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PODCAST

Marketing Happy Hour

Marketing Happy Hour

Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join host Cassie Tucker each week as she dives into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to

business marketing

All Episodes

00:32:56

Social Media Strategy Check-in: Navigating Trends and...

Marketing Happy Hour ·

2025/06/05

How do you create content for an audience you're not part of—but still connect on a deep, emotional level? That’s the magic Holley Long brings to the table. As a Social Media Specialist for The Bump (part of The Knot Worldwide), Holley leads with curiosity, storytelling, and strategy. In this episode, we talk about what it takes to market life’s biggest milestones—from weddings to new parenthood—while building trust and brand loyalty beyond the moment. She also shares what’s working across

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00:31:29

The 2-Step System That Will Streamline Your Content...

Marketing Happy Hour ·

2025/05/29

Creating great content isn’t about waiting for inspiration — it’s about building a system that works. In this episode, I’m joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling. Key Takeaways:// Great content doesn’t happen by

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00:32:16

The Brand-Creator Relationship Playbook | Lauren...

Marketing Happy Hour ·

2025/05/22

In this episode, I dive into the real evolution of the creator economy with Lauren Giovannetti, Creator Marketing Manager at Stan and expert on monetization strategy. Lauren has spent years helping creators turn their audiences into sustainable businesses—and guiding brands on how to partner with them in more strategic, scalable ways. We break down creator storefronts, email list power, and what brands are getting right (and wrong) in today’s landscape.Key Takeaways:// Why forward-thinking brands

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00:29:33

Where your Podcast Fits in Your Marketing Strategy |...

Marketing Happy Hour ·

2025/05/20

Is your podcast pulling its weight in your overall marketing strategy? In this episode, I sit down with podcast growth strategist Kylee Chandler, who’s helped industry giants like Amy Porterfield and Cathy Heller scale their shows into million-download machines. We talk about how to position your podcast as a key part of your brand's marketing ecosystem, the power of quizzes for list-building, and the often-overlooked episode strategies that turn passive listeners into super fans. Key

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00:36:10

Why You Should Be Customer-Obsessed as a Brand...

Marketing Happy Hour ·

2025/05/15

What does it really mean to be customer-obsessed in today’s ever-evolving brand landscape? In this episode, I sit down with Paige McCloud, Manager of Brand Strategy at Victoria’s Secret, to unpack how she builds consumer-first marketing strategies that blend data, creativity, and real-world experiences. From navigating experiential marketing to tracking emerging trends like AI and creator-led campaigns, Paige shares how she’s shaping the future of retail storytelling—while offering practical advice

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00:33:26

Rewind: The New Rules of PR Strategy and Brand...

Marketing Happy Hour ·

2025/05/08

In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually moves the needle. With experience across top-tier brands like PepsiCo, Ulta Beauty, and Coca-Cola, Kamara shares how her agency and in-house roles have shaped her approach to storytelling, retail strategy, and media impact. We dive into what makes a successful retail campaign, how she approaches product launches, and the emerging trends every

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00:45:08

Why Your Brand Partnerships Aren’t Working (And How...

Marketing Happy Hour ·

2025/05/01

What makes a media partnership actually work? In this episode, Carly Baker, Media Partnerships Lead at HubSpot Media Network, pulls back the curtain on what makes branded content succeed. With experience spanning talent management, business development, and audience growth across podcasts and YouTube, Carly shares what brands often get wrong when working with creators and how to think beyond vanity metrics. She offers a fresh perspective on how earned media can drive real growth, the underrated

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00:28:33

How I Built a Career by Taking BIG Risks and Pitching...

Marketing Happy Hour ·

2025/04/24

In this solo episode, I’m pulling back the curtain on the unexpected journey that’s brought me to where I am today—from pitching myself into my first full-time role, taking big risks in new cities, and leading teams at a young age, to launching a business and growing a podcast that changed everything. I’m sharing the biggest lessons I’ve learned along the way: why nothing is permanent, how to pitch yourself (even when you’re scared), the value of taking risks early, and how to constantly reassess

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00:31:27

The Formula for Standing Out in a Crowded Market |...

Marketing Happy Hour ·

2025/04/17

In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that’s rewriting the rules of wellness. We talk about what it really takes to build an authentic identity, how to craft a voice that stands out in a saturated market, and what marketers and founders need to know

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00:29:23

How to Scale Your Influencer Marketing Collaborations...

Marketing Happy Hour ·

2025/04/15

BONUS Episode – Influencer marketing is more than just pretty photos and promo codes—it’s a business strategy. In this episode, I’m joined by Theresa Gaarde, Head of Sales & Partnerships for Popular Pays by Lightricks, a platform that helps brands scale and streamline creator collaborations. Theresa shares the biggest wins (and missteps) she’s seen brands make in the creator economy—from avoiding vanity metrics to building smarter partnerships that go beyond the sponsored post. Whether you’re a

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00:32:27

Recruiter Talks: Selling Yourself, Networking +...

