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Inside Sponsorship

Inside Sponsorship

Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

business careers

All Episodes

76:39

Inside Crypto, NFTs, and Fan Tokens in Sponsorship -...

Inside Sponsorship ·

2022/06/09

Blockchain companies investing in sports sponsorship is projected to reach US$5 billion by 2026. Cryptocurrency, blockchain and NFT sports sponsorship investment is projected to increase by a massive 778 per cent compared to 2021. The next highest increase in sports sponsorship is 44 per cent for IT software and hardware. Retail, automotive, and energy sponsorship investment is expected to rise by seven per cent, five per cent, and four per cent, respectively. Last year, the number of people in the

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51:22

Inside Data Use in Sponsorship Evaluation and...

Inside Sponsorship ·

2022/05/11

We hear so much about the importance of Data. That’s because it is important. It is often no longer acceptable to make gut decisions or use your intuition when comes to making business decisions and sponsorship is no different. Whether you are on the rights holder side, brand side, or you work for an agency, data now plays an important role in reducing any risks and unknowns around sponsorships; whether that is using data to identify well-aligned partners, presenting sponsorship proposals,

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53:27

Inside Current Sponsorship Trends - Paula Beadle -...

Inside Sponsorship ·

2022/04/11

The world of sponsorship was already experiencing a lot of change, before COVID, but, as we are now fairly and squarely in the middle of living with COVID, the industry continues to change. 2022 has a real sense of optimism as we see people flocking to live sports events including the rise and rise of women’s sport where we recently saw a record set for the biggest crowd at a women’s football match when Barcelona hosted Real Madrid and 91,553 people attended. No game had more people in

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45:34

Inside Esports Sponsorship - Patrick Collins -...

Inside Sponsorship ·

2022/03/09

Esports is no longer a sector that we can look at and say, “Let’s just wait and see how it plays out”. Reports from Newzoo and Juniper Research last year show that the global Esports audience grew to 474 million in 2021, with revenues from competitive gaming just shy of US$1.1 billion. The growth of Esport’s audience represents year-on-year growth of 8.7 percent. To be classed as part of the 474 million Esports audience, you had to watch competitive gaming more than once a

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27:56

Ep 105 – The Importance of Storytelling in Sponsorship

Inside Sponsorship ·

2022/02/09

This episode is born from KORE Software’s 2019 free whitepaper, Storytelling in Sponsorship: The importance of storytelling in selling, reporting, and activating partnerships in sports and entertainment. Storytelling drives our lives. A myriad of new OTT broadcasters, the rise in popularity of Instagram and Facebook Stories, TikTok and YouTube’s increasingly influential stars, and a multitude of news sources where the dilemma of credibility and authority are changing the ways information

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50:36

Inside Sponsorship - Best Bits of 2021 - Ep 104

Inside Sponsorship ·

2022/01/12

It goes without saying that 2021 was a challenge but, as we know, the show must go on and that includes sponsorship. As such, despite the challenges of 2021, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world. Now, as always, we've wrapped up the year and re-visited the 11 episodes of Inside Sponsorship from 2021. You might have seen on social media that, for each show, we pull out a 30-45 second snippet and turn it into a video to help

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50:29

Inside Valencia CF - Josep Borrell - Ep 103

Inside Sponsorship ·

2021/12/15

Josep Borrell, Head of Commercial Strategy takes us inside Valencia CF’s commercial program. Josep made the move to Valencia CF from the agency side where he spent two and a half years at Nielsen, in London, including roles as a Football Account Manager and a Commercial Insights Manager. Playing in Spain’s La Liga, Valencia have a great footballing history and celebrated their centenary year in 2019 by winning the Copa del Rey, Spain’s annual knockout football competition. Not only

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63:17

Inside the Future of Sponsorship - Industry...

Inside Sponsorship ·

2021/11/12

Welcome to the third of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up. Each guest will share their views and opinions across the same six questions and, joining us in this episode, are: Stuart Ramsay, Head Of Brand Partnerships at the British Olympic Association Katherine Butterworth, Mastercard’s, Marketing

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46:51

Inside the Future of Sponsorship - Industry...

Inside Sponsorship ·

2021/10/06

Welcome to the second of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from multiple guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up. Each guest will share their views and opinions across the same six questions and, joining us in this episode, are: Misha Sher, Global Head of Sport, Entertainment & Culture at MediaCom Rajesh Menon, VP | Head & Director on the Board of Royal

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105:38

Inside the Future of Sponsorship - Industry...

