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PODCAST

Tower After Hours

Tower Marketing

Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!

business marketing

All Episodes

00:35:39

Episode 74: Holiday Wrapped :: Mean Girls, Free...

Tower After Hours ·

2023/12/28

A Holiday Special for you and yours! Alex, Lily, and Marisa sit down for this Holiday Wrapped edition of the show to end out the year. We discuss some of our favorite and most memorable holiday campaigns from this year and few that have stuck around for the long haul. Happy Holidays from Tower After Hours!

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00:32:57

Episode 73: The Year 2040, Ryan Reynolds, and the...

Tower After Hours ·

2023/12/07

Continuing our conversation from last episode, we dive into the future of the Lancaster Chamber. We hear about some new initiatives, how you can get connected with your own Chamber, and how this group is so vital to our businesses and residents.

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00:46:57

Episode 72: From Two Millennials to Two Gen Z's: How...

Tower After Hours ·

2023/11/30

The Tower After Hours girlies sit down with the hosts of "What's on Tap, Lancaster?" podcast to discuss the past, present, and future of the Lancaster Chamber. Covering topics that range all the way from sour beers and The Annual Dinner to the inspiring work that Molly and Ashley are doing to raise the voices of their community. Be sure to finish the conversation in our next episode where we hear about the future of the Lancaster Chamber.

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00:44:18

Episode 71: Behind the Design – Breaking Down the...

Tower After Hours ·

2023/10/26

We sit down with Kimmick and Kelly, two designers on Team Tower to talk about their creative process and how they might be different. We dive into it all, how to get out of a creative rut, what font you would be, and a very special design project our team has been working on!

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00:34:43

Episode 70: Shaking Hands & Taking Names

Tower After Hours ·

2023/09/28

While some of us are at our desks, others are out and about bringing in new clients. It's true, without Biz Dev we wouldn't be in business. We talk networking, marketing automation, and how to give a pitch with confidence with our Biz Dev Queen, Erica Rutter.

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00:00:28

Tower After Hours Trailer

Tower After Hours ·

2023/09/13

For more behind the scenes of Tower After Hours, follow our socials! Instagram :: https://www.instagram.com/towermarketing/ Facebook :: https://www.facebook.com/TowerMarketing Linkedin :: https://www.linkedin.com/company/tower-marketing-lancaster-pa

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00:46:59

Episode 69: Maximizing Your Strengths and Becoming...

Tower After Hours ·

2023/08/31

Lily and Alex sit down with Gallup certified Strengths Coach, Brianna Campbell. She teaches us all about how our strengths are a part of who we are, and how we can use them to become better both professionally and personally. Join in on the Buzzfeed Quiz :: https://www.buzzfeed.com/lady_emerald/personality-in-3-words-quiz Subscribe to our Newsletter(!) :: https://www.towermarketing.net/podcast/

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00:33:02

Episode 68: What to Expect As We Transition to GA4

Tower After Hours ·

2023/07/27

Lily and Alex sit down with Trevor, our GA4 guru, to answer all the burning questions we have about the transition from Universal to GA4. Sign up for our podcast newsletter to stay in the loop :: https://www.towermarketing.net/podcast/

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00:22:49

Episode 67: What We've Learned in the Past Year as...

Tower After Hours ·

2023/06/29

The world of content marketing is constantly evolving, so Lily and Alex sit down and chat through some of the top things they've learned in the last year as Content Writers. We'll tell you all about the big successes we've had, and the major fails *insert facepalm emoji here*.

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00:29:01

Episode 66: Dealing with Imposter Syndrome as a Leader

Tower After Hours ·

2023/05/25

Doubting your skills, talents, or accomplishments? You're not alone. Likely, everyone's battled with the imposter phenomenon at some point in their career. And imposter syndrome can compound when you step into a leadership role. That's why we're joined by Kelly Howard, Account Executive, as we explore how to turn obstacles into opportunities, and why this feeling doesn't mean you're weak — it means you're human.

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00:31:06

Episode 65: Growing an Agency & Building a Brand

Tower After Hours ·

2023/04/27

Some heavy hitters at Tower join us for this months podcast where we discuss the story of taking the business from what it was to what it is today. This episode we will be digging into the stories from the past and insights into the working relationship between our CEO and Client Success Manager.

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00:26:57

Episode 64: Content & ChatGPT - How We Can Work Together

Tower After Hours ·

2023/03/30

We sit down with Grace to talk about how to use ChatGPT as a tool, rather than something content writers and other digital marketers should be wary of. Will these AI tools eventually take over human writers? The After Hours crew goes through the pros and cons of ChatGPT and the importance of writing for your audience.

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00:29:40

Episode 63: Don't Take It Personal — Managing...

Tower After Hours ·

2023/02/23

Managing different personalities in the workplace is hard. But the quality of work and overall success of your company is dependent on how your team is able to interact. Your new co-hosts, the Content Queens, sit down with Office Manager, Marisa, to break down some tried and true methods to manage workplace relationships. Elevate your marketing efforts: www.towermarketing.net/ Follow

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00:48:49

Episode 62: When Does a Person Become a Brand?...

Tower After Hours ·

2023/01/26

The team talks branding and the positives and negatives of curated content and serene social media accounts. Lily tries to knock her microphone down. Alex has leather pants on. And Danny's still stuck in the 2000s. They also share some of their favorite clapbacks on Twitter, and Alex and Lily play a little game of "Guess the Meme". Elevate your marketing efforts: https://www.towermarketing.net/ Follow

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00:34:45

Episode 61: Scary Good Marketing Examples — Reverse...

Tower After Hours ·

2022/10/27

Danny sits down with Grace, Alex, and Lili from Tower Marketing's Content Team to talk marketing examples so good... they just might scare (and inspire) you.

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00:30:50

Episode 60: Will The Cookies Crumble? Edward Snowden,...

Tower After Hours ·

2022/09/07

Trevor, Lauren, and Danny sit down to talk about cookieless tracking, SEO, and GA4.

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00:30:33

Episode 59: Good Design, Bad Design, and Pantone's...

Tower After Hours ·

2022/03/31

Danny, Alli, and Kimmick talk good design, bad design, and what Pantone's Color of the Year has to say about it.

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00:37:59

Episode 58: Is Email Marketing Right for You?

Tower After Hours ·

2022/02/25

On episode 58 of Tower After Hours, Danny chats with Grace (Content Team Lead) and Danae (Email Marketing Specialist) to talk all things email. The Team discusses how to determine if email marketing is right for you, how to get started, and what to do (and what not to do) when you're looking to build a subscriber list and dive into the world of crafting email campaigns.

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00:42:18

Episode 57: Celebrating 25 Years of Tower with Mike...

Tower After Hours ·

2022/01/26

We're celebrating 25 years of Tower! On episode 57, Mike and Andy take us through the origin story of Tower Marketing (known then as Tower Data Systems). We talk about how it began, how they landed on the name "Tower", and how the ups and downs helped make it the agency it is today. Enjoy.

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00:00:50

A Holiday Greeting from Tower Marketing

Tower After Hours ·

2021/12/03

Here at Tower Marketing, we're taking a small break from After Hours for the holiday season. We'll be back in 2022 with a list of topics we're really excited about, but in the meantime, we wanted to wish you a Merry Christmas, Happy Holidays, and a wonderful New Year!

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97 results

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