock, the firm's inbound marketing manager, to delve into the integration of AI in website development for financial institutions. They unpack the challenges and pitfalls of relying on AI and automated tools for creating or migrating websites for banks and credit unions, emphasizing the value of a tailored, strategic approach over quick fixes.Key Takeaways:Challenges with Auto-Migration: T...

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15:35

Episode 82 - Guest Ronaldo Hardy Shares How His CU...

Hit Record Podcast - FI GROW Solutions ·

2024/11/26

In this podcast episode, Meredith Olmsted, CEO and founder of FI GROW Solutions, sits down with Ronaldo Hardy, President and CEO of NACUSO, to discuss a groundbreaking initiative he led at Southwest Louisiana Credit Union. Ronaldo shares his journey of certifying all credit union employees as financial counselors, delving into the transformative impact it had on staff, members, and the broader community. This episode unpacks the “why” behind the initiative, the process involved, and the inval...

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15:27

Episode 81 - The Most Successful Automated Emails...

Hit Record Podcast - FI GROW Solutions ·

2024/11/13

In this episode of FI GROW Solutions' podcast, Meredith Olmsted and Rebecca Gwaltney delve into the world of email marketing for banks and credit unions. They discuss the benefits and strategies behind behavior-based or automated email marketing, focusing on how financial institutions can leverage automated workflows to enhance customer engagement and streamline communication. Meredith and Rebecca explore various types of email marketing, including onboarding new members, behavior-triggered e...

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13:52

Episode 80 - Proving Marketing's Worth at Your Bank...

Hit Record Podcast - FI GROW Solutions ·

2024/10/30

In this insightful podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, and Nida Ajaz, discuss the critical importance of demonstrating the value of marketing within credit unions. They explore common challenges faced by marketers, such as incomplete data, lack of industry knowledge, underfunded budgets, and limited strategic influence. The conversation highlights the need for marketers to bridge data gaps by integrating more comprehensive business metrics and fostering closer collab...

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14:21

Episode 79 - Building Successful Digital Sales and...

Hit Record Podcast - FI GROW Solutions ·

2024/10/16

In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Danielle Fancher, Director of Sales, discuss the challenges and strategies of building an effective digital sales and lending team for banks and credit unions. They share insights on managing digital applications, creating strong team structures, and aligning marketing and lending teams for better collaboration and results.Key Takeaways:Digital Lending Needs Strong Teams: Building a digital sales and lending team starts with cl...

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10:04

Episode 78 - Reaching Younger and Underserved...

Hit Record Podcast - FI GROW Solutions ·

2024/10/02

In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Sophie Bawany, the company's in-house social media guru, explore how social media is transforming financial inclusion for younger and underserved audiences. They discuss how banks and credit unions can leverage platforms like Instagram and TikTok to provide financial education, improve accessibility, and build trust with their communities. Their insights highlight the power of social media to reach new audiences and support fin...

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9:34

Episode 77 - Internal Buy-In is Key to Social Media...

Hit Record Podcast - FI GROW Solutions ·

2024/09/18

In this podcast, Meredith Olmstead, CEO of FI GROW Solutions, and social media expert Sophie Bawany discuss why social media remains vital for banks and credit unions in 2024. They explore how social media humanizes financial institutions, helps them engage with customers where they are, and fosters a unified brand experience. Additionally, they delve into the importance of internal collaboration, employee empowerment, and adapting to shifting social media platforms to maintain a strong digit...

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13:11

Episode 76 - Improving the User Journey on Your Bank...

Hit Record Podcast - FI GROW Solutions ·

2024/09/04

In this podcast, Meredith Olmsted and Kristin Mock offer a detailed exploration of user experience strategies for financial institution websites in their discussion. They emphasize setting clear goals for user interactions, simplifying navigation to reduce user effort, and the importance of continuous website evaluation to adapt to technological and behavioral changes. This dialogue is a valuable resource for marketers looking to enhance digital strategies in the banking and credit union sect...

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13:07

Episode 75 - Making Lead Capture Successful for Your...

