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PODCAST

To-The-Trade with Interior Design Community

Interior Design Community

Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance. Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen to "To-The-Trade" now!

arts design

All Episodes

00:55:12

TTT-S2E48-Storytelling That Sells, with Jude Charles

To-The-Trade with Interior Design Community ·

2025/09/08

Filmmaker Jude Charles joins the To-The-Trade podcast to explain how docuseries content helps designers sell the real value of their work. Instead of chasing a viral post, he urges designers to create a human, long-form story that shows process, judgment, and personality, so clients start with trust. His journey began with a three-part series for a Pompano Beach designer who needed more than portfolio photos to explain his team’s value, and it accelerated after a project with LuAnn that highlighted

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01:03:28

TTT-S2E47-The business of home tech for design pros...

To-The-Trade with Interior Design Community ·

2025/09/01

Design pros, this is your playbook for integrating technology into the experience and the business of interior design. Katye McGregor Bennett explains why the integrator, your behind-the-walls systems partner, belongs at the table before drywall. That early involvement lets lighting, audio, networking, and security serve the design vision, and it keeps you out of tech support. Pair with a proper service plan and remote monitoring, and the integrator handles issues while you lead the

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01:00:27

TTT-S2E46-Phyllis Harbinger, Real Talk on Pricing...

To-The-Trade with Interior Design Community ·

2025/08/25

Laurie Laizure, Nile Johnson, and Phyllis Harbinger get practical about the business of interior design. Phyllis outlines her transparent purchasing model, where clients pay vendors directly, while her team manages the logistics. She charges a 35 percent cost-plus purchase management fee over net on everything. Her contract states she is not responsible for vendor malfeasance or damages, and if a replacement is needed, she manages it for the same fee.She avoids the term “retainer,” opting instead to

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00:37:38

TTT-S2E45-Why Design Edge Could Be a Game-Changer for...

To-The-Trade with Interior Design Community ·

2025/08/18

Host Laurie Laizure sits down with Lee Hershberg, founder of Design Edge, a traveling, invite-only trade event created exclusively for interior designers. Drawing on decades of experience with KBIS, High Point, and Las Vegas Market, Lee designed the event to close the gap between manufacturers and the many designers who can’t attend large markets.Design Edge is intentionally smaller and more focused, making it easier for designers to connect with senior brand leaders, exchange feedback, and find new

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00:58:17

TTT-S2E44-Ariene Bethea on Building a Bold,...

To-The-Trade with Interior Design Community ·

2025/08/11

Episode 44 of To-The-Trade features Ariene Bethea of Dressing Rooms Interiors Studio in a lively chat with Laurie Laizure and Nile Johnson. Known for her fearless use of color, love of vintage, and warm personality, Ariene shares her winding journey from HR to interior design.She recalls the pivotal moment when redesigning her boss’s office revealed her passion for the trade, explaining why rigid design “rules” from school didn’t fit her style. After a stint at Bassett Furniture, she expanded her

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00:58:17

TTT-S2E43 Profit First, Ego Second: Real Talk with...

To-The-Trade with Interior Design Community ·

2025/08/04

Julie Sellers of @ellevatedoutcomes joins Laurie Laizure on the To-The-Trade podcast to talk about what really holds designers back from growing and how to fix it. From solopreneurs to firms with 25 employees, Julie shares why so many creatives become the bottleneck in their own business and what it takes to scale sustainably.With a team of high-level strategists—including CFOs, COOs, and legal experts—Elevated Outcomes helps design professionals move from feeling overwhelmed to being organized,

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00:53:44

TTT-S2E42 Jenny Warner on Profit, Boundaries, and...

To-The-Trade with Interior Design Community ·

2025/07/28

In this episode of the To-The-Trade podcast, Laurie Laizure chats with Jenny Warner, founder of J Thomas Designs, about her evolution from a hands-on childhood in construction to leading a profitable interior design firm with confidence and clarity.Jenny shares the pivotal moment she realized she was undervaluing her time, and how that realization helped shift her mindset around billing and profit. With 24 years of experience under her belt, she now advocates for designers to understand every layer

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00:58:33

TTT-S2E41-How eDesign Tribe Founder Jenna Gaidusek is...

To-The-Trade with Interior Design Community ·

2025/07/21

In this episode of To-The-Trade, Laurie and Nile are joined by Jenna Gaidusek, founder of eDesign Tribe and eDesign U, for a conversation about digital entrepreneurship in interior design. Jenna shares how her military lifestyle inspired her to build a location-independent design career and how she shifted from traditional interior design to creating a virtual design empire.Jenna explains how she built a strong online community and educational platform to help designers grow. She shares automation

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01:00:11

TTT-S2E40-Inside the Hot Young Designers Club: Real...

To-The-Trade with Interior Design Community ·

2025/07/14

Rebecca Plumb and Shaun Crha of the Hot Young Designers Club join To-The-Trade to share how a chance meeting turned into a podcast that now supports a broad audience of interior designers. What started as a friendship and support system became a business during the pandemic, and they’ve navigated everything from burnout to business structures together.They reveal how their podcast grew from casual Zoom recordings into a platform that offers honest, unfiltered conversations. The pair emphasizes the

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00:53:29

TTT-S2E39-The Business of Design with Justin Q....

To-The-Trade with Interior Design Community ·

2025/07/07

Interior designer and HGTV alum Justin Q. Williams joins Laurie Laizure and Nile Johnson to discuss launching his design firm at 18, the power of social media, and building a personal brand. He shares insights into managing projects while filming on national TV, developing product lines, and fostering authentic relationships within the design community. Justin also discusses the impact of mentorship and his passion for design, which began in his childhood.