Inside Sponsorship ·

2021/09/07

Welcome to the first of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from six guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up. Each guest will share their views and opinions across the same six questions and, joining us in this episode, are: Joel Seymour-Hyde, Octagon Managing Director, UK; Sophie Morris, who is not only the Strategic Marketing & Sponsorship Director of

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64:00

Inside Social Media Audience Listening for...

Inside Sponsorship ·

2021/08/04

Based on total website traffic, social media behemoths, YouTube and Facebook are the second and third most visited sites, respectively, behind only Google, with Twitter in 4th and Instagram 5th. To be clear,4 of the top 5 most visited websites are social media websites. All of those people, all over the world, spending all that time on social media, every day, sharing, questioning, arguing, promoting, and engaging, it is a truly magnetic place to be. Understanding audiences has always been a key

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43:33

Inside Best Practice Fan Data and Use - Steve Whately...

Inside Sponsorship ·

2021/07/07

No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and a rights holder’s and brand’s understanding must go deeper. But what happens when a rights holder can’t provide a potential sponsor with a fully formed, deep, and complex view of their fans? What happens when the brand has a deep view of their target audience and is looking for the right fit but won’t simply just accept the stock

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60:50

Inside Creativity in Sponsorship - Misha Sher -...

Inside Sponsorship ·

2021/06/09

In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth. Through sponsorship, rights holders help brands access an audience they would otherwise find it hard to access or would not be able to access as cost-effectively. However, we all know that being a sponsor and simply logo slapping is no longer enough; it hasn’t been for a while. That is why creative in sponsorship is one

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59:10

Inside Football Australia's Commercial Program with...

Inside Sponsorship ·

2021/05/12

Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic. That is why it was great news to hear that Football Australia recently announced that the Commonwealth Bank will become the official naming rights partner and bank of the Australian national women’s team, known as the Matildas, as well as the Junior Matildas and Young Matildas, from August 2021. The initial four-year partnership will inject millions

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66:22

The Impending Ban on Gambling Sponsorship in the UK -...

Inside Sponsorship ·

2021/04/14

Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching the UK after a House of Lords Select Committee on gambling recommended that not only should gambling shirt sponsorship be banned by 2023, but “there should also be no gambling advertising in or near any sports grounds or sports venues”. The review is driven by concern at the number of problem gamblers, which is estimated at

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66:44

Inside an Agency One Year on From COVID-19 - Shannan...

Inside Sponsorship ·

2021/03/17

It has been a whole year since the world shut down because of the pandemic. The plights of rights holders and brands is well documented. Often forgotten in the sponsorship conversation, however, is the third side, the agencies; the ones working between rights holders and brands to activate the biggest sponsorship deals in the world. There are some amazing minds in the agency world who are not always bound by the hierarchy and bureaucracy often found in rights holders and brands. Agencies can start

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63:42

Inside Arsenal FC - Alice Larkworthy - Ep 93

Inside Sponsorship ·

2021/02/17

As an ever-present Premier League team, Arsenal are a global brand and, while current results are not favourable, they are one of the big six English football clubs, boasting a sponsorship portfolio with some of the world’s most recognisable brands including Adidas, Cadbury, Intel, and Lavazza. Arsenal is just like every other team around the world as they responded to the pandemic, welcomed football back, welcomed some fans back, and then the ever-changing environment and the rules and

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45:19

Inside Sponsorship - Best Bits of 2020 - Ep 92

Inside Sponsorship ·

2021/01/20

Despite the challenges of 2020, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world. As always, we've wrapped up the year and re-visited the 13 episodes of Inside Sponsorship in 2020. You might have seen on social media that, for each show, we pull out a 30-45 second snippet and turn it into a video to help whet your appetite. As such, we’ve gone back and pulled the full question and answer, for that snippet, and created a best of

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47:13

Inside Hyper-passions - Luke Haynes - M&C Saatchi...

Inside Sponsorship ·

2020/12/23

Passions drive us. Passions define us. Passions connect us. Yet, passions are changing and with the explosion of digital, the democratisation of media, and a plethora of publishing tools available, expression can come in any form and inspiration can come from anywhere. Research from M&C Saatchi Intelligence identified that interest areas that were traditionally considered hobbies, including fashion, food, beauty, health, and wellbeing, have exploded into passion areas and have identified this

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48:48

Inside Data and Chasing Sponsorship Value - Scott...

Inside Sponsorship ·

2020/11/25

Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry. In a world where we are so connected, 24/7, globally, and with so many data capture points, the power that can be unlocked is immense. Interestingly though, what brands ultimately want to achieve through sponsorship, and increasingly data-driven sponsorships, hasn’t changed – they want more sales. That is always the end game. Social media has long been a

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100 results

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