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PODCAST

The Franchise Marketing Show

Coconut Marketing

Here at Coconut we"re dedicated to discussing marketing within the franchise industry. Every two weeks we talk to a marketing expert and see how franchises can use their tips and insights within their industry.

business marketing

All Episodes

00:24:48

George Pomfret from Franchise Resales

The Franchise Marketing Show ·

2024/11/13

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Steph sits down with George Pomfret from Franchise Resales to discuss the world of buying and selling franchise businesses. George shares his expertise on the resale market, offering valuable insights into what both franchise buyers and sellers need to know to navigate the process successfully. From understanding franchise valuations to preparing a business for sale, they explore the key factors that

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00:10:35

Susan Poulsen from AdPlenty

The Franchise Marketing Show ·

2024/11/13

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Mark interviews Susan from ADPlenty, a dynamic franchise in the advertising and marketing sector. Susan shares the story of ADPlenty’s growth, how they’ve developed a unique approach to helping businesses build effective marketing strategies, and the importance of leveraging local knowledge through franchising. They discuss the key factors behind ADPlenty's success, the challenges of scaling a

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00:10:47

Lee Roberts from Greenshield Group

The Franchise Marketing Show ·

2024/11/13

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Steph speaks with Lee Roberts from The Greenshield Group about their exciting journey in the clean renewable energy sector. Lee shares how Greenshield Group is helping to shape the future of energy by providing sustainable solutions, and the role their franchise model plays in expanding access to renewable energy services. From the challenges of entering a fast-evolving industry to the rewards of

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00:19:35

Mark Whitwood from Active Sports

The Franchise Marketing Show ·

2024/11/13

In this special episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, we’re joined by Adam Lovelock from Coconut Marketing and special guest Mark Whitwood, founder of Active Sports. Dive into the story of Active Sports, which began its journey in 2005 as Active Soccer, as Mark shares the evolution of his franchise from local soccer training to a thriving, nationwide sports franchise. Adam and Mark discuss the highs and lows of the franchising journey, key

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00:19:12

Martyn Ward from Cafe2U

The Franchise Marketing Show ·

2024/11/13

In this episode of The Franchise Marketing Show, recorded live at the National Franchise Exhibition, Steph sits down with Martyn from Cafe2U to delve into his inspiring franchising journey. Martyn shares the story behind Cafe2U, revealing how he grew the mobile coffee franchise into a beloved brand that brings quality coffee to people on the go. They discuss the secrets behind crafting the perfect cup, building a loyal customer base, and the unique challenges and rewards of running a mobile

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00:12:34

The State of Franchise Marketing UPDATE

The Franchise Marketing Show ·

2024/11/04

Welcome to The Franchise Marketing Show, where hosts Mark and Adam dive deep into the ever-evolving world of franchise marketing. In each episode, these seasoned experts explore how franchise marketing strategies have transformed over the past few years, analyzing the shifts in consumer behavior, digital marketing trends, and innovative branding approaches that are reshaping the industry. They tackle topics like the impact of remote work on franchise operations, the rise of digital-first campaigns,

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00:15:35

The BIG problem with Franchise Listings Sites

The Franchise Marketing Show ·

2024/08/15

In this episode of The Franchise Marketing Show, hosts Mark and Adam from Coconut Marketing delve into the ins and outs of franchise listing sites. They explore what these platforms are, how they function, and whether they genuinely offer value for franchises aiming to broaden their reach. Are these sites an essential part of your marketing strategy, or are there more effective alternatives available? Tune in to uncover the advantages and drawbacks, hear practical insights, and learn how to make

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00:24:54

The Future of Video in Franchising

The Franchise Marketing Show ·

2024/07/25

Welcome to the latest episode of the Franchise Marketing Show! Join Mark and Adam from Coconut Marketing as they dive deep into the exciting world of video in the franchise sector. In this episode, they discuss the transformative role of video content and how it is reshaping franchise marketing strategies.Topics Covered: Future of Video in Franchising: Explore emerging trends and how franchises can leverage video to boost engagement and growth. Impact of AI on Video: Discover how artificial

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00:22:11

Is AI search driving down leads?

The Franchise Marketing Show ·

2024/07/04

In this episode of The Franchise Marketing Show, Mark and Adam discuss a recent Linkedin post by franchise behemoth Sean Goldsmith in which he stated that Google's new AI search tool is driving down leads on franchise websites. This could be catastrophic for a lot of businesses and content creators, but could it also lead to opportunities or a change in how things work?

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00:20:24

Elliot Walker from The Massage Company RETURNS!

