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PODCAST

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place.Each week, we deliver practical, hands-on strategies designed to help you:Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system

business marketing

All Episodes

27:24

The Business Growth Superpower You’re Probably...

Digital Dominance: Proven Marketing Strategies to... ·

2025/08/07

Summary In this episode of Digital Dominance, Jeffro welcomes Emmy-winning journalist and business storytelling expert Bofta Yimam, founder of StoryLead, to discuss why visibility is earned—not bought and how business owners can use storytelling to build trust, drive influence, and grow their income. Bofta shares the difference between strategic visibility and just making noise, the power of transformational moments, and how to align your personal brand with your business without feeling sel...

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28:05

Build a Business That Works Without You: How to...

Digital Dominance: Proven Marketing Strategies to... ·

2025/08/05

Summary In this episode of Digital Dominance, Jeffro interviews Andy Seeley, who runs two agencies, the Creatively Disruptive and Ashworth Strategy and the AI‑powered CRM CHI. Andy shares how to build a business that supports your life instead of consuming it. He challenges the “technician mindset,” explains how to delegate effectively, and shows how valuing your time leads to real growth. He also dives into how AI (via CHI) can fast‑track lead response, nurture prospects across communication...

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31:03

From Broke to $30M: Why Being Profitable is a Moral...

Digital Dominance: Proven Marketing Strategies to... ·

2025/07/31

Summary In this episode of Digital Dominance, Jeffro interviews RJon Robins, an attorney-turned-entrepreneur who built multiple eight-figure businesses by helping service-based business owners, especially lawyers run their firms like real businesses. RJon opens up about going broke despite being an expert in business systems and shares hard-earned wisdom on profitability, mindset, and marketing. This episode covers how personal problems often manifest as business problems, why profitability i...

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29:04

The HeyTony Playbook for Dominating Google and Social...

Digital Dominance: Proven Marketing Strategies to... ·

2025/07/29

Summary In this conversation, Matt Diamante discusses the importance of SEO and digital marketing strategies for small businesses. He emphasizes the need for proper keyword usage, the relevance of SEO in the age of AI, and the significance of creating helpful content. Matt also shares insights on future-proofing marketing efforts, building an omnichannel presence, and effective content creation strategies. He highlights the importance of growing an email list and leveraging social media...

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32:58

Why Random Acts of Marketing Are Destroying Your...

Digital Dominance: Proven Marketing Strategies to... ·

2025/07/24

Summary In this episode of Digital Dominance, Jeffro interviews Michael 'Buzz' Buzinski, founder of Buzzworthy Marketing, who shares insights on how B2B businesses can improve their marketing strategies. Buzz emphasizes the importance of focusing on a specific target audience, the significance of the Perfectly Profitable Prospect Profile (P3P), and the Rule of 26, which outlines three key metrics that can double revenue. The conversation also touches on common pitfalls in marketing, such as r...

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25:01

Ranking in ChatGPT and Google: What Actually Works in...

Digital Dominance: Proven Marketing Strategies to... ·

2025/07/22

Summary In this episode, Jeffro and Steven Schneider discuss the evolving landscape of SEO in the age of AI, emphasizing the importance of adapting strategies to remain visible and viable. They explore how businesses can build authority through backlinks and quality content, the significance of EAT (Experience, Authority, Trustworthiness) in SEO, and effective backlink strategies. Steven also shares insights on where small businesses should invest their SEO budgets for maximum impact, likeni...

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33:30

The Smartest Way to Use AI in Your Small Business...

Digital Dominance: Proven Marketing Strategies to... ·

2025/07/17

Summary In this conversation, Jeffro and Lauren discuss strategies for building an audience, the importance of consistency in marketing, and how to leverage AI for creative marketing and customer service. They emphasize the need for businesses to focus on long-term strategies rather than short-term wins, the significance of capturing customer information, and the potential of AI to enhance marketing efforts. Lauren shares practical advice on using video content and AI tools to improve custom...

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26:57

The Video Marketing Trifecta: Why Most Service...

Digital Dominance: Proven Marketing Strategies to... ·

2025/07/15

Summary In this episode, Tim Bradley, co-founder of Pennant Video, shares insights on how service-based businesses can leverage video to build trust, educate prospects, and convert interest into action. With nearly two decades of experience helping B2B brands like Cisco and Hitachi, Tim discusses when to start thinking about video, the video marketing trifecta, and how businesses can use video as part of their customer journey. He also provides tips on how to create customer stories, use AI t...

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20:25

What I Learned from 100+ Websites for Service Businesses

Digital Dominance: Proven Marketing Strategies to... ·

2025/07/12

After working on hundreds of websites, I've seen the same problems—and the same missed opportunities—over and over again. In this video, I’m sharing 37 brutally honest lessons I’ve learned about what makes a website actually work for service-based businesses. Whether you’re a roofer, a therapist, or a consultant, these lessons will help you: Stop losing leads from a bad websiteBuild trust with your visitorsImprove your site’s performance and rankingGet more calls, form submissions, and cust...

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30:40

Becoming the Go-To Expert: Branding with Authority...

Digital Dominance: Proven Marketing Strategies to... ·

2025/07/10

Summary In this episode, Christine Blosdale, a five-time bestselling author, media personality, and expert authority coach, discusses how entrepreneurs can rise above the competition and build undeniable authority in their niches. Christine shares her insights on overcoming imposter syndrome, the importance of authenticity, and how branding can help entrepreneurs stand out. She emphasizes the need to get external feedback to refine one's brand and offers actionable steps, including leveragin...

