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PODCAST

The Growth Equation

The Growth Equation is a podcast dedicated to helping Australian marketing agencies thrive in the ever-evolving world of digital marketing. We go beyond the surface level and dive deep into the "messy middle" of scaling a business – the challenges, the triumphs, and the lessons learned along the way. Each episode features candid conversations with agency founders and leaders who share their experiences, strategies, and insights on topics such as: - Navigating the Messy Middle: Overcoming common

business management

All Episodes

27:28

Nail Your Niche: Joana Inch's Essential Advice for...

The Growth Equation ·

2025/07/01

This episode is all about finding your business niche and why it's a game-changer. I sat down with Joana Inch, co-founder of Hat Media, and she dropped some serious wisdom.Joana's journey is powerful: from a general digital marketing agency to a specialized powerhouse in Account-Based Marketing (ABM) for B2B SaaS and tech. Think targeted. Think results. We dive deep into Hat Media's evolution, navigating economic shifts, and why a tight, adaptable team is non-negotiable. Joana explains exactly how

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41:16

Beyond the 9-to-5: Jordan McFadyen on Balancing...

The Growth Equation ·

2025/06/26

You want to balance your business, family, and personal life? This episode of The Growth Equation is for you.I'm talking with Jordan McFadyen, founder of Done By Nine. He’s living proof that you can build a successful business without sacrificing your freedom or family time.Jordan literally started Done By Nine before his 9-to-5 job. That early ambition and focus on flexibility still drive his remote marketing agency today, even as he travels with his family. We get into the nitty-gritty:Building a

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24:06

Leaner Teams and Specialist Talent: The Rise of...

The Growth Equation ·

2025/06/24

How can you leverage the evolving freelance market to supercharge your Australian business? That's what I explored with Kate Huber, founder of This is Rocket. She reveals how her company provides a unique solution for quickly finding skilled local freelancers when you're short on time or resources.Kate brings a raw, honest perspective on the freelance world – the highs, the lows, the increased demand, and the constant search for experienced talent. Her commitment to fostering a strong freelance

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32:29

Fisheye's Focus: Navigating the Evolving World of...

The Growth Equation ·

2025/06/19

Ready to really move the needle with video marketing and build long-term wealth?In this episode of The Growth Equation, I sat down with Jacob Lawrence, founder of Fisheye, a standout video marketing agency based in Newcastle, Australia.We unpack Fisheye’s fascinating journey from a clever name (inspired by a fisheye lens!) to becoming a leader in video marketing. We discuss the rapid evolution of video, including the shift to shorter, more organic content and the demand for faster-to-market

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33:16

The Decentralized Agency Model: How Ape-x Delivers...

The Growth Equation ·

2025/06/17

Just wrapped an awesome chat with Isaac Alexander, the brain behind Ape-x. We dove deep into what it really means to run a lean, focused, remote digital marketing agency, especially for high-ticket service businesses. Isaac started out ghostwriting blogs in Brisbane, but they found their sweet spot: SEO and PPC. That move? Game-changer. Narrowing their focus made all the difference, and working with the right clients is where the magic happens.Isaac got real about the challenges too, sharing big

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42:09

Beyond the Balance: Brian Meert on Entrepreneurship...

The Growth Equation ·

2025/06/12

Want a business that aligns with your values? Listen up.I sat down with Brian Meert, founder of Advertisement Mint, on The Growth Equation. We explored what it really takes to run a thriving business, especially in the ever-evolving marketing world.Brian shares his journey from entertainment marketing to launching his own agency, even landing his former boss as his first client! His passion for marketing keeps him energized through constant industry shifts.We dive into leading teams, navigating

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33:54

Top Hill Marketing Solutions: Navigating the World of...

The Growth Equation ·

2025/06/10

Sitting down with Rhys Southern for The Growth Equation was eye-opening. His story? It's the honest truth of building a business—the highs, the lows, the relatable journey we all face.Rhys started with Facebook ads for real estate but quickly saw the real need: local businesses needed to be found on Google. He made the leap into SEO, helping plumbers, landscapers, and accountants get noticed online.His genius move? Registering his business in both Australia and the Netherlands. This wasn't just

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31:25

The Future of Education Marketing with Tracie Parisi

The Growth Equation ·

2025/06/05

You've got to hear my conversation with Tracie Parisi, the force behind Student Convert. She's cracked the code on how educators attract and convert inquiries into enrollments. Tracie's entrepreneurial path — from property to indoor play, now leading marketing innovation — is genuinely captivating.We explored the cutting edge: how systems, automation, and AI are completely disrupting education marketing. Imagine tools like voice replication and AI agents making lead generation incredibly efficient

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34:30

Navigating the Digital Landscape: Insights from...

The Growth Equation ·

2025/06/03

In this episode, I’m joined by Emily Fitton from Punch Buggy, and her story is one every entrepreneur can relate to. Emily walks us through the early days—late nights, small wins, and the leap from freelancing to running a full-fledged agency with her husband, Ryan. We talk candidly about the realities of scaling a team, managing stress, and why sometimes less really is more when it comes to business growth.Emily shares how the Punch Buggy team weathered the storm during COVID-19, adapted to remote

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43:11

The Million Dollar Studio Mentor: Andrew Handosa's...