Hit Record Podcast - FI GROW Solutions ·

2024/08/21

In this podcast, Meredith Olmstead, CEO and Founder of FI GROW Solutions, and Danielle Fancher, the Director of Sales, discuss effective strategies for capturing leads on websites of banks and credit unions. They emphasize the complexity of online financial product applications and the high rate of abandoned applications. The conversation highlights the importance of combining automated and personalized follow-up methods to convert abandoned applications into completed transactions. They also...

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9:45

Episode 74 - Using a 3rd Party to Build a Better...

Hit Record Podcast - FI GROW Solutions ·

2024/08/07

In this podcast episode, Meredith Olmstead, the CEO and founder of FI GROW Solutions, discusses the unique challenges and solutions in managing website projects for financial institutions. Joined by inbound marketing strategist Kristin Mock, they explore the critical role of their team in project management and content creation, detailing how their expertise helps bridge gaps between web developers, designers, and the specialized needs of banks and credit unions.Key Takeaways:Specialized Proj...

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9:56

Episode 73 - What Yields More Engagement - Surveys or...

Hit Record Podcast - FI GROW Solutions ·

2024/07/24

In this podcast episode from FI GROW Solutions, CEO Meredith Olmstead and Senior Vice President of Marketing Nida Ajaz discuss the comparative effectiveness of contests versus surveys for engaging clients. They share results from a recent test involving the same audience and prize but with different formats: a simple contest and a more detailed survey. The results highlight how surveys can significantly enhance engagement over contests by providing value through participants' opinions. K...

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15:44

Episode 72 - Would Your Bank or Credit Union Benefit...

Hit Record Podcast - FI GROW Solutions ·

2024/07/10

In this podcast episode, Meredith Olmsted, CEO and founder of FI GROW Solutions, has a great conversation with August Mize, the brand ambassador for Carolina Trust Federal Credit Union. August discusses her journey from a communications graduate aiming for a career in journalism to becoming a brand ambassador, emphasizing the strategic shift towards influencer marketing to strengthen community connections and appeal to younger demographics. They explore the significant roles that brand ambass...

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14:07

Episode 71 - What Will Work to Drive More Sales...

Hit Record Podcast - FI GROW Solutions ·

2024/06/25

In this episode, Meredith Olmstead, CEO of Fi Grow Solutions, and Danielle Fancher, Director of Sales, delve into innovative strategies for enhancing sales success in banks and credit unions. They discuss the importance of prioritizing service-oriented skills over traditional sales abilities, the benefits of proactive customer engagement through CRM tools, and the crucial role of integrating marketing and sales efforts. Their insights aim to transform the way financial institutions interact w...

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14:47

Episode 70 - Guest CMO Discusses How Real Content...

Hit Record Podcast - FI GROW Solutions ·

2024/06/11

In this episode of FI GROW Solutions' inaugural client feature, Meredith Olmstead, CEO and Founder of FI GROW Solutions, discusses with Christin Vaughn, CMO at Allegiance Credit Union, the transformative digital marketing strategies they've implemented. The focus is on leveraging real, engaging content created by Allegiance Credit Union's staff to significantly reduce the cost of driving traffic to their website through social media advertising, particularly on Facebook and Instagram.Ke...

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10:31

Episode 69 - How to Set Digital Ad Budgets for Your...

Hit Record Podcast - FI GROW Solutions ·

2024/05/28

In this information-packed episode, Meredith Olmstead, CEO of FI GROW Solutions, and Ida Burr, Director of Digital Ads Management, dive into the nuances of budgeting for digital ads in the banking and credit union sectors. They discuss the strategic allocation of funds across various types of digital advertising, including social media, pay-per-click, display, and YouTube pre-roll ads, to optimize both engagement and conversions. Whether you're managing a small budget or scaling up, their exp...

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13:29

Episode 68 - How Lending & Retail Teams Can Work with...

Hit Record Podcast - FI GROW Solutions ·

2024/05/14

In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Nida Ajaz, Senior Vice President of Marketing, discuss strategies for integrating marketing and sales within financial institutions. They highlight the importance of Google reviews for enhancing business reputation and SEO, and share effective methods for deepening customer relationships through automated referrals and targeted marketing, offering practical insights to boost customer engagement and business performance.Key Take...

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10:13

Episode 67 - How to Avoid BIG Mistakes with Email...

Hit Record Podcast - FI GROW Solutions ·

2024/04/29

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