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PODCAST

Simply Hooked: A Crochet Podcast

Want to grow your crochet skills and create a life you love through creativity? Simply Hooked: A Crochet Podcast helps you do exactly that. I’m Marcy Gardner—crochet designer, entrepreneur, and mom—and each week I bring you crochet inspiration, beginner-friendly amigurumi tips, and creative business strategies designed for makers like you. From selling at craft fairs to making meaningful gifts, this podcast is about using your yarn and your gifts to bring joy, freedom, and impact. If you dream of

leisure crafts

All Episodes

00:05:02

Why I Changed the Name—and Why It’s OK to Pivot

Simply Hooked: A Crochet Podcast ·

2025/06/19

Welcome to the very first episode under our brand-new name: Creative & Called! In today’s episode, I’m sharing the heart behind the change, why I felt led to shift the direction of this podcast, and how sometimes the best thing we can do in business (and life) is pivot.If you’ve ever felt stuck trying to force something to work the way you thought it was supposed to—or if you’ve started a project that ended up evolving into something entirely different—you’re not alone.This episode is your

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00:05:12

Threads of Wisdom Mini-Episode: The Power of Thoughts

Simply Hooked: A Crochet Podcast ·

2025/06/16

Welcome to Threads of Wisdom, my mini-episode series within Simply Hooked: A Crochet Podcast. In this episode, I reflect on a powerful quote from Earl Nightingale: “You become what you think about.”Inspired by his iconic recording, The Strangest Secret, I explore how our thoughts shape our actions, success, and overall quality of life. Just like in crochet, where each stitch builds something beautiful, our thoughts create the fabric of our lives. I share practical ways to take control of your

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00:15:23

Scaling Your Crochet Business Mini-Series [Part 8]...

Simply Hooked: A Crochet Podcast ·

2025/06/12

It’s the final episode of my 8-part mini-series on scaling a handmade business—and today, we’re talking about the most important lesson of all: mindset.You can have all the strategies in the world—SEO, photography, email funnels, product design—but if your beliefs, energy, and inner world aren’t aligned, you’ll hit a ceiling every time. In this episode, I’m pulling back the curtain on the internal work that’s fueled my biggest growth. We’ll talk about how to shift from hustle to alignment, from fear

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00:27:10

Scaling Your Crochet Business Mini-Series [Part 7]...

Simply Hooked: A Crochet Podcast ·

2025/06/05

Welcome back to Simply Hooked: A Crochet Podcast! In Part 7 of my 8-part mini-series on scaling a crochet business, I’m pulling back the curtain on the tools and systems that keep my creative business moving forward—while juggling a full-time job, a toddler, and a bustling household. From Canva and Trello to Shopify, Mailchimp, and even ChatGPT, I’m sharing the platforms and processes I rely on daily to stay organized, show up consistently, and bring my ideas to life without burning out.Whether

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00:14:39

Scaling Your Crochet Business Mini-Series [Part 6]...

Simply Hooked: A Crochet Podcast ·

2025/05/29

In this episode, we're talking all about one of the most important tools in your creative business—your email list. Social media is fun and flashy, but it’s not always reliable. Algorithms change, accounts get hacked, and posts can get buried. But your email list? That’s yours. Today, I’m breaking down why building an email list is one of the smartest moves you can make as a maker or creative entrepreneur—and how it gives you a direct, personal way to connect with your audience anytime you

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00:20:00

Scaling Your Crochet Business Mini-Series [Part 5]...

Simply Hooked: A Crochet Podcast ·

2025/05/22

Today, we’re diving into one of the most underestimated (yet powerful) elements of a successful handmade business: photography, graphics, and branding. When you're selling online, your images are everything. Before anyone clicks “buy,” they’re judging your product with their eyes—and trust me, your visual presentation matters.In this episode, I’m sharing:✨ My go-to setup for product photography 📸 Why I ditched the lightbox and started using my front porch📷 The difference a DSLR camera can make—and

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00:15:31

Scaling Your Crochet Business Mini-Series [Part 4]...