Marketing Happy Hour ·

2025/04/10

In this episode, I’m joined by Kelly Gordon, a recruiter at Creative People, to talk all things networking, personal branding, and how to stand out in today’s job market—all without sounding like everyone else in their DMs. Whether you're actively job hunting or just starting to think about your next move, this episode is packed with practical advice to help you build better connections, communicate your value, and attract opportunities long before you need them. Kelly also shares what’s working

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00:37:12

Turning Community and Experiences into Brand Loyalty...

Marketing Happy Hour ·

2025/04/03

Get job openings + marketing updates direct to your inbox, every Thursday: Join the email listHow do you take a brand from a category extension to a powerhouse of its own? Courtney Weis, Managing Director of Brand Marketing at FP Movement, joins us to break down how the brand evolved from Free People’s activewear line into a standalone force with over 50 stores. She shares the key strategies behind building brand momentum, crafting authentic influencer partnerships, and leveraging experiential

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00:17:13

Hate Networking? Here’s How to Build Connections That...

Marketing Happy Hour ·

2025/03/27

Solo Episode - Networking doesn’t have to feel awkward, forced, or transactional. In this episode, I’m breaking down how to build meaningful connections that actually lead to opportunities—without feeling weird about it. Whether you're a corporate marketer, an entrepreneur, or just starting out, I’ll share practical networking strategies you can use today.Key Takeaways:// Networking starts before the connection request. Engage with people’s content to get on their radar before reaching out.// Make

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00:35:47

Tips on Navigating the Job Market and Career Uncertainty

Marketing Happy Hour ·

2025/03/20

Trying to build a freelance business while job hunting? Feeling stuck in your career and unsure of your next move? You’re not alone. In this episode, I sit down with Ashley Cohen, a brand strategist and marketing consultant, who’s in the trenches figuring it all out.We get real about what it takes to stand out as a freelancer, price your work with confidence, and actually land clients. Ashley also shares her perspective on the current job market, what hiring managers are really looking for, and how

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00:35:24

Marketing That Makes Your Brand Unforgettable |...

Marketing Happy Hour ·

2025/03/13

What does it take to build a bold, culturally relevant brand that people actually want to engage with? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins me to share a peek behind the brands strategies across social media and content strategy, influencer marketing, PR, and brand activations. In this episode, Katelynn shares how DUDE Wipes keeps its audience hooked, maximizes influencer partnerships, and strategically invests in events and PR moments that drive brand awareness and

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00:49:39

How to Start a Podcast for Your Brand | Brad...

Marketing Happy Hour ·

2025/03/06

Thinking about launching a podcast for your brand but not sure where to start? This episode is your ultimate podcasting masterclass with Brad Chandler, Podcasting Strategist and Founder of Made by Varsity. We’re diving deep into why brands should be paying attention to podcasting, how to tackle the biggest hurdles, and what it takes to build a podcast that keeps listeners coming back.From choosing the right tech setup to growing your audience and optimizing for SEO, Brad shares expert insights on

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00:45:43

Your 3-Step Personal Branding Framework (+ How to Own...

Marketing Happy Hour ·

2025/02/27

Want to take control of your career? It starts with owning your personal brand, building confidence, and communicating your value—and today’s guest is here to show you how.Sheena Hakimian, marketing leader at Condé Nast and certified life coach, joins the show to break down her three-part framework for personal branding, how to clearly communicate your goals to leadership, and why becoming a problem solver is the key to career growth.Whether you’re looking to get promoted, switch industries, or

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00:47:23

Content That Converts: Building Brand Loyalty &...

Marketing Happy Hour ·

2025/02/20

How do you turn content into a thriving business? And more importantly—how do you do it while keeping your audience engaged, excited, and coming back for more?This week, we’re sitting down with Kyle Hagge, Chief of Staff at Morning Brew Inc., to dive deep into content strategy, email marketing, podcasting, and career growth in the media industry. Morning Brew has built a content empire with 15+ brands—so what’s their secret? Kyle shares the exact strategies that helped them scale, plus his best

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00:48:46

Smart Financial Habits for Young Professionals | Mike...

Marketing Happy Hour ·

2025/02/18

BONUS Episode: Let’s talk about money—because let’s be real, balancing student loans, saving for the future, and actually enjoying life can feel overwhelming. That’s why we’re bringing you a special finance episode with Certified Financial Planner® Mike Quattrochi, a millennial leader who’s helping young professionals build financial wellness without the stress.In this episode, Mike breaks down the biggest financial mistakes young professionals make (and how to avoid them), why employer benefits are

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00:54:34

Your Guide to Small Business Marketing | Brie...

Marketing Happy Hour ·

2025/02/13

In this episode, I sit down with Brie Shouppe, a marketing expert and storytelling strategist who helps brands define their identity and craft compelling content. We dive into small business (and entrepreneur) social media strategies, brand messaging, and how to create content that truly connects with your audience.Brie shares insights on common branding mistakes, the importance of defining your "why," and why real stories and real people drive the best engagement. Whether you're just

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109 results

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