No BS Guide for Professionals

This week we continue our conversation with Bill Connolly in Part 2 on Content Marketing. We talk about storytelling, failure, and one of Bill's favorite topics, the meta. Bill Connolly's website: TheBillConnolly.com

Last week we talked about how the role of Product Marketing enables sales. This week and next we are going to talk about content marketing and how it helps Product Marketing tell the story. We enlisted the help of an expert and good friend of ours in this field, Bill Connolly. Bill is Director of Content at Monotype.

Last week we talked to Sales to get a different perspective on how Product Marketing and Sales interact. This week we are going to talk more specifically about how Product Marketing enables sales. And to help us better understand this topic, I am excited to introduce our next guest, Keri Miriello! Keri is the PMM for Cloud Platform at Atlassian.

Last week we spoke with Jenny Song, a Product Manager with a lot of experience working with Product Marketers at B2C orgs. Now, this week we are going to speak with someone from Sales, and get their take on how Product Marketing should (or should not) approach this function. To help us uncover the mysteries of Sales we have with us tenured Enterprise Saas Seller, Sean Prudden.

We’ve mentioned before that Product Marketing, Sales and Product Management are interconnected when it comes to GTM strategy. However it is no easy feat getting all three to play well in the sandbox. So we are going to talk to people from those teams and get first-hand advice on how Product Marketing can play well with others. Today we are going to start with Product and with us we have Jenny Song, Product Manager at Digit, the leading app for helping people save towards the things that matter

Last week we talked about what the f@#k Product Marketing even is and our experiences with getting into this career. Today we are going to talk to Saadi about her experiences in the battlefield and share the good, the bad, and the straight up sh!tshow that Product Marketing can be. Saadi has been leading the efforts of Sales enablement, product launches, and feature adoption at Singular, a Marketing Intelligence Platform for Growth leaders.

Let’s kick this podcast off the right way by asking the proverbial question “What the F@#% is Product Marketing?” In our first episode of the No BS Guide to PMM, we’ll answer this question and talk about why we started this podcast and what you can expect for each subsequent episode. This is REAL talk and we’re not gonna hold anything back by keeping this uptight and professional.