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PODCAST

Now Go Create

In today"s world, creativity isn"t a nice-to-have in business, it"s a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use

education how to

All Episodes

16:22

Ep 16: Two random items walk into a brainstorm...

Now Go Create ·

2025/04/30

What do a paperclip, a random word in a book, an old magazine photo or the smell of cut grass have in common? They could all be the starting point for your next big idea.In this episode, your host Claire Bridges explores how random prompts can open up surprising new pathways in your creative thinking. Often, it’s not about finding something entirely new, but seeing what’s already around you in a different way or making unexpected combinations.So if you’re feeling stuck, or just curious about a new

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49:18

Ep 15: Experiments in AI with Craig Fenton

Now Go Create ·

2025/04/23

We can’t talk about creativity without talking about AI as the technology moves apace. In this episode of Now Go Create, and the first in a series on the topic, Claire chats with Craig Fenton, former Google exec, now founder of Fenton Innovation, about how he’s getting hands-on with AI in unexpected ways.From building an AI lawyer to help a friend to creating a virtual team of agents for his own startup, Craig shares his AI learning journey. He’s publicly sharing his experimentation and talks to why

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13:10

Ep 14: Reflections: Connecting the dots micro episode

Now Go Create ·

2025/04/16

In this short special reflections episode just 13 minutes long, your host Claire Bridges takes you through her highlights and thought-provoking moments from her inspiring conversations with creative professionals who have opened up about the chaos, doubts, and triumphs behind their craft. From embracing spontaneity with Grammy-nominated songwriter Dyo, to understanding the brain's hidden pathways with neuroscientist Dr Ben Martynoga, tune in to reflect on how these stories remind us there's no

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26:16

Ep 13: Tackling creative burnout: out of ideas, not...

Now Go Create ·

2025/04/09

Are you feeling creatively drained, staring at a blank screen, willing ideas to come, wondering what happened to your well of creativity? You're not alone. Join your host Claire Bridges as she tackles the pervasive issue of burnout that affects countless creative professionals. With personal insights and expert research, we're exploring the crippling effects of burnout on creativity and more importantly, how to manage and overcome them. Tune in to discover practical strategies for taking stock,

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01:00:28

Ep 12: Behind the lens with Tom Oldham

Now Go Create ·

2025/04/02

What if the key to unlocking fresh ideas lies in shifting your perspective? In today's episode, we're stepping behind the lens with award-winning portrait photographer Tom Oldham. Join your host Claire Bridges as she talks to Tom about his journey, from photographing music royalty including Rick Rubin, Alicia Keys, Nick Cave and the Gallaghers, to his brand work and personal projects that fuel his curiosity. Discover Tom's insights on dealing with constraints, why rapport is his secret weapon and

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31:23

Ep 11: Tiny creative habits

Now Go Create ·

2025/03/26

Can tiny habits unlock your creative potential? In this episode of the Now Go Create podcast, Claire Bridges poses this thought-provoking question while diving into the transformative power of tiny creative habits and behaviour design. Joined by Gemma Moroney, co-founder of PR agency Shook, Claire unravels how small, consistent actions can compound into more creative output over time. Together, they share science-backed strategies and personal stories that illustrate the profound impact this

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49:30

Ep 10: Planes, trains & velcro: how nature inspires...

Now Go Create ·

2025/03/19

What if the answers to our creative challenges have been right in front of us all along - in nature? From bike helmets inspired by woodpeckers to ants teaching us about communication strategies, the natural world offers an endless source of creative inspiration. In today's episode, your host Claire Bridges speaks to Andrew Howley, Chief Editor of Ask Nature, about the game-changing field of biomimicry - using nature's time-tested strategies to solve human problems. Tune in as Andrew reveals how

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20:39

Ep 09: Swipe with glee! How to borrow ideas from...

