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PODCAST

Marketing Without Rules

Lewis Vandervalk

Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point. From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired

business marketing

All Episodes

00:45:34

MRW #29 - How to Make Bookkeeping a Growth Tool for...

Marketing Without Rules ·

2025/05/27

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk engages in an enlightening conversation with Dan Platta, a blue collar dude who actually makes bookkeeping exciting. The discussion kicks off with Dan sharing his recent experience of being hacked on Facebook and the chaos that ensued. (don’t click sketchy links in messenger, people)Dan explains the critical importance of bookkeeping for businesses, emphasizing that good financial data helps companies make better decisions

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00:39:46

MWR #28 - How Strategic Marketing Built a Multi-Brand...

Marketing Without Rules ·

2025/05/20

In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Chris Chisholm, Marketing Director of Allied Junk Partners (comprised of Fire Dogs, Joseph's Junk Removal, Lug Away, and Junk Bear)Chris shares his journey from being a fireman to starting a junk removal business and eventually moving into marketing. He discusses the importance of building a strong brand, the efficacy of grassroots marketing efforts like yard signs and postcards, and the impact of consistent email

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00:46:19

MWR #27 - The Secret to Scaling Without Losing Your...

Marketing Without Rules ·

2025/05/13

In this episode of Marketing Without Rules, host Lewis Vandervalk chats with Al Levi, known as the Seven Power Contractor. Al shares his expertise on simplifying and systematizing contracting businesses using a robust seven-part framework. These 'seven powers' include planning, operating, financial, marketing, sales, staffing, and leadership. By implementing these principles, contractors can turn their chaotic operations into smoothly running and profitable ventures (that they don’t dread

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00:43:52

MWR #26 - The New Playbook for Home Service Sales in...

Marketing Without Rules ·

2025/04/29

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk chats with James Hatfield, Chief Revenue Officer at Live Switch, about innovative strategies to grow home service businesses. James reveals how leveraging Live Switch for virtual estimates can save time, increase closing rates, and extend service areas without needing to drive to every job site. He shares personal anecdotes from his days as a painting and power washing business owner and emphasizes the importance of

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00:42:36

MWR #25 - The Secret to Getting Off the Truck &...

Marketing Without Rules ·

2025/04/23

In this episode of Marketing Without Rules, host Lewis Vandervalk welcomes Brandon Vaughn, a Guinness World Record holder and renowned entrepreneur, who has scaled multiple service businesses and inspired over 20,000 business owners. They discuss Brandon's unique approach to differentiating his businesses through exceptional customer experiences and innovative marketing strategies. They delve into Brandon's treadmill journey towards better health, his initial business ventures, and the

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00:46:13

MWR #24 - The Simplest Way to Get Customers Talking...

Marketing Without Rules ·

2025/04/22

In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Matt Plapp, the CEO of America's Best Restaurants, to discuss innovative and out-of-the-box marketing strategies. The conversation covers a wide range of topics such as the importance of creating entertaining content on social media, retention strategies for businesses, and the concept of 'aim and expect' versus 'hope and pray' in marketing. Matt shares anecdotes from his journey, including how he became known as 'the orange

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00:45:45

MWR #23 - How Local Businesses Can Use AI to Work...

Marketing Without Rules ·

2025/04/16

In this episode of 'Marketing Without Rules', host Lewis Vandervalk welcomes seasoned AI consultant and digital strategist Jonathan Mast. Jonathan discusses how AI has revolutionized his ability to hyperfocus and achieve more, which led him to create 'White Beard Strategies.' He shares his journey of leveraging AI to amplify his brand, grow his business, and build a community of 400,000 entrepreneurs learning about AI. Jonathan provides insightful tips on using AI-driven tools to streamline

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00:30:15

MWR #22 - Why Home Service Businesses Need a Podcast...

Marketing Without Rules ·

2025/04/15

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk sits down with seasoned keynote speaker, comedian, author, and digital storyteller Sebastian Rusk. With over 15 years of experience in building online communities and founding the Podcast Launch Lab in 2016, Sebastian shares his insights on how podcasting can be a powerful tool for business growth and networking. The conversation delves into the challenges and benefits of starting a podcast, the importance of professional

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00:43:25

MWR #21 - The Genius Donut Marketing Trick That’s...

Marketing Without Rules ·

2025/04/09

In this episode of Marketing Without Rules, hosted by Lewis Vandervalk and sponsored by Blue Crocus Solutions, Lewis sits down with Dan, the owner of Dan's Holloway. Dan shares unique marketing strategies for his junk removal business—most notably, his consistent weekend donut deliveries to local furniture stores to nurture relationships and build a powerful referral network.He breaks down the importance of business specialization, focusing exclusively on furniture removal to streamline

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00:51:35

MWR #20 - The $1 a Day Method for Growing Service...

Marketing Without Rules ·

2025/04/08

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk welcomes social media and advertising expert Dennis Yu to discuss the innovative 'Dollar-A-Day' marketing strategy. Sponsored by Blue Crocus Solutions, this insightful conversation explores how home service businesses can leverage simple one-minute videos and minimal advertising budgets to significantly boost their online presence and engagement. Dennis shares actionable tips on creating compelling content, utilizing AI tools, and

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00:46:27

MWR #20 - The Easiest Way to Boost Your Local...

