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PODCAST

Modern Marketing Engine podcast hosted by Bernie Borges

Bernie Borges - Host of the Modern Marketing Engine Podcast

The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what"s working in modern marketing. Show notes are available at http://bit.ly/MME-show

business management

All Episodes

33:12

How the Right Market Intelligence Enables...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/07/16

Subscribe to Modern Marketing Engine on your app of choice. Companies must have a strategic plan to grow and expand, especially in challenging times like the current pandemic, where market dynamics have shifted and priorities have shifted. Most B2B companies use traditional market reports to guide their strategic decisions, but they are not enough. However, with the right market intelligence, B2B organizations can prioritize their accounts, reevaluate territories and rethink their ideal customer

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35:05

How B2B Sales Teams Are Pivoting in the COVID World

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/07/08

Subscribe to Modern Marketing Engine on your app of choice. Marketing and sales plans conceived in early 2020 are either no longer relevant or no longer work, so B2B sales teams have had to change how they sell (and sometimes even WHAT they sell) to adapt to the new environment of the COVID world. In this episode of the Modern Marketing Engine, I talk with Jillian Ryan about some of the pivots B2B companies are making to respond to the changing marketing and sales landscape. Jillian is a principal

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41:55

A 5-Point Marketing Strategy to a Target Audience Who...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/06/24

Subscribe to Modern Marketing Engine on your app of choice. Innovative business models bring interesting challenges for marketers. When your company fills a previously unrecognized void, your target audience won’t probably know you exist or recognize that they need you. What marketing strategy can you use if your target audience doesn’t recognize your value? That was the case of my guest in this episode of the Modern Marketing Engine, Stephany Greene. Stephany is Director of Marketing and Public

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28:41

The Power Of Human In Growth Marketing During A Pandemic

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/05/27

Subscribe to Modern Marketing Engine on your app of choice. Growth marketing is what drives pipeline and increases sales in the long run. The correlation is undisputed. During a time of social and financial disruption like the current COVID-19 pandemic, growth marketing can be perceived by some as insensitive and opportunistic. What is the modern marketer’s best response? I’m happy to have Meredyth Jensen as my guest on this episode of the Modern Marketing Engine podcast. She serves as Senior Vice

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33:37

4 Strategies to Drive Marketing Results with Limited...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/05/13

Subscribe to Modern Marketing Engine on your app of choice. Every team of marketers needs to drive marketing results that matter, and as my guest on this episode says, “I’ve never heard a marketing team say, ‘We’ve got all the budget we need!’ “ That’s especially true for small teams. On this episode, David Buffaloe, CMO of Vertical IQ shares the steps marketing leaders can take to drive marketing results despite having limited resources. Vertical IQ provides insights into what’s happening on a

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33:52

Managing A Remote Marketing Team As The New Normal

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/04/01

Subscribe to Modern Marketing Engine on your app of choice. With the changes happening in the business world due to the Coronavirus crisis, many marketing leaders are learning that managing a remote team of marketers is not a simple matter. Since the entire Vengreso team is remote- now known as “WFH” (work from home) - I wanted to offer help for those making the transition. I invited Matt Langie, CMO of Xant to help me pull it off. And, he delivered! Matt’s background working for tech giant Adobe

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32:00

Growth Marketing through Hyper Personalization

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/03/18

Subscribe to Modern Marketing Engine on your app of choice. Growth marketing is about increasing pipeline so the sales organization can be more successful, faster. My guest on this episode of the podcast approaches growth marketing through hyper-personalization. What is that? Imagine yourself driving down the highway and two billboards appear along the road. One is a generic, “buy this product from us” presentation while the other speaks directly to you, addressing a very specific personal need

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32:57

Why Sales Enablement Strategy Fits Best in Marketing

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/03/11

Subscribe to Modern Marketing Engine on your app of choice Who is best equipped to carry out an effective Sales Enablement Strategy? Sales? Marketing? Maybe another department? Bernie’s guest on this episode of Modern Marketing Engine is Genefa Murphy PhD, SVP and CMO at Micro Focus, one of the world’s largest digital transformation solutions providers. Genefa believes that Marketing should own Sales Enablement and the goal of this podcast episode is to understand why. We'll also get a peek into how

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31:02

The Three Pillars of Marketing at Sykes, a Global Brand

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/02/26

Subscribe to Modern Marketing Engine on your app of choice. The Unique DNA Of This Global Brand Sykes is a leading provider of customer engagement services with a rich, 40 year history serving global and emerging brands. One demonstration of how Sykes is uniquely different than many long-lived brands is the story of how Ian Barkin came to be part of the company. Ian was previously co-founder and CSO of Symphony Ventures, a professional services firm focused on designing, delivering, and managing

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30:39

How To Measure Contribution To Sales Pipeline From...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/02/19