The Growth Equation ·

2025/05/29

In this episode of The Growth Equation, I have a great chat with Andrew "Doza" Handosa, the founder of Geronimo Academy. Doza walks us through his incredible journey of building multiple F45 studios into seven-figure businesses, then shifting his focus to coaching other studio owners to achieve similar success.We also dive into how he adapted during the pandemic by offering virtual workouts and renting out equipment, two moves that helped him stay connected with clients while keeping his business

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46:09

Authentic Leadership: Building a Thriving Remote Team...

The Growth Equation ·

2025/05/27

In this episode of The Growth Equation, I sit down with Sean Chaudhary, founder of Alchemy Leads, to talk about scaling a remote-first digital agency and leading with trust. From a solo start to a 35-person global team, Sean shares how he’s built a results-driven culture without micromanagement—and how integrating AI, cold outreach, and authentic branding has helped him stay ahead.Whether you’re growing your team, refining your leadership style, or looking for fresh ways to generate leads, this

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29:36

Bring Digital Performance: Matt Hodgson's Story and...

The Growth Equation ·

2025/05/22

Running a business isn't always smooth sailing—it comes with surprises, challenges, and valuable lessons. In this episode of The Growth Equation, I sit down with Matt Hodgson, founder of Bring Digital Performance, to dive into his entrepreneurial journey and the insights he’s gained along the way.Matt has been working in SEO since before Google existed, and today, his business specializes in digital performance, helping clients with SEO and paid search strategies. We explore his path from leaving a

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38:51

Scaling Up: Matt Jones' Journey in Trade Marketing

The Growth Equation ·

2025/05/20

In this episode, I had the real pleasure of speaking with Matt Jones from Tradie Web Guys. Matt’s journey is a cracking example of what happens when hands-on experience meets digital innovation. Starting out as a plumber, Matt transitioned into the world of marketing and tech, ultimately building a successful agency dedicated to helping trades-based businesses grow and thrive online.We unpacked his path from the job site to the digital space, exploring the pivotal moment when he realised his passion

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43:37

Making Your Mark: John Reid on Brand Distinction with...

The Growth Equation ·

2025/05/15

What does it really take to evolve from a generalist design studio into a razor-sharp brand consultancy? In this engaging episode, John Reid, the founder of Love Hate Design, unpacks the lessons learned from 18 years in the industry.We unpack the foundational principles that drive his work, starting with the power of a clear brand message. For John, it’s not just about attracting the right clients; it’s about creating a lens for every business decision. He dives into the importance of truly

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41:49

Decoding Data-Driven Marketing with Dave Levett

The Growth Equation ·

2025/05/13

In this engaging conversation on The Growth Equation, I had the pleasure of speaking with Dave Levett, the driving force behind Murmur, a thriving media and marketing agency right here in Australia. Dave shared the interesting story behind Murmur's name, inspired by a moment of reflection during a trip to Croatia. We delved into his career path, which took him from the bustling media scene in London with Sky UK to the leap of faith in starting his own consultancy that ultimately blossomed into

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32:38

Plan, Pivot, Prevail: Jens Hertzum’s Good Viking...

The Growth Equation ·

2025/05/08

In this episode of The Growth Equation, I sit down with Jens, the founder of Good Viking, a creative agency based in Auckland, New Zealand. Jens shares his fascinating journey from working at major television networks across London, Sydney, and New Zealand to launching his own business during the pandemic after unexpectedly losing his job.Together with his partner Sarah Finney, Jens has built Good Viking around a lean freelance model, tapping into a global network of creative talent rather than

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36:39

Matt Bijarchi on Building Blend: The Art of Agile...

The Growth Equation ·

2025/05/06

In this episode of The Growth Equation, I chat with Matt Bijarchi, founder and sole operator of West Hollywood’s creative production company, Blend. Matt walks me through his bold pivot from a traditional, partner-driven agency to a nimble one-person corporation focused exclusively on video and content creation. We dive into his unique hybrid model, part agency, part production house, and how he’s leveraged lean processes to deliver high-value, non‑union work directly to clients. Along the way, Matt

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36:59

The Andzen Way: Building a Business That Bounces Back

The Growth Equation ·

2025/04/29

This episode of The Growth Equation brings you inside the minds of Jason and Brenden, co-founders of Andzen, an email marketing and automation agency with a truly global footprint. Host Tristan Wright explores how they navigated the leap from corporate acquisition to startup life, and how they’ve used data, culture, and emerging tech to drive long-term agency success.Jason and Brenden talk openly about the stress and strategy of running a global marketing agency across Australia, the Philippines,

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33:52

Building Teams, Systems, and Success: A Conversation...

The Growth Equation ·

2025/04/24

In this episode of The Growth Equation, listeners are invited into the journey of Matthew Pezzimenti, founder of Conversion Kings, as he shares the real story behind building a thriving marketing agency. Matthew discusses how his early inspiration from "The 4-Hour Work Week" quickly gave way to the demanding reality of 80-hour work weeks, and he reveals the hard lessons learned about the difference between chasing revenue and achieving sustainable profitability.Throughout the conversation, Matthew

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30:37

Resilience and Reinvention: Nilan’s Entrepreneurial...

The Growth Equation ·

2025/04/22

Join me as I chat with Nilan, whose entrepreneurial journey from Sri Lanka to Australia is filled with powerful lessons on perseverance, reinvention, and the courage to lead with purpose. In this episode, Nilan opens up about the realities of starting over in a new country and the unique challenges he faced building Firehouse Technology and Mortar AI from the ground up. He discusses how cultural adaptation became a catalyst for innovation, and how he leveraged his diverse background to spot

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