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25:54

From Ego to Impact: Building Trust in a Digital World...

Digital Dominance: Proven Marketing Strategies to... ·

2025/07/08

Summary In this episode of Digital Dominance, Jeffro interviews Frederick Weiss, a seasoned marketing executive, about the importance of human connection in marketing, even in the age of social media algorithms and AI-generated content. Frederick, who currently leads marketing at Snet Communications and is the author of a book on confidence and collaboration, emphasizes how businesses can break free from algorithmic traps by focusing on authentic engagement. He shares insights into how to con...

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26:28

Smarter Marketing, Faster Growth: Lessons from 5,000+...

Digital Dominance: Proven Marketing Strategies to... ·

2025/07/03

Summary In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses the evolving landscape of marketing in the age of AI. He emphasizes the importance of leveraging AI tools while maintaining a human touch in service businesses. Erik shares insights on common marketing mistakes, the significance of tracking performance, and introduces the Hawke Method, which focuses on awareness, nurturing, and trust. He also provides practical advice for small businesses looking to scale and h...

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20:53

Scooping up Millions: What Every Service Business Can...

Digital Dominance: Proven Marketing Strategies to... ·

2025/07/01

Summary In this episode of Digital Dominance, host Jeffro interviews William Milliken, founder of SwoopScoop, a successful dog poop removal service. William shares his journey from a joke idea to a multimillion-dollar business, emphasizing the importance of smart marketing, particularly through Facebook ads and community engagement. He discusses the challenges and successes of scaling operations, managing employees, and the unique aspects of running a niche service business. William also hig...

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27:32

Wikipedia, Reputation, and the Rise of AI: What Every...

Digital Dominance: Proven Marketing Strategies to... ·

2025/06/26

Summary In this episode, Jeffro and Bill Beutler discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management. They explore the challenges smaller businesses face in gaining visibility on the platform, the importance of notability, and the strict guidelines surrounding edits. Bill shares insights on how to navigate Wikipedia effectively, manage negative coverage, and build a long-term online reputation strategy that incorporates earned media ...

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22:48

Is Open Source The Answer To Data Privacy And...

Digital Dominance: Proven Marketing Strategies to... ·

2025/06/24

Summary In this episode of Digital Dominance, Jeffro interviews David Young, a pioneer in cloud computing and open source technology. They discuss the significance of open source software for businesses, emphasizing its cost-effectiveness, flexibility, and privacy advantages over proprietary solutions. David explains how open source tools can empower businesses to maintain control over their data and adapt their software to meet specific needs without the constraints of traditional SaaS plat...

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24:21

Why Your Website Isn’t Converting (And What to Do...

Digital Dominance: Proven Marketing Strategies to... ·

2025/06/19

Summary In this episode, Jeffro and Cody Jensen delve into the intricacies of conversion rate optimization (CRO), discussing its significance beyond merely increasing website traffic. They explore the importance of testing, diagnosing conversion issues, common mistakes businesses make, and the role of trust signals and website performance in enhancing conversions. Cody shares actionable insights and strategies for businesses to improve their conversion rates effectively. Takeaways Convers...

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23:49

Prompting Your Way To Success: AI Strategies For...

Digital Dominance: Proven Marketing Strategies to... ·

2025/06/17

Summary In this episode, Jeffro and Jonathan Mast discuss the transformative role of AI for small business owners. They explore various AI tools, the importance of effective prompting, common mistakes in AI usage, and how AI can enhance marketing and operational efficiency. Jonathan emphasizes the need for action and experimentation with AI, encouraging listeners to embrace these technologies to amplify their skills and improve their business processes. Takeaways AI is a game changer for ...

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20:40

How to Navigate the Transition to Paid Advertising...

Digital Dominance: Proven Marketing Strategies to... ·

2025/06/12

Summary In this episode, Jeffro and Kym Insana discuss the transition from organic marketing to paid advertising, exploring when businesses should make the switch, how to choose the right ad platform, and common mistakes to avoid. Kym emphasizes the importance of understanding your audience, being unique in your advertising, and treating ad spending as an investment rather than a cost. The conversation provides valuable insights for business owners looking to enhance their marketing strategi...

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20:43

Why Native AI Is Better Than AI Add-ons And How To...

Digital Dominance: Proven Marketing Strategies to... ·

2025/06/10

Summary In this episode, Jeffro and Mohan Rao discuss the transformative impact of AI on service-based businesses, focusing on the distinction between AI native and traditional SaaS products. They explore strategies for scaling businesses using AI, the importance of productizing services, and how KnownWell can enhance client management. The conversation emphasizes the need for a human touch in AI integration and addresses common pitfalls in adopting AI technologies. Takeaways AI is transformi...

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21:01

Your Story Isn't Fluff, It's A Proven Way To Connect...

Digital Dominance: Proven Marketing Strategies to... ·

2025/06/05

Summary In this episode of Digital Dominance, Jeffro and Edgar Li discuss the critical role of storytelling in building a brand's credibility and authority. Edgar shares insights on how to craft compelling narratives that resonate with audiences, the importance of understanding your audience, and the balance between storytelling and practical audience-building strategies. They explore common mistakes entrepreneurs make in storytelling, the significance of authenticity, and the value of long-...

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140 results

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