Subscribe to Modern Marketing Engine on your app of choice. Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Much of that difficulty has been due to the limits of the technology marketers have used for years, but there are also shortfalls that have happened in the realms of strategy and planning that need to be addressed. Bernie’s guest on this episode of Modern Marketing Engine is Corey McCarthy, CMO of Socio—a

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27:59

How AI Sales Assistants Are Changing Automotive...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/01/29

Subscribe to Modern Marketing Engine on your app of choice If you haven’t heard of AI sales assistants, chances are you may have interacted with one and didn’t even know it. That’s especially true if you’ve purchased or leased a car in the last few years and made your contact with the dealership by digital means. Automotive dealerships are becoming increasingly more tech-savvy and AI sales assistants are one of the newest tools in the marketing plans of many dealerships. But while this week’s

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34:34

How To Plan Your International Business Expansion...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/01/22

Subscribe to Modern Marketing Engine on your app of choice When it comes to creating and successfully implementing an International business expansion strategy, there are numerous variables that must be addressed. Wouldn’t it be great to have a seasoned International expansion advisor on your team? On this episode, Bernie speaks with an executive who has overseen or been a part of International expansions for many companies. Most importantly, he’s done so successfully and can share lessons-learned

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33:45

How Any Business Can Build Long Term Profits Through...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/01/15

Subscribe to Modern Marketing Engine on your app of choice. Long term profits are like the constant heart-beat that keeps successful businesses running. Bernie’s guest on this episode has co-written an excellent new book that explains how neuroscience and the human connection can position your business for long term profitability through the creation of raving fans. David Meerman Scott is a well-known marketing expert, globe-trotting keynote speaker, and consultant whose body of work is undoubtedly

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32:05

Why Customer Success Belongs in Marketing

Modern Marketing Engine podcast hosted by Bernie Borges ·

2020/01/08

Subscribe to Modern Marketing Engine on your app of choice If your Customer Success team isn’t contributing to your growth strategy, maybe this function is in the wrong department? Your customers not only need to be happy with what you sold them, they also need to have a great experience with your brand. Creating a team that is exclusively focused on providing that experience is one of the best ways to ensure customer happiness, loyalty and repeat purchases. But where does the Customer Success team

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32:27

All Together Now: Brand and Demand Generation

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/11/06

Subscribe to Modern Marketing Engine on your app of choice In a global marketing campaign, is it possible to focus on Brand Messaging and Demand Generation at the same time? The team at Nutanix has pulled it off incredibly well in their 2018 “Freedom” campaign and now in their new 2019/2020 “All Together Now” campaign, which launche in October 2019. The Nutanix brand focuses on bringing siloed technologies such as computing, storage, virtualization, and networking into an integrated single software

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29:22

How to Market An Unknown Premium Brand

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/10/30

Subscribe to Modern Marketing Engine on your app of choice How does a company with a premium offering, but little or no brand recognition, market to a universe of buyers who assume that solution providers are all pretty much the same? It’s not easy or simple, but thankfully there are companies out there demonstrating there are ways to to build brand equity and gain the attention you need to set up their sales team for conversations with qualified prospects. This episode features, Dean Nicolls, Vice

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28:10

Should Marketers Use Gated Content? The Pros And Cons...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/10/23

Subscribe to Modern Marketing Engine on your app of choice Whether or not marketers should use the approach of gated content is a hotly-debated question. Should content be entirely free, or are there valid cases for gating content to ensure lead capture for your sales funnel? Bernie’s guest on this episode is James Kessinger, CMO of Hushly. James has spent his career in corporate marketing, product marketing, services marketing, field marketing, and partner marketing - leading both large marketing

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33:33

Voice of the Customer Insights Only Your Customer...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/10/16

Subscribe to Modern Marketing Engine on your app of choice On this episode of Modern Marketing Engine, you’ll hear from Kelly Bousman, Senior Vice President of Global Marketing for AVI-SPL about the powerful role a Customer Advisory Board can play in your business. Kelly says that a Customer Advisory Board is one of the most direct and effective ways to listen to the voice of the customer. When you are able to understand the experiences of your key customers you can develop products and marketing

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33:46

The State Of Work For Marketing Leaders

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/10/09

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Marketing leaders across the globe have a challenging job - to help their marketing teams remain aligned with company goals and contribute to bottom-line results. It’s a tall order and one that is becoming increasingly more complex as technology saturates every area of business. For this episode of Modern Marketing Engine, Bernie speaks with Heidi Melin, Chief Marketing Officer at Workfront. She and the team

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29:06

Why Sales Enablement is Required for Modern Marketing

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/09/25

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts One of the hot, hot topics these days in the sales and marketing arena is sales enablement. To clarify the issues and highlight the importance of enablement for every sales organization, Bernie invited Jake Braly, Vice President of Global Marketing at Highspot to be his guest on this episode. The Highspot team provides a technology solution for sales enablement that prepares sellers to speak to buyer needs,

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