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PODCAST

The Story of a Brand Show

CommerceFocused Media, Inc.

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand"s evolution. Who knows, you may even discover a few new products that become faves.

business entrepreneurship

All Episodes

58:46

The Clear Cut - From Side Hustle to Full-Fledged...

The Story of a Brand Show ·

2025/08/15

I had such a fascinating conversation with Olivia Landau, Co-founder & CEO of The Clear Cut. What started as her passion for educating people about diamonds has evolved into a thriving modern brand that’s revolutionizing the way couples shop for engagement rings. Olivia shared how she went from being a gemologist and content creator to running a direct-to-consumer company that blends education, transparency, and trust at the heart of every customer interaction. What struck me most was how The

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01:05:30

The Original Southside - A Cocktail Born from Family...

The Story of a Brand Show ·

2025/08/15

I had the pleasure of sitting down with Meredith Mills-Merritt, Founder of The Original Southside, and this was such a fun and refreshing conversation, literally. From the very first sip of her canned cocktail, I was blown away by how crisp, light, and perfectly balanced it tasted. What really struck me, though, was how much heart and thoughtfulness went into every detail of this brand, from the family recipe it was inspired by to the intentional choice of organic, clean ingredients. Meredith’s

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59:03

Octavia Morgan - Fragrance Sensitivity Is Real. This...

The Story of a Brand Show ·

2025/08/07

When I think of founder stories that move me to my core, Octavia Morgan’s journey is right at the top. In this episode, I sit down with Octavia Morgan, CEO and Creative Director of Octavia Morgan, to discuss building a fine fragrance brand rooted in intention, courage, and community. From her early mornings in meditation to the emotional moment a customer cried after finally finding a scent she could wear, this is a conversation about listening to your calling, even when it’s scary. Octavia left

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01:10:42

NoNormal - Made for and by Coffee Lovers and Outdoor...

The Story of a Brand Show ·

2025/08/07

When I first saw the product from NoNormal, I was intrigued. A coffee paste… in a tube? I’d never seen anything like it. But as someone who loves coffee and spends a lot of time outdoors, I instantly got the appeal. In this episode, I chat with Alexander Haberlin, co-founder of NoNormal, about how a backcountry hike in Switzerland sparked a completely new way to experience coffee and how it evolved from a spray-painted tomato paste tube to a beautiful, functional, adventure-ready product. We go

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01:01:23

Native Pet - Gut Health Goes to the Dogs

The Story of a Brand Show ·

2025/08/05

I had a blast sitting down with Dan Schaefer, Founder & CEO of Native Pet. We kicked things off with gratitude. Dan shared how his wife was his “first angel investor,” backing his leap from BCG into entrepreneurship while raising a young family. From there, we got into the big idea behind Native Pet: “around-the-bowl nutrition.” Instead of trying to replace what’s in your dog’s bowl, Native Pet helps pet parents customize it with clean-label, effective supplements dogs actually love to eat. Dan

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01:09:58

Coco5 - The Athlete-Backed Brand Moms Love

The Story of a Brand Show ·

2025/07/31

I had the pleasure of sitting down with James Reynolds, Co-CEO and Co-founder of Coco5, and what a conversation it was. From the South Side of Chicago to Wall Street to the beverage aisle, James’s journey is packed with powerful lessons on grit, reinvention, and staying true to your purpose. He opened up about a pivotal moment in college that transformed his life — when he walked away from basketball to pursue academics — and how that same clarity of purpose led him to fall in love with a product

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57:35

BusterBox - From Zero to Thousands of Happy Dogs

The Story of a Brand Show ·

2025/07/30

In this episode of The Story of a Brand, I sit down with Gary Redmond, co-founder of BusterBox, a subscription box that delivers joy straight to your dog’s doorstep. What started as three friends looking to create something fun and meaningful quickly became one of the fastest-growing dog subscription brands in Europe. Gary shares the ups and downs of starting a business from scratch, from packing boxes by hand in a tiny apartment to now serving thousands of happy dog parents every month. What I

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01:10:11

MTE - A Better Way to Recharge

The Story of a Brand Show ·

2025/07/29

On this episode of The Story of a Brand, I sat down with Jeff Boyd, founder of MTE, a wellness brand that’s redefining how we think about energy, recovery, and mood. What started as a personal quest to feel better and support the people closest to him turned into a full-spectrum product created with intention, science, and heart. Jeff gets candid about burnout, anxiety, and how most of us are just trying to show up as our best selves in a world that doesn’t make it easy. This conversation isn’t

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52:32

Diestel Family Ranch - What Real, Responsible Food...

The Story of a Brand Show ·

2025/07/25

What does it mean to steward a family legacy while completely rethinking how food is raised? In this episode, I sat down with Heidi Diestel of Diestel Family Ranch, a fourth-generation turkey farmer who's not afraid to ask hard questions about the food system and make bold changes. Heidi brings a rare mix of tradition, transparency, and a challenger mindset to an industry that often resists change. We talked about everything from regenerative agriculture to redefining what “better” means in the

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59:26

Avocado Mattress - What Makes a Mattress Truly Organic?

