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PODCAST

Fundraising Bright Spots

Rob Woods, Bright Spot

A podcast for fundraisers who want ideas, examples and inspiration to help you raise more money for your charity or non-profit. Rob is an author and award-winning fundraising trainer. Each week he and his guests share examples of successful fundraising, as well as lots of practical tips to help you apply these techniques in your own job.

education non-profit

All Episodes

35:30

166. Building a transformational strategic...

Fundraising Bright Spots ·

2024/12/04

Building a transformational strategic partnership is not easy. But this example shows it can be done. And the reward in furthering your mission is so great, for many charities it is absolutely worth aiming high and developing even stronger relationships with the very few partners who can make the biggest difference.In March 2024 Bowel Cancer UK launched a three-year partnership with Andrex, the UK’s leading toilet roll brand. This award-winning partnership is changing attitudes, as well as

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33:37

165. Pitching or presenting to a group - Part 2 with...

Fundraising Bright Spots ·

2024/11/25

Pitching or presenting to a group is a valuable skill in fundraising. Many people see the purpose of a presentation as sharing information. But we’ve found you get better results if you instead see it as a chance to persuade people to actually do something (or something different.)After your presentation, would you like your colleagues to actively support your fundraising project? Or perhaps you’d like the funder to share your proposal with fellow trustees… or for your audience to choose

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34:57

164. Pitching or presenting to a group, with Rob...

Fundraising Bright Spots ·

2024/11/06

Pitching or presenting to a group is not easy! It can feel stressful. In fact, many fundraisers dislike presenting so much they try to avoid it all together.And yet, after helping thousands of people to improve various skills that are useful in fundraising, Rob and Ben have found that everybody is able to become more skilful in this area. It is entirely learnable.And it’s certainly worth the effort, because being able to effectively share your ideas with a group is incredibly valuable. In

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33:13

163. Attracting and supporting content creators, with...

Fundraising Bright Spots ·

2024/10/21

How do you attract and support content creators to help your charity? There are many thousands of people who create their own content and have a thousand followers or more. Many of them also care about good causes and would enjoy raising funds for charities that support those causes.This time Rob talks to Tom Downie of Tiltify. They discuss the content creator economy and the opportunities it represents for charities. Every year Tom sees how hundreds of charities operate in this

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25:49

162. How to get the result you really want, with Rob...

Fundraising Bright Spots ·

2024/09/30

How do you get the result you really want for your fundraising project or campaign? How can you increase your chances of achieving your outcome when things are not working?We all get stuck sometimes! When this happens, it pays to change our approach. To help you get ideas Rob and Ben share three stories of charities who solved very difficult problems by doing things differently. One was struggling to recruit volunteers…and took a risk which transformed their results. And when the citizens

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34:53

161. Starting a new project or side hustle, with...

Fundraising Bright Spots ·

2024/09/16

Starting a new project or side hustle, and keeping it going, isn’t easy. Kenneth Foreman and James Wright are both busy fundraisers and in their spare time for the past seven years, they have created the excellent Do More Good podcast.In this episode Rob hears why and how they got started, ideas that have inspired them and lessons they’ve learned. They also offer advice and encouragement for anyone considering starting something new on top of their day job. Perhaps you’ve been daring

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41:44

160. How to convince corporate partners of your...

Fundraising Bright Spots ·

2024/08/29

How do you convince companies that partnering with your charity is valuable to them too? Good corporate fundraisers have always known that the best charity partnerships are genuinely win/win. But not all companies understand this, which is a major reason they may be reluctant to consider a partnership, or to give more. How can you help them see it, and so be more open to the possibility?Ben Swart shares advice to help you be confident about the value of corporate partnerships and skillful

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37:26

159. Influencing your colleagues, with Paul McKenzie

Fundraising Bright Spots ·

2024/08/14

Many of the most difficult challenges for fundraisers involve influencing your colleagues. Whether it's persuading someone in another team to support your idea or getting your proposal signed off by your Chief Exec, it can feel like an uphill struggle. For practical ideas and plenty of encouragement, I was excited to talk to the always-inspiring Paul McKenzie. Paul is a very experienced fundraising leader, and he is convinced that we have far more power to positively influence people within

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34:14

158. Engage your community with a podcast, with...

Fundraising Bright Spots ·

2024/07/21

Have you ever thought about creating a podcast to engage your community?This time we look at an award-winning podcast, The Log Books, which has run for three successful seasons. Rob talks to Stephanie Fuller, CEO of Switchboard and Adam Zmith from Aunt Nell, who collaborated to create the show.We explore why and how they made it, how it helps the charity connect with its community, and other benefits the show has brought.Thank you for supporting our show, for example, by sharing it with

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23:25

157. What Major Donors Want, Tom Hall Part 2

Fundraising Bright Spots ·

2024/06/17

In our second interview with the experienced philanthropy advisor Tom Hall, we share a fundamental element that most wealthy philanthropists are looking for when deciding whether to make a major gift.Tom is Managing Director, Global Head of Social Impact and Philanthropy at UBS and over the last ten years he has had conversations with more than 4000 High Net Worth Individuals about their philanthropy. Through these conversations and in witnessing many transformational donations Tom has