Now Go Create ·

2025/03/12

Stuck staring at a blinking cursor waiting for inspiration to strike? We've all been there! In this toolkit episode, your host Claire Bridges shares one of her favourite creative problem-solving techniques to help you get unstuck fast. The Related Worlds approach opens up exciting new possibilities by looking for solutions in unexpected places - we can get stuck in a rut of thinking and need to seek solutions in a different context. because somewhere, someone has solved your problem challenge to

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59:25

Ep 08: How to be more creative according to neuroscience

Now Go Create ·

2025/03/05

In this fascinating conversation, Claire Bridges and Dr. Ben Martynoga explore the intricate relationship between the brain and creativity and what you can do to ‘hack’ your brain to be more creative. They discuss how being in nature can enhance creativity and mental health and the finite nature of attention, the impact of deadlines on creative processes, and the importance of understanding hunches and intuition. They also delve into the inner critic's role in creativity, how awe experiences impact

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23:56

Ep 07: SCAMPER: The Swiss Army Knife of Creativity Tools

Now Go Create ·

2025/02/26

In this toolkit episode, host Claire Bridges introduces SCAMPER, a versatile creativity technique designed to help individuals and teams generate innovative ideas. The episode explores the seven principles of Scamper: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Through practical examples, using the humble pizza as an example of how you can use SCAMPER to innovate just about anything, along with real-world marketing and business examples. Claire demonstrates how to

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33:07

Ep 06: Stupid goals and big dreams: A creative career...

Now Go Create ·

2025/02/19

Claire Bridges sits down with Lauren Spearman, a changemaker and creative force who has defied traditional definitions of creativity to build an impressive career. Her roles include sales, social media, creative direction and as an ‘accidental’ content creator where her unfiltered marketing career advice on TikTok has gained her over 50,000 followers. Lauren shares candid insights about navigating her career challenges, and how to build trust in creative teams. This episode raises the idea of

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25:37

Ep 05: Lost your creative mojo? Find it on a...

Now Go Create ·

2025/02/12

Are you feeling creatively stuck or overwhelmed by the constant hum of technology? Join us as we embark on a "Creative Safari”. A unique journey designed to spark your creativity and connect you with new ideas. In this episode, Claire introduces the concept of a Creative Safari, an invitation to step away from your desk, immerse yourself in new environments, and embrace the power of incubation to solve problems and generate fresh insights. With practical tips and inspiring anecdotes, Claire guides

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26:46

Ep 04: On Grammy dreams and grit, behind the songs...

Now Go Create ·

2025/02/05

Ever wonder what goes on behind the scenes of creating hit records? The immensely talented singer and songwriter, Dyo joins Claire Bridgers to talk about the creativity behind music. You might know Dyo from her empowering anthem "Sexual," or from her collaborations like the Grammy-nominated soundtrack of "The Color Purple". Dyo offers us a fascinating glimpse into the work that goes on behind the music. Join us as we listen to her thoughts on writer's block, the importance of persistence, and the

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52:16

Ep 03: Why Brainstorms Fail and How to Fix Them

Now Go Create ·

2025/01/29

Does the word ‘brainstorm’ fill you with dread? In this conversation your host Claire Bridges is joined by a special guest, strategist and facilitator Anahita Milligan, to explore the art of hosting effective creative sessions. Having run thousands of brainstorms between them, together they delve into common pitfalls, explore alternatives like ‘question storming’, discuss why brainstorming can be torturous for introverts, and what to do instead.Join us as we break down the barriers to collaboration,

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47:14

Ep 02: How To Be Creative On Demand with Max Dickins

Now Go Create ·

2025/01/29

Claire sits down with improv performer Max Dickens, scriptwriter and the author of "Billy No Mates" and director at Hoopla, the UK's first improv theatre school. Max believes that being good at improv can make you better at almost everything, and it’s particularly good for creative thinking. Max shares his insights on how improv fosters a more collaborative mindset and offers practical ways to enhance spontaneity. Claire and Max practice the famous improv exercise ‘Yes, and’ together explore

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31:29

Ep 01: Confessions of a Creative Director: Lessons...

Now Go Create ·

2025/01/29

Welcome to the debut episode of Now Go Create, where we uncover the fascinating realms of creativity and mindset. Your host Claire Bridges, founder of the UK's leading creativity training consultancy and best-selling author, is interviewed by Claire Winter to explore what's coming up in the series. The two Claires talk about everything from creative inspiration and where ideas come from, to the intricate neuroscience and psychology of creativity. They talk about Claire’s journey from PR to Creative

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01:27

The Now Go Create Podcast is here!

Now Go Create ·

2024/12/19

In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some commonmisconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master.The brand new Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with unleashing creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks

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