Simply Hooked: A Crochet Podcast ·

2025/05/15

Welcome back to Simply Hooked: A Crochet Podcast! In this episode, we’re diving into one of the most powerful (and often overlooked) strategies for growing your crochet business—organic traffic. Imagine waking up to sales every day, not because you ran an ad, but because people found you through Pinterest, Google, or YouTube. That’s the magic of organic traffic, and it’s key to creating a sustainable business.I’m breaking down the best strategies for driving organic traffic, including:🧶 Why

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00:24:06

Scaling Your Crochet Business Mini-Series [Part 3]...

Simply Hooked: A Crochet Podcast ·

2025/05/08

Welcome back to my 8-part mini-series on the lessons that helped me scale my crochet business! So far, we’ve covered multiple revenue streams and SEO, and today’s episode is all about how to position your products in a way that makes them irresistible. 🧸💖Here’s the game-changer: People don’t just buy crochet patterns or finished plushies—they buy what those things mean to them. Once I realized this, my entire approach to marketing shifted. Today, I’m sharing how to reframe your products with

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00:02:26

[BOOK SIGNING MAY 10] Come say hello!

Simply Hooked: A Crochet Podcast ·

2025/05/05

Just a quick episode announcing the book signing of my first published pattern book, Crochet Snuggle Buddies. If you are local to the Triangle in North Carolina, come grab a copy and say hello! :)

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00:24:06

Scaling Your Crochet Business Mini-Series [Part 2]...

Simply Hooked: A Crochet Podcast ·

2025/05/01

Hey friends! Welcome back to Simply Hooked: A Crochet Podcast! Today, we’re diving into part two of my 8-part series on scaling my crochet business—and we’re tackling a game-changer: SEO. If you’ve ever uploaded a product to Etsy, your website, or Pinterest and wondered, Why isn’t anyone finding this?, this episode is for you!For years, I ignored SEO, thinking I could just "make cute things" and people would find them. Spoiler: they didn’t. Once I got serious about growing my business, I took a deep

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00:19:48

Scaling Your Crochet Business Mini-Series [Part 1]...

Simply Hooked: A Crochet Podcast ·

2025/04/24

Welcome back to Simply Hooked: A Crochet Podcast! I’m your host, Marcy—a crochet artist, mom, and creative entrepreneur. Today, I’m kicking off an exciting 8-part mini-series where I’m pulling back the curtain on the biggest lessons I’ve learned while scaling my crochet business.In Part 1, we’re diving into a game-changing strategy: multiple revenue streams. When I first started, I thought selling on Etsy was enough—but I quickly learned that relying on a single income source is risky. So, in this

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00:08:07

Threads of Wisdom Mini-Episode: The Power of Imagination

Simply Hooked: A Crochet Podcast ·

2025/04/21

What if the life and business I dream of are already within my reach—just waiting for me to see them clearly? In thisThreads of Wisdom mini-episode, I’m diving into the incredible power of imagination, inspired by the teachings of Neville Goddard.Imagination isn’t just for dreaming—it’s the force that shapes reality. I’ll share how I use visualization to design crochet patterns, grow my business, and create a life of creativity and freedom. Plus, I’ll walk you through simple steps to help you

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00:12:10

Beginner’s Guide to Demystifying Yarn: A Guide to...

Simply Hooked: A Crochet Podcast ·

2025/04/17

Crochet is such a fun and rewarding craft, but if you're just starting out, choosing the right yarn can feel overwhelming. With so many fibers, weights, and textures available, how do you know which one is best for your project? 🤔In this episode, we’re breaking it all down! From the characteristics of cotton, wool, acrylic, and blended fibers to understanding yarn weights and reading labels, you’ll gain the confidence to pick the perfect yarn every time. Whether you're crocheting cozy blankets,

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00:41:04

From 9-to-5 to Yarn Shop Dream: Heather Burns’...