The Franchise Marketing Show ·

2024/05/31

Welcome to The Franchise Marketing Show! In this episode, Adam from Coconut engages in a fascinating conversation with Elliot Walker from The Massage Company. Elliot shares his franchising journey, discussing the challenges and triumphs he encountered while growing The Massage Company into a successful franchise, offering valuable lessons for entrepreneurs at all stages. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This

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00:21:05

Matthew Chapman from The Grooming Company

The Franchise Marketing Show ·

2024/05/31

Welcome to The Franchise Marketing Show! In this episode, Steph from Coconut sits down with Matthew Chapman from The Grooming Company, N.Bar, and STRIP to delve into his fascinating franchising journey. Matthew shares his experiences, challenges, and the strategies that have led to the success of these renowned brands, providing invaluable insights for entrepreneurs at all stages. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This

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00:16:19

Tim Morris from Franchise Innovation Think Tank

The Franchise Marketing Show ·

2024/05/31

Welcome to The Franchise Marketing Show! In this episode, Mark from Coconut sits down with Tim Morris from Franchise Innovation Think Tank (FITT) for an insightful discussion on the future of franchising. Tim, an expert in franchise innovation, shares his valuable insights and perspectives on the latest trends, challenges, and opportunities shaping the franchise industry. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Tim

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00:13:11

Kristen Horler from Snap Fitness

The Franchise Marketing Show ·

2024/05/31

Welcome to The Franchise Marketing Show! In this episode, Mark Harman from Coconut engages in an enlightening conversation with Kristen Horler from Lift Brands, the powerhouse behind Snap Fitness. Kristen shares her franchising journey, discussing the challenges, triumphs, and strategies that have contributed to the success of Lift Brands and Snap Fitness. This episode is packed with valuable insights for both aspiring and seasoned entrepreneurs. 🔔 Subscribe to The Franchise Marketing Show:

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00:31:48

Theo Millward from Franscape

The Franchise Marketing Show ·

2024/05/31

Welcome to The Franchise Marketing Show! In this episode, Adam Lovelock from Coconut engages in a compelling discussion with Theo Millward from Franscape, a leading franchise consultancy firm. Theo shares his expertise and insights gained from working with various franchise brands, offering invaluable advice for both aspiring and established franchisors. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Theo Millward's

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00:35:14

Sarah Cressall from Creation Station

The Franchise Marketing Show ·

2024/05/31

Welcome to The Franchise Marketing Show! In this episode, Adam Lovelock from Coconut sits down with Sarah Cressall OBE from Creation Station for an engaging conversation about her journey in the franchising world. Sarah shares her experiences, insights, and strategies that have propelled Creation Station to success, offering valuable advice for entrepreneurs interested in the arts and crafts industry. 🔔 Subscribe to The Franchise Marketing Show:

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00:19:05

Aaron Britton from NatWest

The Franchise Marketing Show ·

2024/05/31

Welcome to The Franchise Marketing Show! In this exciting episode, Steph from Coconut sits down with Aaron Britton from NatWest to delve into his inspiring franchising journey. Aaron shares his experiences, challenges, and successes in the world of franchising, offering valuable insights for aspiring entrepreneurs and seasoned business owners alike.🔔 Subscribe to The Franchise Marketing Show: http://www.coconut.marketing/the-franchise-marketing-show In This Episode: Aaron Britton's

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00:25:43

Harvey Tuck from The Franchise Show

The Franchise Marketing Show ·

2024/05/31

Welcome to The Franchise Marketing Show! In this special episode, Adam from Coconut sits down with Harvey Tuck, the host of The Franchise Show, to explore his extensive experience in the franchising industry. Harvey shares his journey, insights, and the secrets behind the success of his show, providing valuable guidance for anyone interested in franchising. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In This Episode: Harvey Tuck's

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00:19:31

John Preston from Mathnasium

The Franchise Marketing Show ·

2024/05/31

Welcome to The Franchise Marketing Show! In this episode, Steph from Coconut sits down with John Preston from Mathnasium to discuss his compelling franchising journey. John shares his experiences, the challenges he faced, and the strategies that have driven Mathnasium's success, providing invaluable insights for entrepreneurs at all stages of their franchising journey. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing In This Episode: John Preston's background

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00:14:08

Simon Chicken from The International Franchise Show

The Franchise Marketing Show ·

2024/05/31

Welcome to The Franchise Marketing Show! In this episode, Adam from Coconut has an enlightening conversation with Simon Chicken, an expert in franchising and the mastermind behind the International Franchise Show. Simon shares his wealth of knowledge and insights gained from years of experience in the franchising industry, offering invaluable advice for entrepreneurs exploring franchise opportunities. 🔔 Subscribe to The Franchise Marketing Show:

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00:13:48

Rachel Brooks from Swimtime

The Franchise Marketing Show ·

2024/05/31

Welcome to The Franchise Marketing Show! In this episode, Mark from Coconut sits down with Rachel Brooks from Swimtime for an enlightening discussion about her journey in the franchising world. Rachel shares her experiences, insights, and strategies that have contributed to the success of Swimtime, providing valuable advice for entrepreneurs interested in the swimming and leisure industry. 🔔 Subscribe to The Franchise Marketing Show: https://www.coconut.marketing/the-franchise-marketing-show In

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108 results

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