Marketing Without Rules ·

2025/04/02

In this episode of 'Marketing Without Rules', host Lewis Vandervalk speaks with James, the creator of the YacDaddy app that turns job site photos into cash through an innovative approach to content marketing. The show, sponsored by Blue Crocus Solutions, delves into how James transitioned from running a marketing agency to developing the YacDaddy app, which automates the process of creating SEO-optimized content and social media posts based on real job data. James discusses how the app

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00:49:18

MWR #19 - Marketing a Local Business Without a Big...

Marketing Without Rules ·

2025/04/01

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk chats with Dallin Huso, the founder of a seven-figure pool cleaning business in Arizona. Sponsored by Blue Crocus Solutions, the show delves into Dallin's journey from hating college to creating a thriving home service company with no prior experience. The conversation highlights Dallan's strategies for rapid business growth, including the vital role of power partners, effective hiring processes, and leveraging social media to

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00:50:10

MWR #17 How to Scale, Sell, and Dominate Any Industry...

Marketing Without Rules ·

2025/03/25

In this episode of Marketing Without Rules, host Louis Vander V talks with high-energy entrepreneur and business leader Lance Bachman, renowned for his 'build it to sell IT' philosophy. Lance has successfully founded, scaled, and sold several businesses across various industries, generating over a hundred million dollars. The discussion delves into Lance's approach to marketing, the importance of leadership, systems, and processes, and his effective business strategies. Lance also shares

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00:48:54

MWR #16 - The Future of SEO with Steven Schneider

Marketing Without Rules ·

2025/03/18

In this engaging episode of 'Marketing Without Rules' hosted by Lewis Vandervalk, we explore the creative world of SEO and content marketing with Steven Schneider, co-founder and CEO of Trio SEO. The discussion highlights Steven's journey from his initial business ventures to co-founding Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands. Steven shares valuable insights into the nuances of creating effective SEO content, emphasizing the importance of

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00:57:33

MWR #15 - Why Most Branding Sucks (And How to Fix It)...

Marketing Without Rules ·

2025/03/11

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk interviews Dan Antonelli, the founder and CEO of Kick Charge Creative, a branding agency specializing in home service businesses. Dan, with over 25 years of experience and more than 2,000 logos and brand identities to his name, shares his journey from manual lettering to becoming an authority in branding. He discusses the importance of a strong brand in business success, using examples from clients like Grasshopper Heating

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00:43:08

MWR #14: Scaling Your Business with Cold Email:...

Marketing Without Rules ·

2025/03/04

In this episode of 'Marketing Without Rules', host Lewis Vandervalk chats with Matt McQuinn, co-owner of the agency Coldlytics, to explore how businesses can effectively use cold email to generate leads and scale. The conversation dives into Matt's journey in starting Coldlytics, the challenges he faced, and the innovative solutions his company provides to automate and refine the cold email process. Key points include the importance of authentic and relevant outreach, tips for setting up

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00:55:47

MWR #13: Cracking the SEO & Social Growth Code With...

Marketing Without Rules ·

2025/02/25

In this episode of Marketing Without Rules, host Lewis Vandervalk speaks with Matt Diamante, the founder of Hey Tony, a marketing agency specialized in SEO and social media. With over a decade of experience and a vast Instagram following, Matt discusses his unique approach to creating engaging and actionable content. The conversation covers several topics including effective backlink strategies, the future landscape of SEO, the power of helpful content, and why Matt prefers Instagram as his primary

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00:53:47

MWR #12 - How Adam Hummel Became the Most...

Marketing Without Rules ·

2025/02/18

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk is joined by Adam Hummel of Grade A Haul-Away. Adam shares how he successfully grew his junk removal business using organic social media engagement and creative community involvement. The discussion delves into Adam's unique marketing strategies, including frequently posting humorous content, leveraging local Facebook groups, and hosting charitable yard sales. He emphasizes the importance of being authentic and proactively reaching

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00:46:59

MWR #11 - Building Commercial Relationships Like a...

Marketing Without Rules ·

2025/02/11

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk sits down with Taylor Chastain, founder of Up, Up and Away Hauling, to explore the journey of building a successful junk removal business. From the amusing origin story involving a toilet to achieving nearly one million dollars in revenue, Taylor shares the invaluable lessons learned along the way. Key discussions include the significance of building a strong team and brand, the importance of community engagement, and strategies for

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00:52:09

MWR #10 - Navigating Ads and Acquisition Channels for...

Marketing Without Rules ·

2025/02/04

In this episode of the 'Marketing Without Rules' podcast, host Lewis Vandervalk and guest Blake Snodgrass delve into the nuances of effective marketing strategies for businesses. They emphasize the importance of thinking outside the box and taking control of your lead generation rather than relying solely on lead providers. Blake, a seasoned agency consultant with over a decade of experience in digital marketing, shares his journey from ministry to entrepreneurship and highlights best

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