Simply Hooked: A Crochet Podcast ·

2025/04/10

Have you ever dreamed of turning your creative passion into a full-time business? That’s exactly what Heather Burns did! In this episode of Simply Hooked: A Crochet Podcast, I sit down with Heather, owner of The Knotty Sheep, a charming yarn shop in downtown Wake Forest, North Carolina.Heather’s journey wasn’t a straight path—she left the traditional 9-to-5 world to follow her love for fiber arts, faced challenges along the way, and built a thriving creative business. We dive into what it’s really

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00:23:08

How Your Mindset, Energy & Focus Are Quietly Crafting...

Simply Hooked: A Crochet Podcast ·

2025/04/03

Out of 300 million possibilities, you made it. That alone is proof—you were created on purpose, for a purpose. In this episode of Simply Hooked: A Crochet Podcast, I’m sharing a message that’s been on my heart for over a year. It’s about energy, frequency, and how the way we think, feel, and show up in the world shapes our reality.I’ll walk you through how I went from skepticism to a full-on shift in how I live and create—by understanding that your internal world truly creates your external one

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00:15:36

Why Every Creative Entrepreneur Should Read The...

Simply Hooked: A Crochet Podcast ·

2025/03/27

Hey friends, welcome back to Simply Hooked: A Crochet Podcast! I’m Marcy—crochet artist, mom, and creative entrepreneur—here to help you unlock your creativity through the art of crochet while embracing what makes you uniquely made.In today’s episode, we’re diving into a book that should be on every creative entrepreneur’s reading list: The Alchemist by Paulo Coelho. This timeless novel is more than just a story—it’s a powerful guide to pursuing your dreams, embracing the journey, and trusting in

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00:37:48

Balancing Creativity, Motherhood, and Business with...

Simply Hooked: A Crochet Podcast ·

2025/03/20

In this episode, I sit down with Sarah Carney, the talented maker behind Blue Tomato Handmade, where she creates adorable felt play foods and beautifully crafted polymer clay ornaments, stitch markers, and sweater clips. As a stay-at-home mom homeschooling her two daughters, Sarah shares how she juggles family life, teaching, and running a handmade business. We talk about her creative process, the challenges of wearing multiple hats, and the joy of turning a passion into a thriving venture.If you're

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00:22:05

5 Proven Tips to Sell Crochet Successfully at Craft...

Simply Hooked: A Crochet Podcast ·

2025/03/13

Hey friends, welcome back toSimply Hooked: A Crochet Podcast! I’m Marcy—crochet artist, mom, and creative entrepreneur. If you’ve ever wondered how to have a successful craft market experience, this episode is for you!I’m sharing5 proven tips to help you sell more crochet at craft markets—from choosing theright market to crafting theperfect booth setup, selectingbest-selling products, andpricing strategies that actually work. With 10 years of experience selling at markets (and plenty of lessons

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00:17:05

How I Landed a Book Deal & Got My Crochet Designs on...

Simply Hooked: A Crochet Podcast ·

2025/03/07

Hi friends! It’s Marcy, and I’ve got an exciting episode for you today. I’m sharing the behind-the-scenes story of how I landed a pattern book deal with a major publisherand got my amigurumi designs featured on the cover of an international crochet magazine. And guess what? My crochet pattern book officially launches TODAY, March 7, 2025! Saying that out loud still feels surreal.In this episode, I take you back to where it all started—how one podcast episode sparked an idea, the cold emails I sent

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00:07:08

Threads of Wisdom Mini-Episode: The Law of Growth

Simply Hooked: A Crochet Podcast ·

2025/03/06

Welcome to Threads of Wisdom, a mini-episode series within Simply Hooked: A Crochet Podcast. In this episode, I explore the profound concept of the Law of Growth, inspired by Earl Shoaff’s teachings on success and personal development.Just like planting seeds in a garden, achieving your dreams requires intention, patience, and consistent nurturing. I’ll share Shoaff’s timeless wisdom on how small, daily actions can steer you toward your goals, the importance of trusting the process, and how growth

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