The Story of a Brand Show ·

2025/07/23

When I think of a product worth buying and a brand worth supporting, Avocado Mattress is at the top of my list. In this episode, I sat down with Vy Nguyen, Co-CEO of Avocado Mattress, to discuss what it truly takes to build a mission-driven, vertically integrated company in a category dominated by commodity players. Vy’s story is rooted in deep gratitude for his family’s immigrant journey, and he brings that same heart and intention to everything he does—from sourcing organic materials to

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01:02:32

Cordina Hair - Creating Confidence, One Curl at a Time

The Story of a Brand Show ·

2025/07/22

In this episode, I sit down with Yanika Cordina, the founder and creative mind behind Cordina Hair, a brand built on innovation, determination, and one incredibly clever invention. What started as a DIY experiment to solve her hairstyling challenge has turned into a viral beauty tool trusted by thousands of women worldwide. Yanika walks us through her journey of turning a homemade prototype into a product featured by media outlets and sold globally. What I loved most about this conversation is

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54:58

Snoozy - Helping You Sleep, One Gummy at a Time

The Story of a Brand Show ·

2025/07/17

In this episode, I sit down with Chris Abbenda and Owen Martinetti, the dynamic duo behind Snoozy, a functional gummy brand that’s reimagining how we think about sleep, stress, and chill. What started as a curiosity about CBD quickly evolved into a product line that’s all about helping people wind down without the fuzziness or stigma of traditional solutions. We delve into everything from product formulation to branding, as well as how they’re breaking into retail by creating real value for both

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01:03:41

Compass Rose Ventures - Good Ideas Don’t Scale...

The Story of a Brand Show ·

2025/07/16

In this episode, I sit down with Rose Hamilton, a powerhouse marketing strategist, CPG advisor, and the founder of Compass Rose Ventures. Rose shares an honest, insightful look into what it takes to build, grow, and scale a consumer brand in today’s landscape, from digital-first storytelling to the emotional resilience founders need to survive the chaos of retail and fundraising. This conversation is packed with wisdom earned from years in the trenches, advising some of the most innovative brands

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54:16

Resbiotic - The Gut-Lung Axis Explained

The Story of a Brand Show ·

2025/07/16

In this episode, I sit down with C. Vivek Lal, MD, FAAP, a physician-scientist and the founder & CEO of Resbiotic, to explore the incredible connection between our gut microbiome and respiratory health. Dr. Lal shares how his clinical work with premature infants inspired a deeper dive into gut-lung science, ultimately leading to the development of Resbiotic—a science-first wellness brand that’s bridging the gap between clinical research and everyday health. What really struck me in this

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59:17

Bare Kind - How Socks Became a Force for Good

The Story of a Brand Show ·

2025/07/11

In this episode, I sit down with Andrew Kemp, the passionate owner of Bare Kind, a brand of bamboo socks that’s on a mission to save endangered animals one step at a time. What began with a desire to create a feel-good product has grown into a purpose-driven business that partners with over 30 animal charities, donates 10% of profits, and makes every sock design count. What I love about this conversation is how grounded Andrew is in the belief that consumer products can—and should—do good. We

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57:04

Flower Shop Perfumes Co. - Blending Art, Emotion,...

The Story of a Brand Show ·

2025/07/10

In this episode, I sit down with Isaac LeKach and Lillian Shalom, the creative and entrepreneurial duo behind Flower Shop Perfumes Co., a brand that’s blurring the lines between scent, art, and emotion. What struck me most about our conversation is how personal their approach to fragrance is. For them, perfume isn’t just about smelling good; it’s about storytelling, self-expression, and creating a deeply emotional, almost spiritual experience for the wearer. We talk about everything from product

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01:05:43

Fresh - This Brand’s Soul Is in Every Jar

The Story of a Brand Show ·

2025/07/10

In this episode, I sit down with Lev Glazman and Alina Roytberg, the visionary duo behind Fresh, one of the most iconic beauty brands of the last three decades. What began as a small apothecary shop in Boston evolved into a global brand renowned for blending modern skincare with timeless rituals. Lev and Alina share their journey with such openness—from selling artisanal soaps wrapped in hand-stamped paper to pioneering innovations like soy face cleanser and sugar lip treatments. What makes this

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58:53

Delavie Sciences - Why This Brand Says No to the...

The Story of a Brand Show ·

2025/07/09

In this episode, I sit down with Kyle Landry, PhD, a scientist-turned-entrepreneur who’s bringing literal space-age technology to the skincare world. As the President and Co-founder of Delavie Sciences, Kyle shares how a partnership with NASA led to the discovery of a one-of-a-kind extremophile—an organism found on the outside of the International Space Station—that now powers their cutting-edge skincare line. This isn’t just about beauty—it’s about real science, real function, and rethinking how

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01:01:49

Hiya Health - No Sugar, No Dyes, No Compromises

The Story of a Brand Show ·

2025/07/03

In this episode, I sit down with Darren Litt, the founder of Hiya Health, a mission-driven kids' wellness brand that’s reimagining what it means to raise healthy children. Darren shares how a single disappointing Amazon order led him down a path of obsession with better ingredients, smarter packaging, and more meaningful health experiences for kids and families. What started with taste tests from his daughters turned into a national movement to clean up the children’s supplement space. What I

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55:04

SET ACTIVE - Bootstrapped and Bold

The Story of a Brand Show ·

2025/07/01

In this episode, I sit down with Lindsey Carter, the Founder and CEO of SET ACTIVE, a brand that has reshaped how women experience athleisure—not just in terms of function, but also in terms of feeling. Lindsey shares her raw and powerful journey, from bootstrapping the brand at 25 with zero funding to building a movement rooted in authenticity, storytelling, and unmatched community connection. Her story is one of resilience, vision, and redefining what it means to be “active.” What I love about

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1,356 results

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