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00:52:46

TTT-S2E37-From Fashion to Interiors: Nikki Levy’s...

To-The-Trade with Interior Design Community ·

2025/06/23

Laurie Laizure interviews interior designer Nikki Levy, who shares her bold career pivot from fashion retail to interior design and discusses how she built a thriving firm with a team of nine. Nikki opens up about the lessons she has learned in pricing, setting boundaries, establishing structure, and preserving her passion while scaling a business. Her advice for fellow designers emphasizes authenticity, confidence in pricing, and the power of systems that support creativity.

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00:48:24

To-The-Trade S2E36 Designing for the Soul: Marie...

To-The-Trade with Interior Design Community ·

2025/06/16

Laurie Laizure interviews Marie Cloud of Indigo Pruitt Design Studio, exploring how she creates deeply personalized spaces rooted in emotional and sensory experiences. Marie discusses her use of neuroaesthetic principles to enhance wellness through intentional design, from detailed client interactions to sensory-focused project reveals. She shares candid reflections on managing the growth of her firm, setting boundaries for a balanced lifestyle, and her dedication to diversity and mentoring emerging

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00:51:41

TTT-S2E35 Design for the Mind: How Eryn Oruncak Uses...

To-The-Trade with Interior Design Community ·

2025/06/09

In this insightful episode of "To-The-Trade," host Laurie Laizure and co-host Nile Johnson sit down with interior designer and neuroaesthetics expert Eryn Oruncak. Eryn delves into how neuroaesthetics, the science of how environments affect the brain and nervous system, can profoundly transform living spaces to improve mental health, emotional well-being, productivity, and overall happiness. Drawing on personal experiences and interactions with leading scientists, Eryn highlights the

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00:40:21

TTT-S2E34 Texas to International Design Success:...

To-The-Trade with Interior Design Community ·

2025/06/02

Host Laurie Laizure and co-host Nile Johnson welcome Laura Umansky, founder of Laura U Design Collective, to discuss her path to becoming a renowned interior designer. Laura reveals how her Texas upbringing and early career experiences shaped her distinctive style and strong business sense. She shares practical insights into successfully managing both domestic and international projects, highlighting the value of structured processes, clear communication, and maintaining healthy client

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01:10:58

TTT-S3E33-Social Media Marketing Strategies for...

To-The-Trade with Interior Design Community ·

2025/05/26

Host Laurie Laizure and co-host Nile Johnson discuss social media and digital marketing for interior designers with expert Emanuela Schneider. They address the challenges designers encounter in marketing, effective strategies for content creation, and the necessity of adapting to changes like the rise of ChatGPT over traditional search engines. Emanuela shares practical tips for crafting engaging social media content, including behind-the-scenes insights, authentic branding, and effective community

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01:01:44

TTT-S2E38-From Corporate to Creative: How Shelly...

To-The-Trade with Interior Design Community ·

2025/05/26

Laurie Laizure and Nile Johnson talk with Shelly Hudson, founder of Hudson Home, about her journey from corporate design to running her own studio. Shelly shares lessons in managing client expectations, pricing with confidence, and creating deeply personal spaces. She also discusses mental wellness, the significance of community, and finding balance in a purpose-driven design business.

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00:46:48

TTT-S2E32 The Art and Business of Textile Design with...

To-The-Trade with Interior Design Community ·

2025/05/19

Designer and entrepreneur Scott Meacham Wood joins Laurie Laizure and Nile Johnson to talk about his new Somerset House collection of wallpaper and textiles. From his Ralph Lauren days to launching his line, Scott shares how storytelling, texture, and visual emotion guide his design philosophy. He reflects on his early blogging experiences, the importance of community, and the delicate balance between art and commerce. The episode delves into his collaborative process, his love of photo shoots, and

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00:59:26

TTT-S2E31 Avoid Client Price-Shopping & Maximize...

To-The-Trade with Interior Design Community ·

2025/05/12

Laurie Laizure and Nile Johnson talk with Laura Thornton, a seasoned interior designer who transitioned from a potential law career into design, influenced by her family’s construction background. Laura emphasizes the challenges and strategies of staying profitable during uncertain economic times, focusing on financial acumen, thoughtful outsourcing, and clear client communication. She also provides insights from her Profit Academy, highlighting the importance of tracking numbers, avoiding being

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00:43:11

TTT-S2E30 How Virtual Sampling Is Revolutionizing...

To-The-Trade with Interior Design Community ·

2025/05/05

Laurie Laizure interviews architect and Mattoboard founder Guy Ailion, who discusses how digital sampling can solve interior designers’ biggest headaches: outdated libraries, sample waste, and slow sourcing. Mattoboard lets designers create realistic 3D material boards that replicate the tactile studio experience, without the waste. They talk about the platform’s upcoming collaboration features, virtual sampling’s environmental impact, and how AI can assist (not replace) human creativity. Guy

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01:05:20

TTT-S2E29 How Community and SEO Helped Kevin Twitty...

To-The-Trade with Interior Design Community ·

2025/04/28

Laurie Laizure sits down with designer Kevin Twitty to discuss his journey from math major to an interior design professional. They explore essential business strategies for designers, including mastering SEO, networking within the Interior Design Community, and building resilience when entering new markets. Kevin shares how authenticity, community support, and adaptability have been key to his success. Designers will leave this episode inspired to rethink their marketing strategies, nurture their

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92 results

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