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27:54

156. Philanthropy advisor’s insight on how to attract...

Fundraising Bright Spots ·

2024/06/09

What do wealthy donors most prize when they weigh up whether to make a major investment in a charity? In 10 years as a philanthropy advisor at UBS bank, Tom Hall has had conversations about philanthropy with more than 4000 wealthy people, and he has witnessed a vast number of major gifts. This opportunity has given him precious insight into their psychology and the factors that have the biggest impact on their decisions. In this conversation Tom and Rob share which one element of your

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00:29:11

155. Inspiring your corporate partners, with Chris Salt

Fundraising Bright Spots ·

2024/05/19

One of the best ways to grow fundraising income is to find ways to add value to relationships with supporters and partners. This makes sense in theory, but how do you do it in practice, and with consistency, especially if your resources are limited?Events can be very effective! Though many charities use them to raise funds directly, it is less common to regularly use events for stewardship and to inspire subsequent support or partnerships. In this episode Chris Salt describes the event strategy

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00:29:18

154. More ways to make Wow Moments, with Rob Woods...

Fundraising Bright Spots ·

2024/04/30

There are many ways to deepen relationships with people who care about your good cause. At Bright Spot, one of our favourites is to create Wow Moments - something that makes them feel great or helps them connect with your charity at a deeper level compared to what most would expect.Sometimes this involves a creative, ambitious approach that other charities wouldn’t even think of. But just as often, the ‘wow’ is experienced by your supporter because you do something thoughtful and bespoke, rather

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00:30:13

153. Using focus to grow fundraising, with Rob Woods...

Fundraising Bright Spots ·

2024/04/02

When you concentrate more effort developing relationships with a relatively small number of supporters or corporate partners with high potential, it becomes much easier to grow high value income.We’ve also found that although this idea makes sense to many people in theory, it can be hard to apply in practice. So what can you do to overcome the various barriers to more focused and effective relationship-building with partners / supporters / funders? Using examples of successful partnerships and

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00:32:51

152. Spotting opportunities to add value, with Rob...

Fundraising Bright Spots ·

2024/03/26

An effective way to grow fundraising income is to add value to relationships with high value supporters. But how do find ways to do it? One approach is to start looking at your existing resources differently.When you ask yourself what potential assets you could make use of, rather than what is difficult for your charity; and what you can give (to relationships with supporters) rather than what you can get from them… amazing things become possible. To help you look again at opportunities (that

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00:35:32

151. Game-changing grants from trusts – 4 keys, with...

Fundraising Bright Spots ·

2024/03/12

What can fundraisers do to increase our chances of securing large, multi-year donations from trusts and charitable foundations? Rob was delighted to talk to Caroline Danks, a wise fundraiser with 20 years’ experience of working with Trusts and Foundations. In the last two years, three different charities she’s worked with have received six-figure, multi-year grants. Caroline noticed a clear pattern across all three examples. Caroline and Rob discuss the four factors common to all three successes

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00:37:37

150. High Value Fundraising using LinkedIn, with...

Fundraising Bright Spots ·

2024/02/26

One greatly under-estimated tool for building relationships with potential funders, corporate partners and major donors, is LinkedIn. But what’s the most effective approach?Rob was delighted to talk to fundraising and LinkedIn expert Michelle Benson. After many years as a fundraiser and grant giver, Michelle has found that most fundraisers are failing to make the most of this potent tool for success in major donor / trusts / corporate partnerships fundraising. Michelle and Rob discuss an approach

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00:41:04

149. How to succeed in a tough fundraising...

Fundraising Bright Spots ·

2024/02/13

There are plenty of factors that make fundraising difficult at the moment. Whether it’s the cost of living crisis, the pace of change, the sense of political chaos, shorter attention spans etc…it’s true that connecting with people who care about your cause can feel harder than ever. So what can we do to defy the odds and achieve great fundraising results, in spite of the challenges? For clear answers and encouragement, Rob was delighted to talk to best-selling author and marketing expert, Grant

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00:37:35

148. How to smash silos, Part 2, with Joe Jenkins

Fundraising Bright Spots ·

2024/02/04

Is silo working inevitable in charities? Or is it possible to create a culture where it’s the norm for the different teams to proactively help each other, so that efforts combine to make a bigger difference? This is the second part of Rob’s interview about integrated working with the brilliant Joe Jenkins. They build on the Team of Teams concept from Part 1, and the amazing difference it makes to both results and trust between teams. Joe shares how one charity applied these ideas in three important

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00:38:38

147. How to smash silos, with Joe Jenkins

Fundraising Bright Spots ·

2024/01/23

One of the biggest sources of stress for people working in charities is conflict between teams. Many find that however committed they are, and however hard they work, the default structure and culture often hamper genuine cooperation and progress toward a common goal. Given how difficult this problem can be, Rob was thrilled to talk to Joe Jenkins, who has given more thought and energy to solving it than anyone he has interviewed. Joe shares what happened when he worked for Friends of the Earth over

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