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PODCAST

eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses

Peter Gardner and Adam Pearce

Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands. Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands. Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more

business

All Episodes

01:03:15

Reducing eCommerce Friction – No Site Rebuild Required

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/05/16

What actually slows customers down on their path to purchase? And what actually works to fix it?In this episode, ex-pro swimmer and Oshun founder, Joe Welstead, joins Adam and Pete to break down the real friction points that mess with your conversions.They cover:– Why your funnel probably isn’t the issue (yet)– When subscriptions don’t work (and what to do instead)– Small UX tweaks that made a big difference for Oshun– How emotional ROI (like skin compliments) drives repeat purchases– And why

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01:01:40

How to Fund Your eCom Brand (Without Screwing...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/05/16

From panic loans to equity regret — most eCommerce founders wait until it’s too late to sort their finances. In this episode, Adam Pearce chats with Blake Bull from Finspire Finance to break down how to fund your brand the right way — whether you're scaling fast or just trying to stay afloat.They cover:– When funding becomes a must-have, not a nice-to-have– Debt vs equity vs revenue-based: what’s right for you– What lenders actually look for (and what they hate)– Hidden costs, cashflow killers &

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01:16:28

Shopify × ChatGPT Just Made the Post-Purchase...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/05/06

Peter Gardner sits down with Rich Evans to unpack the shockwave caused by the Shopify’s and ChatGPT integration. The pair explain why the moments after checkout have suddenly become prime real estate, how AI is rewriting the acquisition playbook, and which tools are already winning extra revenue for smart brands. You will hear plain-spoken stories, battle scars, and a step-by-step plan you can swipe today.Time-Stamped Chapters0:00 Intro and why post-purchase got a promotion3:05 How Shopify’s x

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01:08:23

Luxury Upsells that Lift AOV (ft. Lorna Patterson)

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/05/06

Learn how to raise basket size without tanking conversion rates. Luxury e-commerce lead Lorna Patterson shares real-world upsell, cross-sell and bundling tactics that grew AOV and LTV for Dior, Chantecaille and more.Episode summaryIn this chat, hosts Peter Gardner and Adam Pearce pick Lorna’s brain on:The “shop-the-look” framework that converts first-time buyersWhy fewer shade options beat “choice overload” in cosmeticsSetting free-shipping and free-gift tiers that actually lift revenueUsing Rebuy,

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00:59:49

Ecommerce Personalisation 2025: Shopify & AI Hacks...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/04/23

Sick of emails that say “Hi [First Name]” and call it personalisation?Tom Gatenby (Squash Pixel) shows how to turn the data you already hold into loyalty-boosting experiences that feel human, not stalkerish.Timestamps00:00 Welcome & Sponsor shout-outs02:10 The classic personalisation fail and why it annoys customers09:30 Using purchase history to trigger smarter follow-ups16:45 Free or cheap tools any Shopify store can use today24:10 Letting AI crunch your reviews to find killer copy31:20 VIP

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00:59:02

Are you still losing sales at Checkout? Get the...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/04/15

In this episode of the Ecom Collab Club podcast, hosts Adam Pearce and Peter Gardner engage with Ben Hornby from Airwallex to explore the complexities of the e-commerce checkout process. They discuss the importance of native checkout experiences, the impact of payment methods on conversion rates, and the challenges of international sales, including currency conversion and local payment preferences. The conversation also touches on the rise of buy now, pay later options, the necessity of adapting to

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00:59:52

Returns = Loyalty? Handling Post-Purchase Returns...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/04/02

SummaryIn this episode of the Ecom Collab Club podcast, hosts Adam Pearce and Peter Gardner discuss the challenges of returns in e-commerce with Priya Downs, founder of Nudea. They explore the reasons behind returns, the impact of product quality, and strategies to reduce return rates. Priya shares her insights from the lingerie industry, emphasizing the importance of sizing tools and customer education. The conversation also touches on sustainability and the future of e-commerce, highlighting the

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01:17:54

Managing Customer Expectations: What Brands Always...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/03/17

Customers expect a lot…and, honestly, they’re not wrong to. But, between clunky websites to customer service that feels like it’s operated by a robot, too many brands still fumble it spectacularly. Charlotte Aytan, Director of inclusive sportswear brand TLC Sport, knows all about what customers actually care about, as well as where brands keep getting it wrong.From customer service clichés that need to die to the tiny (but mighty) details that turn browsers into buyers, Charlotte spills the tea on

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01:14:52

The Truth About Customer Loyalty: Why Most Retention...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/03/10

Customer Loyalty: One-Night Stand or Long-Term Thing? Most brands treat customer loyalty like a one-off hook-up: flash a discount, hope for the best, and wonder why customers never call back. But building customer loyalty isn’t as simple as setting up a points program. In this episode, Sarah Welsh, Co-Founder and CPO of HANX, shares what really keeps customers coming back, why traditional loyalty programs often miss the mark, and how HANX is driving repeat purchases without gimmicks.We also dive

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01:22:39

Turning Packaging into Marketing: The Secret to...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/03/03

In this episode, we dive deep into the overlooked but crucial aspect of e-commerce: the last mile experience. Our guest, Steve, the founder of Uncle Matt’s Hats, shares how packaging, fulfillment, and post-purchase engagement can elevate a brand and create organic marketing opportunities. From using ice cream tubs as packaging to building a movement around mental health, Steve’s approach to e-commerce is nothing short of innovative. We also explore how e-commerce brands can rethink their value

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01:27:35

Why Most eCommerce Brands Suck at Retention: A...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/02/24

We got Cameron Goldie, Head of eCommerce at Grenade, in the hot seat to chat no-BS ecommerce truths—why most brands screw up retention, how to actually use data without chasing meaningless vanity metrics, and what Grenade does differently to stay ahead.We’re talking AI, customer psychology, retention strategies that actually work, and why Cameron sees himself as Rocky Balboa in the ecommerce ring. If you’re a founder, marketer, or just tired of generic “data-driven” BS, this one’s for you.🔥 What

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01:30:13

Unlocking the Power of Qualitative Data with Pedram...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/02/18

In this episode of the eCom Collab Club Podcast, host Peter Gardner and Adam Pearce sit down with Pedram Mehrshahi, co-founder of KLORIS.CO, to explore the game-changing impact of qualitative data on e-commerce success. They discuss how brands can collect and implement customer insights to improve conversions, retention, and brand loyalty. Pedram shares how KLORIS has built a premium wellness brand by prioritizing direct customer feedback through personal engagement, including phone calls, surveys,

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01:23:04

The Great eCommerce Debate aka FIGHT

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/02/11

In this episode of theeCC Podcast, hostsAdam Pearce andPeter Gardner go head-to-head on the biggest debates in e-commerce.Rich Evans, co-host of eCC London and founder of Get Better, joins the conversation, bringing his own perspective to the fight.This is where the usual marketing advice gets challenged. We tackle:CRO – A game-changer or just another overhyped metric?Email marketing – Still a powerhouse, or past its prime?Branding and packaging – Essential for growth, or just an expensive

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01:31:43

Influencer Marketing: Printing Money or Lighting It...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/01/31

Alright, this episode is a big one!We’re talking Influencer Marketing in eCom—and let’s be honest, it’s either printing money or lighting it on fire. So, we brought in Conor Jaafari from Cozy Crew Club—a guy who’s been in the trenches, tested what works, and seen firsthand what doesn’t. He’s breaking down: ✅ What actually moves the needle in influencer marketing ✅ How to build real relationships (and not just throw free products into the void) ✅ The biggest money-wasting traps brands fall into ✅

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01:17:06

SEO for eCommerce in 2025: AI, Organic Growth, and...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/01/24

SEO’s dead. AI’s taking over. Video is the only thing that ranks anymore. Heard all that crap before? Yeah, us too. That’s why in this episode, Peter Gardner and Adam Pearce sit down with Jonathan Turton, eCommerce Manager at Avery Row, to cut through the sh*te and give you the Real McCoy on SEO in 2025.Here’s what you’ll get: Why SEO is not dead (and never will be... stop crying about it). How to punch above your weight with short-form video and social media synergy. The secret sauce for

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01:16:09

Social Media's impact on eCommerce: Authenticity,...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/01/17

In this episode of the eCom Collab Club Podcast, Peter and Adam host Sam and Julian from Batch LDN, to discuss their journey from concept to a successful fashion brand. They explore the sustainability challenges in the fashion industry, the impact of celebrity endorsements, and the importance of authenticity in influencer marketing. The conversation also touches on the significance of physical retail in e-commerce and actionable social media strategies for fellow entrepreneurs. The episode concludes

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36 results

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